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Growth Hacker Marketing summary
A Primer on the Future of PR, Marketing and Advertising
14 mins
Brief summary
Growth Hacker Marketing by Ryan Holiday explains how startups can achieve explosive growth using innovative marketing techniques. It provides insights into the mindset and strategies used by successful growth hackers and offers practical advice for implementing their approach.
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Growth Hacker Marketing
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Growth hacking is a new, low-budget form of marketing aimed at rapid growth.
Today’s top internet companies, like Dropbox and Groupon, are now household names, but how did they build up their brands so quickly?
Instead of taking the traditional approach to marketing and buying huge billboards and newspaper ads, these companies used growth hacker marketing, a low-budget approach which differs from conventional marketing.
For instance, while traditional marketers ask, “How can I get customers?”, growth hackers use technology to answer that question, tracking user behavior and adjusting products accordingly.
Consequently, this new approach requires growth hackers to work on products, breaking down the division between marketing and product development – and in the process, redefining marketing.
Because for today’s start-ups, marketing is no longer about using big budgets to help big companies secure a one-percent annual growth rate; rather, it’s about using a small budget to help a small upstart become the next big thing.
After all, most start-ups can’t pay for traditional mass media marketing campaigns. So to attract a massive customer base, they have to get creative. And that’s why Instagram, Dropbox and Twitter have all used growth-hacker techniques to reach millions of users.
It’s also important to note that growth hacking aims to achieve rapid growth by continually improving the product. This is not the case for more traditional approaches; for traditional marketers, the most important stage occurs before a product is launched, when marketers build up “buzz.”
But growth hackers don’t have to launch a product by throwing a party and inviting celebrities. For them, the most important stage occurs after the launch, when they get busy measuring everything they can (from click rates to Facebook “likes”) and applying what they’ve learned to improve the product, with the aim of boosting growth.
And since these start-ups aren’t developing consumer goods like laundry detergent, the products don’t have to be perfect at launch, but can be optimized over time.
If you’re interested in trying growth hacking for yourself, press on! The next blinks will describe four steps you can take to growth hack your product.
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What is Growth Hacker Marketing about?
Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.
Growth Hacker Marketing Review
Growth Hacker Marketing (2013) is a must-read for anyone looking to revolutionize their marketing strategies. Here's why this book stands out:
- With its refreshing approach to marketing, it offers a new perspective on how to grow a business by focusing on creative and unconventional methods.
- It provides practical case studies and examples from successful growth hackers, which help readers understand how to implement these strategies in their own businesses.
- The book's emphasis on experimentation and data-driven decision making makes it not only informative but also exciting, as it encourages readers to challenge traditional marketing practices.
Best quote from Growth Hacker Marketing
Today it is a marketers job as much as everyone elses to make sure product market fit happens.
—Ryan Holiday
Who should read Growth Hacker Marketing?
- Anyone looking to build a start-up company
- Anyone who works in advertising or marketing industries
- Executives who want to leverage cutting-edge business techniques
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Growth Hacker Marketing FAQs
What is the main message of Growth Hacker Marketing?
The main message of Growth Hacker Marketing is to use unconventional marketing strategies to achieve rapid growth.
How long does it take to read Growth Hacker Marketing?
It takes a few hours to read Growth Hacker Marketing. The Blinkist summary can be read in just 15 minutes.
Is Growth Hacker Marketing a good book? Is it worth reading?
Growth Hacker Marketing is worth reading for its practical insights and actionable marketing strategies.
Who is the author of Growth Hacker Marketing?
The author of Growth Hacker Marketing is Ryan Holiday.
What to read after Growth Hacker Marketing?
If you're wondering what to read next after Growth Hacker Marketing, here are some recommendations we suggest:
- Hacking Growth by Sean Ellis & Morgan Brown
- Trust Me, I’m Lying by Ryan Holiday
- Likeable Social Media by Dave Kerpen
- Startup Growth Engines by Sean Ellis
- The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
- Winning by Jack Welch with Suzy Welch
- Made You Look by Carmen Simon
- The Innovator’s Dilemma by Clayton Christensen
- Think and Grow Rich by Napoleon Hill
- Conspiracy by Ryan Holiday