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The Charisma Myth

How Anyone Can Master the Art and Science of Personal Magnetism

By Olivia Fox Cabane
16-minute read
Audio available
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane

The Charisma Myth (2013) defies the popular notion that charisma is inherited, arguing instead that everyone can cultivate their own charisma, and in doing so can have a more positive attitude, find more success, and handle obstacles more successfully.

Using wide-ranging examples of charismatic people, from state leaders to CEOs to employees, the book also outlines the different styles of charisma and how to practice demonstrating each, and offers some useful tools and exercises with which to improve their psychological well-being.

  • Anyone who wants to know what constitutes charisma
  • Anyone who wants to learn how to become more charismatic

Olivia Fox Cabane is an expert in charisma and leadership. She is currently Director of Innovative Leadership for the Stanford StartX program, and has worked with the leaders of Fortune 500 companies, assisting them in becoming more persuasive, influential and inspiring. Olivia is often featured in media such as the New York Times, Bloomberg and the Wall Street Journal. She also writes regularly for Forbes

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