The New Rules of Marketing & PR Book Summary - The New Rules of Marketing & PR Book explained in key points
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The New Rules of Marketing & PR summary

David Meerman Scott

How To Use Social Media, Online Video, Mobile Applications, Blogs, New Releases & Viral Marketing to Reach Buyers Directly

4.3 (72 ratings)
17 mins

Brief summary

'The New Rules of Marketing & PR' by David Meerman Scott is a must-read for digital marketers. The book discusses the importance of content marketing and public relations in the modern age, with actionable insights for reaching and engaging with audiences online.

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    The New Rules of Marketing & PR
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    Revolutionize your brand with a robust online presence and say goodbye to old-fashioned marketing!

    The internet is a powerful tool for many things, from downloading movies to video chatting with loved ones. But it has also transformed the face of business, and not just through online shopping! Importantly, the internet has revolutionized marketing.

    Well-designed websites, powerful images, and engaging audio or video clips are the new tools marketers can use to encourage dialogue, gain publicity and raise awareness for a brand.

    The internet’s power stems not only from the fact that it’s global but also that it’s fast and free. There’s no question that with such credentials, the internet holds incredible potential for marketers.

    So how do today’s marketing geniuses use the power of the internet?

    One example is a rainforest eco-resort in Western Belize, the Lodge at Chaa Creek, which has a talented content team. This team provides potential travelers with relevant, well-crafted stories on their blog.

    With posts such as “Ten Reasons Why Belize Makes a Honeymoon Blissful,” as well as other engaging stories about what young and environmentally conscious adventurers can do in the country, the Lodge has become a respected source of information about tourism in Belize.

    And even though the blog’s content seldom advertises the Lodge at Chaa Creek directly, many of the blog’s readers often end up staying there. Some 80 percent of new bookings are the result of intelligent content marketing, specifically created to show readers that the lodge is a business that has its customers’ best interests at heart.

    Are you ready to create a brilliant online presence for your brand? It’s all a matter of taking the right steps, as we’ll find out in the next blinks.

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    What is The New Rules of Marketing & PR about?

    The New Rules of Marketing & PR (2007) is your guide to the world of online marketing strategies. These blinks explain how and why communicating with authenticity and agility on social media will help you reach more customers and take your brand to the next level.

    Who should read The New Rules of Marketing & PR?

    • Business leaders hoping to modernize their brand
    • Marketing and PR managers looking to hone online outreach skills
    • Anyone curious about how companies use social media for branding

    About the Author

    David Meerman Scott is a marketing and sales strategist, speaker and bestselling author of internationally acclaimed books such as Real-Time Marketing and PR and The New Strategic Selling. Scott was previously vice president of marketing at NewsEdge Corporation, now owned by Thomson Reuters.

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