Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get started
Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
Startup Growth Engines by Sean Ellis and Morgan Brown is a comprehensive guide to building a successful startup. The book combines practical advice, case studies, and expert insights to show how to create growth strategies that can help new businesses scale and succeed.
Chances are you’ve heard of Silicon Valley as being home to many innovative and successful start-up companies. But you might be impressed to learn just how successful these companies are.
The figures are truly astonishing: in a very short period of time these start-ups have generated billions of dollars in revenue and attracted hundreds of millions of customers.
Take Uber, for example. The transportation service officially launched in 2011 and in less than five years has achieved worldwide fame; as of 2015, the company is valued at $62 billion. What’s remarkable is how fast the growth was in comparison to the traditional economy.
Start-ups achieve this kind of success by largely avoiding traditional growth techniques.
For instance, Uber didn’t rely on typical marketing tools like costly paid advertisements. Instead, they targeted their clients using data analytics and relied on viral and word-of-mouth marketing to expand their customer base.
This new way of doing business became known as growth hacking.
This approach to marketing is focused on quickly maximizing growth and isn’t limited to one specific sector. Growth hacking can work for mobile applications, business-to-business services or marketplaces and social networks alike.
And there isn’t one simple formula for successful growth hacking, either. It involves a wide range of factors that are combined to achieve excellent performance through attracting, retaining and generating revenue through new customers.
To achieve this, growth hackers lead teams of experts in multiple fields who are just as familiar with scientific thinking as they are with data, statistics and creativity.
In the following blinks, we’ll look at some of the best growth hacks and how they were put to use by some of today’s most successful start-ups.
We’ve all heard success stories of start-ups attracting millions of users and earning billions of dollars virtually overnight. Startup Growth Engines (2014) shows us what all these companies have in common: a new approach called “growth hacking”. These blinks reveal how your business can use viral marketing techniques, freemium business models and other growth engines to rapidly achieve business success.
Startup Growth Engines (2014) is a must-read for anyone interested in understanding the strategies behind successful startup growth. Here's why this book is worth your time:
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.
Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get startedBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Startup Growth Engines?
The main message of Startup Growth Engines is how successful startups grow and scale their businesses.
How long does it take to read Startup Growth Engines?
The reading time for Startup Growth Engines varies. But don't worry, you can read the Blinkist summary in just a few minutes.
Is Startup Growth Engines a good book? Is it worth reading?
Startup Growth Engines is a must-read for entrepreneurs. It provides valuable insights and strategies for driving growth and success.
Who is the author of Startup Growth Engines?
The authors of Startup Growth Engines are Sean Ellis and Morgan Brown.