Uncommon Service Book Summary - Uncommon Service Book explained in key points
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Uncommon Service summary

How to Win by Putting Customers at the Core of Your Business

4.1 (61 ratings)
4 mins

Brief summary

Uncommon Service outlines how businesses can deliver exceptional service by strategically designing their operations. Frei and Morriss argue for aligning organizational practices with customer-centric goals, highlighting the importance of deliberate service choices.

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    Uncommon Service
    Summary of 2 key ideas

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    Key idea 1 of 2

    One big idea: Excellence through strategic trade-offs.

    Welcome to this Big Idea Blink. For this type of Blink, our editors choose one thought-provoking insight from a book so you can learn something new in just a few minutes. 

    The idea we’d like to talk about this time is defining excellence through making strategic trade-offs. Surprisingly, excelling in business doesn’t mean being perfect everywhere; instead, one must focus on prioritized areas while intentionally underperforming elsewhere. 

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    Key ideas in Uncommon Service

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    What is Uncommon Service about?

    Uncommon Service (2012) unveils an innovative approach to conquering the business world. It emphasizes excellence in customer service by making strategic trade-offs and focussing on what the customers value most.

    Uncommon Service Review

    Uncommon Service (2012) explores how companies can stand out by providing exceptional customer service. Here's why this book is worth your time:

    • By emphasizing the importance of meeting customer needs in unexpected ways, the book challenges traditional service approaches, offering a fresh perspective.
    • Through real-world case studies and practical tools, it equips businesses with strategies to differentiate and excel in today's competitive market.
    • With its engaging storytelling and actionable insights, it ensures that learning about customer service is anything but dull, keeping readers intrigued and motivated.

    Who should read Uncommon Service?

    • Startup founders
    • Customer relationship managers
    • Strategy consultants

    About the Author

    Frances Frei is a Harvard Business School professor renowned for her work on organizational transformations. She teamed up with Anne Morriss, the Managing Director of The Leadership Consortium, who is known for challenging conventional leadership wisdom.

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    Uncommon Service FAQs 

    What is the main message of Uncommon Service?

    The main message of Uncommon Service is to deliver exceptional service by designing unique customer experiences.

    How long does it take to read Uncommon Service?

    Reading Uncommon Service takes a few hours. The Blinkist summary can be read in 15 minutes.

    Is Uncommon Service a good book? Is it worth reading?

    Uncommon Service is a must-read for those aiming to revolutionize customer service. It offers actionable strategies for success.

    Who is the author of Uncommon Service?

    The authors of Uncommon Service are Frances Frei and Anne Morriss.

    What to read after Uncommon Service?

    If you're wondering what to read next after Uncommon Service, here are some recommendations we suggest:
    • The Six Disciplines of Strategic Thinking by Michael D. Watkins
    • SYSTEMology by David Jenyns
    • Feel-Good Productivity by Ali Abdaal
    • How to Take Smart Notes by Sönke Ahrens
    • Good Leaders Ask Great Questions by John C. Maxwell
    • Power Questions by Andrew Sobel & Jerold Panas
    • Sell Like Crazy by Sabri Suby
    • Building a Second Brain by Tiago Forte
    • Slow Productivity by Cal Newport
    • Ultralearning by Scott H. Young