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by Robin Sharma
Confessions of a Media Manipulator
Trust Me, I’m Lying by Ryan Holiday unveils the inner workings of the modern media and how it's manipulated, exposing the flaws in the current online advertising model and the danger of misinformation. It's an eye-opening read for anyone who consumes media.
In today’s internet-dominated society, most people get their news online. These online news sources, or blogs, are the newspaper of the twenty-first century.
And just like newspapers, blogs are always looking for fresh stories. These days, that means they watch what spreads across social-media sites like Twitter and what is written on smaller blogs.
If a story generates enough buzz across these media, chances are it will be picked up by mid-level blogs, which bring it to an even wider audience. And if the buzz continues from there, the story may make its way to major news outlets like the New York Times or CNN, as they also keep an eye on blogs for promising stories.
A perfect example of this is when American football quarterback Kurt Warner jokingly suggested that a quarterback from a rival team, Brett Favre, join the reality TV show Dancing With The Stars.
The humorous, yet erroneous, story debuted on a small entertainment blog with the title “Brett Favre is Kurt Warner’s Pick for DWTS: ‘Controversy is good for ratings’.” But then the story was picked up by a CNN-affiliate which ran it with the headline: “Brett Favre’s Next Step?”
When it finally reached national news publication USA Today, the joke had transformed into a fully fledged rumor: “Brett Favre joining ‘DWTS’ Season 12 Cast?”
The stories aren’t always this petty, though. Smaller blogs and social media have broken major stories as well.
Surprisingly, the death of Osama Bin Laden was first reported by a user on Twitter. This was before major news outlets, blogs or even President Obama confirmed its factuality.
Regardless, both examples show one thing: all blogs are interdependent, so it’s no surprise that even trivial stories can become national headlines.
Trust Me, I’m Lying (2012) is an in-depth exposé of today’s news culture, which is primarily channeled through online media sites called blogs. By detailing his experiences with multimillion-dollar public relations campaigns, the author takes us behind the scenes of today’s most popular and influential blogs to paint an unsettling picture of why we shouldn’t believe everything that is labeled as news.
Trust Me, I'm Lying (2012) by Ryan Holiday is an eye-opening exposé on the dark side of the digital media landscape. Here's why this book is a must-read:
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Trust Me, I’m Lying?
Trust Me, I’m Lying explores the manipulative tricks and destructive impact of modern media.
How long does it take to read Trust Me, I’m Lying?
The reading time for Trust Me, I’m Lying varies, but the Blinkist summary can be read in just 15 minutes.
Is Trust Me, I’m Lying a good book? Is it worth reading?
Trust Me, I’m Lying is worth reading for its eye-opening insights into the flaws of modern media.
Who is the author of Trust Me, I’m Lying?
The author of Trust Me, I’m Lying is Ryan Holiday.