Likeable Social Media Book Summary - Likeable Social Media Book explained in key points
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Likeable Social Media summary

Dave Kerpen

How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter

4.3 (165 ratings)
24 mins

Brief summary

Likeable Social Media by Dave Kerpen is a guide for businesses to use social media effectively. It provides actionable insights into creating engaging content, engaging audiences, and building strong relationships with customers.

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    Likeable Social Media
    Summary of 7 key ideas

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    Key idea 1 of 7

    Always be listening.

    Imagine this: You get into a small fender-bender through no fault of your own. But, after taking your ride to the mechanic, you get some unsettling news. Your car insurance won’t cover the bill. Surely this can’t be right?

    So, you call the insurance company hotline. After being on hold for two hours, there’s still no response. Frustrated and tired, you log on to Twitter to vent. You post, “my car insurance company is awful, worst customer service ever!”

    Now, if you run that insurance company, what would you like to happen next? You could ignore the post as it gets faved and retweeted hundreds or thousands of times. Or you could dodge the PR disaster and be ready to respond right away.

    The key message here is: Always be listening.

    Communication is always a two-way street that involves both talking and listening. Unfortunately, a lot of companies overemphasize the talking part. They spend a huge portion of their budgets on flashy advertising campaigns. Meanwhile, they neglect to listen to what their customers have to say. In the old days, this was excusable. Gathering feedback was time-consuming and expensive. But with social media, listening to your users is easier than ever before.

    So, what are the benefits of listening to customers? For one, you’ll gather valuable insights directly from the people who know your business best. You can discover which products work and which are failing. You can even glean great ideas for future endeavors. You can also catch any negative stories about your business and address them before they turn into viral sensations.

    The most successful businesses already invest extensively in listening programs. For instance, the computer giant IBM created an initiative called Listening for Leads. In it, a special team of people called “seekers” constantly scans social media platforms for conversations that could be turned into sales. So, when someone posts something like “my old server is starting to die,” an IBM sales rep can quickly contact them with a suggested replacement.

    Any business can start listening with very little overhead. Simply search social media platforms for key words related to your business. This could be your brand name, the names of your competitors, or even common phrases related to your industry. You can also subscribe to paid services that monitor these sites for you. Either way, the insight you’ll gain will be worth the time and money.

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    Key ideas in Likeable Social Media

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    What is Likeable Social Media about?

    Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

    Likeable Social Media Review

    Likeable Social Media (2011) by Dave Kerpen is a valuable resource for anyone looking to enhance their online presence and connect with their audience. Here's why this book is worth reading:

    • With its practical strategies and actionable advice, it equips readers with the tools they need to create a captivating and likeable online persona.
    • Backed by real-life examples and case studies, the book provides concrete evidence of the power of social media and how it can positively impact businesses and individuals.
    • Emphasizing the importance of authenticity and genuine communication, it offers refreshing insights that make the subject matter anything but dull.

    Who should read Likeable Social Media?

    • Business owners looking to catch some positive attention
    • Marketers learning to ropes of online advertising
    • Anyone who wants to get the most out of their social media pages

    About the Author

    Dave Kerpen is an author, speaker, and cofounder of the award-winning social media marketing firm Likeable Media. His other works include Likeable Business, Likeable Leadership, and The Art of People: 11 Simple People Skills To Get Everything You Want.

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    Likeable Social Media FAQs 

    What is the main message of Likeable Social Media?

    Building a likable and engaging brand on social media can lead to business success.

    How long does it take to read Likeable Social Media?

    Reading Likeable Social Media takes a few hours, but the Blinkist summary can be read in just 15 minutes.

    Is Likeable Social Media a good book? Is it worth reading?

    Likeable Social Media is worth reading as it offers practical tips on building a likeable brand online.

    Who is the author of Likeable Social Media?

    Dave Kerpen is the author of Likeable Social Media.

    What to read after Likeable Social Media?

    If you're wondering what to read next after Likeable Social Media, here are some recommendations we suggest:
    • Growth Hacker Marketing by Ryan Holiday
    • The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
    • Don't Overthink It by Anne Bogel
    • Make Your Bed by William H. McRaven
    • AI for Business Leaders by Michael Ramsay
    • Atomic Habits by James Clear
    • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
    • Read People Like a Book by Patrick King
    • The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio
    • Marketing Artificial Intelligence by Paul Roetzer & Mike Kaput