Hacking Growth Book Summary - Hacking Growth Book explained in key points
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Hacking Growth summary

Sean Ellis & Morgan Brown

How Today's Fastest-Growing Companies Drive Breakout Success

4.5 (156 ratings)
23 mins

Brief summary

Hacking Growth by Sean Ellis & Morgan Brown is a guide for startups to achieve rapid growth by focusing on user acquisition and experimentation, using data-driven methods and a growth mindset.

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    Hacking Growth
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    Growth teams use inter-department collaboration and strong leadership to get results.

    Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business, and though you’re making a nice profit, you need to find a way to take it to the next level.

    What you need to do is prioritize growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus exclusively on finding ways to grow.

    Let’s look at a real-world example. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the traditional departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued.

    The problem was that too many customers were using the basic, free version of their product. And despite making improvements to the premium, paid version, few people were making the upgrade.

    Things changed, however, when an innovative project-marketing manager (PMM) came aboard, created a growth team and sparked the kind of fresh perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the lack of upgrades wasn’t due to a quality issue. Most customers were simply unaware of the premium version and what it offered.

    Armed with this insight, the marketing and engineering teams joined forces to raise awareness by prominently promoting the premium version to users of the free version. As a result, upgrades skyrocketed, and revenue increased by 92 percent.

    But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can unite the interdisciplinary team and keep them on course for improvement.

    This leader will identify the target area, set clear goals and establish a time frame for the accomplishment of these goals. For example, he or she may decide it’s best to focus on developing new marketing channels and set a goal for the team to come up with three potential new ones by the end of the month.

    The growth leader is also responsible for keeping the team focused on moving forward and steering them clear of distractions. While attractive new ideas can be distracting, the team leader must recognize when these ideas don’t serve the current goal and need to be put on the back burner.

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    What is Hacking Growth about?

    Hacking Growth (2017) provides online business owners with a game plan for taking their company to the next level. Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.

    Hacking Growth Review

    Hacking Growth (2017) is a book that delves into the world of growth hacking and offers practical strategies for rapid business growth. Here's why this book is worth reading:

    • Packed with insightful case studies and real-life examples, it provides actionable takeaways that can be immediately implemented to drive growth.
    • Written by industry experts, Sean Ellis and Morgan Brown, the book draws from their vast experience, making it a reliable and valuable resource.
    • The book explores innovative growth techniques and creative marketing strategies, keeping readers engaged and ensuring that the content is anything but boring.

    Best quote from Hacking Growth

    The best way to have a good idea is to have lots of ideas.

    —Sean Ellis & Morgan Brown
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    Who should read Hacking Growth?

    • Entrepreneurs and CEOs
    • Business students
    • Anyone hoping to grow a business

    About the Author

    Sean Ellis is cofounder and CEO of GrowthHackers.com. He’s responsible for the term “growth hacker,” as well as organizing the Growth Hackers Conference.

    Morgan Brown specializes in marketing for start-ups and has given talks around the world on how to grow a business. He is also a cofounder of GrowthHackers.com and the COO of the real-estate news company Inman News.

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    Hacking Growth FAQs 

    What is the main message of Hacking Growth?

    Hacking Growth empowers businesses to achieve rapid and sustainable growth through data-driven experimentation and strategic marketing.

    How long does it take to read Hacking Growth?

    Reading time for Hacking Growth varies, but the Blinkist summary can be read in just 15 minutes.

    Is Hacking Growth a good book? Is it worth reading?

    Hacking Growth is worth reading for its actionable insights and practical strategies to drive business growth.

    Who is the author of Hacking Growth?

    Hacking Growth is written by Sean Ellis and Morgan Brown.

    What to read after Hacking Growth?

    If you're wondering what to read next after Hacking Growth, here are some recommendations we suggest:
    • Startup Growth Engines by Sean Ellis
    • Growth Hacker Marketing by Ryan Holiday
    • Growth IQ by Tiffani Bova
    • Power And Prediction by Ajay Agrawal
    • Fit for Growth by Vinay Couto
    • How to Talk to Anyone by Leil Lowndes
    • Influence by Robert B. Cialdini
    • Stillness Is the Key by Ryan Holiday
    • Emotional Intelligence by Daniel Goleman
    • Positioning by Al Ries and Jack Trout