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The Power of Visual Storytelling

How to Use Visuals, Videos and Social Media to Market Your Brand

By Ekaterina Walter and Jessica Gioglio
15-minute read
Audio available
The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.  

  • Anyone interested in social media marketing
  • Marketers, advertisers and people working in communications
  • Artists and designers eager to tell more compelling visual stories

Ekaterina Walter is the co-founder and CMO of Branderati and the author of Think like Zuck. She was previously the global social media strategist for Intel.

Jessica Gioglio manages social media for Dunkin’ Donuts and is the founder of The SavvyBostonian, a popular Boston lifestyle blog.

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The Power of Visual Storytelling

How to Use Visuals, Videos and Social Media to Market Your Brand

By Ekaterina Walter and Jessica Gioglio
  • Read in 15 minutes
  • Audio & text available
  • Contains 9 key ideas
Upgrade to Premium Read or listen now
The Power of Visual Storytelling: How to Use Visuals, Videos and Social Media to Market Your Brand by Ekaterina Walter and Jessica Gioglio
Synopsis

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.  

Key idea 1 of 9

With social media, a picture is worth far more than a thousand words; it can tell your whole story.

Author J.K. Rowling sketched out the magical world of Harry Potter before she wrote one word of her story. The same is true of author J.R.R. Tolkien, who drew a map of Middle Earth before he wrote his fantasy epic, Lord of the Rings.

Why would an author draw before she writes? Because many authors understand how important images are to the process of creative writing and storytelling.

Your brain processes images faster than it does text, some 60,000 times faster! This is because the human brain, at least evolutionarily, has processed images to understand the world for much longer than it has grappled with the written word, a relatively new phenomenon.

Images too have a more direct effect on our emotional state. For instance, consider how you feel when you read the word “girl” and when you look at a picture of a smiling girl. While the word is benign, the photo may trigger an emotional response.

This knowledge should guide your use of social media. People love stories; yet to be an expert visual storyteller, you need to know the difference between describing a sunset in a postcard and sharing a beautiful sunset snap on Instagram.

This is the core of visual storytelling, where you use images to produce a story around your brand, personality and product. These visuals can take any form, as pictures, videos, infographics or any other media.

Marketing software Hubspot uses Pinterest, as the site allows the company to present boards, or a collection of pins, on e-books and charts that present business value to its fans. Yet the company also participates in fun boards like Meme-tastic Marketing of Awful Stock Photography – a place where the company can show its funny side, too.

Now, let’s explore the most essential aspects of visual storytelling.

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