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SPIN Selling

The Best-Validated Sales Method Available Today

By Neil Rackham
15-minute read
Audio available
SPIN Selling: The Best-Validated Sales Method Available Today by Neil Rackham

SPIN Selling (1988) distills the author’s 12 years of research and 35,000 sales calls into a coherent and applicable sales strategy that is guaranteed to bring success to any diligent salesperson. You’ll learn why traditional sales methods are limited while exploring the benefits of the SPIN strategy when approaching small and large sales opportunities.

  • Salespeople
  • Sales managers and executives
  • Decision makers who deal with salespeople on a daily basis

Considered one of the founders of modern sales theory, Neil Rackham is the founder and former president of Huthwaite, a sales performance improvement company that offers seminars as well as other training for sales organizations.

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