Open in the App Open in the App Open in the App
Get the key ideas from

This Is Marketing

You Can't Be Seen Until You Learn to See

By Seth Godin
15-minute read
Audio available
This Is Marketing: You Can't Be Seen Until You Learn to See by Seth Godin

This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

  • Marketing mavens looking for new ideas and inspiration
  • Marketing skeptics waiting to be won over to the discipline
  • Marketing opponents wanting to protect themselves against manipulation

Seth Godin is a successful entrepreneur, educator, writer and speaker on the topics of marketing and leadership. He has founded two companies, Squidoo and Yoyodyne, and he has written 18 books, which include The Dip, a New York Times best seller, and Purple Cow, which sold more than 150,000 copies and went through 23 printing runs in its first two years. He has led a number of marketing workshops, seminars and courses, and he also maintains Seth’s Blog, which is as popular as it is self-descriptive.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

No time to

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.