Good to Great Book Summary - Good to Great Book explained in key points
Listen to the Intro

Good to Great summary

Jim Collins

Why Some Companies Make the Leap...And Others Don't

4.4 (606 ratings)
15 mins
Table of Contents

    Good to Great
    Summary of 9 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 9

    Good-to-great companies can teach others how to make the same leap.

    Jim Collins’s previous best seller Built to Last explains how great companies sustain high performance and stay great. Most companies, however, are not great. Hence the more burning question: How do companies go from good to great? What do they do differently from their competitors who stay mediocre at best?

    To answer these questions, Jim Collins and his research team studied three groups of public US companies in a five-year project:

    Good-to-great companies, which had been performing at or below the average stock market performance for 15 years, before making a transition to “greatness,” in other words generating cumulative returns of at least three times the general stock market over the next 15 years.

    Direct comparison companies, which remained mediocre or dwindled although they had roughly the same possibilities as the good-to-great companies during the time of transition.

    Unsustained comparison companies, which made a short-lived transition from good-to-great, but slid back to performing at a level substantially below the stock market average after their rise.

    Over the course of their research, Collins and his team examined over 6,000 press articles and 2,000 pages of executive interviews. The goal was to discover what the good-to-great companies had done differently, and thus help other companies make the same leap.

    Good-to-great companies can teach others how to make the same leap.

    Want to see all full key ideas from Good to Great?

    Key ideas in Good to Great

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Good to Great about?

    Good to Great (2001) presents the findings of a five-year study by the author and his research team. The team identified public companies that had achieved enduring success after years of mediocre performance and isolated the factors which differentiated those companies from their lackluster competitors.

    These factors have been distilled into key concepts regarding leadership, culture and strategic management.

    Who should read Good to Great?

    • Executives, investors and managers interested in taking their company from mediocrity to greatness
    • Entrepreneurs who want to make their start-up great from the very beginning
    • Anyone interested in what makes for great leadership, great corporate culture and great strategic planning

    About the Author

    Jim Collins is an author, lecturer and consultant, who among other things, has taught at the Stanford University Graduate School of Business and is a frequent contributor to FortuneBusinessWeek and Harvard Business Review. His previous book Built to Last sold over 4 million copies.

    The author was inspired to write Good to Great when a business acquaintance pointed out that his previous book examined only how great companies stay great, not how they can become that way in the first place. 

    Categories with Good to Great

    Books like Good to Great

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    28 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial