SELL LIKE CRAZY Book Summary - SELL LIKE CRAZY Book explained in key points


Sabri Suby

Brief summary

Sell Like Crazy by Sabri Suby is a marketing guidebook that shares proven strategies to generate more sales online. It offers practical advice to optimize your marketing campaigns and increase revenue for your business.

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Table of Contents

    Summary of key ideas

    Embracing the New Model of Selling

    In SELL LIKE CRAZY, Sabri Suby introduces the new model of selling in the digital age. He insists on the importance of providing immense value upfront. Today, we need more than just satisfying customers, we must delight them. The key to doing this is through "Preeminence", the state of being seen as the best in your field by your audience. This requires us to continually study our market and understand their concerns, even better than they do.

    Suby highlights eight phases of the psychological journey each prospect goes through from being a complete stranger to becoming a raving fan. This journey is referred to as the "Secret Selling System". Each phase corresponds to a step of a proven marketing and sales system, which involves attention, interest, desire, and action. It is crucial to effectively communicate our core message and draw potential clients to us.

    Transforming Strangers into Clients

    The first step in the Secret Selling System is to get the attention of your target market. Effective marketing is about making a promise, a bold, audacious promise that will resonate with your target market. The second phase is focusing on their interest and nurturing it. Suby posits that creating a "Godfather Offer" can attract clients. This refers to an offer that is so generous and value-packed that people can't refuse.

    Suby also explains the importance of making these prospects take action, either by opting in for more information, registering, or even purchasing a low-cost offer. A well-designed sales funnel must be deployed to convert these prospects into buyers. The final steps involve maximizing client value by transforming single-purchase clients into loyal, repeat customers and eventually, brand advocates.

    Mastering the Sales Psychologies

    In SELL LIKE CRAZY, Suby also delves into the importance of understanding sales psychology. He postulates that people buy based on intrinsic motivations and emotional reasons, not logic. It is our job to make our prospects feel understood and provide solutions to their points of pain. Our marketing strategies must reflect this understanding and our goal should be to become the trusted advisor in our clients' eyes.

    Suby introduces the concept of "Dream 100", a list of your ideal potential clients that you should strive to build relationships with. These could be influencers, bloggers, or companies, whose endorsement or promotion can bring a significant boost to your business. He advises to persistently chase this Dream 100, marketing directly to them until they become clients or referrers.

    Building and Optimizing Sales Funnels

    Late in the book, Suby explains the concept of building and optimizing your sales funnel. The sales process should be viewed as a funnel where only the qualified prospects reach the end and become customers. He emphasizes the importance of continually testing and measuring everything in the sales process. Only then can you truly optimize your system and get the maximum return on your marketing investment.

    In conclusion, SELL LIKE CRAZY provides a strategic approach to selling in the digital age, with the focus on understanding our target market, the sales psychology, and the dynamics of effective sales funnels. It also reveals the power of preeminence and how it can transform our businesses. As Suby reminds us, selling is not just about closing deals, it is about opening relationships.

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    What is SELL LIKE CRAZY about?

    'SELL LIKE CRAZY' by Sabri Suby is a step-by-step guide to mastering the art of selling online. It reveals the strategies and tactics that have helped Suby and his clients generate millions of dollars in sales. Packed with practical advice and real-life examples, this book equips you with the knowledge and techniques to dramatically increase your sales and grow your business.

    Who should read SELL LIKE CRAZY?

    • Entrepreneurs looking to improve their sales skills
    • Business owners who want to boost their revenue and grow their customer base
    • Marketing professionals seeking proven strategies to drive sales and increase conversions

    About the Author

    Sabri Suby is an Australian entrepreneur and best-selling author. As the founder of King Kong, a digital marketing agency, Suby has achieved immense success, turning it into a multi-million dollar business in just a few years. His expertise lies in sales and marketing, and he shares his insights and strategies in his book 'SELL LIKE CRAZY'. Suby's practical approach and proven methods have made him a sought-after authority in the industry.

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