What is the main message of Sell Like Crazy?

The main message of Sell Like Crazy is to use effective marketing strategies to generate high sales.

Who is the author of Sell Like Crazy?

The author of Sell Like Crazy is Sabri Suby.

How many chapters are in Sell Like Crazy?

There are multiple chapters in Sell Like Crazy.

How many pages are in Sell Like Crazy?

Sell Like Crazy contains a certain number of pages.

When was Sell Like Crazy published?

Sell Like Crazy was published in a specific year.

Money & Investments

Sell Like Crazy Book Summary - Sell Like Crazy Book explained in key points

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Sell Like Crazy summary

Name: Sell Like Crazy
Rating: 4.1 (90 reviews)
Author: Sabri Suby

Sabri Suby

How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

4.1 (90 ratings)

19 mins

Brief summary

Sell Like Crazy by Sabri Suby is a marketing guidebook that shares proven strategies to generate more sales online. It offers practical advice to optimize your marketing campaigns and increase revenue for your business.

Topics

Nonfiction Business Entrepreneurship Self-Help Psychology Business Communication Personal Development Design Success Promotion

Table of Contents

Sell Like Crazy
Summary of 8 key ideas

Audio & text in the Blinkist app

Key idea 1 of 8

What’s in it for me? Sell like a pro.

If you’re feeling overwhelmed trying to grow your business, it’s probably cold comfort to know you're not alone. In fact, many entrepreneurs struggle to convert curious visitors into loyal, high-paying customers. But what if we told you that you can create an automated sales machine that nurtures cold traffic into hot buyers?

According to digital marketing expert Sabri Suby, the secret lies in understanding your customers’ deepest desires and fears intimately. By installing a tailored sales funnel that provides extreme value, you can shift website visitors up the purchasing pyramid until they happily buy what you’re selling.

With this proven framework in place, you can build an automated engine generating leads and sales 24/7. By applying the principles in this Blink to Sabri Suby’s Sell Like Crazy, you too can start selling like a pro.

Identifying your dream buyer

How do insurance companies motivate people to buy policies? Well, they tap into their prospects’ deepest fears. You see, emotional triggers work better than trying to convince prospects about your great product.

Great selling starts by understanding your ideal buyer. But who exactly is that? We can start to answer that question by breaking down the market into four categories: 3 percent are ready to buy now, 17 percent are gathering information, 20 percent are problem-aware, and 60 percent are unaware that they even need your product.

While most sellers focus on the ready buyers, the real opportunity lies with the other 97 percent – especially the 17 percent and 20 percent groups who can become buyers with the right nurturing. You can turn cold traffic into loyal buyers by installing a sales funnel that attracts prospects, educates them, nurtures them, and motivates them to buy from you. This shifts people up the purchasing pyramid by addressing their deepest desires and fears.

How can you do that? First, identify your top 4 percent of current customers who probably drive 64 percent of your revenue. Then, analyze their demographics and behaviors to determine your ideal buyer profile. Use tools like Google auto-suggest, AnswerThePublic.com, Facebook groups, Reddit, and Quora to learn about how your prospects think and feel. Identify their biggest hopes, frustrations, dreams, fears, preferred communication channels, and industry terminology. Finally, map the customer journey from initial research to final purchase decisions, documenting what they’re looking for at each stage.

With this intimate knowledge of your customers, craft marketing messages that speak directly to their passions and address their pain points. Incrementally solving their issues will help you cultivate loyal, raving fans.

Creating high-value content offers

Author Naura Hayden sold only 2,000 copies of her book Astro-Logical Love after its release in 1982. A New York publisher read the book, bought the rights, and sold 2,000,000 copies of the same book. How? He simply changed the title to How to Satisfy a Woman Every Time… and Have Her Beg for More!

He promised value, and he delivered.

Effective contact collection

Are you ready to make your first transaction? It’s a free exchange with your prospect, but it’ll show you just how much progress you’ve made.

The next step after creating high-value content is convincing prospects to exchange their contact info for your free offer. This transactional opt-in page should grab attention with an irresistible headline promising an immediate solution to their burning problems.

Applying the Godfather strategy

Enso Homes promised to build houses for its clients in 30 weeks. If it failed, it would refund its clients $5,000 in cash! That promise earned them $7,000,000 in its first eight months in business. What it had done, was apply the Godfather strategy. It made its clients an offer they couldn’t resist.

The idea is simple – sell what people want to buy. If your current products don’t align with market demand, pivot. Write your sales message first detailing extreme benefits, then build products that deliver just that!

Attracting leads through masterful traffic generation

Can you spend $499 to acquire a single client and still make a profit? Sure, you can – if you sell for a price above what that client cost you.

To scale your business, you first need to calculate your unit economics – or in other words, how much you pay for every action one individual prospect takes. You also need to know how much every lead you generate costs you, and how much you’ll be spending for the length of time they remain your client. With that knowledge, it’s easy to understand precisely how much revenue each customer really generates.

Applying the Magic Lantern Technique

Imagine you’re a PR expert trying to help a prospect get the attention of influencers. You create a video telling your prospect what influencers hate. Following what you’ve already learned about creating headlines, name it something like “The 11 Things Never to Say to an Influencer.” Then follow up with an exclusive press release template. Finally, provide a case study revealing your PR secrets.

These progressive steps that provide value and guide your prospects toward their goals are a good example of the Magic Lantern Technique.

Consultative selling insights

How would you feel if your doctor prescribed medication without asking you how you felt or what was going on with you?

It’s the same principle when you schedule a call: resist the temptation to sell outright. Start by diagnosing your prospect’s needs just like a doctor assessing symptoms before prescribing treatment. Make sure you offer the right solution to avoid future problems.

Turning emails into powerful conversion tools

Barack Obama’s successful re-election campaign in 2012 relied heavily on email, with some of them using casual headlines like “Hey” or “Join me for dinner.”

Email outperforms every marketing channel for client retention and revenue. Build your list from day one. The best part about email is that you own it – you’re not renting external platforms.

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What is Sell Like Crazy about?

Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

Sell Like Crazy Review

Sell Like Crazy (2018) by Sabri Suby is a powerful guide that will help you achieve remarkable success in sales. Here's why this book is worth reading:

It provides proven sales strategies that can be implemented immediately, helping you generate more leads and close more deals.
Backed by real-world results and case studies, it offers practical advice that has been tested and proven successful in various industries.
The book also delves into psychological triggers and consumer behavior, giving you valuable insights into understanding and influencing your customers.

Who should read Sell Like Crazy?

Entrepreneurs seeking sales growth
Marketers seeking conversions
Business owners looking for new customers

About the Author

Sabri Suby is the founder of King Kong, Australia's fastest-growing digital marketing agency. With a track record of building multiple seven-figure businesses from the ground up, Suby stands as Australia's foremost expert in conversion rate optimization, having generated over $500 million in sales for his clients.

Categories with Sell Like Crazy

Money & Investments Marketing & Sales Career & Success Entrepreneurship

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