Sell Like Crazy Book Summary - Sell Like Crazy Book explained in key points
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Sell Like Crazy summary

Sabri Suby

How to Get As Many Clients, Customers and Sales As You Can Possibly Handle

4.1 (62 ratings)
19 mins

Brief summary

Sell Like Crazy by Sabri Suby is a marketing guidebook that shares proven strategies to generate more sales online. It offers practical advice to optimize your marketing campaigns and increase revenue for your business.

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    Sell Like Crazy
    Summary of 8 key ideas

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    Identifying your dream buyer

    How do insurance companies motivate people to buy policies? Well, they tap into their prospects’ deepest fears. You see, emotional triggers work better than trying to convince prospects about your great product.

    Great selling starts by understanding your ideal buyer. But who exactly is that? We can start to answer that question by breaking down the market into four categories: 3 percent are ready to buy now, 17 percent are gathering information, 20 percent are problem-aware, and 60 percent are unaware that they even need your product.

    While most sellers focus on the ready buyers, the real opportunity lies with the other 97 percent – especially the 17 percent and 20 percent groups who can become buyers with the right nurturing. You can turn cold traffic into loyal buyers by installing a sales funnel that attracts prospects, educates them, nurtures them, and motivates them to buy from you. This shifts people up the purchasing pyramid by addressing their deepest desires and fears.

    How can you do that? First, identify your top 4 percent of current customers who probably drive 64 percent of your revenue. Then, analyze their demographics and behaviors to determine your ideal buyer profile. Use tools like Google auto-suggest,, Facebook groups, Reddit, and Quora to learn about how your prospects think and feel. Identify their biggest hopes, frustrations, dreams, fears, preferred communication channels, and industry terminology. Finally, map the customer journey from initial research to final purchase decisions, documenting what they’re looking for at each stage.

    With this intimate knowledge of your customers, craft marketing messages that speak directly to their passions and address their pain points. Incrementally solving their issues will help you cultivate loyal, raving fans.

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    What is Sell Like Crazy about?

    Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

    Sell Like Crazy Review

    Sell Like Crazy (2018) by Sabri Suby is a powerful guide that will help you achieve remarkable success in sales. Here's why this book is worth reading:

    • It provides proven sales strategies that can be implemented immediately, helping you generate more leads and close more deals.
    • Backed by real-world results and case studies, it offers practical advice that has been tested and proven successful in various industries.
    • The book also delves into psychological triggers and consumer behavior, giving you valuable insights into understanding and influencing your customers.

    Who should read Sell Like Crazy?

    • Entrepreneurs seeking sales growth
    • Marketers seeking conversions
    • Business owners looking for new customers

    About the Author

    Sabri Suby is the founder of King Kong, Australia's fastest-growing digital marketing agency. With a track record of building multiple seven-figure businesses from the ground up, Suby stands as Australia's foremost expert in conversion rate optimization, having generated over $500 million in sales for his clients.

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    Sell Like Crazy FAQs 

    What is the main message of Sell Like Crazy?

    The main message of Sell Like Crazy is to use effective marketing strategies to generate high sales.

    How long does it take to read Sell Like Crazy?

    The reading time for Sell Like Crazy varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Sell Like Crazy a good book? Is it worth reading?

    Sell Like Crazy is worth reading because it provides valuable insights and practical tips for boosting sales and growing businesses.

    Who is the author of Sell Like Crazy?

    The author of Sell Like Crazy is Sabri Suby.

    How many chapters are in Sell Like Crazy?

    There are multiple chapters in Sell Like Crazy.

    How many pages are in Sell Like Crazy?

    Sell Like Crazy contains a certain number of pages.

    When was Sell Like Crazy published?

    Sell Like Crazy was published in a specific year.

    What to read after Sell Like Crazy?

    If you're wondering what to read next after Sell Like Crazy, here are some recommendations we suggest:
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    • The Sell by Fredrik Eklund
    • Glad We Met by Steven G. Rogelberg
    • Influence by Robert B. Cialdini
    • The First Rule of Mastery by Michael Gervais