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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Sell or Be Sold summary
Grant Cardone
Brief summary
Sell or Be Sold by Grant Cardone is a persuasive guide for anyone in sales, emphasizing the importance of a positive attitude and effective communication skills to close deals and achieve success.
Topics
Table of Contents
Sell or Be Sold
Summary of key ideas
Mastering the Art of Selling
In Sell or Be Sold, Grant Cardone emphasizes that selling is an integral part of our lives, regardless of our profession or position. He opens the book by asserting that success depends largely on our ability to sell our ideas, products, or services. He presents the argument that we are all in sales, whether we acknowledge it or not, making the choice between 'selling or being sold to'.
Cardone introduces the concept of 'commissioned sales', contrasting it with a traditionally salaried job. According to him, commissioned sales enables us to determine our income level and destiny, unlike fixed salary roles where one's income and progress are dictated by others. He advocates for embracing the commissioned sales concept, stating it can ultimately lead to financial freedom.
The Cardinal Rules of Selling
The book delves into the essential rules of selling. Cardone states that the first rule is 'always agree with the customer'. He insists that creating agreement builds rapport and trust more rapidly. The second rule is 'giving the customer your full attention'. He maintains that this conveys respect and increases the likelihood of successful selling.
Additionally, Cardone puts forward the idea that customers buy for their reasons, not the seller's. He underscores that understanding a customer's unique needs and motivations is pivotal to successful selling. Similarly, he says that 'closing' the sale is paramount and that a salesperson's primary focus should always be on securing the purchase.
Overcoming Obstacles and Rejections
Cardone addresses common challenges in selling, such as dealing with rejection and overcoming buyer objections. He proposes that 'rejection' should be perceived as a counterproposal rather than a definitive no. By shifting the way we view rejection, we can approach it as an opportunity to negotiate rather than an end of the sales process. He also encourages persistence, arguing that most sales are made after multiple attempts.
Furthermore, Cardone explores the topic of 'buyer's remorse' and provides strategies to prevent or deal with it. He suggests that anticipating buyer's remorse and addressing it upfront can increase customer satisfaction and loyalty, leading to repeat business and referrals.
Creating Success in Sales
Towards the end of Sell or Be Sold, Cardone emphasizes the importance of persistent action. He argues that taking massive action is the key to success in sales, regardless of economic conditions or external factors. From keeping a positive attitude to persevering despite difficulties, he advocates for hard work and commitment to one's craft.
In conclusion, Sell or Be Sold illuminates how the principles of selling can be applied to all aspects of our lives, positively influencing our professional and personal success. Cardone offers a compelling guide for mastering the art of selling by tackling objections, understanding customer motivations, and taking dedicated action towards success.
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What is Sell or Be Sold about?
Sell or Be Sold is a book by Grant Cardone that delves into the art of selling. It offers valuable insights and practical strategies for anyone in sales or anyone looking to develop their persuasion skills. With a focus on the importance of confidence, communication, and closing deals, this book provides a comprehensive guide to achieving success in the world of sales.
Who should read Sell or Be Sold?
- Anyone interested in improving their sales skills
- Entrepreneurs and business owners who want to increase their revenue
- People who want to learn persuasive techniques to influence others
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