Sell Or Be Sold Book Summary - Sell Or Be Sold Book explained in key points
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Sell Or Be Sold summary

Grant Cardone

How to Get Your Way in Business and in Life

4.2 (237 ratings)
18 mins

Brief summary

Sell or Be Sold by Grant Cardone is a persuasive guide for anyone in sales, emphasizing the importance of a positive attitude and effective communication skills to close deals and achieve success.

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    Sell Or Be Sold
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    Selling as a life skill

    Have you ever danced with words, leading and guiding a conversation to the rhythm of your goals? That’s selling in its purest form – a subtle yet powerful life skill that affects everything from your personal relationships to your career path, regardless of the field you’re in.

    Contrary to popular belief, selling isn’t confined to the walls of a marketplace; it far exceeds the boundaries of business and commerce. It’s the ability to persuade and influence decisions, which ultimately determines success in relationships, business, and overall well-being. Consider this: many lines of work, in some way or another, rely on sales skills. Politicians, coaches, public speakers, bankers – they all have one thing in common: They need to persuade others, be it to vote, to invest, to listen, or to play hard. These skills are the bedrock of success across all walks of life.

    There’s a common misconception that paints a rather bleak picture of sales. You’ve heard it all – the unreliable income, the long and erratic hours, the stereotype of the aggressive and manipulative salesperson. But these are just myths, not the reality of a career in sales. In truth, mastering sales opens up a world of freedom and financial rewards.

    So, here’s the real challenge: shift your mindset. Don’t view sales skills as something reserved for a select few. Approach them like a professional, with a commitment to learn, master, and excel. 

    If you’ve been struggling to get the outcomes you desire in life, it’s time to stop making excuses. The secret to success, in any endeavor, lies in honing your sales skills. Make a decision, right now, to commit yourself to learning everything about selling at a world-class level. Your potential for greatness, prosperity, and freedom is immense – but it hinges on your willingness to elevate your sales game. The choice, as always, is yours.

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    What is Sell Or Be Sold about?

    Sell Or Be Sold (2011) delves into the concept that everyone is involved in sales, regardless of their profession. It outlines strategies and mindsets that can transform both seasoned sales professionals and everyday individuals into persuasive communicators and successful negotiators.

    Sell Or Be Sold Review

    Sell Or Be Sold (2012) by Grant Cardone is a motivational and practical guide to becoming a master salesperson. Here's why this book is worth reading:

    • It offers valuable techniques and strategies for closing deals, overcoming objections, and influencing others, making it an invaluable resource for anyone in sales.
    • With its emphasis on the importance of positive mindset and goal setting, the book provides readers with the motivation and mindset needed to achieve success in sales.
    • Unapologetically direct and straightforward, Cardone's writing style keeps readers engaged and entertained, ensuring that the book is anything but boring.

    Who should read Sell Or Be Sold?

    • Aspiring sales professionals seeking career enhancement strategies
    • Entrepreneurs looking to boost confidence in business negotiations
    • All those interested in mastering persuasive communication techniques

    About the Author

    Grant Cardone is a renowned sales trainer, speaker, and entrepreneur. He is widely recognized for his expertise in sales and business strategy, and he has published several best-selling books, including The 10X Rule and If You’re Not First, You’re Last

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    Sell Or Be Sold FAQs 

    What is the main message of Sell Or Be Sold?

    The main message of Sell Or Be Sold is the importance of sales skills in every aspect of life.

    How long does it take to read Sell Or Be Sold?

    The estimated reading time for Sell Or Be Sold is several hours. The Blinkist summary can be read in just 15 minutes.

    Is Sell Or Be Sold a good book? Is it worth reading?

    Sell Or Be Sold is a must-read for anyone looking to improve their sales skills. It provides valuable insights and practical strategies for success.

    Who is the author of Sell Or Be Sold?

    The author of Sell Or Be Sold is Grant Cardone.

    What to read after Sell Or Be Sold?

    If you're wondering what to read next after Sell Or Be Sold, here are some recommendations we suggest:
    • Sales Pitch by April Dunford
    • Scaling People by Claire Hughes Johnson
    • Be Obsessed or Be Average by Grant Cardone
    • The 10X Rule by Grant Cardone
    • The Win Without Pitching Manifesto by Blair Enns
    • Sell Like Crazy by Sabri Suby
    • Power Questions by Andrew Sobel & Jerold Panas
    • $100M Offers by Alex Hormozi
    • Your First Million by Arlan Hamilton
    • And Then We Rise by Common