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Switch
How to Change Things When Change Is Hard
Switch examines why it is often difficult for people to switch their behavior, and how, by understanding the mind, it is possible to find shortcuts that make change easier. Through scientific studies and anecdotes, Switch provides simple yet effective tools for implementing changes.
- Anyone who wants to change parts of their own behavior
- Anyone who wants to implement a change in a group or organization
- Anyone who wants to understand why changing behavior is often so difficult
Chip Heath is a professor of organizational behavior at Stanford University, and his brother Dan Heath is a senior fellow at Duke University. They have co-authored two other bestsellers: Made to Stick and Decisive.
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