The best 12 Growth Hacking books

$100M Offers

$100M Offers

Alex Hormozi
How To Make Offers So Good People Feel Stupid Saying No
4.3 (69 ratings)

What's $100M Offers about?

$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

Who should read $100M Offers?

  • Those launching their first business 
  • Serial entrepreneurs 
  • People working in sales or marketing 

The Pumpkin Plan

The Pumpkin Plan

Mike Michalowicz
A Simple Strategy to Grow a Remarkable Business in Any Field
4.4 (160 ratings)

What's The Pumpkin Plan about?

The Pumpkin Plan (2012) presents a simple yet powerful strategy to help you grow your business and stand out in any industry. Through real-life examples and practical tips, you’ll learn how to identify and focus on your most profitable clients, streamline your operations, and create a company culture that fuels growth.

Who should read The Pumpkin Plan?

  • Owners of small businesses looking to grow
  • Entrepreneurs seeking sustainable success
  • Startup founders needing a roadmap

Get Different

Get Different

Mike Michalowicz
Marketing That Can't Be Ignored!
4.3 (258 ratings)

What's Get Different about?

Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

Who should read Get Different?

  • Business owners seeking new leads
  • Marketing professionals and enthusiasts 
  • New entrepreneurs

Value Proposition Design

Value Proposition Design

Alexander Osterwalder
How to Create Products and Services Customers Want
4.3 (124 ratings)

What's Value Proposition Design about?

Value Proposition Design (2014) is a comprehensive guide to designing compelling products and services. Real value comes from empathizing with customers to find out what everyday jobs and tasks they need help with. However, coming up a product that helps customers complete these jobs and tasks is only the beginning.

Who should read Value Proposition Design?

  • Aspiring or current entrepreneurs
  • Anyone interested in innovation and value creation

Growth Hacker Marketing

Growth Hacker Marketing

Ryan Holiday
A Primer on the Future of PR, Marketing and Advertising
4.2 (98 ratings)

What's Growth Hacker Marketing about?

Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.

Who should read Growth Hacker Marketing?

  • Anyone looking to build a start-up company
  • Anyone who works in advertising or marketing industries
  • Executives who want to leverage cutting-edge business techniques

Startup Growth Engines

Startup Growth Engines

Sean Ellis
Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
4.0 (74 ratings)

What's Startup Growth Engines about?

We’ve all heard success stories of start-ups attracting millions of users and earning billions of dollars virtually overnight. Startup Growth Engines (2014) shows us what all these companies have in common: a new approach called “growth hacking”. These blinks reveal how your business can use viral marketing techniques, freemium business models and other growth engines to rapidly achieve business success.

Who should read Startup Growth Engines?

  • Business students eager to learn more about start-ups
  • Aspiring entrepreneurs looking for inspiration
  • Business owners hoping to boost growth

Hacking Growth

Hacking Growth

Sean Ellis & Morgan Brown
How Today's Fastest-Growing Companies Drive Breakout Success
4.5 (135 ratings)

What's Hacking Growth about?

Hacking Growth (2017) provides online business owners with a game plan for taking their company to the next level. Sean Ellis and Morgan Brown give readers a step-by-step guide through a dynamic and endlessly repeatable process that will spark growth and transform any sluggish business into a vibrant, growing enterprise teeming with loyal customers.

Who should read Hacking Growth?

  • Entrepreneurs and CEOs
  • Business students
  • Anyone hoping to grow a business

The Cold Start Problem

The Cold Start Problem

Andrew Chen
How to Start and Scale Network Effects
4.0 (169 ratings)

What's The Cold Start Problem about?

The Cold Start Problem (2021) explains what network effects are, how they work in practice, while illustrating them with real-world examples, from companies like Zoom, Airbnb and Uber. From getting tech companies off the ground in the 21st century, to the population dynamics of meerkats, The Cold Start Problem is an in-depth look at the way networks develop and interact with each other.

Who should read The Cold Start Problem?

  • Startup leaders looking for rapid growth 
  • Established CEOs looking to reawaken sluggish companies
  • Anyone interested in network dynamics

Growth IQ

Growth IQ

Tiffani Bova
Get Smarter About the Choices that Will Make or Break Your Business
4.2 (93 ratings)

What's Growth IQ about?

Growth IQ (2018) answers the million-dollar question of how to make your business grow. Full of practical advice, tips and strategies gleaned from today’s top entrepreneurs and their firms, this is the ultimate guide to making smart decisions that’ll help early-stage firms get off the ground or rejuvenate stagnating giants.

Who should read Growth IQ?

  • Start-up owners
  • Business strategists
  • Aspiring entrepreneurs and entrepreneurs in a rut



Michael J. Silverstein
Eight Lessons to Secure Infinite Growth
4.1 (14 ratings)

What's Rocket about?

Rocket (2015) is an inside look at the success of brands like Starbucks and Victoria’s Secret, whose rapid rise had nothing to do with luck. These blinks share the proven science of brand building that propelled companies like these to such impressive growth and immense success.

Who should read Rocket?

  • Founders and CEOs looking to grow their small business or start-up
  • Young entrepreneurs
  • Brand developers and marketers

The Membership Economy

The Membership Economy

Robbie Kellman Baxter
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
4.3 (35 ratings)

What's The Membership Economy about?

Today, ownership is out. Consumer trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king. The Membership Economy (2015) outlines key strategies and tactics based on real-world examples for successfully building a membership organization.

Who should read The Membership Economy?

  • Business-owners of all stripes
  • Leaders and managers who want to attract more members to their company
  • Entrepreneurs interested in successfully building a membership-oriented business

Twitter Is Not A Strategy

Twitter Is Not A Strategy

Tom Doctoroff
Rediscovering the Art of Brand Marketing

What's Twitter Is Not A Strategy about?

Twitter Is Not A Strategy cuts through the mess of hashtags and handles to get to the meat of effective marketing, outlining the core principles that make up the foundation of a successful company brand. Although social media is all the rage, this book shows that traditional marketing still matters, and that the secret to success is – as it always has been – having a good brand idea.

Who should read Twitter Is Not A Strategy?

  • Anyone interested in how companies create and promote brands
  • Anyone who questions whether “traditional” advertising techniques still matter
  • Business owners or executives in charge of company marketing efforts

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