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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Digital Marketing Strategy summary
Simon Kingsnorth
An Integrated Approach to Online Marketing
20 mins
Brief summary
Digital Marketing Strategy by Simon Kingsnorth is a comprehensive guide to developing a successful digital marketing campaign. It covers all aspects of the process, from planning and execution to evaluation and optimization.
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Digital Marketing Strategy
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Key idea 1 of 6
Social media allows you to develop a new kind of relationship with your customers.
Whether or not your business has a presence on social media, one thing is almost certain: some of your customers do. According to research conducted by We Are Social in 2015, about 3 billion people worldwide use the internet, and two-thirds of them use social media. Odds are, your customers are among them.
For that reason alone, it’s hard to justify not having at least some social media presence in this day and age. It’s important to be where your customers are: if that means joining Facebook and Instagram, so be it.
But you can’t just approach these platforms with your usual marketing techniques. There are a few things that set social media apart from other forms of digital marketing.
The key message here is: Social media allows you to develop a new kind of relationship with your customers.
Trying to influence potential customers is nothing new for marketers, digital or otherwise. But what’s novel about social media is that it allows businesses to be influenced. Rather than a one-sided monologue, social media turns marketing into a constantly unfolding conversation – a situation that presents businesses with both opportunities and challenges.
KLM, the Netherlands-based airline, knows this first-hand. When the Dutch soccer team knocked Mexico out of the World Cup and KLM tweeted “Adios Amigos” in celebration, the backlash was immediate: of the 90,000 responses to its tweet, over 70 percent were critical.
But KLM soon turned its social media reputation around. It made a point of publicly answering all social media queries and complaints, no matter how negative they were. In addition, it reduced its average social media response time to just 22 minutes!
KLM’s story is one of a company learning from its mistakes – discovering that social media is a place where companies should listen just as much as they talk. It’s also a story about the importance of developing the right social media personality.
Instead of overhauling your brand’s identity to suit the network in question, you should keep your social media personality on-brand. That means that if you strive to come across as a caring and customer-focused airline, you should communicate that on social media too – and not taunt the defeated fans of rival soccer teams!
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What is Digital Marketing Strategy about?
Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.
Digital Marketing Strategy Review
Digital Marketing Strategy (2020) by Simon Kingsnorth provides a comprehensive guide to developing an effective digital marketing plan. Here's why this book is worth reading:
- Packed with practical tips and strategies, it equips readers with the knowledge and tools needed to succeed in the digital marketing landscape.
- By combining industry insights and case studies, the book offers a clear understanding of how to navigate digital marketing challenges and capitalize on opportunities.
- Its engaging and accessible approach makes even complex digital marketing concepts easy to grasp, keeping readers informed and never feeling bored.
Who should read Digital Marketing Strategy?
- Businesspeople interested in the ever-changing world of digital marketing
- Entrepreneurs who want to take marketing into their own hands
- Anyone puzzled by jargon terms like “SEO,” “paid search,” and “functional content”
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Digital Marketing Strategy FAQs
What is the main message of Digital Marketing Strategy?
The main message of Digital Marketing Strategy is how to create effective digital marketing campaigns and drive business growth online.
How long does it take to read Digital Marketing Strategy?
The reading time for Digital Marketing Strategy varies, but it typically takes several hours. The Blinkist summary can be read in 15 minutes.
Is Digital Marketing Strategy a good book? Is it worth reading?
Digital Marketing Strategy is a valuable read for anyone interested in digital marketing. It provides actionable insights and strategies to boost online success.
Who is the author of Digital Marketing Strategy?
The author of Digital Marketing Strategy is Simon Kingsnorth.
What to read after Digital Marketing Strategy?
If you're wondering what to read next after Digital Marketing Strategy, here are some recommendations we suggest:
- Success Secrets of the Online Marketing Superstars by Mitch Meyerson
- They Ask You Answer by Marcus Sheridan
- See You on the Internet by Avery Swartz
- Make Today Count by John C. Maxwell
- Get to the Point! by Joel Schwartzberg
- The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
- F#ck Content Marketing by Randy Frisch
- Six Thinking Hats by Edward de Bono
- Thinking, Fast and Slow by Daniel Kahneman
- The Upside of Your Dark Side by Todd Kashdan and Robert Biswas-Diener