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by Robin Sharma
The cognitive psychology of good design
"The Design of Everyday Things" by Donald A. Norman explores how design impacts our daily lives. It discusses the importance of intuitive design and the consequences of poorly designed products.
Have you ever found it impossible to get a new device working, like the remote control of a new TV set? If so, you’re not alone. Many people have difficulties using seemingly simple everyday products and often believe that they themselves are the problem. In actuality, the problem is bad design.
Bad design is the result of neglecting the relation between users and technology; good design brings technology and people together.
Imagine a TV remote. It’s capable of connecting and controlling all the devices – DVD players, satellites, game consoles, etc. – that are part of a home entertainment system. But in an effort to connect to so many devices, designers cram remotes full of confusing buttons and options – which makes them hard for people to use.
And although people may think that they’re too stupid to use a simple TV remote, the real culprit is the bad design that fails to connect the user and the technology.
So why does bad design happen?
In the modern world, one of the main causes of bad design is the incredibly rapid development of technology.
Take the way that cell phones have changed over the past fifteen years. They transitioned from touch pads to touch screens, and their main function is no longer just to make phone calls: now it includes texting, taking pictures, e-mailing, etc. While it’s convenient to have everything on one device, it also makes those devices prone to becoming overly complicated.
The ever-changing and developing nature of technology make it harder than ever for designers to make new products that are still easy to use. That’s why designers must always keep in mind that no matter how revolutionary a technology is, if it’s difficult or impossible to use, it will be useless to the consumer.
This book explores the cognitive psychology of good design and what makes a product that responds to users’ needs. The author develops the common barriers to good design, how to reduce and fix errors, and how to bring users and technology closer together.
The Design of Everyday Things (1988) is a must-read for anyone interested in understanding the impact of design on our daily lives. Here's why this book stands out:
The important message is that good design can prevent slips and mistakes. Design can save lives.
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Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of The Design of Everyday Things?
The main message of The Design of Everyday Things is to understand the principles of good design to create intuitive and user-friendly products.
How long does it take to read The Design of Everyday Things?
The reading time for The Design of Everyday Things varies depending on the reader, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is The Design of Everyday Things a good book? Is it worth reading?
The Design of Everyday Things is worth reading because it provides valuable insights on how good design enhances user experience and solves common usability issues.
Who is the author of The Design of Everyday Things?
The author of The Design of Everyday Things is Donald A. Norman.