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Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

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Dave Kerpen is an author, speaker, and cofounder of the award-winning social media marketing firm Likeable Media. His other works include Likeable Business, Likeable Leadership, and The Art of People: 11 Simple People Skills To Get Everything You Want.

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Being Boss (2018) is a guide for creative entrepreneurs determined to build successful businesses. From fostering the right mentality to establishing boundaries, setting goals, and taking time away, Being Boss shares helpful tactics for having it all, in work and in lif

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Kathleen Shannon is the co-owner of a branding agency, and Emily Thompson is the creative founder of a retail company. Together, Shannon and Thompson have established a community, platform, and podcast that helps creative entrepreneurs build lucrative businesses. They’ve been featured by Entrepreneur, Forbes, and Marie Claire.

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The First 2 Hours (2019) is a must-read design guide for learning how to rethink and optimize your working day. While we’re all overloaded with emails and event invites, all this bustle doesn’t equate to productivity. The First 2 Hours combines both scientific research and an understanding of the body’s rhythms to help you redesign the structure of your work life.

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Donna McGeorge is an author, speaker, and workplace mentor who has spent her career helping people enhance the value of their time spent at work. Over the past 20 years, she’s worked with everyone from Nissan Motors to Jetstar, and written articles for the Age and Smart Company, all with the goal of helping companies and employees improve workplace productivity and effectiveness.

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They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

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Marcus Sheridan is the founder and president of marketing and personal development blog The Sales Lion, which later merged with successful content agency IMPACT. He is also a highly sought-after speaker and consultant who specializes in digital content and marketing.

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Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience.

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Daniel Rowles is a Chartered Institute of Marketing (CIM) course director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast and the author of Building Digital Culture.

Ciaran Rogers is the marketing director of digital consultancy service Target Internet. His clients include well-known international brands such as QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare, and FatFace.

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The Bullseye Principle (2018) is a practical guide to confident, clear communication in contemporary business settings. Covering everything from personal branding to inspiring others and running meetings effectively, these blinks will show you how to deliver your lines with style and win over your audience.

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David Lewis is an author. His first book, Sawdust and Spangles, won a 2007 NAPPA Honor Award, while his 2012 broadway musical The Hundred Dresses was nominated for a Distinguished Play Award. G. Riley Mills is the cofounder of Pinnacle Performance Company and a coach who has taught communication skills to CEOs around the world. Mills and Lewis are also the co-authors of The Pin Drop Principle.

© David Lewis and G. Riley Mills: The Bullseye Principle copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.

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Joe Lazauskas is the director of content strategy and editor-in-chief of Contently, a global tech company that helps Fortune 500 companies create compelling stories. Contently was founded by Lazauskas’ co-author, Shane Snow. Both are trained wordsmiths with backgrounds in journalism.

© Shane Snow and Joe Lazauskas: The Storytelling Edge copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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Despite what the title says, F#ck Content Marketing (2019) isn’t against content marketing. Rather, it’s about clearing up the confusion and refocusing our attention on how to get the most from our content marketing efforts. To this end, author Randy Frisch is out to take the emphasis off of content creation and put it where it belongs: on how to get your content noticed and use it to create a meaningful customer experience.

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Randy Frisch is an entrepreneur and CMO of the content experience platform Uberflip, which helps businesses manage their content more effectively. He is also an in-demand public speaker and best-selling author. F#ck Content Marketing is his first book.

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Persuasive Copywriting (2019) is a valuable guide to the world of copywriting, with tips on how to get the attention and keep the interest of customers, as well as generate those all-important sales for your client. Author Andy Maslen takes time-tested techniques that have proven reliable for generations and shows how these are being successfully applied in an online world that’s increasingly focused on content marketing.

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Andy Maslen has been a sought-after teacher of copywriting techniques for many years and is the CEO of the Andy Maslen Copywriting Academy. He’s also the managing director of the corporate communications agency Sunfish. His clients have included The Economist, the New York Times, BBC Worldwide and the London Stock Exchange.

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The Freelance Mum (2019) offers friendly advice and practical tips for kickstarting your freelance career while also navigating the challenges of being a mom. Drawing on her wealth of experience as a successful freelance writer, Annie Ridout explains how you can make money doing what you love and reclaim your family time.

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Annie Ridout is the founder and editor-in-chief of the digital parenting and lifestyle magazine The Early Hour, which began as her personal blog. As a freelance writer and journalist, Annie has also contributed to publications such as The Guardian, Stylist and Metro.

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