Everybody Writes Book Summary - Everybody Writes Book explained in key points
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Everybody Writes summary

Ann Handley

Your Go-To Guide to Creating Ridiculously Good Content

3.8 (123 ratings)
11 mins

What is Everybody Writes about?

Everybody Writes (2014) gives you invaluable advice on how to create great content, from using correct grammar to crafting engaging posts, tweets and emails. With just a handful of simple rules, these blinks will help you gain a better understanding of how to use the right words to keep customers coming back for more.

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    Everybody Writes
    summarized in 5 key ideas

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    Key idea 1 of 5

    If you’ve a message you want to get out to the world, you need to know how to write it well.

    Do baffling text messages make you LOL? IMHO, we might all agree that #writingisadyingart.

    But the opposite is in fact true. Today, writing well is a skill you cannot do without.

    We write every day. Whether typing out an email, commenting on a blog or posting on Facebook, with the internet, words have become both personal and company currency.

    This is why you need to pay particular attention to how you use your words.

    On a homepage, for example, a company has a great opportunity to find customers and present itself in an interesting way. But if a company treats the words on its website as an afterthought, its success is threatened.

    Companies that fill their websites with jargon or unclear language will find plenty of customers simply turning away.

    Given that writing is so important, how can you make sure your scribbles are up to scratch? Can anyone write, or are some people just naturally gifted wordsmiths?

    The good news is that we can all write well, if we follow a few simple rules.

    Before you even put pen to paper, start by identifying your goal. What’s the point of your text, and how can you find data to prove that point? Once you know what you need, go find your data.

    Say you have to write an article about a restaurant opening. First, think about who is going to read the article: who is the audience? In this case, people who like to eat out, perhaps families or couples. Then search for your data: specific details about the restaurant and the menu, and importantly, the date when it will open. Now you’re ready to write!

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    About the Author

    Cited in Forbes as the most-influential woman in social media, Ann Handley is a columnist for Entrepreneur magazine and the chief content officer of MarketingProfs. She is also the co-author of the bestselling book, Content Rules.


    © [Ann Handley: Everybody Writes] copyright [2014], John Wiley & Sons [Inc. or Ltd. as applicable] Used by permission of John Wiley & Sons [Inc. or Ltd. as applicable] and shall not be made available to any unauthorized third parties.

    Who should read Everybody Writes?

    • Business executives who need to improve their written communication
    • Marketing professionals responsible for content generation
    • Project managers coordinating web design and content

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