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Find Your WHY

A Practical Guide for Discovering Purpose for You and Your Team

By Simon Sinek, David Mead, Peter Docker
13-minute read
Audio available
Find Your WHY: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek, David Mead, Peter Docker

Find Your WHY (2017) offers something that every person and business is looking for: a true purpose. The authors provide strategies and exercises that individuals and teams alike can use to discover their most powerful motivations, and their reasons for getting up in the morning and starting the workday. This is a useful guide if you’re searching for the right job, trying to hire the right employees or hoping to gain a better understanding of yourself and the people you live and work with.

 “I think understanding your own why – your raison d’être – and ensuring your actions are consistent with it is a big part of long-term happiness and fulfillment.” – Ben H, Head of Content at Blinkist

  • Anyone searching for purpose and direction
  • Entrepreneurs in the early stages of launching their businesses
  • Team leaders who want to set ambitious goals

Simon Sinek is a motivational speaker whose innovative thinking has led him to consult with some of the world’s biggest corporations, including Microsoft and Intel. He is also the best-selling author of the 2009 book Start With WHY: How Great Leaders Inspire Everyone to Take Action.

David Mead is a corporate trainer who has been working with Simon Sinek since 2009. He now runs popular workshops specializing in organizational leadership and motivation. He has helped people on five continents and worked with teams ranging from professional sports squads to governments.

Peter Docker is a former senior officer in the Royal Air Force, who now works as an in-demand business consultant and a key member of the Start With WHY team. He has played a central role in transforming Simon Sinek’s theories into a practical training manual.

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Find Your WHY

A Practical Guide for Discovering Purpose for You and Your Team

By Simon Sinek, David Mead, Peter Docker
  • Read in 13 minutes
  • Audio & text available
  • Contains 8 key ideas
Upgrade to Premium Read or listen now
Find Your WHY: A Practical Guide for Discovering Purpose for You and Your Team by Simon Sinek, David Mead, Peter Docker
Synopsis

Find Your WHY (2017) offers something that every person and business is looking for: a true purpose. The authors provide strategies and exercises that individuals and teams alike can use to discover their most powerful motivations, and their reasons for getting up in the morning and starting the workday. This is a useful guide if you’re searching for the right job, trying to hire the right employees or hoping to gain a better understanding of yourself and the people you live and work with.

 “I think understanding your own why – your raison d’être – and ensuring your actions are consistent with it is a big part of long-term happiness and fulfillment.” – Ben H, Head of Content at Blinkist

Key idea 1 of 8

Knowing your WHY means having a clear purpose, and this makes you and your business more appealing.

If you’ve ever felt lost or unfulfilled in life, it might be a result of not identifying purpose in your life – or, as the author Simon Sinek likes to call it, not knowing your WHY.

Finding your WHY can be challenging, but once you have it in your life, you can wake up each morning with purpose and determination.

Sinek discovered his WHY after he’d lost all passion for his work. At the time, he was feeling depressed and getting lots of advice from people, but none of it felt applicable to his situation. After some soul-searching, he realized his WHY was to inspire others, and once he took this to heart, he began to see his life more clearly and with more optimism.

Knowing his WHY gave Sinek’s life direction, and he soon found that this confidence was appealing to others.

This not only applies to people, but also to companies. A case in point is Apple, which has strong competitors offering cheaper products with more features. But Apple’s customers are loyal and inspired by their motto “Think Different,” which perfectly describes their WHY. Customers would rather give money to a business with a progressive identity than save a few bucks buying from a more generic company.

To see how compelling a strong purpose can be in the marketplace, let’s look at two advertising pitches for a paper company:

The first one highlights the paper’s superior quality and affordable price; the second one highlights the company’s mission of creating a fine product that allows people to document their ideas and share them with the world. This second pitch is far more compelling and attractive, simply because it explains the company’s WHY.

Sometimes we need to advertise ourselves as well, especially when we’re in a job interview. When a client of one of the authors named Emily found herself shortlisted for a job and sitting in front of a panel of executives, she was asked what made her unique. This was Emily’s chance to share her WHY, so she spoke about her eagerness to work with others and help people become the best version of themselves.

With her clear understanding of her WHY, it’s no surprise that Emily got the job.

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