The best 100 Marketing books

Marketing plays a crucial role in shaping how products and ideas are perceived in today's competitive landscape. Our comprehensive book list on marketing provides valuable insights into strategies, consumer behavior, and the ever-evolving digital landscape, making it an essential resource for anyone looking to delve deeper into this dynamic field.

Embark on a journey to master the art of marketing with our thoughtfully selected collection. Ready to uncover the secrets to creating impactful campaigns and engaging with your target audience effectively?

The best 100 Marketing books
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1
Marketing Books: The Tipping Point by Malcolm Gladwell

The Tipping Point

Malcolm Gladwell
How Little Things Can Make a Big Difference
4.2 (597 ratings)
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What's The Tipping Point about?

The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.

Who should read The Tipping Point?

  • Anyone who is interested in the way ideas spread
  • Anyone who wants to learn how social epidemics break out
  • Anyone who works in marketing, advertising or a related field

2
Marketing Books: Hooked by Nir Eyal

Hooked

Nir Eyal
How to Build Habit-Forming Products
4.6 (590 ratings)
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00:00

What's Hooked about?

Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.

Who should read Hooked?

  • Anyone who wants to understand how habits are formed
  • Anyone who wants to design a hugely successful product or enhance an existing one
  • Anyone who wants to understand how some products take advantage of our tendency to form habits

3
Marketing Books: Growth Hacker Marketing by Ryan Holiday

Growth Hacker Marketing

Ryan Holiday
A Primer on the Future of PR, Marketing and Advertising
4.2 (125 ratings)
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What's Growth Hacker Marketing about?

Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.

Who should read Growth Hacker Marketing?

  • Anyone looking to build a start-up company
  • Anyone who works in advertising or marketing industries
  • Executives who want to leverage cutting-edge business techniques

4
Marketing Books: Purple Cow by Seth Godin

Purple Cow

Seth Godin
Transform Your Business by Being Remarkable
4.3 (393 ratings)
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What's Purple Cow about?

These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.

Who should read Purple Cow?

  • Entrepreneurs
  • Marketing professionals and executives who believe that they can survive by not standing out of the crowd
  • Anyone interested in why traditional advertising no longer works

5
Marketing Books: Positioning by Al Ries and Jack Trout

Positioning

Al Ries and Jack Trout
The Battle for your Mind: How to be seen and heard in the overcrowded marketplace
4.0 (180 ratings)
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00:00

What's Positioning about?

Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in media and competition. Positioning focuses on how to position your product in the market to become an industry leader.

Who should read Positioning?

  • Anyone who wants to read one of the most influential books on marketing
  • Anyone who wants to create and market a product successfully
  • Anyone interested in the function of modern advertising and how it’s portrayed to the customer

6
Marketing Books: Tribes by Seth Godin

Tribes

Seth Godin
We Need You to Lead Us
4.5 (207 ratings)
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What's Tribes about?

In this book, author Seth Godin reveals the most powerful unit of social organization: the “tribe,” or a group of people connected to a cause, a leader and each other, who together drive change in society. It shows us how we can harness the power of the internet to form and lead our own tribes. Tribes also advocates the universal need for change and leadership, so we can grow as a company or as a society.

Who should read Tribes?

  • Anyone who wants to create a movement to change the status quo
  • Anyone interested in the latest marketing concepts
  • Anyone who wants to learn how to be a great leader




7
Marketing Books: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk
How to Tell Your Story in a Noisy Social World
3.7 (172 ratings)
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What's Jab, Jab, Jab, Right Hook about?

Jab, Jab, Jab, Right Hook explains how managers, marketers and small businesses can capitalize on social media platforms like Facebook to increase their public profile. A great social media marketing campaign can deliver that fatal blow – the “right hook” that knocks consumers into buying their product. The author teaches you social media moves that’ll have your product floating like a butterfly and stinging like a bee.

Who should read Jab, Jab, Jab, Right Hook?

  • Marketers and entrepreneurs
  • Anyone baffled by social media trends
  • Anyone who wants their product to go viral

8
Marketing Books: Epic Content Marketing by Joe Pulizzi

Epic Content Marketing

Joe Pulizzi
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
4.2 (164 ratings)
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00:00

What's Epic Content Marketing about?

Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market.

Who should read Epic Content Marketing?

  • Entrepreneurs looking to efficiently market their ideas
  • Companies wanting to become the trusted expert in their field
  • Marketing executives seeking a new way of approaching their craft

9
Marketing Books: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

The Art of Social Media

Guy Kawasaki and Peg Fitzpatrick
Power Tips for Power Users
3.5 (104 ratings)
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What's The Art of Social Media about?

The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.

Who should read The Art of Social Media?

  • Anyone who wants to better promote their business
  • Anyone who wants to gain a wider audience on social media
  • Anyone looking to optimize their profile on social media sites

10
Marketing Books: Getting Started in Consulting by Alan Weiss

Getting Started in Consulting

Alan Weiss
3.6 (52 ratings)
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What's Getting Started in Consulting about?

Getting Started in Consulting (2009) is the go-to guidebook for budding consultants. From finding your footing and learning about legal matters to mastering the dual art of marketing and branding, these blinks outline every step on your journey to building a strong consultancy firm – and maintaining it, too.

Who should read Getting Started in Consulting?

  • Experts interested in a lucrative career change
  • New consultants seeking time-tested advice
  • Established consultants looking to polish their skills

11
Marketing Books: Facebook Marketing by Greg Brooks

Facebook Marketing

Greg Brooks
A Step-By-Step Guide to Guaranteed Results
3.9 (67 ratings)
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00:00

What's Facebook Marketing about?

Facebook Marketing (2014) is a comprehensive guide of the topic, covering both the basics like creating simple ads, and advanced power-user techniques like building custom audiences.

Who should read Facebook Marketing?

  • Anyone who works in online marketing
  • Small business owners seeking profitable yet affordable advertising channels
  • Anyone who wants to reach millions of potential customers

12
Marketing Books: Content Rules by Ann Handley & C.C. Chapman

Content Rules

Ann Handley & C.C. Chapman
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business
3.9 (92 ratings)
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00:00

What's Content Rules about?

Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.

Who should read Content Rules?

  • Business owners looking to integrate content publishing into their marketing strategy
  • People hoping to harness the power of social media to reach huge groups
  • Creative professionals in any media who want to complement their skills with a flair for sales and marketing

13
Marketing Books: The Membership Economy by Robbie Kellman Baxter

The Membership Economy

Robbie Kellman Baxter
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
4.3 (44 ratings)
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What's The Membership Economy about?

Today, ownership is out. Consumer trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king. The Membership Economy (2015) outlines key strategies and tactics based on real-world examples for successfully building a membership organization.

Who should read The Membership Economy?

  • Business-owners of all stripes
  • Leaders and managers who want to attract more members to their company
  • Entrepreneurs interested in successfully building a membership-oriented business

14
Marketing Books: The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio

The Power of Visual Storytelling

Ekaterina Walter and Jessica Gioglio
How to Use Visuals, Videos and Social Media to Market Your Brand
3.6 (73 ratings)
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What's The Power of Visual Storytelling about?

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.  

Who should read The Power of Visual Storytelling?

  • Anyone interested in social media marketing
  • Marketers, advertisers and people working in communications
  • Artists and designers eager to tell more compelling visual stories

15
Marketing Books: The New Rules of Marketing & PR by David Meerman Scott

The New Rules of Marketing & PR

David Meerman Scott
How To Use Social Media, Online Video, Mobile Applications, Blogs, New Releases & Viral Marketing to Reach Buyers Directly
4.3 (82 ratings)
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00:00

What's The New Rules of Marketing & PR about?

The New Rules of Marketing & PR (2007) is your guide to the world of online marketing strategies. These blinks explain how and why communicating with authenticity and agility on social media will help you reach more customers and take your brand to the next level.

Who should read The New Rules of Marketing & PR?

  • Business leaders hoping to modernize their brand
  • Marketing and PR managers looking to hone online outreach skills
  • Anyone curious about how companies use social media for branding

16
Marketing Books: Content Marketing Revolution by Dane Brookes

Content Marketing Revolution

Dane Brookes
Seize Control of Your Market in Five Steps
4.3 (109 ratings)
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What's Content Marketing Revolution about?

Content Marketing Revolution (2015) is your introduction to pioneering new strategies in digital marketing today. These blinks guide you through the process of developing and implementing a content marketing strategy, helping you optimize your advertising efforts.  

Who should read Content Marketing Revolution?

  • Companies of any size looking for alternative marketing strategies
  • Marketing teams looking to update their tools
  • Business leaders keen to revolutionize their brand

17
Marketing Books: Pricing For Profit by Peter Hill

Pricing For Profit

Peter Hill
How to Develop a Powerful Pricing Strategy for Your Business
3.7 (69 ratings)
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What's Pricing For Profit about?

Pricing For Profit (2013) is a practical strategy guide for pricing. These blinks use real world business examples to paint a comprehensive picture of how to optimize your pricing and maximize your profits.

Who should read Pricing For Profit?

  • Any business owner who is concerned about their company’s lackluster growth
  • Every entrepreneur and anyone who sells anything

18
Marketing Books: Startup Growth Engines by Sean Ellis, Morgan Brown

Startup Growth Engines

Sean Ellis, Morgan Brown
Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
4.1 (93 ratings)
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What's Startup Growth Engines about?

We’ve all heard success stories of start-ups attracting millions of users and earning billions of dollars virtually overnight. Startup Growth Engines (2014) shows us what all these companies have in common: a new approach called “growth hacking”. These blinks reveal how your business can use viral marketing techniques, freemium business models and other growth engines to rapidly achieve business success.

Who should read Startup Growth Engines?

  • Business students eager to learn more about start-ups
  • Aspiring entrepreneurs looking for inspiration
  • Business owners hoping to boost growth

19
Marketing Books: Meaningful by Bernadette Jiwa

Meaningful

Bernadette Jiwa
The Story of Ideas That Fly
4.1 (83 ratings)
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What's Meaningful about?

Meaningful (2015) is a guide to making customers central to your business. These blinks, by teaching you how to produce a product that truly matters to and empowers your customers, will perfectly align your brand with the demands of the twenty-first century.

Who should read Meaningful?

  • Entrepreneurs looking to boost business
  • Innovators
  • Marketing managers who want a broader perspective

20
Marketing Books: Content Inc. by Joe Pulizzi

Content Inc.

Joe Pulizzi
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
4.4 (90 ratings)
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What's Content Inc. about?

Content, Inc. (2015) is a useful and practical guide on how to use content management to market your business, attract an audience and bring your ideas to the world. These blinks are packed with tips and tricks that will help you turn that audience into loyal subscribers and allow you to diversify your brand and move to the forefront of your industry.

Who should read Content Inc.?

  • Entrepreneurs looking to start a business
  • CEOs who want a more effective marketing strategy
  • Anyone who wants to disseminate their ideas

21
Marketing Books: The Revenue Growth Habit by Alex Goldfayn

The Revenue Growth Habit

Alex Goldfayn
The Simple Art of Growing Your Business by 15% in 15 Minutes a Day
3.8 (46 ratings)
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What's The Revenue Growth Habit about?

The Revenue Growth Habit (2015) is a collection of strategies for boosting your revenue and increasing your exposure to both potential and existing customers. These methods are quick, easy and cost-effective – perfect for delivering your message to the people who matter most.

Who should read The Revenue Growth Habit?

  • Business owners looking for inexpensive ways to boost revenues
  • Marketing managers looking for creative tips and tricks
  • Entrepreneurs

22
Marketing Books: 80/20 Internet Lead Generation by Scott A. Dennison

80/20 Internet Lead Generation

Scott A. Dennison
How A Few Simple, Profitable Strategies Can Lead to Marketplace Domination
4.0 (95 ratings)
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What's 80/20 Internet Lead Generation about?

80/20 Internet Lead Generation (2015) reveals how your business can take advantage of the internet’s lead generation potential. From SEO to pay-per-click advertising to content creation, simple and actionable strategies are what you’ll need to get your business ahead in the information age.

Who should read 80/20 Internet Lead Generation?

  • Small business owners looking to improve their marketing efforts
  • Readers who don’t get how Adwords and Google Analytics work
  • Marketers looking for online tools to complement traditional advertising strategies

23
Marketing Books: Success Secrets of the Online Marketing Superstars by Mitch Meyerson
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What's Success Secrets of the Online Marketing Superstars about?

Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.

Who should read Success Secrets of the Online Marketing Superstars?

  • Entrepreneurs seeking to increase sales
  • Budding writers keen to start their own successful blog
  • Readers interested in emerging marketing techniques

24
Marketing Books: Perennial Seller by Ryan Holiday

Perennial Seller

Ryan Holiday
The Art of Making and Marketing Work that Lasts
4.0 (42 ratings)
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What's Perennial Seller about?

Perennial Seller (2017) explains how to ensure that great creative work also succeeds in the market. These blinks not only demonstrate how to generate success for a particular project, but also how to secure continued long-term success for yourself as a creative individual.

Who should read Perennial Seller?

  • Creative types
  • Entrepreneurs
  • Dreamers with high ambitions but low success rates

25
Marketing Books: Oversubscribed by Daniel Priestley

Oversubscribed

Daniel Priestley
How to Get People Lining Up to Do Business with You
4.1 (95 ratings)
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What's Oversubscribed about?

Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.

Who should read Oversubscribed?

  • Entrepreneurs and investors looking for the next big thing
  • Students of marketing and business
  • Readers interested in the secrets of success

26
Marketing Books: It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden

It’s Not How Good You Are, It’s How Good You Want to Be

Paul Arden
The World’s Best Selling Book
4.2 (93 ratings)
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What's It’s Not How Good You Are, It’s How Good You Want to Be about?

It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.

Who should read It’s Not How Good You Are, It’s How Good You Want to Be?

  • People in marketing and advertising
  • Entrepreneurs and anyone with a product to sell
  • Dreamers and ambitious folk who need motivation

27
Marketing Books: The One Hour Content Plan by Meera Kothand

The One Hour Content Plan

Meera Kothand
The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks
4.1 (164 ratings)
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What's The One Hour Content Plan about?

The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

Who should read The One Hour Content Plan?

  • Bloggers
  • Marketers
  • Content jugglers

28
Marketing Books: Building a StoryBrand by Donald Miller

Building a StoryBrand

Donald Miller
Clarify Your Message So Customers Will Listen
4.7 (442 ratings)
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What's Building a StoryBrand about?

Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.

Who should read Building a StoryBrand?

  • Marketing people
  • Storytellers
  • Leaders and executives

29
Marketing Books: Napoleon Hill’s Golden Rules by Napoleon Hill

Napoleon Hill’s Golden Rules

Napoleon Hill
The Lost Writings
4.6 (463 ratings)
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What's Napoleon Hill’s Golden Rules about?

Napoleon Hill’s Golden Rules (2009) offers a wide array of tips and life hacks to improve your life and bring you closer to realizing your goals. Author Napoleon Hill developed his techniques – many of which stem from the power of positive thinking – nearly a century ago, but they’re still the cornerstone of many of today’s self-help and personal development theories.

Who should read Napoleon Hill’s Golden Rules?

  • Entrepreneurs
  • Students of business and marketing
  • Readers who want to develop better habits

30
Marketing Books: This Is Marketing by Seth Godin

This Is Marketing

Seth Godin
You Can't Be Seen Until You Learn to See
4.5 (507 ratings)
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What's This Is Marketing about?

This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

Who should read This Is Marketing?

  • Marketing mavens looking for new ideas and inspiration
  • Marketing skeptics waiting to be won over to the discipline
  • Marketing opponents wanting to protect themselves against manipulation

31
Marketing Books: Talk Triggers by Jay Baer and Daniel Lemin

Talk Triggers

Jay Baer and Daniel Lemin
The Complete Guide to Creating Customers with Word of Mouth
4.5 (71 ratings)
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What's Talk Triggers about?

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

Who should read Talk Triggers?

  • Entrepreneurs looking to spread the word about their business
  • Salespeople interested in strategy
  • People working in marketing

32
Marketing Books: We’re All Marketers by Nico De Bruyn

We’re All Marketers

Nico De Bruyn
20 Go-To Principles to Help You Market Like a Marketer
4.4 (124 ratings)
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What's We’re All Marketers about?

We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

Who should read We’re All Marketers?

  • Students of marketing, branding and advertising
  • Entrepreneurs and small business owners
  • People interested in how ideas are sold on the internet

33
Marketing Books: Podcasting Marketing Strategy by Daniel Rowles and Ciaran Rogers

Podcasting Marketing Strategy

Daniel Rowles and Ciaran Rogers
A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast
4.1 (144 ratings)
Listen to the Intro
00:00

What's Podcasting Marketing Strategy about?

Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience. 

Who should read Podcasting Marketing Strategy?

  • Marketers and advertisers
  • Digital greenhorns 
  • Social media experts

34
Marketing Books: F#ck Content Marketing by Randy Frisch

F#ck Content Marketing

Randy Frisch
Focus on Content Experience to Drive Demand, Revenue & Relationships
3.8 (101 ratings)
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What's F#ck Content Marketing about?

Despite what the title says, F#ck Content Marketing (2019) isn’t against content marketing. Rather, it’s about clearing up the confusion and refocusing our attention on how to get the most from our content marketing efforts. To this end, author Randy Frisch is out to take the emphasis off of content creation and put it where it belongs: on how to get your content noticed and use it to create a meaningful customer experience.

Who should read F#ck Content Marketing?

  • Content marketers
  • Anyone who wants their content to reach more people
  • Managers who want to find new ways to increase sales

35
Marketing Books: The End of Marketing by Carlos Gil

The End of Marketing

Carlos Gil
Humanizing Your Brand in the Age of Social Media and AI
4.2 (268 ratings)
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00:00

What's The End of Marketing about?

The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

Who should read The End of Marketing?

  • Businesspeople who are unsure how to use social media
  • Traditional marketers catching up with the changing marketplace
  • Digital marketers who are looking to hone their strategies

36
Marketing Books: See You on the Internet by Avery Swartz

See You on the Internet

Avery Swartz
Building Your Small Business with Digital Marketing
4.0 (168 ratings)
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00:00

What's See You on the Internet about?

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

Who should read See You on the Internet?

  • Small business owners interested in digital marketing
  • Digital and social media managers
  • People interested in marketing strategy

37
Marketing Books: They Ask You Answer by Marcus Sheridan

They Ask You Answer

Marcus Sheridan
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
4.4 (177 ratings)
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00:00

What's They Ask You Answer about?

They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

Who should read They Ask You Answer?

  • Online content creators
  • Company owners who need to improve their sales
  • People interested in the world of advertising

38
Marketing Books: The Hidden Psychology of Social Networks by Joe Federer

The Hidden Psychology of Social Networks

Joe Federer
How Brands Create Authentic Engagement by Understanding What Motivates Us
4.2 (102 ratings)
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00:00

What's The Hidden Psychology of Social Networks about?

The Hidden Psychology of Social Networks (2020) describes how brands can create effective and authentic content by understanding the basics of human psychology. Drawing on Freudian psychoanalysis, it gets to the bottom of our online habits and shows brands how to connect with people on a deeper level.

Who should read The Hidden Psychology of Social Networks?

  • Brand strategists at companies big or small
  • Content creators of any type
  • Those curious about how brands are trying to get their attention

39
Marketing Books: Likeable Social Media by Dave Kerpen

Likeable Social Media

Dave Kerpen
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
4.3 (171 ratings)
Listen to the Intro
00:00

What's Likeable Social Media about?

Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

Who should read Likeable Social Media?

  • Business owners looking to catch some positive attention
  • Marketers learning to ropes of online advertising
  • Anyone who wants to get the most out of their social media pages

40
Marketing Books: Digital Marketing Strategy by Simon Kingsnorth

Digital Marketing Strategy

Simon Kingsnorth
An Integrated Approach to Online Marketing
4.0 (193 ratings)
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00:00

What's Digital Marketing Strategy about?

Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

Who should read Digital Marketing Strategy?

  • Businesspeople interested in the ever-changing world of digital marketing
  • Entrepreneurs who want to take marketing into their own hands
  • Anyone puzzled by jargon terms like “SEO,” “paid search,” and “functional content”

41
Marketing Books: New Sales. Simplified. by Mike Weinberg

New Sales. Simplified.

Mike Weinberg
The Essential Handbook for Prospecting and New Business Development
4.1 (243 ratings)
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What's New Sales. Simplified. about?

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

Who should read New Sales. Simplified.?

  • New business sales executives
  • Sales managers
  • Account managers and veteran salespeople looking to refresh their skills

42
Marketing Books: Renegade Marketing by Drew Neisser

Renegade Marketing

Drew Neisser
12 Steps to Building Unbeatable B2B Brands
4.2 (167 ratings)
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What's Renegade Marketing about?

Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

Who should read Renegade Marketing?

  • CMOs who want to learn how to bring their teams on board to implement new ideas
  • Marketing buffs interested in learning new insights from one of the most influential B2B marketing gurus
  • Anyone interested in how to create purpose-driven brands

43
Marketing Books: Branding Between the Ears by Sandeep Dayal

Branding Between the Ears

Sandeep Dayal
Using Cognitive Science to Build Lasting Customer Connections
4.4 (183 ratings)
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00:00

What's Branding Between the Ears about?

Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

Who should read Branding Between the Ears?

  • Marketers and salespeople
  • Budding entrepreneurs keen to get their venture off the ground
  • Psychology buffs looking for fresh insights

44
Marketing Books: The Direct to Consumer Playbook by Mike Stevens

The Direct to Consumer Playbook

Mike Stevens
The Stories and Strategies of the Brands that Wrote the DTC Rules
4.1 (59 ratings)
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00:00

What's The Direct to Consumer Playbook about?

The Direct to Consumer Playbook (2022) takes a look at how some of the world’s top e-commerce brands got to where they are today. Through a series of inspiring interviews with DTC founders, you’ll discover stories of both failure and success – and be much better placed to build your own DTC company.

Who should read The Direct to Consumer Playbook?

  • Entrepreneurs looking for tips on how to build their own DTC business
  • Founders in need of inspiration on how to move forward
  • Anyone interested in how DTC brands sell their products

45
Marketing Books: How to Grow Your Small Business by Donald Miller

How to Grow Your Small Business

Donald Miller
A 6-Part Strategy to Help Your Business Take Off
4.6 (203 ratings)
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00:00

What's How to Grow Your Small Business about?

How to Grow Your Small Business (2023) is your six-step flight plan to guide your business as it takes off. When Don Miller started to take his business to the next level, he realized no-one had written a reliable, step-by-step playbook for growth. Since then, his small home content business has expanded into a $20 million dollar company, so he wrote the book he wished he’d had. 

Who should read How to Grow Your Small Business?

  • Small Business Owners
  • Entrepreneurs 
  • Anyone who spends too much time putting out fires in their business

46
Marketing Books: The 1-Page Marketing Plan by Allan Dib

The 1-Page Marketing Plan

Allan Dib
Get New Customers, Make More Money, And Stand Out From The Crowd
4.4 (301 ratings)
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00:00

What's The 1-Page Marketing Plan about?

The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.

Who should read The 1-Page Marketing Plan?

  • Online marketing newbies
  • Entrepreneurs
  • Disorganized business owners

47
Marketing Books: Two Weeks Notice by Amy Porterfield

Two Weeks Notice

Amy Porterfield
Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
4.2 (229 ratings)
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00:00

What's Two Weeks Notice about?

Two Weeks Notice (2023) is your step-by-step guide to launching a successful online business. It provides you with the tools and tricks you need to become your own boss – and gain the creative and financial freedom to live your best life. 

Who should read Two Weeks Notice?

  • Newly minted online entrepreneurs and established business owners
  • Courageous women who are ready to be their own boss
  • Anyone fantasizing about ditching their 9-to-5 

48
Marketing Books: $100M Offers by Alex Hormozi

$100M Offers

Alex Hormozi
How To Make Offers So Good People Feel Stupid Saying No
4.2 (386 ratings)
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00:00

What's $100M Offers about?

$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

Who should read $100M Offers?

  • Those launching their first business
  • Serial entrepreneurs
  • People working in sales or marketing. B

49
Marketing Books: Emotion by Design by Greg Hoffman

Emotion by Design

Greg Hoffman
Creative Leadership Lessons from a Lifetime at Nike
4.1 (60 ratings)
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00:00

What's Emotion by Design about?

Emotion by Design (2022) explores the creative philosophies that can differentiate your brand from the rest. It features lessons and stories from the author’s design and marketing experience at Nike.   

Who should read Emotion by Design?

  • Business owners and leaders
  • Brand marketers
  • Anyone interested in marketing and design

50
Marketing Books: Marketing Strategy by Jenna Tiffany

Marketing Strategy

Jenna Tiffany
Overcome Common Pitfalls and Create Effective Marketing
4.1 (158 ratings)
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00:00

What's Marketing Strategy about?

Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting and implementing effective marketing strategies. It introduces the reader to a practical framework known as STRATEGY, exploring each component through real-world examples and actionable insights. From setting smart objectives and understanding target audiences, to measuring performance and conducting post-mortem analyses, it provides a roadmap to marketing success. 

Who should read Marketing Strategy?

  • Marketing professionals and students
  • Entrepreneurs and owners of small businesses or nonprofits
  • Career switchers considering marketing

51
Marketing Books: Marketing 5.0 by Philip Kotler & Hermawan Kartajaya & Iwan Setiawan

Marketing 5.0

Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Technology for Humanity
4.2 (114 ratings)
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00:00

What's Marketing 5.0 about?

Marketing 5.0 (2021) introduces the concept of a new era in marketing focused on leveraging technology to improve human lives. It provides strategies and examples demonstrating how the synthesis of advanced data-driven capabilities with human creativity, ethics, and empathy will allow companies to deliver tailored customer experiences amidst a complex, rapidly evolving marketplace.

Who should read Marketing 5.0?

  • Marketing professionals
  • Brand managers
  • Business leaders

52
Marketing Books: Sell Or Be Sold by Grant Cardone

Sell Or Be Sold

Grant Cardone
How to Get Your Way in Business and in Life
4.2 (247 ratings)
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00:00

What's Sell Or Be Sold about?

Sell Or Be Sold (2011) delves into the concept that everyone is involved in sales, regardless of their profession. It outlines strategies and mindsets that can transform both seasoned sales professionals and everyday individuals into persuasive communicators and successful negotiators.

Who should read Sell Or Be Sold?

  • Aspiring sales professionals seeking career enhancement strategies
  • Entrepreneurs looking to boost confidence in business negotiations
  • All those interested in mastering persuasive communication techniques

53
Marketing Books: Sell Like Crazy by Sabri Suby

Sell Like Crazy

Sabri Suby
How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
4.1 (90 ratings)
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00:00

What's Sell Like Crazy about?

Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

Who should read Sell Like Crazy?

  • Entrepreneurs seeking sales growth
  • Marketers seeking conversions
  • Business owners looking for new customers

54
Marketing Books: Dotcom Secrets by Russell Brunson

Dotcom Secrets

Russell Brunson
The Underground Playbook for Growing Your Company Online with Sales Funnels
4.5 (16 ratings)
Listen to the Intro
00:00

What's Dotcom Secrets about?

Dotcom Secrets (2015) lays out proven strategies for scaling your online business by transforming how you attract and engage customers. Discover powerful techniques that go beyond traffic boosts and conversion tweaks to fix the root causes holding your business back. Packed with actionable insights, this guide will help you build systems that drive exponential growth and long-term success in the digital world.

Who should read Dotcom Secrets?

  • Aspiring entrepreneurs looking to grow their online businesses
  • Digital marketers seeking advanced sales strategies and techniques
  • Small business owners aiming to boost customer engagement and conversions

55
Marketing Books: Ogilvy on Advertising by David Ogilvy

Ogilvy on Advertising

David Ogilvy
4.0 (43 ratings)
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00:00

What's Ogilvy on Advertising about?

Ogilvy on Advertising (1983) offers insights into the world of advertising from the Father of Advertising himself: David Ogilvy. With practical tips on copywriting, design, and media – and a showcase of iconic ad campaigns – it serves as both a guide and a manifesto for aspiring advertisers.

Who should read Ogilvy on Advertising?

  • Copywriters looking to up their advertising game
  • Marketing maestros and branding buffs
  • General ad enthusiasts

56
Marketing Books: 80/20 Sales and Marketing by Perry Marshall

80/20 Sales and Marketing

Perry Marshall
The Definitive Guide to Working Less and Making More
4.2 (193 ratings)
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00:00

What's 80/20 Sales and Marketing about?

80/20 Sales and Marketing (2013) hands you a magic lens so you can zoom in on what truly matters in your business. Uncover how to focus just 20 percent of your efforts to unlock 80 percent of your profit. Get ready to amplify your impact and ditch the grind.

Who should read 80/20 Sales and Marketing?

  • Entrepreneurs seeking efficient growth strategies
  • Salespeople optimizing client outreach
  • Marketers refining campaign effectiveness

57
Marketing Books: What They Teach You at Harvard Business School by Philip Delves Broughton

What They Teach You at Harvard Business School

Philip Delves Broughton
My Two Years Inside The Cauldron of Capitalism
3.7 (420 ratings)
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00:00

What's What They Teach You at Harvard Business School about?

What They Teach You at Harvard Business School (2008) is a candid insider's view into one of the world’s most prestigious business schools, providing insights into its curriculum, culture, and impact on students' lives. Through case studies, math, and unsolicited advice, it follows one unlikely student’s memorable experience obtaining this coveted MBA, revealing both the strengths and shortcomings of the HBS education along the way.

Who should read What They Teach You at Harvard Business School?

  • Business and marketing students
  • Those curious about the inner workings of the world-renowned Harvard Business School
  • Anyone considering doing an MBA

58
Marketing Books: Jobs to Be Done by Stephen Wunker, Jessica Wattman & David Farber

Jobs to Be Done

Stephen Wunker, Jessica Wattman & David Farber
A Roadmap for Customer-Centered Innovation
4.1 (50 ratings)
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00:00

What's Jobs to Be Done about?

Jobs to Be Done (2016) offers an up-to-date look at one of the most respected strategies for creating sought-after, innovative products. This methodology is laser-focused on customer research and understanding what they need in order to get jobs done.

Who should read Jobs to Be Done?

  • CEOs looking for new ideas
  • Marketing and design fanatics
  • Research and development teams

59
Marketing Books: Playing to Win by A.G. Lafley & Roger L. Martin

Playing to Win

A.G. Lafley & Roger L. Martin
How Strategy Really Works
3.6 (383 ratings)
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00:00

What's Playing to Win about?

Playing to Win (2013) introduces a strategic framework that illustrates how companies can achieve success by making deliberate and well-considered choices. It delves into the "Five Choices Framework," detailing essential decisions that leaders must make to develop winning strategies. Using real-world examples, it emphasizes that a disciplined approach to strategy can create sustainable competitive advantage and turn companies into industry leaders.

Who should read Playing to Win?

  • Entrepreneurs looking to refine their business strategy for market dominance
  • Business students curious about practical strategic frameworks used by leading corporations
  • Start-up founders looking to position their ventures for success in competitive markets

60
Marketing Books: Elite Sales Strategies by Anthony Iannarino

Elite Sales Strategies

Anthony Iannarino
A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
3.5 (80 ratings)
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00:00

What's Elite Sales Strategies about?

Elite Sales Strategies (2022) is a guide designed to catapult you from being a typical salesperson to a trusted consultant. It dives into the One-Up strategy that not only sells but also connects and provides value to clients.

Who should read Elite Sales Strategies?

  • Salespeople seeking to progress from average to elite through new strategies
  • Seasoned sales pros wanting to sharpen their skills and learn modern tactics
  • Anyone into sales

61
Marketing Books: $100M Leads by Alex Hormozi

$100M Leads

Alex Hormozi
How to Get Strangers to Want to Buy Your Stuff
4.3 (152 ratings)
Listen to the Intro
00:00

What's $100M Leads about?

$100M Leads (2023) is a proven playbook for attracting more leads than you’ll know what to do with. Through step-by-step frameworks and cutting-edge tactics, it shows you how to build self-sustaining marketing machines that convert at record rates.

Who should read $100M Leads?

  • Fledgling founders who want to make their dream business work
  • Experienced entrepreneurs who struggle with advertising and marketing
  • Seasoned salespeople who want to level up their strategies

62
Marketing Books: Narrative and Numbers by Aswath Damodaran

Narrative and Numbers

Aswath Damodaran
The Value of Stories in Business
3.9 (34 ratings)
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00:00

What's Narrative and Numbers about?

Narrative and Numbers (2017) explores the role of storytelling and quantitative analysis in determining corporate valuations. It reveals how narratives may greatly influence financial models and projections, using real-world examples ranging from Uber to Vale, and including Twitter and Facebook's diverging paths.

Who should read Narrative and Numbers?

  • Savvy market strategists
  • Story-driven executives
  • Pragmatic finance scholars

63
Marketing Books: Obviously Awesome by April Dunford

Obviously Awesome

April Dunford
How to Nail Product Positioning so Customers Get It, Buy It, Love It
3.9 (206 ratings)
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00:00

What's Obviously Awesome about?

Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience. 

Who should read Obviously Awesome?

  • Startup founders in technology sectors
  • Marketing professionals specializing in B2B products
  • Entrepreneurs looking to improve market fit

64
Marketing Books: Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan

Competing Against Luck

Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan
The Story of Innovation and Customer Choice
4.2 (220 ratings)
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00:00

What's Competing Against Luck about?

Competing Against Luck (2016) challenges you to rethink innovation and growth through what is known as the jobs to be done theory. This transformative concept invites you to understand on a deeper level why customers make the choices they do, thereby helping you shape how you develop and market your products or services. Dive into a world where success hinges not on luck but on a profound comprehension of your customer’s true needs and desires.

Who should read Competing Against Luck?

  • Business leaders seeking innovative growth strategies
  • Entrepreneurs exploring customer-centric product development
  • Marketing professionals interested in consumer behavior insights

65
Marketing Books: Sales Pitch by April Dunford

Sales Pitch

April Dunford
How to Craft a Story to Stand Out and Win
3.8 (52 ratings)
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00:00

What's Sales Pitch about?

Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning. 

Who should read Sales Pitch?

  • Entrepreneurs and salespeople who want to identify and understand their target audience
  • Marketers and business leaders looking to create compelling sales pitches through storytelling 
  • Anyone seeking to overcome objections and close deals

66
Marketing Books: Power Questions by Andrew Sobel & Jerold Panas

Power Questions

Andrew Sobel & Jerold Panas
Build Relationships, Win New Business, and Influence Others
4.2 (395 ratings)
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00:00

What's Power Questions about?

Power Questions (2012) equips you with strategic questions to transform conversations, redefine problems, and forge deep connections in both professional and personal realms. It presents real-life dialogues with CEOs and influential figures, each demonstrating the impact of incisive questions – and teaches you to harness questioning as a tool for influence, understanding, and meaningful engagement.

Who should read Power Questions?

  • Business leaders seeking deeper client connections
  • Sales professionals aiming to enhance customer engagement
  • Personal development enthusiasts seeking insightful questioning techniques

67
Marketing Books: Well-Designed by Jon Kolko

Well-Designed

Jon Kolko
How to Use Empathy to Create Products People Love
3.7 (204 ratings)
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00:00

What's Well-Designed about?

Well-Designed (2014) is about the transformative power of empathy in product design. It explains how understanding and empathizing with users can lead to innovative and beloved products. The book offers practical advice on observing user behavior, understanding their needs, and creating products that resonate deeply with them.

Who should read Well-Designed?

  • Product designers
  • User experience professionals
  • Innovative entrepreneurs

68
Marketing Books: Be Seen by Jen Gottlieb

Be Seen

Jen Gottlieb
Find Your Voice. Build Your Brand. Live Your Dream.
4.0 (215 ratings)
Listen to the Intro
00:00

What's Be Seen about?

Be Seen (2023) offers a comprehensive guide on content creation, marketing strategies, and personal branding. It’s designed to assist readers in finding their unique voice, establishing a solid personal brand, and achieving their dreams. Through step-by-step methods and personal anecdotes, it provides tools for personal and professional development, especially for entrepreneurs and creative professionals.

Who should read Be Seen?

  • Emerging entrepreneurs seeking personal branding insights
  • Marketing professionals interested in content creation strategies
  • Creative individuals looking to build a public image

69
Marketing Books: Uncommon Service by Frances Frei & Anne Morriss

Uncommon Service

Frances Frei & Anne Morriss
How to Win by Putting Customers at the Core of Your Business
4.1 (64 ratings)
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00:00

What's Uncommon Service about?

Uncommon Service (2012) unveils an innovative approach to conquering the business world. It emphasizes excellence in customer service by making strategic trade-offs and focussing on what the customers value most.

Who should read Uncommon Service?

  • Startup founders
  • Customer relationship managers
  • Strategy consultants

70
Marketing Books: Million Dollar Weekend by Noah Kagan

Million Dollar Weekend

Noah Kagan
The Surprisingly Simple Way to Launch a 7-Figure Business in 48 Hours
3.4 (269 ratings)
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00:00

What's Million Dollar Weekend about?

Million Dollar Weekend (2024) offers a deep dive into converting entrepreneurial dreams into concrete successes. Through riveting insights, you’ll be guided on how to overcome the fear of starting, embrace the power of asking, and leverage every rejection as a stepping stone toward your goals. All of this will set you on a path of exponential growth and lasting impact in the entrepreneurial world.

Who should read Million Dollar Weekend?

  • Aspiring entrepreneurs seeking practical startup advice
  • Digital marketers looking for growth hacking techniques
  • Small business owners interested in community building

71
Marketing Books: Better Brand Health by Jenni Romaniuk

Better Brand Health

Jenni Romaniuk
Measures and Metrics for a How Brands Grow World
4.4 (8 ratings)
Listen to the Intro
00:00

What's Better Brand Health about?

Better Brand Health (2023) draws on decades of extensive academic research on brand management to offer practical insights and strategies for assessing and improving brand health.

Who should read Better Brand Health?

  • Marketing managers and executives looking to improve their brand performance
  • Business owners and entrepreneurs seeking to build and maintain strong, healthy brands
  • Consultants and agency professionals who advise clients on brand strategy

72
Marketing Books: Attention Factory by Matthew Brennan

Attention Factory

Matthew Brennan
The Story of TikTok and China's ByteDance
4.1 (36 ratings)
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00:00

What's Attention Factory about?

Attention Factory (2020) chronicles the meteoric rise of ByteDance, a company that has left an indelible mark on our perceptions of Chinese technology. A deft interweaving of storytelling, analysis, and captivating anecdotes, it offers an unparalleled glimpse into the company’s growth and how it has shaped the American and Chinese internet landscapes.

Who should read Attention Factory?

  • Tech enthusiasts interested in the inner workings of Chinese internet companies
  • Business professionals looking to understand the strategies behind TikTok’s rapid growth
  • Anyone curious about the TikTok phenomenon and its influence

73
Marketing Books: SEO 2024 by Adam Clarke

SEO 2024

Adam Clarke
Learn search engine optimization with smart internet marketing strategies
4.0 (26 ratings)
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00:00

What's SEO 2024 about?

SEO 2024 (2024) is an indispensable resource for anyone looking to improve their online visibility and drive more traffic to their site. It breaks down the complexities of search engine optimization (SEO) into easy-to-understand concepts and actionable strategies, providing the tools to outrank competitors and attract customers.

Who should read SEO 2024?

  • Startups seeking cost-effective ways to grow their online presence
  • Small business owners looking to improve their online visibility and attract more customers
  • Website owners and bloggers aiming to increase their organic traffic and search engine rankings

74
Marketing Books: Email Marketing Demystified by Matthew Paulson

Email Marketing Demystified

Matthew Paulson
A Step-By-Step Guide to Building a Massive Mailing List, Writing Copy That Converts and Generating More Sales Through Email Mark
3.6 (14 ratings)
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00:00

What's Email Marketing Demystified about?

Email Marketing Demystified (2015) is a comprehensive guide to building a substantial mailing list, crafting compelling copy, and generating increased sales through email marketing. It delves into strategies for capturing email addresses, engaging with subscribers effectively, and optimizing key metrics such as open rates and click-through rates to maximize marketing success.

Who should read Email Marketing Demystified?

  • Small business owners exploring digital marketing strategies
  • Marketing professionals seeking to enhance email campaigns
  • Bloggers and content creators building subscriber bases

75
Marketing Books: Moving to Outcomes by Robert Glazer & Matthew Wool

Moving to Outcomes

Robert Glazer & Matthew Wool
Why Partnerships Are the Future of Marketing
4.3 (57 ratings)
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00:00

What's Moving to Outcomes about?

Moving to Outcomes (2021) explores the evolution of partnership marketing from its traditional roots to its current automated and scalable form, a transformation driven by technological advancements and shifts in supply and demand. Packed with insights into leveraging this model to its fullest, it enables companies to navigate and thrive in the digital marketplace.

Who should read Moving to Outcomes?

  • Forward-thinking marketers seeking innovative strategies
  • Business leaders aiming for growth through diversification
  • Investors interested in marketing trends and future potentials

76
Marketing Books: Marketing Artificial Intelligence by Paul Roetzer & Mike Kaput

Marketing Artificial Intelligence

Paul Roetzer & Mike Kaput
AI, Marketing, and the Future of Business
3.0 (161 ratings)
Listen to the Intro
00:00

What's Marketing Artificial Intelligence about?

Marketing Artificial Intelligence (2022) unravels the transformative journey of marketing in the AI era, inviting you to explore the seismic shifts reshaping audience engagement and the essence of marketing strategies. Dive into the world where AI’s fusion with human creativity opens new avenues for innovation, personalization, and efficiency, fundamentally altering how we connect with consumers. This guide provides insights to navigate the evolving digital landscape, making AI an indispensable ally in crafting the future of marketing.

Who should read Marketing Artificial Intelligence?

  • Marketing professionals exploring AI integration
  • Business leaders seeking competitive advantage
  • Technology enthusiasts curious about AI’s impact

77
Marketing Books: Linked by Omar Garriott & Jeremy Schifeling

Linked

Omar Garriott & Jeremy Schifeling
Conquer LinkedIn. Get Your Dream Job. Own Your Future.
4.2 (15 ratings)
Listen to the Intro
00:00

What's Linked about?

Linked (2022) offers practical advice on how to use LinkedIn effectively for career development. It provides strategic tips on optimizing profiles, engaging with the right networks, and unlocking new job opportunities through the platform. The guide emphasizes the importance of a well-curated online presence in today’s digital job market.

Who should read Linked?

  • Job seekers looking to enhance online profiles
  • College students preparing for the job market
  • Professionals interested in expanding their networks

78
Marketing Books: Quantum Marketing by Raja Rajamannar

Quantum Marketing

Raja Rajamannar
Mastering the New Marketing Mindset for Tomorrow's Consumers
4.0 (57 ratings)
Listen to the Intro
00:00

What's Quantum Marketing about?

Quantum Marketing (2021) explains the revolutionary marketing strategies necessary for businesses to remain relevant in today’s rapidly evolving technological landscape. From managing the explosion of data to forging strategic partnerships, it offers a thought-provoking guide to navigating the challenges and opportunities presented by this new era of business.

Who should read Quantum Marketing?

  • Marketing professionals seeking to stay ahead of the curve in an ever-changing industry
  • Entrepreneurs aiming to understand and leverage cutting-edge marketing strategies
  • Consumers curious about how marketing will shape their interactions with brands in the coming years

79
Marketing Books: Made You Look by Carmen Simon

Made You Look

Carmen Simon
How to Use Brain Science to Attract Attention and Persuade Others
4.0 (101 ratings)
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00:00

What's Made You Look about?

Made You Look (2024) is a guide that draws on the latest neuroscience research to study attention, memory, and what keeps the brain engaged. It presents a four-part framework for creating persuasive content that captures customers’ attention and influences their purchasing decisions.

Who should read Made You Look?

  • Marketers looking to create more compelling campaigns
  • Public speakers who want to deliver memorable and impactful presentations
  • Content creators striving to produce viral and shareable material

80
Marketing Books: Day Trading Attention by Gary Vaynerchuk

Day Trading Attention

Gary Vaynerchuk
Build Brand and Sales in the New Social Media World
4.4 (94 ratings)
Listen to the Intro
00:00

What's Day Trading Attention about?

Day Trading Attention (2024) explores innovative advertising strategies tailored to the digital age, emphasizing the importance of social media in building a brand. Geared toward helping you leverage content creation and distribution, it focuses on practical steps for harnessing the power of social media platforms to gain consumer attention effectively.

Who should read Day Trading Attention?

  • Entrepreneurs seeking innovative digital marketing strategies
  • Business owners interested in leveraging social media for growth
  • Marketing professionals aiming to enhance content creation and distribution

81
Marketing Books: The Power of Instinct by Leslie Zane

The Power of Instinct

Leslie Zane
The New Rules of Persuasion in Business and Life
3.6 (97 ratings)
Listen to the Intro
00:00

What's The Power of Instinct about?

The Power of Instinct (2024) explores the role of instinctual behavior in decision-making and persuasion, particularly within business and marketing. It delves into how understanding and leveraging innate human instincts can lead to more effective communication, influence, and success, and offers practical strategies for harnessing these natural tendencies. 

Who should read The Power of Instinct?

  • Marketing and sales professionals
  • Entrepreneurs and startup founders
  • Anyone wanting to enhance their communication and persuasiveness

82
Marketing Books: How to Master the Art of Selling by Tom Hopkins

How to Master the Art of Selling

Tom Hopkins
Boost Your Sales Skills With Proven Strategies and Techniques
4.2 (78 ratings)
Listen to the Intro
00:00

What's How to Master the Art of Selling about?

How to Master the Art of Selling (1979) provides a comprehensive guide to effective selling techniques and strategies. It emphasizes the importance of mastering the basics of selling to achieve success in the profession. 

Who should read How to Master the Art of Selling?

  • Aspiring salespeople seeking to learn proven sales techniques
  • Experienced sales professionals wanting to refine their skills
  • Individuals interested in personal and professional growth in sales

83
Marketing Books: Building Your Money Machine with ChatGPT by Larry Wheeler

Building Your Money Machine with ChatGPT

Larry Wheeler
Use AI to Generate Ideas, Automate Marketing, and Build Profits
3.2 (491 ratings)
Listen to the Intro
00:00

What's Building Your Money Machine with ChatGPT about?

Building Your Money Machine with ChatGPT (2024) opens up new possibilities for online business using AI to streamline tasks and spark creativity. It shows you how ChatGPT can assist in automating your marketing, generating fresh ideas, and increasing productivity. This guide is your key to transforming AI into a valuable business partner.

Who should read Building Your Money Machine with ChatGPT?

  • Small business owners seeking AI-driven marketing and productivity enhancements
  • Freelancers looking to streamline tasks and boost creativity
  • Entrepreneurs exploring innovative tools to grow their online presence

84
Marketing Books: The Ten Commandments for Business Failure by Donald R. Keough

The Ten Commandments for Business Failure

Donald R. Keough
Avoid the Mistakes That Can Ruin Your Business
4.4 (78 ratings)
Listen to the Intro
00:00

What's The Ten Commandments for Business Failure about?

The Ten Commandments for Business Failure (2011) is a light-hearted “how-not-to” business guide that illustrates how companies prosper – or falter. Packed with insights into the pitfalls even seasoned executives overlook, it offers a unique perspective on the art of business. 

Who should read The Ten Commandments for Business Failure?

  • Business leaders seeking insights on avoiding common pitfalls
  • Entrepreneurs interested in learning from past corporate failures
  • Executives aiming to improve decision-making and leadership skills

85
Marketing Books: The Art of the Tale by Steven James, Tom Morrisey

The Art of the Tale

Steven James, Tom Morrisey
Use Storytelling to Engage, Inspire, and Share Your Message
4.3 (114 ratings)
Listen to the Intro
00:00

What's The Art of the Tale about?

The Art of the Tale (2022) offers practical strategies to enhance storytelling for presentations, helping speakers connect with and inspire their audience. It emphasizes the importance of authenticity, adaptability, and avoiding rote memorization to craft memorable and engaging stories, while also boosting confidence and creativity.

Who should read The Art of the Tale?

  • Corporate leaders who want to tap into the power of story
  • Professionals looking to level up their presentation skills
  • Anyone hoping to improve their public speaking

86
Marketing Books: Sell Like A Spy by Jeremy Hurewitz

Sell Like A Spy

Jeremy Hurewitz
The Art of Persuasion from the World of Espionage
4.3 (43 ratings)
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00:00

What's Sell Like A Spy about?

Sell Like a Spy (2024) reveals how the clandestine strategies used by intelligence operatives to master the art of persuasion and negotiation can be applied to sales and client relations. It offers a unique blend of espionage lore and practical advice, transforming ordinary interactions into powerful opportunities for influence and success. 

Who should read Sell Like A Spy?

  • Sales professionals
  • Business leaders and managers
  • Anyone involved in negotiations

87
Marketing Books: Hook Point by Brendan Kane

Hook Point

Brendan Kane
How to Stand Out in a 3-Second World
4.1 (24 ratings)
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00:00

What's Hook Point about?

Hook Point (2020) explores strategies for capturing attention in a world dominated by micro-attention spans, where content has only three seconds to make an impact. It introduces the concept of “hook points,” which are succinct, attention-grabbing messages that help brands stand out amidst the daily barrage of digital stimuli. Through real-world examples, it provides tools to effectively communicate and market content, ensuring sustained growth and brand recognition in both digital and offline spaces.

Who should read Hook Point?

  • Digital marketers who need to create impactful content
  • Entrepreneurs who want to share their value proposition with the market
  • Content creators looking for effective ways to connect with their audience

88
Marketing Books: Crystallizing Public Opinion by Edward L. Bernays

Crystallizing Public Opinion

Edward L. Bernays
Uncover the Dynamics of Public Opinion and Mass Influence
4.3 (4 ratings)
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00:00

What's Crystallizing Public Opinion about?

Crystallizing Public Opinion (1923) unveils the art and science behind shaping public perception, blending psychology with strategic communication. It revolutionized the field of public relations by providing insights that empower organizations to engage diverse audiences and influence societal beliefs. It’s considered essential for anyone seeking to understand the powerful interplay between media, public sentiment, and the evolution of modern communication.

Who should read Crystallizing Public Opinion?

  • Public relations professionals
  • Marketing strategists
  • Journalists and media professionals

89
Marketing Books: Hope Is Not a Strategy by Rick Page

Hope Is Not a Strategy

Rick Page
The 6 Keys to Winning the Complex Sale
4.4 (80 ratings)
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00:00

What's Hope Is Not a Strategy about?

Hope Is Not a Strategy (2003) offers a strategic framework for handling complex sales, emphasizing that success depends on more than just closing skills. It outlines a six-step process for identifying prospects’ needs, qualifying opportunities, and building competitive advantages, all aimed at increasing sales effectiveness.

Who should read Hope Is Not a Strategy?

  • Sales professionals managing complex, high-stakes deals with multiple stakeholders
  • Account managers seeking to build long-term client relationships
  • Business leaders aiming to improve their team’s sales strategy

90
Marketing Books: The Brand Benefits Playbook by Allen Weiss, Debbie J. MacInnis

The Brand Benefits Playbook

Allen Weiss, Debbie J. MacInnis
Why Customers Aren't Buying What You're Selling-And What to Do About It
4.6 (11 ratings)
Listen to the Intro
00:00

What's The Brand Benefits Playbook about?

The Brand Benefits Playbook (2024) is a strategic guide tailor-made for organizations looking to harness brand benefits for a competitive edge in the marketplace. It emphasizes the crucial role of recognizing and clearly expressing both the tangible and intangible benefits a brand provides. Focusing on these benefits can greatly boost customer loyalty and strengthen brand positioning.

Who should read The Brand Benefits Playbook?

  • Marketing professionals seeking strategic branding insights
  • Business leaders aiming for competitive market positioning
  • Entrepreneurs interested in brand-driven growth strategies

91
Marketing Books: Cold Calling Sucks (And That's Why It Works) by Nick Cegelski, Armand Farrokh

Cold Calling Sucks (And That's Why It Works)

Nick Cegelski, Armand Farrokh
A Step-by-Step Guide to Calling Strangers in Sales
4.5 (13 ratings)
Listen to the Intro
00:00

What's Cold Calling Sucks (And That's Why It Works) about?

Cold Calling Sucks (And That’s Why It Works) (2024) equips you with practical strategies to conquer your fear of cold calling and thrive in sales. Through a step-by-step breakdown, industry-specific examples, and real-world data, you’ll learn how to master the first 60 seconds, overcome objections, and book more meetings. Embrace the challenge, and you might just find yourself among the top performers who succeed where others give up.

Who should read Cold Calling Sucks (And That's Why It Works)?

  • Sales professionals looking to improve their cold calling techniques
  • New sales reps seeking actionable frameworks for outreach success
  • Entrepreneurs wanting to build stronger pipelines and close more deals

92
Marketing Books: The Art of SEO by Eric Enge, Stephan Spencer, Jessie Stricchiola

The Art of SEO

Eric Enge, Stephan Spencer, Jessie Stricchiola
Mastering Search Engine Optimization
3.6 (22 ratings)
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00:00

What's The Art of SEO about?

The Art of SEO (2023) offers a comprehensive guide to search engine optimization, covering everything from basic methods to advanced tactics. It provides insights into the complexities of internet search, the inner workings of search engines, and the latest SEO tools and methods, including generative AI. 

Who should read The Art of SEO?

  • Digital marketers looking to refine their SEO strategies
  • Entrepreneurs aiming to increase their online visibility
  • Web developers seeking to optimize website performance

93
Marketing Books: Winning at Sales by Taylor A. Welch

Winning at Sales

Taylor A. Welch
How to Get So Good People Say "Thank You" for Letting Them Buy
4.4 (20 ratings)
Listen to the Intro
00:00

What's Winning at Sales about?

Winning at Sales (2025) is a comprehensive guide to mastering the art of influence and growing personal income through sales. Drawing from extensive experience, it offers practical models, frameworks, and scripts to help you connect with others and inspire decisions that benefit both parties. Whether you're new to sales or a seasoned pro, it reveals how to sell with authenticity, respect, and emotional intelligence.

Who should read Winning at Sales?

  • Aspiring sales professionals seeking practical strategies for success
  • Seasoned salespeople looking to sharpen their influence skills
  • Entrepreneurs aiming to build trust and close deals

94
Marketing Books: Storytelling with Data by Cole Nussbaumer Knaflic

Storytelling with Data

Cole Nussbaumer Knaflic
A Data Visualization Guide for Business Professionals
4.3 (14 ratings)
Listen to the Intro
00:00

What's Storytelling with Data about?

Storytelling with Data (2015) is your guide to transforming data into clear and compelling visual narratives. Through actionable tips and examples, it shows how to simplify complex information, select the right visual elements, and design with intent so you can effectively communicate your insights. 

Who should read Storytelling with Data?

  • Data-driven professionals crafting impactful business presentations
  • Aspiring storytellers improving data communication
  • Anyone interested in data visualization principles

95
Marketing Books: The Introvert’s Edge to Networking by Matthew Pollard

The Introvert’s Edge to Networking

Matthew Pollard
Work the Room and Social Media. Develop Powerful Connections
3.9 (27 ratings)
Listen to the Intro
00:00

What's The Introvert’s Edge to Networking about?

The Introvert’s Edge to Networking (2021) explores the strengths and advantages that quieter personalities can bring to professional interactions, showing how genuine relationships can be formed without resorting to small talk or high-pressure tactics. By reframing the concept of networking, it provides simple strategies to build confidence and create meaningful connections in an authentic, introvert-friendly way.

Who should read The Introvert’s Edge to Networking?

  • Introverted professionals
  • Salespeople refining their communication skills
  • Career changers looking for authentic networking approaches 

96
Marketing Books: Building a StoryBrand 2.0 by Donald Miller

Building a StoryBrand 2.0

Donald Miller
Clarify Your Message So Customers Will Listen
4.6 (31 ratings)
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00:00

What's Building a StoryBrand 2.0 about?

Building a StoryBrand 2.0 (2025) reveals a proven seven-part framework for cutting through marketing noise by turning your business message into a compelling story. The book shows how to position your customer as the hero, your business as the trusted guide, and create clear paths to success that drive meaningful action. 

Who should read Building a StoryBrand 2.0?

  • Business owners and entrepreneurs looking to make their marketing more effective
  • Marketing professionals seeking fresh approaches to connect with customers
  • Anyone with a business struggling to stand out in crowded markets

97
Marketing Books: Eat What You Kill by Sam Taggart

Eat What You Kill

Sam Taggart
Becoming a Sales Carnivore
3.7 (3 ratings)
Listen to the Intro
00:00

What's Eat What You Kill about?

Eat What You Kill (2025) transforms you from a passive order-taker into an unstoppable sales force by tapping into your inner carnivore. Through proven techniques for must-have skills like building pipelines, crafting bulletproof pitches, and turning rejection into fuel, you'll discover how to break through your perceived limits and close more deals than ever before.

Who should read Eat What You Kill?

  • Salespeople looking to break free from limiting mindsets
  • Entrepreneurs who want to build stronger revenue streams
  • Business leaders ready to transform passive teams into hunters

98
Marketing Books: Brag Better by Meredith Fineman

Brag Better

Meredith Fineman
Master the Art of Fearless Self-Promotion
4.0 (27 ratings)
Listen to the Intro
00:00

What's Brag Better about?

Brag Better (2020) provides a practical framework for professionals to overcome their discomfort with self-promotion and effectively communicate their achievements. The book transforms traditional views of bragging into a strategic approach that benefits both individuals and organizations, offering specific tools and techniques for authentic self-advocacy in modern workplaces. 

Who should read Brag Better?

  • Early to mid-career professionals struggling with self-advocacy
  • Women and underrepresented professionals navigating workplace power dynamics
  • Anyone preparing for a performance review or a job transition

99
Marketing Books: The ROI of Thought Leadership by Cindy Anderson, Anthony Marshall

The ROI of Thought Leadership

Cindy Anderson, Anthony Marshall
Calculating the Value that Sets Organizations Apart
4.0 (6 ratings)
Listen to the Intro
00:00

What's The ROI of Thought Leadership about?

The ROI of Thought Leadership (2025) is built on a data-driven calculation showing that thought leadership delivers 156 percent ROI and influences $265 billion in global spending annually. It also gives you practical frameworks to quantify, improve, and maximize returns from your organization’s own thought leadership investments.

Who should read The ROI of Thought Leadership?

  • Chief Marketing Officers seeking to justify thought leadership investments
  • Communications executives developing content strategies
  • Business consultants looking to quantify their advisory impact

100
Marketing Books: Career Rehab by Kanika Tolver

Career Rehab

Kanika Tolver
Rebuild Your Personal Brand and Rethink the Way You Work
4.2 (14 ratings)
Listen to the Intro
00:00

What's Career Rehab about?

Career Rehab (2020) provides a practical roadmap for transforming unfulfilling jobs into dream careers through personal branding and strategic career planning. Guiding job-seekers through the four phases of career rehab – designing, building, testing, and launching – it offers a step-by-step guide to creating a dream career.

Who should read Career Rehab?

  • Mid-career professionals feeling stuck
  • Recent graduates in unfulfilling first jobs
  • Corporate employees dreaming of entrepreneurship

Related Topics

Marketing Books
 FAQs 

What's the best Marketing book to read?

While choosing just one book about a topic is always tough, many people regard The Tipping Point as the ultimate read on Marketing.

What are the Top 10 Marketing books?

Blinkist curators have picked the following:
  • The Tipping Point by Malcolm Gladwell
  • Hooked by Nir Eyal
  • Growth Hacker Marketing by Ryan Holiday
  • Purple Cow by Seth Godin
  • Positioning by Al Ries and Jack Trout
  • Tribes by Seth Godin
  • Jab, Jab, Jab, Right Hook by Gary Vaynerchuk
  • Epic Content Marketing by Joe Pulizzi
  • The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick
  • Getting Started in Consulting by Alan Weiss

Who are the top Marketing book authors?

When it comes to Marketing, these are the authors who stand out as some of the most influential:
  • Malcolm Gladwell
  • Nir Eyal
  • Ryan Holiday
  • Seth Godin
  • Al Ries and Jack Trout