The best 97 Marketing books



Nir Eyal
How to Build Habit-Forming Products
4.6 (487 ratings)

What's Hooked about?

Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.

Who should read Hooked?

  • Anyone who wants to understand how habits are formed
  • Anyone who wants to design a hugely successful product or enhance an existing one
  • Anyone who wants to understand how some products take advantage of our tendency to form habits

The Tipping Point

The Tipping Point

Malcolm Gladwell
How Little Things Can Make a Big Difference
4.3 (413 ratings)

What's The Tipping Point about?

The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.

Who should read The Tipping Point?

  • Anyone who is interested in the way ideas spread
  • Anyone who wants to learn how social epidemics break out
  • Anyone who works in marketing, advertising or a related field

The Long Tail

The Long Tail

Chris Anderson
Why the Future of Business is Selling Less of More
4.3 (24 ratings)

What's The Long Tail about?

The Long Tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain “hit,” e.g., a blockbuster or bestselling book.


Who should read The Long Tail?

  • Anyone who deals with online sales
  • Anyone interested in alternative economic theories
  • Anyone working in the media or entertainment industries

Purple Cow

Purple Cow

Seth Godin
Transform Your Business by Being Remarkable
4.3 (292 ratings)

What's Purple Cow about?

These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.

Who should read Purple Cow?

  • Entrepreneurs
  • Marketing professionals and executives who believe that they can survive by not standing out of the crowd
  • Anyone interested in why traditional advertising no longer works

Trust Agents

Trust Agents

Chris Brogan and Julien Smith
Using the Web to Build Influence, Improve Reputation, and Earn Trust
3.8 (6 ratings)

What's Trust Agents about?

Trust Agents describes how anyone can use the web to become a trust agent – meaning someone who is well-versed in the tools of the web and who is very influential and trusted because of this.

Who should read Trust Agents?

  • Anyone who wants to understand what successful marketing looks like in the internet age
  • Anyone who wants to greatly expand their influence

Here Comes Everybody

Here Comes Everybody

Clay Shirky
The Power of Organizing without Organizations
3.8 (13 ratings)

What's Here Comes Everybody about?

Thanks to advancements in communication technologies and the widespread availability of the Internet, we can now contact one another and share information at unprecedented rates. Here Comes Everybody explains how these changes aren’t just affecting the way we communicate; they’re affecting the way we organize, too. As the obstacles and expenses of communication diminish and the reach of our communication expands, we’re now experiencing a significant shift in the ways we get together.

Who should read Here Comes Everybody?

  • Anyone interested in sociology
  • Anyone interested in creating a website or app that’s a social tool
  • Anyone wanting to know how work-for-free websites like Wikipedia have become such huge successes



Sam Horn
Create the Perfect Pitch, Title and Tagline for Anything
4.1 (51 ratings)

What's POP! about?

This book shows you how to craft messages and ideas that stick in the minds of your audience because they are Popular, Original and Pithy. Author Sam Horn offers a highly adaptable and systematic approach to creating pitches, titles and taglines that grasp people’s attention and win them over to your brand, product or idea.

Who should read POP!?

  • Anyone who wants to learn how to sell
  • Anyone who has to deliver professional pitches or create titles or taglines
  • Anyone who wants to share their ideas and make them stick



Al Ries and Jack Trout
The Battle for your Mind: How to be seen and heard in the overcrowded marketplace
4.1 (124 ratings)

What's Positioning about?

Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in media and competition. Positioning focuses on how to position your product in the market to become an industry leader.

Who should read Positioning?

  • Anyone who wants to read one of the most influential books on marketing
  • Anyone who wants to create and market a product successfully
  • Anyone interested in the function of modern advertising and how it’s portrayed to the customer

The Thank You Economy

The Thank You Economy

Gary Vaynerchuk
4.3 (37 ratings)

What's The Thank You Economy about?

The Thank You Economy (2011) describes how the advent of social media has changed the relationship between companies and their customers. It shows just how critical online engagement is for companies who want to succeed, and offers tips on how companies can use social media to influence their public image along the way.

Who should read The Thank You Economy?

  • CEOs
  • Anyone in middle management
  • Anyone interested in launching a start-up

The Dragonfly Effect

The Dragonfly Effect

Jennifer Aaker, Andy Smith with Carlye Adler
Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change
4.4 (21 ratings)

What's The Dragonfly Effect about?

The Dragonfly Effect explains how anyone can harness the power of social media to get people behind meaningful social change.

Who should read The Dragonfly Effect?

  • Anyone who works or wants to work with social media
  • Anyone who wants to change the world
  • Anyone who wants to make their voice heard



Michael Hyatt
How to Get Noticed in a Noisy World
3.5 (11 ratings)

What's Platform about?

The book offers detailed information on how to create compelling products, then establish an online platform to get visibility for them. These blinks will walk through the process the author, Michael Hyatt, went through to build a successful career, by mastering social media channels like Facebook and Twitter. This book will show you how you, too, can monetize your social media platform and even turn it into a career.

Who should read Platform?

  • Anybody interested in social media
  • Anybody who wants to create a successful blog or website  
  • Anybody interested in building a social media platform to enhance his or her career

Guerrilla Marketing

Guerrilla Marketing

Jay Conrad Levinson
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
3.8 (54 ratings)

What's Guerrilla Marketing about?

Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.

Who should read Guerrilla Marketing?

  • Anyone who wants to market effectively with a small budget
  • Anyone interested in the marketing practices that have emerged with the digital age
  • Entrepreneurs and marketing professionals



Seth Godin
We Need You to Lead Us
4.6 (165 ratings)

What's Tribes about?

In this book, author Seth Godin reveals the most powerful unit of social organization: the “tribe,” or a group of people connected to a cause, a leader and each other, who together drive change in society. It shows us how we can harness the power of the internet to form and lead our own tribes. Tribes also advocates the universal need for change and leadership, so we can grow as a company or as a society.

Who should read Tribes?

  • Anyone who wants to create a movement to change the status quo
  • Anyone interested in the latest marketing concepts
  • Anyone who wants to learn how to be a great leader

Jab, Jab, Jab, Right Hook

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk
How to Tell Your Story in a Noisy Social World
3.8 (140 ratings)

What's Jab, Jab, Jab, Right Hook about?

Jab, Jab, Jab, Right Hook explains how managers, marketers and small businesses can capitalize on social media platforms like Facebook to increase their public profile. A great social media marketing campaign can deliver that fatal blow – the “right hook” that knocks consumers into buying their product. The author teaches you social media moves that’ll have your product floating like a butterfly and stinging like a bee.

Who should read Jab, Jab, Jab, Right Hook?

  • Marketers and entrepreneurs
  • Anyone baffled by social media trends
  • Anyone who wants their product to go viral

Growth Hacker Marketing

Growth Hacker Marketing

Ryan Holiday
A Primer on the Future of PR, Marketing and Advertising
4.2 (101 ratings)

What's Growth Hacker Marketing about?

Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.

Who should read Growth Hacker Marketing?

  • Anyone looking to build a start-up company
  • Anyone who works in advertising or marketing industries
  • Executives who want to leverage cutting-edge business techniques

Epic Content Marketing

Epic Content Marketing

Joe Pulizzi
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
4.2 (117 ratings)

What's Epic Content Marketing about?

Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market.

Who should read Epic Content Marketing?

  • Entrepreneurs looking to efficiently market their ideas
  • Companies wanting to become the trusted expert in their field
  • Marketing executives seeking a new way of approaching their craft

Paid Attention

Paid Attention

Faris Yakob
Innovative Advertising for a Digital World
4.1 (28 ratings)

What's Paid Attention about?

How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.

Who should read Paid Attention?

  • Advertising creatives and executives
  • Anyone interested in how digitization is changing consumption and attention
  • People puzzled by new concepts of communication and behavior

Hey Whipple, Squeeze This!

Hey Whipple, Squeeze This!

Luke Sullivan with Sam Bennett
The Classic Guide to Creating Great Ads
4.2 (17 ratings)

What's Hey Whipple, Squeeze This! about?

Hey Whipple, Squeeze This! has become a seminal guide to the world of advertising for those who have been in the business for decades, for newcomers, and for anybody intrigued by what happens when creativity meets commerce. The title is an irreverent nod to an unconventional 1970s campaign for Charmin toilet paper that featured an annoying shop clerk called Mr Whipple, who couldn’t stop squeezing the product. It sets the tone for Sullivan’s honest and practical insights into the sometimes crazy creative process of advertising.

Who should read Hey Whipple, Squeeze This!?

  • Anyone working in advertising or marketing
  • Anyone interested in how ads work
  • Anyone who watches too much Mad Men

The Art of Social Media

The Art of Social Media

Guy Kawasaki and Peg Fitzpatrick
Power Tips for Power Users
3.6 (85 ratings)

What's The Art of Social Media about?

The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.

Who should read The Art of Social Media?

  • Anyone who wants to better promote their business
  • Anyone who wants to gain a wider audience on social media
  • Anyone looking to optimize their profile on social media sites

Truth, Lies and Advertising

Truth, Lies and Advertising

Jon Steel
The Art of Account Planning
4.5 (13 ratings)

What's Truth, Lies and Advertising about?

In Truth, Lies and Advertising (1998), leading account planner Jon Steel shares an insider’s insight into the world of advertising. For Steel, the creation of great ads is all about understanding the consumer, and his compelling behind-the-scenes anecdotes illustrate the role account planners play in developing a successful campaign.

Who should read Truth, Lies and Advertising?

  • Anyone who’s starting out in advertising or planning
  • Mad Men fans who want to understand how a real advertising agency works
  • Business owners want to hire an advertising agency to develop a campaign

Duct Tape Marketing Revised and Updated

Duct Tape Marketing Revised and Updated

John Jantsch
The World’s Most Practical Small Business Marketing Guide
4.1 (29 ratings)

What's Duct Tape Marketing Revised and Updated about?

Duct Tape Marketing outlines the most essential facts about effective marketing for your small business. It explains what techniques really work and how you can build a marketing campaign that will not only bring in customers but keep them and have them spread the word to their friends, too.

Who should read Duct Tape Marketing Revised and Updated?

  • Entrepreneurs and small business owners
  • Anyone interested in effective marketing strategies
  • Managers looking to improve consumer outreach

Sonic Boom

Sonic Boom

Joel Beckerman with Tyler Gray
How Sound Transforms the Way We Think, Feel and Buy
3.5 (12 ratings)

What's Sonic Boom about?

Sonic Boom (2014) highlights the many ways sounds permeate not only our environment but also our personal lives. From your company brand to your personal space, sound has the power to make us remember and even can encourage us to buy. These blinks show you exactly how to harness the power of sound in your business and life.

Who should read Sonic Boom?

  • Musicians interested in how sound affects a person’s emotions
  • Marketing executives looking to take company branding to the next level
  • Business owners curious about how to use music to motivate others

Getting Started in Consulting

Getting Started in Consulting

Alan Weiss
3.6 (34 ratings)

What's Getting Started in Consulting about?

Getting Started in Consulting (2009) is the go-to guidebook for budding consultants. From finding your footing and learning about legal matters to mastering the dual art of marketing and branding, these blinks outline every step on your journey to building a strong consultancy firm – and maintaining it, too.

Who should read Getting Started in Consulting?

  • Experts interested in a lucrative career change
  • New consultants seeking time-tested advice
  • Established consultants looking to polish their skills

Marketing 3.0

Marketing 3.0

Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
From Products to Customers to the Human Spirit
4.1 (87 ratings)

What's Marketing 3.0 about?

Marketing 3.0 is a handbook to the marketing strategies of tomorrow. These blinks explain how old tactics have grown outdated as people search for meaning in their lives and the companies that can provide it. Read on to learn how you can adapt your marketing strategy to the changing nature of consumer preferences.

Who should read Marketing 3.0?

  • Entrepreneurs who are interested in the newest marketing strategies
  • Business leaders curious about how companies can respond to new business trends
  • Any CEO, marketer or investor

Facebook Marketing

Facebook Marketing

Greg Brooks
A Step-By-Step Guide to Guaranteed Results
3.9 (60 ratings)

What's Facebook Marketing about?

Facebook Marketing (2014) is a comprehensive guide of the topic, covering both the basics like creating simple ads, and advanced power-user techniques like building custom audiences.

Who should read Facebook Marketing?

  • Anyone who works in online marketing
  • Small business owners seeking profitable yet affordable advertising channels
  • Anyone who wants to reach millions of potential customers

Content Rules

Content Rules

Ann Handley & C.C. Chapman
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business
4.0 (78 ratings)

What's Content Rules about?

Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.

Who should read Content Rules?

  • Business owners looking to integrate content publishing into their marketing strategy
  • People hoping to harness the power of social media to reach huge groups
  • Creative professionals in any media who want to complement their skills with a flair for sales and marketing

Marketing Above the Noise

Marketing Above the Noise

Linda J. Popky
Achieve Strategic Advantage with Marketing that Matters
3.8 (31 ratings)

What's Marketing Above the Noise about?

Marketing Above The Noise (2015) guides you through today’s marketing world, helping you separate useful advice from useless noise. Advising against jumping on the bandwagon and following all those hot new marketing trends, these blinks demonstrate that tried and true approaches to marketing are the best way to win over – and hold onto – customers.

Who should read Marketing Above the Noise?

  • Marketers and advertisers
  • Anyone tired of the latest technology trends in marketing
  • Leaders looking for dependable marketing approaches

The One Week Marketing Plan

The One Week Marketing Plan

Mark Satterfield
The Set It & Forget It Approach For Quickly Growing Your Business
3.7 (58 ratings)

What's The One Week Marketing Plan about?

Many people think that marketing is difficult, requires tons of time, loads of money and lots of powerful connections, but The One Week Marketing Plan (2014) debunks this myth. These blinks will walk the reader through the process of building a custom-made, cheap and powerful marketing strategy for the information age.

Who should read The One Week Marketing Plan?

  • Aspiring entrepreneurs in search of powerful marketing with minimal investment
  • Students of marketing interested in innovative strategies
  • Small business owners looking to run their own marketing campaigns

Spin Sucks

Spin Sucks

Gini Dietrich
Communication and Reputation Management in the Digital Age
4.2 (12 ratings)

What's Spin Sucks about?

Spin Sucks (2014) cuts through the out-dated marketing clichés and updates business communication for the social media age, where customer service blurs into brand messaging and every misstep is preserved for posterity. It teaches you how to maximize your SEO power and content marketing to reach – and retain – an audience for your product.

Who should read Spin Sucks?

  • Business leaders who are curious about content marketing
  • PR professionals
  • Entrepreneurs who want to develop a social media and content marketing strategy

Global Content Marketing

Global Content Marketing

Pam Didner
How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
4.1 (28 ratings)

What's Global Content Marketing about?

Global Content Marketing (2015) is your comprehensive guide to marketing in the digital age. These blinks offer strategic insights into implementing and maintaining a powerful content-marketing strategy and explore what the future holds for global content-marketing and the role of the marketer.

Who should read Global Content Marketing?

  • Businesses that want to scale content and marketing across regions
  • College graduates thinking about a career in marketing
  • Entrepreneurs looking to enhance their business’s success

The Membership Economy

The Membership Economy

Robbie Kellman Baxter
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
4.3 (36 ratings)

What's The Membership Economy about?

Today, ownership is out. Consumer trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king. The Membership Economy (2015) outlines key strategies and tactics based on real-world examples for successfully building a membership organization.

Who should read The Membership Economy?

  • Business-owners of all stripes
  • Leaders and managers who want to attract more members to their company
  • Entrepreneurs interested in successfully building a membership-oriented business

The Power of Visual Storytelling

The Power of Visual Storytelling

Ekaterina Walter and Jessica Gioglio
How to Use Visuals, Videos and Social Media to Market Your Brand
3.8 (54 ratings)

What's The Power of Visual Storytelling about?

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.  

Who should read The Power of Visual Storytelling?

  • Anyone interested in social media marketing
  • Marketers, advertisers and people working in communications
  • Artists and designers eager to tell more compelling visual stories

The New Rules of Marketing & PR

The New Rules of Marketing & PR

David Meerman Scott
How To Use Social Media, Online Video, Mobile Applications, Blogs, New Releases & Viral Marketing to Reach Buyers Directly
4.3 (72 ratings)

What's The New Rules of Marketing & PR about?

The New Rules of Marketing & PR (2007) is your guide to the world of online marketing strategies. These blinks explain how and why communicating with authenticity and agility on social media will help you reach more customers and take your brand to the next level.

Who should read The New Rules of Marketing & PR?

  • Business leaders hoping to modernize their brand
  • Marketing and PR managers looking to hone online outreach skills
  • Anyone curious about how companies use social media for branding

Content Marketing Revolution

Content Marketing Revolution

Dane Brookes
Seize Control of Your Market in Five Steps
4.3 (78 ratings)

What's Content Marketing Revolution about?

Content Marketing Revolution (2015) is your introduction to pioneering new strategies in digital marketing today. These blinks guide you through the process of developing and implementing a content marketing strategy, helping you optimize your advertising efforts.  

Who should read Content Marketing Revolution?

  • Companies of any size looking for alternative marketing strategies
  • Marketing teams looking to update their tools
  • Business leaders keen to revolutionize their brand

Pricing For Profit

Pricing For Profit

Peter Hill
How to Develop a Powerful Pricing Strategy for Your Business
3.5 (55 ratings)

What's Pricing For Profit about?

Pricing For Profit (2013) is a practical strategy guide for pricing. These blinks use real world business examples to paint a comprehensive picture of how to optimize your pricing and maximize your profits.

Who should read Pricing For Profit?

  • Any business owner who is concerned about their company’s lackluster growth
  • Every entrepreneur and anyone who sells anything

Zombie Loyalists

Zombie Loyalists

Peter Shankman
Using Great Customer Service To Create Rabid Fans
4.5 (21 ratings)

What's Zombie Loyalists about?

Zombie Loyalists (2015) gives you the inside scoop on the customers that every company dreams of attracting. These blinks, illustrated with insightful stories from a wide range of businesses, provide you with simple steps that your brand can take to establish, grow and maintain a faithful, enthusiastic customer base.

Who should read Zombie Loyalists?

  • New brands hoping to build a stable and loyal customer base
  • Managers seeking strategies to lift their employees’ customer-service skills
  • Representatives in customer support interested in ways to improve their work

The Impact Equation

The Impact Equation

Chris Brogan and Julien Smith
Are You Making Things Happen or Just Making Noise?
3.6 (12 ratings)

What's The Impact Equation about?

The Impact Equation (2012) takes a fresh look at how companies can successfully introduce a product to a market with maximum impact and keep it relevant over the long-term. These blinks will teach you how to articulate your message, deliver it effectively to your audience and build the trust necessary to keep customers coming back for more.

Who should read The Impact Equation?

  • Marketers, entrepreneurs and communications specialists
  • People who want to make a difference in their personal life or at work



Matt Britton
Building Remarkable Brands In a Youth-Driven Culture
4.2 (12 ratings)

What's YouthNation about?

YouthNation (2015) offers essential insights on modern-day youth – a generation, lifestyle and rising phenomenon that will be essential to any business’s success in the future. These blinks will teach you the ins and outs of YouthNation and help you build an up-to-date strategy for your company.

Who should read YouthNation?

  • Marketers who want to understand the youth-driven economy
  • Readers curious about the status symbols of the post-internet world
  • Millennials who want to better understand the fundamental cultural changes taking place during their lives

Startup Growth Engines

Startup Growth Engines

Sean Ellis, Morgan Brown
Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
4.0 (79 ratings)

What's Startup Growth Engines about?

We’ve all heard success stories of start-ups attracting millions of users and earning billions of dollars virtually overnight. Startup Growth Engines (2014) shows us what all these companies have in common: a new approach called “growth hacking”. These blinks reveal how your business can use viral marketing techniques, freemium business models and other growth engines to rapidly achieve business success.

Who should read Startup Growth Engines?

  • Business students eager to learn more about start-ups
  • Aspiring entrepreneurs looking for inspiration
  • Business owners hoping to boost growth

Curate This!

Curate This!

Steven Rosenbaum
The Hands-On How-To Guide to Content Curation
3.8 (22 ratings)

What's Curate This! about?

Curate This! (2014) reveals the different ways content curation is used today, why humans make the best curators and how you can use content to expand your audience.

Who should read Curate This!?

  • Avid online readers interested in the secrets of content creation
  • Marketers wondering about how content creation relates to artificial intelligence
  • Bloggers searching for the right recipe to attract a greater audience



Bernadette Jiwa
The Story of Ideas That Fly
4.2 (23 ratings)

What's Meaningful about?

Meaningful (2015) is a guide to making customers central to your business. These blinks, by teaching you how to produce a product that truly matters to and empowers your customers, will perfectly align your brand with the demands of the twenty-first century.

Who should read Meaningful?

  • Entrepreneurs looking to boost business
  • Innovators
  • Marketing managers who want a broader perspective



Ben Parr
The Science of Capturing People’s Attention
4.4 (19 ratings)

What's Captivology about?

Captivology (2015) shows that, in our modern world of rapidly proliferating information, attention is a scarcer and therefore more valuable resource. Knowing what drives our attention, however, and being aware of how we direct it, can help us reclaim this resource. Based on scientific research, the author reveals techniques for drawing people’s attention to any project, idea or message.

Who should read Captivology?

  • Anyone working at a start-up
  • People seeking recognition for their work, research or art

The IT Marketing Crash Course

The IT Marketing Crash Course

Raj Khera
How to Get Clients for Your Technology Business
3.7 (17 ratings)

What's The IT Marketing Crash Course about?

The IT Marketing Crash Course (2013) is a guidebook to accelerating your IT sales and growing your technology business. These blinks show you how to earn the attention and trust of potential clients through well-calculated marketing strategies.

Who should read The IT Marketing Crash Course?

  • Everyone in IT
  • Entrepreneurs wanting to start their own IT business
  • Anyone who wants to effectively market their company

Connected CRM

Connected CRM

David S. Williams
Implementing a Data-Driven, Customer-Centric Business Strategy
4.0 (38 ratings)

What's Connected CRM about?

Connected CRM (2014) cuts through buzzwords like “the cloud,” “personalization” and “big data” to show us how best to use information to serve customers in the brave new world of online business.

Who should read Connected CRM?

  • Online marketers
  • Business insiders
  • Everyone interested in CRM

The Smarter Screen

The Smarter Screen

Shlomo Benartzi
What Your Business Can Learn from the Way Consumers Think Online
4.1 (14 ratings)

What's The Smarter Screen about?

The Smarter Screen (2015) is a guide both for the start-up and established business to boosting your company’s digital presence in a media-saturated world. These blinks apply insights from behavioral economics to explain exactly how people think and respond to digital information on a screen.

Who should read The Smarter Screen?

  • Anyone that produces or manages digital content
  • Website designers and marketing managers
  • People curious about what drives consumer choice

It’s Not the Size of the Data

It’s Not the Size of the Data

Koen Pauwels
It’s How You Use It
3.8 (13 ratings)

What's It’s Not the Size of the Data about?

It’s Not the Size of the Data (2014) is a beginner's guide to designing, creating and adopting your own marketing dashboard, helping you uncover the links between campaigns and performance, and monitor progress with long-term goals in mind.

Who should read It’s Not the Size of the Data?

  • People who believe in the power of numbers and how they can inform logical decision making
  • Marketing innovators confident that they can benefit from data-driven marketing

Campaigns that Shook the World

Campaigns that Shook the World

Danny Rogers
The Evolution of Public Relations
3.8 (24 ratings)

What's Campaigns that Shook the World about?

Campaigns that Shook the World (2015) tells the history of public relations through a series of groundbreaking campaigns, work that inspired a revolutionary shift in communications. These blinks will show you how to create a campaign that packs a serious punch and leads your company to success.

Who should read Campaigns that Shook the World?

  • Public relations, advertising or media executives
  • People curious about public relations
  • People who love to learn about inspiring personalities

Content Inc.

Content Inc.

Joe Pulizzi
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
4.5 (71 ratings)

What's Content Inc. about?

Content, Inc. (2015) is a useful and practical guide on how to use content management to market your business, attract an audience and bring your ideas to the world. These blinks are packed with tips and tricks that will help you turn that audience into loyal subscribers and allow you to diversify your brand and move to the forefront of your industry.

Who should read Content Inc.?

  • Entrepreneurs looking to start a business
  • CEOs who want a more effective marketing strategy
  • Anyone who wants to disseminate their ideas

SEO 2016

SEO 2016

Adam Clarke
Learn Search Engine Optimization with Smart Internet Marketing Strategies
4.1 (31 ratings)

What's SEO 2016 about?

SEO 2016 (2015) is your definitive guide to mastering search engine optimization. These blinks will explain the essential workings of Google’s ranking algorithm and outline strategies to increase your website’s visibility and help you climb higher in search engine rankings.

Who should read SEO 2016?

  • Business owners who want to boost their company’s online visibility
  • People interested in digital strategy and marketing
  • Anyone who wants to appear on the first page of a Google search

The Revenue Growth Habit

The Revenue Growth Habit

Alex Goldfayn
The Simple Art of Growing Your Business by 15% in 15 Minutes a Day
3.8 (43 ratings)

What's The Revenue Growth Habit about?

The Revenue Growth Habit (2015) is a collection of strategies for boosting your revenue and increasing your exposure to both potential and existing customers. These methods are quick, easy and cost-effective – perfect for delivering your message to the people who matter most.

Who should read The Revenue Growth Habit?

  • Business owners looking for inexpensive ways to boost revenues
  • Marketing managers looking for creative tips and tricks
  • Entrepreneurs

The Global Code

The Global Code

Clotaire Rapaille
How a New Culture of Universal Values Is Reshaping Business and Marketing
2.9 (16 ratings)

What's The Global Code about?

The Global Code (2015) is about a recent worldwide phenomenon: a global unconsciousness, or code, that contains a new system of values, beliefs and principles. This code is formed and shared by the Global Tribe, a highly mobile and cross-cultural group of people who are setting trends, shaking up the old status quo and becoming the target demographic for global luxury brands.

Who should read The Global Code?

  • Sociology and anthropology students
  • People interested in cultural differences and similarities
  • Marketers and advertisers who want to make their brand a global success

Managing Online Reputation

Managing Online Reputation

Charlie Pownall
How To Protect Your Company On Social Media
4.3 (6 ratings)

What's Managing Online Reputation about?

Managing Online Reputation (2015) offers insight into how companies and CEOs who don’t know how to manage social media and the internet can damage their reputations. Find out how one small incident with an unhappy customer can spiral into a tornado of negative posts and angry tweets. More importantly, find out how you can prevent this from happening to you.


Who should read Managing Online Reputation?

  • Anyone using social media to market their company
  • Marketing professionals
  • Students of public relations

80/20 Internet Lead Generation

80/20 Internet Lead Generation

Scott A. Dennison
How A Few Simple, Profitable Strategies Can Lead to Marketplace Domination
4.0 (81 ratings)

What's 80/20 Internet Lead Generation about?

80/20 Internet Lead Generation (2015) reveals how your business can take advantage of the internet’s lead generation potential. From SEO to pay-per-click advertising to content creation, simple and actionable strategies are what you’ll need to get your business ahead in the information age.

Who should read 80/20 Internet Lead Generation?

  • Small business owners looking to improve their marketing efforts
  • Readers who don’t get how Adwords and Google Analytics work
  • Marketers looking for online tools to complement traditional advertising strategies

Ultimate Guide to Local Business Marketing

Ultimate Guide to Local Business Marketing

Perry Marshall and Talor Zamir
4.1 (22 ratings)

What's Ultimate Guide to Local Business Marketing about?

Ultimate Guide to Local Business Marketing (2016) shows you how to update your local business’s advertising strategy for the information age. These blinks describe how you can harness the power of smart keywords, search engines and a savvy, well-built website to win more customers.

Who should read Ultimate Guide to Local Business Marketing?

  • Small business owners looking to jumpstart online marketing strategies
  • SEO specialists or consultants exploring Google AdWords
  • Marketing students or anyone interested online marketing



Mike Smith
How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers
3.9 (15 ratings)

What's Targeted about?

Targeted (2014) takes you on a journey from the early days of internet advertising to today’s complex online ad exchanges. On the way, the author reveals the vital importance of harnessing the power of Search Engine Marketing or SEM to target the consumers you need to make your company grow.

Who should read Targeted?

  • Anyone interested in Search Engine Marketing (SEM)
  • Entrepreneurs who want to learn the advantages and drawbacks of different SEM tools
  • Anyone interested in modern advertising



Scott Stratten and Alison Stratten
Everything Has Changed and Nothing is Different
4.6 (24 ratings)

What's UnMarketing about?

UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

Who should read UnMarketing?

  • Owners of service-based businesses
  • Marketers looking for new ways to appeal to customers
  • Students of marketing

The Attention Merchants

The Attention Merchants

Tim Wu
The Epic Scramble to Get Inside Our Heads
4.4 (17 ratings)

What's The Attention Merchants about?

The Attention Merchants (2016) details the history of the fascinating field of advertising. These blinks will teach you all about the “attention industry,” offering a historical account of how advertising has arrived at its modern incarnation.

Who should read The Attention Merchants?

  • Entrepreneurs and aspiring businesspeople
  • Veteran marketers, or those new to the industry
  • Tech industry employees, including programmers and developers

Success Secrets of the Online Marketing Superstars

What's Success Secrets of the Online Marketing Superstars about?

Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.

Who should read Success Secrets of the Online Marketing Superstars?

  • Entrepreneurs seeking to increase sales
  • Budding writers keen to start their own successful blog
  • Readers interested in emerging marketing techniques

Perennial Seller

Perennial Seller

Ryan Holiday
The Art of Making and Marketing Work that Lasts
4.1 (38 ratings)

What's Perennial Seller about?

Perennial Seller (2017) explains how to ensure that great creative work also succeeds in the market. These blinks not only demonstrate how to generate success for a particular project, but also how to secure continued long-term success for yourself as a creative individual.

Who should read Perennial Seller?

  • Creative types
  • Entrepreneurs
  • Dreamers with high ambitions but low success rates

Hit Makers

Hit Makers

Derek Thompson
The Science of Popularity in an Age of Distraction
3.8 (25 ratings)

What's Hit Makers about?

Hit Makers (2017) looks into the cultural phenomena of popularity and fashion, as well as the science behind them. These blinks offer an up-close examination of why some products, songs and works of art take off, while others fade into the past.

Who should read Hit Makers?

  • Marketers, advertisers and business people everywhere
  • Pop culture nerds
  • Artists, producers and agents



Daniel Priestley
How to Get People Lining Up to Do Business with You
4.0 (74 ratings)

What's Oversubscribed about?

Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.

Who should read Oversubscribed?

  • Entrepreneurs and investors looking for the next big thing
  • Students of marketing and business
  • Readers interested in the secrets of success

It’s Not How Good You Are, It’s How Good You Want to Be

It’s Not How Good You Are, It’s How Good You Want to Be

Paul Arden
The World’s Best Selling Book
4.2 (71 ratings)

What's It’s Not How Good You Are, It’s How Good You Want to Be about?

It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.

Who should read It’s Not How Good You Are, It’s How Good You Want to Be?

  • People in marketing and advertising
  • Entrepreneurs and anyone with a product to sell
  • Dreamers and ambitious folk who need motivation

The One Hour Content Plan

The One Hour Content Plan

Meera Kothand
The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks
4.1 (140 ratings)

What's The One Hour Content Plan about?

The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

Who should read The One Hour Content Plan?

  • Bloggers
  • Marketers
  • Content jugglers

Building a StoryBrand

Building a StoryBrand

Donald Miller
Clarify Your Message So Customers Will Listen
4.7 (337 ratings)

What's Building a StoryBrand about?

Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.

Who should read Building a StoryBrand?

  • Marketing people
  • Storytellers
  • Leaders and executives



Ken Auletta
The Epic Disruption of the Advertising Industry (and Everything Else)
4.2 (23 ratings)

What's Frenemies about?

Frenemies (2018) explores the forces that are currently disrupting the traditional advertising and marketing industries. It looks at how the internet age has forced the advertising industry to change and adapt, specifically how technology, science and customization have revolutionized the role of the traditional advertising agency.

Who should read Frenemies?

  • Advertising and marketing professionals seeking outside perspective on their industry
  • Corporate marketing executives trying to connect with their audience
  • Curious readers interested in the disruptive effect of technology on traditional industries

The Referral Engine

The Referral Engine

John Jantsch
Teaching Your Business to Market Itself
4.4 (42 ratings)

What's The Referral Engine about?

The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.

Who should read The Referral Engine?

  • Entrepreneurs and business owners
  • Marketers at all levels of the company hierarchy
  • Readers interested in actionable referral marketing strategies

Napoleon Hill’s Golden Rules

Napoleon Hill’s Golden Rules

Napoleon Hill
The Lost Writings
4.6 (363 ratings)

What's Napoleon Hill’s Golden Rules about?

Napoleon Hill’s Golden Rules (2009) offers a wide array of tips and life hacks to improve your life and bring you closer to realizing your goals. Author Napoleon Hill developed his techniques – many of which stem from the power of positive thinking – nearly a century ago, but they’re still the cornerstone of many of today’s self-help and personal development theories.

Who should read Napoleon Hill’s Golden Rules?

  • Entrepreneurs
  • Students of business and marketing
  • Readers who want to develop better habits

This Is Marketing

This Is Marketing

Seth Godin
You Can't Be Seen Until You Learn to See
4.6 (394 ratings)

What's This Is Marketing about?

This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

Who should read This Is Marketing?

  • Marketing mavens looking for new ideas and inspiration
  • Marketing skeptics waiting to be won over to the discipline
  • Marketing opponents wanting to protect themselves against manipulation

Top of Mind

Top of Mind

John Hall
Use Content to Unleash Your Influence and Engage Those Who Matter to You
4.2 (75 ratings)

What's Top of Mind about?

Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.

Who should read Top of Mind?

  • Entrepreneurs curious about You Marketing
  • Readers interested in marketing and brand success
  • Business owners who want to take their brand to the next level

Talk Triggers

Talk Triggers

Jay Baer and Daniel Lemin
The Complete Guide to Creating Customers with Word of Mouth
4.6 (56 ratings)

What's Talk Triggers about?

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

Who should read Talk Triggers?

  • Entrepreneurs looking to spread the word about their business
  • Salespeople interested in strategy
  • People working in marketing

We’re All Marketers

We’re All Marketers

Nico De Bruyn
20 Go-To Principles to Help You Market Like a Marketer
4.4 (110 ratings)

What's We’re All Marketers about?

We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

Who should read We’re All Marketers?

  • Students of marketing, branding and advertising
  • Entrepreneurs and small business owners
  • People interested in how ideas are sold on the internet

The Gen Z Frequency

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird
How Brands Tune In and Build Credibility
4.0 (147 ratings)

What's The Gen Z Frequency about?

The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more. 

Who should read The Gen Z Frequency?

  • Brands and organizations trying to reach Generation Z
  • Marketers looking to connect with youth culture
  • Business owners seeking to identify their target audience

Podcasting Marketing Strategy

Podcasting Marketing Strategy

Daniel Rowles and Ciaran Rogers
A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast
4.2 (84 ratings)

What's Podcasting Marketing Strategy about?

Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience. 

Who should read Podcasting Marketing Strategy?

  • Marketers and advertisers
  • Digital greenhorns 
  • Social media experts

Free Prize Inside

Free Prize Inside

Seth Godin
The Next Big Marketing Idea
4.4 (114 ratings)

What's Free Prize Inside about?

Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life. 

Who should read Free Prize Inside?

  • Entrepreneurs seeking their next big idea  
  • Marketers searching for alternatives to traditional advertising 
  • Business owners wanting to give their product or service an edge

F#ck Content Marketing

F#ck Content Marketing

Randy Frisch
Focus on Content Experience to Drive Demand, Revenue & Relationships
3.8 (80 ratings)

What's F#ck Content Marketing about?

Despite what the title says, F#ck Content Marketing (2019) isn’t against content marketing. Rather, it’s about clearing up the confusion and refocusing our attention on how to get the most from our content marketing efforts. To this end, author Randy Frisch is out to take the emphasis off of content creation and put it where it belongs: on how to get your content noticed and use it to create a meaningful customer experience.

Who should read F#ck Content Marketing?

  • Content marketers
  • Anyone who wants their content to reach more people
  • Managers who want to find new ways to increase sales

The End of Marketing

The End of Marketing

Carlos Gil
Humanizing Your Brand in the Age of Social Media and AI
4.2 (237 ratings)

What's The End of Marketing about?

The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

Who should read The End of Marketing?

  • Businesspeople who are unsure how to use social media
  • Traditional marketers catching up with the changing marketplace
  • Digital marketers who are looking to hone their strategies

See You on the Internet

See You on the Internet

Avery Swartz
Building Your Small Business with Digital Marketing
4.1 (126 ratings)

What's See You on the Internet about?

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

Who should read See You on the Internet?

  • Small business owners interested in digital marketing
  • Digital and social media managers
  • People interested in marketing strategy

They Ask You Answer

They Ask You Answer

Marcus Sheridan
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
4.5 (127 ratings)

What's They Ask You Answer about?

They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

Who should read They Ask You Answer?

  • Online content creators
  • Company owners who need to improve their sales
  • People interested in the world of advertising

Communicate in a Crisis

Communicate in a Crisis

Kate Hartley
Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
4.1 (80 ratings)

What's Communicate in a Crisis about?

Communicate in a Crisis (2019) explores how brands can communicate sensitively and effectively in a crisis. Author Kate Hartley explains why consumers connect so intimately with brands, and why social media is a threat to businesses. She also offers valuable advice for how to execute a crisis communication plan.

Who should read Communicate in a Crisis?

  • PR and marketing professionals 
  • Businesses recovering from a crisis
  • Leaders seeking to develop crisis management skills

ROI in Marketing

ROI in Marketing

Jack Phillips
The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
4.1 (59 ratings)

What's ROI in Marketing about?

ROI in Marketing (2020) lays out a framework for planning and running effective marketing initiatives that deliver good financial results. Using design thinking principles, ROI in Marketing breaks down how to create chains of impact in marketing campaigns and monitor their effectiveness to ensure positive returns on investment.

Who should read ROI in Marketing?

  • Marketing professionals who want to up their game
  • Executives looking for a financially viable marketing blueprint
  • Students and teachers in the field of marketing

The Hidden Psychology of Social Networks

The Hidden Psychology of Social Networks

Joe Federer
How Brands Create Authentic Engagement by Understanding What Motivates Us
4.2 (96 ratings)

What's The Hidden Psychology of Social Networks about?

The Hidden Psychology of Social Networks (2020) describes how brands can create effective and authentic content by understanding the basics of human psychology. Drawing on Freudian psychoanalysis, it gets to the bottom of our online habits and shows brands how to connect with people on a deeper level.

Who should read The Hidden Psychology of Social Networks?

  • Brand strategists at companies big or small
  • Content creators of any type
  • Those curious about how brands are trying to get their attention

Likeable Social Media

Likeable Social Media

Dave Kerpen
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
4.3 (155 ratings)

What's Likeable Social Media about?

Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

Who should read Likeable Social Media?

  • Business owners looking to catch some positive attention
  • Marketers learning to ropes of online advertising
  • Anyone who wants to get the most out of their social media pages

Get Different

Get Different

Mike Michalowicz
Marketing That Can't Be Ignored!
4.3 (263 ratings)

What's Get Different about?

Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

Who should read Get Different?

  • Business owners seeking new leads
  • Marketing professionals and enthusiasts 
  • New entrepreneurs

Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth
An Integrated Approach to Online Marketing
4.1 (168 ratings)

What's Digital Marketing Strategy about?

Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

Who should read Digital Marketing Strategy?

  • Businesspeople interested in the ever-changing world of digital marketing
  • Entrepreneurs who want to take marketing into their own hands
  • Anyone puzzled by jargon terms like “SEO,” “paid search,” and “functional content”

New Sales. Simplified.

New Sales. Simplified.

Mike Weinberg
The Essential Handbook for Prospecting and New Business Development
4.3 (152 ratings)

What's New Sales. Simplified. about?

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

Who should read New Sales. Simplified.?

  • New business sales executives
  • Sales managers
  • Account managers and veteran salespeople looking to refresh their skills

Renegade Marketing

Renegade Marketing

Drew Neisser
12 Steps to Building Unbeatable B2B Brands
4.2 (154 ratings)

What's Renegade Marketing about?

Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

Who should read Renegade Marketing?

  • CMOs who want to learn how to bring their teams on board to implement new ideas
  • Marketing buffs interested in learning new insights from one of the most influential B2B marketing gurus
  • Anyone interested in how to create purpose-driven brands

Branding Between the Ears

Branding Between the Ears

Sandeep Dayal
Using Cognitive Science to Build Lasting Customer Connections
4.4 (165 ratings)

What's Branding Between the Ears about?

Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

Who should read Branding Between the Ears?

  • Marketers and salespeople
  • Budding entrepreneurs keen to get their venture off the ground
  • Psychology buffs looking for fresh insights

The Direct to Consumer Playbook

The Direct to Consumer Playbook

Mike Stevens
The Stories and Strategies of the Brands that Wrote the DTC Rules
4.1 (51 ratings)

What's The Direct to Consumer Playbook about?

The Direct to Consumer Playbook (2022) takes a look at how some of the world’s top e-commerce brands got to where they are today. Through a series of inspiring interviews with DTC founders, you’ll discover stories of both failure and success – and be much better placed to build your own DTC company.

Who should read The Direct to Consumer Playbook?

  • Entrepreneurs looking for tips on how to build their own DTC business
  • Founders in need of inspiration on how to move forward
  • Anyone interested in how DTC brands sell their products

How to Grow Your Small Business

How to Grow Your Small Business

Donald Miller
A 6-Part Strategy to Help Your Business Take Off
4.7 (97 ratings)

What's How to Grow Your Small Business about?

How to Grow Your Small Business (2023) is your six-step flight plan to guide your business as it takes off. When Don Miller started to take his business to the next level, he realized no-one had written a reliable, step-by-step playbook for growth. Since then, his small home content business has expanded into a $20 million dollar company, so he wrote the book he wished he’d had. 

Who should read How to Grow Your Small Business?

  • Small Business Owners
  • Entrepreneurs 
  • Anyone who spends too much time putting out fires in their business

The 1-Page Marketing Plan

The 1-Page Marketing Plan

Allan Dib
Get New Customers, Make More Money, And Stand Out From The Crowd
4.5 (185 ratings)

What's The 1-Page Marketing Plan about?

The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.

Who should read The 1-Page Marketing Plan?

  • Online marketing newbies
  • Entrepreneurs
  • Disorganized business owners

Two Weeks Notice

Two Weeks Notice

Amy Porterfield
Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
4.2 (203 ratings)

What's Two Weeks Notice about?

Two Weeks Notice (2023) is your step-by-step guide to launching a successful online business. It provides you with the tools and tricks you need to become your own boss – and gain the creative and financial freedom to live your best life. 

Who should read Two Weeks Notice?

  • Newly minted online entrepreneurs and established business owners
  • Courageous women who are ready to be their own boss
  • Anyone fantasizing about ditching their 9-to-5 

$100M Offers

$100M Offers

Alex Hormozi
How To Make Offers So Good People Feel Stupid Saying No
4.3 (169 ratings)

What's $100M Offers about?

$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

Who should read $100M Offers?

  • Those launching their first business 
  • Serial entrepreneurs 
  • People working in sales or marketing 

Emotion by Design

Emotion by Design

Greg Hoffman
Creative Leadership Lessons from a Lifetime at Nike
4.0 (36 ratings)

What's Emotion by Design about?

Emotion by Design (2022) explores the creative philosophies that can differentiate your brand from the rest. It features lessons and stories from the author’s design and marketing experience at Nike.   

Who should read Emotion by Design?

  • Business owners and leaders
  • Brand marketers
  • Anyone interested in marketing and design

Marketing Strategy

Marketing Strategy

Jenna Tiffany
Overcome Common Pitfalls and Create Effective Marketing
4.1 (120 ratings)

What's Marketing Strategy about?

Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting and implementing effective marketing strategies. It introduces the reader to a practical framework known as STRATEGY, exploring each component through real-world examples and actionable insights. From setting smart objectives and understanding target audiences, to measuring performance and conducting post-mortem analyses, it provides a roadmap to marketing success. 

Who should read Marketing Strategy?

  • Marketing professionals and students
  • Entrepreneurs and owners of small businesses or nonprofits
  • Career switchers considering marketing

Sol Price

Sol Price

Robert E. Price
Retail Revolutionary and Social Innovator
4.3 (19 ratings)

What's Sol Price about?

Sol Price: Retail Revolutionary & Social Innovator (2012) is a deep-dive into the life and legacy of Sol Price, a pivotal figure who reshaped consumer behavior in the United States and across the world. Authored by his son, it illuminates Price's disruptive retail strategies that birthed FedMart and Price Club, and spotlights his steadfast commitment to employee welfare and customer value, a practice that became an ethical cornerstone of his expansive business empire.

Who should read Sol Price?

  • Those curious about the mechanics of the retail industry and its evolution
  • Aspiring entrepreneurs looking for inspiration and insight 
  • Philanthropists interested in understanding how successful individuals like Sol Price used their wealth for social good

Marketing 5.0

Marketing 5.0

Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Technology for Humanity
4.3 (25 ratings)

What's Marketing 5.0 about?

Marketing 5.0 (2021) introduces the concept of a new era in marketing focused on leveraging technology to improve human lives. It provides strategies and examples demonstrating how the synthesis of advanced data-driven capabilities with human creativity, ethics, and empathy will allow companies to deliver tailored customer experiences amidst a complex, rapidly evolving marketplace.

Who should read Marketing 5.0?

  • Marketing professionals
  • Brand managers
  • Business leaders

Ogilvy on Advertising

Ogilvy on Advertising

David Ogilvy
3.3 (4 ratings)

What's Ogilvy on Advertising about?

Ogilvy on Advertising (1983) offers insights into the world of advertising from the Father of Advertising himself: David Ogilvy. With practical tips on copywriting, design, and media – and a showcase of iconic ad campaigns – it serves as both a guide and a manifesto for aspiring advertisers.

Who should read Ogilvy on Advertising?

  • Copywriters looking to up their advertising game
  • Marketing maestros and branding buffs
  • General ad enthusiasts

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