The best 100 Marketing books

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1
Marketing Books: The Tipping Point by Malcolm Gladwell

The Tipping Point

Malcolm Gladwell
How Little Things Can Make a Big Difference
4.2 (474 ratings)
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What's The Tipping Point about?

The Tipping Point discusses why certain ideas, products and behaviors spread like epidemics and what we can do to consciously trigger and have control over such epidemics.

Who should read The Tipping Point?

  • Anyone who is interested in the way ideas spread
  • Anyone who wants to learn how social epidemics break out
  • Anyone who works in marketing, advertising or a related field

2
Marketing Books: Hooked by Nir Eyal

Hooked

Nir Eyal
How to Build Habit-Forming Products
4.6 (535 ratings)
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What's Hooked about?

Hooked (2014) explains, through anecdotes and scientific studies, how and why we integrate certain products into our daily routines, and why such products are the Holy Grail for any consumer-oriented company. Hooked gives concrete advice on how companies can make their products habit-forming, while simultaneously exploring the moral issues that entails.

Who should read Hooked?

  • Anyone who wants to understand how habits are formed
  • Anyone who wants to design a hugely successful product or enhance an existing one
  • Anyone who wants to understand how some products take advantage of our tendency to form habits

3
Marketing Books: The Long Tail by Chris Anderson

The Long Tail

Chris Anderson
Why the Future of Business is Selling Less of More
4.3 (28 ratings)
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What's The Long Tail about?

The Long Tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain “hit,” e.g., a blockbuster or bestselling book.

 

Who should read The Long Tail?

  • Anyone who deals with online sales
  • Anyone interested in alternative economic theories
  • Anyone working in the media or entertainment industries

4
Marketing Books: Growth Hacker Marketing by Ryan Holiday

Growth Hacker Marketing

Ryan Holiday
A Primer on the Future of PR, Marketing and Advertising
4.2 (113 ratings)
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What's Growth Hacker Marketing about?

Growth Hacker Marketing charts a major departure from traditional marketing practices, relying heavily on the use of user data and smart product design. This book illustrates how today’s top technology companies, such as Dropbox and Instagram, have used this strategy to gain millions of users.

Who should read Growth Hacker Marketing?

  • Anyone looking to build a start-up company
  • Anyone who works in advertising or marketing industries
  • Executives who want to leverage cutting-edge business techniques

5
Marketing Books: Purple Cow by Seth Godin

Purple Cow

Seth Godin
Transform Your Business by Being Remarkable
4.3 (330 ratings)
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What's Purple Cow about?

These blinks explain why traditional marketing no longer works, and why to be successful you need to build Purple Cows, remarkable products and services that stand out of the crowd. They also explain how you can reach your target market once you’ve found your own Purple Cow.

Who should read Purple Cow?

  • Entrepreneurs
  • Marketing professionals and executives who believe that they can survive by not standing out of the crowd
  • Anyone interested in why traditional advertising no longer works

6
Marketing Books: Positioning by Al Ries and Jack Trout

Positioning

Al Ries and Jack Trout
The Battle for your Mind: How to be seen and heard in the overcrowded marketplace
4.0 (152 ratings)
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What's Positioning about?

Positioning has become one of the most renowned, best-selling books about marketing strategies in the last few decades. It describes a revolutionary marketing concept developed by the authors in the 1970s after it became clear that classic advertising was no longer effective due to an increase in media and competition. Positioning focuses on how to position your product in the market to become an industry leader.

Who should read Positioning?

  • Anyone who wants to read one of the most influential books on marketing
  • Anyone who wants to create and market a product successfully
  • Anyone interested in the function of modern advertising and how it’s portrayed to the customer

7
Marketing Books: POP! by Sam Horn

POP!

Sam Horn
Create the Perfect Pitch, Title and Tagline for Anything
4.1 (57 ratings)
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What's POP! about?

This book shows you how to craft messages and ideas that stick in the minds of your audience because they are Popular, Original and Pithy. Author Sam Horn offers a highly adaptable and systematic approach to creating pitches, titles and taglines that grasp people’s attention and win them over to your brand, product or idea.

Who should read POP!?

  • Anyone who wants to learn how to sell
  • Anyone who has to deliver professional pitches or create titles or taglines
  • Anyone who wants to share their ideas and make them stick

8
Marketing Books: The Thank You Economy by Gary Vaynerchuk

The Thank You Economy

Gary Vaynerchuk
4.4 (42 ratings)
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What's The Thank You Economy about?

The Thank You Economy (2011) describes how the advent of social media has changed the relationship between companies and their customers. It shows just how critical online engagement is for companies who want to succeed, and offers tips on how companies can use social media to influence their public image along the way.

Who should read The Thank You Economy?

  • CEOs
  • Anyone in middle management
  • Anyone interested in launching a start-up

9
Marketing Books: Platform by Michael Hyatt

Platform

Michael Hyatt
How to Get Noticed in a Noisy World
3.6 (16 ratings)
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What's Platform about?

The book offers detailed information on how to create compelling products, then establish an online platform to get visibility for them. These blinks will walk through the process the author, Michael Hyatt, went through to build a successful career, by mastering social media channels like Facebook and Twitter. This book will show you how you, too, can monetize your social media platform and even turn it into a career.

Who should read Platform?

  • Anybody interested in social media
  • Anybody who wants to create a successful blog or website  
  • Anybody interested in building a social media platform to enhance his or her career

10
Marketing Books: Guerrilla Marketing by Jay Conrad Levinson

Guerrilla Marketing

Jay Conrad Levinson
Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
3.7 (56 ratings)
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What's Guerrilla Marketing about?

Originally published in 1984, Guerrilla Marketing is a classic must-read for marketers. It explains how small firms with limited marketing budgets can still compete with bigger competitors by getting creative.

Who should read Guerrilla Marketing?

  • Anyone who wants to market effectively with a small budget
  • Anyone interested in the marketing practices that have emerged with the digital age
  • Entrepreneurs and marketing professionals

11
Marketing Books: Tribes by Seth Godin

Tribes

Seth Godin
We Need You to Lead Us
4.5 (182 ratings)
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What's Tribes about?

In this book, author Seth Godin reveals the most powerful unit of social organization: the “tribe,” or a group of people connected to a cause, a leader and each other, who together drive change in society. It shows us how we can harness the power of the internet to form and lead our own tribes. Tribes also advocates the universal need for change and leadership, so we can grow as a company or as a society.

Who should read Tribes?

  • Anyone who wants to create a movement to change the status quo
  • Anyone interested in the latest marketing concepts
  • Anyone who wants to learn how to be a great leader




12
Marketing Books: Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk
How to Tell Your Story in a Noisy Social World
3.7 (154 ratings)
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What's Jab, Jab, Jab, Right Hook about?

Jab, Jab, Jab, Right Hook explains how managers, marketers and small businesses can capitalize on social media platforms like Facebook to increase their public profile. A great social media marketing campaign can deliver that fatal blow – the “right hook” that knocks consumers into buying their product. The author teaches you social media moves that’ll have your product floating like a butterfly and stinging like a bee.

Who should read Jab, Jab, Jab, Right Hook?

  • Marketers and entrepreneurs
  • Anyone baffled by social media trends
  • Anyone who wants their product to go viral

13
Marketing Books: Epic Content Marketing by Joe Pulizzi

Epic Content Marketing

Joe Pulizzi
How to Tell a Different Story, Break Through the Clutter, and Win More Customers by Marketing Less
4.2 (131 ratings)
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What's Epic Content Marketing about?

Epic Content Marketing (2014) offers you a step-by-step guide to mastering one of today’s most innovative approaches to product marketing. Knowing your audience and assembling a top-notch content team are just some of the key elements to achieving a successful content marketing strategy and getting ahead in a highly competitive market.

Who should read Epic Content Marketing?

  • Entrepreneurs looking to efficiently market their ideas
  • Companies wanting to become the trusted expert in their field
  • Marketing executives seeking a new way of approaching their craft

14
Marketing Books: Paid Attention by Faris Yakob

Paid Attention

Faris Yakob
Innovative Advertising for a Digital World
4.1 (33 ratings)
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What's Paid Attention about?

How can you get people interested in your brand in an age of ad-blockers, vanishing attention spans and colossal consumer choice? Paid Attention (2015) discusses the fast-changing media landscape, and maps out strategies for success that reach beyond banner placement and pop-ups.

Who should read Paid Attention?

  • Advertising creatives and executives
  • Anyone interested in how digitization is changing consumption and attention
  • People puzzled by new concepts of communication and behavior

15
Marketing Books: Hey Whipple, Squeeze This! by Luke Sullivan with Sam Bennett

Hey Whipple, Squeeze This!

Luke Sullivan with Sam Bennett
The Classic Guide to Creating Great Ads
4.2 (21 ratings)
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What's Hey Whipple, Squeeze This! about?

Hey Whipple, Squeeze This! has become a seminal guide to the world of advertising for those who have been in the business for decades, for newcomers, and for anybody intrigued by what happens when creativity meets commerce. The title is an irreverent nod to an unconventional 1970s campaign for Charmin toilet paper that featured an annoying shop clerk called Mr Whipple, who couldn’t stop squeezing the product. It sets the tone for Sullivan’s honest and practical insights into the sometimes crazy creative process of advertising.

Who should read Hey Whipple, Squeeze This!?

  • Anyone working in advertising or marketing
  • Anyone interested in how ads work
  • Anyone who watches too much Mad Men

16
Marketing Books: The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

The Art of Social Media

Guy Kawasaki and Peg Fitzpatrick
Power Tips for Power Users
3.6 (92 ratings)
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What's The Art of Social Media about?

The Art of Social Media reveals the most effective ways to promote yourself or your product professionally on social media platforms. The authors explain how to get the most of the many dominant social media platforms today, including Google+, Facebook, Twitter and others.

Who should read The Art of Social Media?

  • Anyone who wants to better promote their business
  • Anyone who wants to gain a wider audience on social media
  • Anyone looking to optimize their profile on social media sites

17
Marketing Books: Truth, Lies and Advertising by Jon Steel

Truth, Lies and Advertising

Jon Steel
The Art of Account Planning
4.4 (16 ratings)
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What's Truth, Lies and Advertising about?

In Truth, Lies and Advertising (1998), leading account planner Jon Steel shares an insider’s insight into the world of advertising. For Steel, the creation of great ads is all about understanding the consumer, and his compelling behind-the-scenes anecdotes illustrate the role account planners play in developing a successful campaign.

Who should read Truth, Lies and Advertising?

  • Anyone who’s starting out in advertising or planning
  • Mad Men fans who want to understand how a real advertising agency works
  • Business owners want to hire an advertising agency to develop a campaign

18
Marketing Books: Duct Tape Marketing Revised and Updated by John Jantsch

Duct Tape Marketing Revised and Updated

John Jantsch
The World’s Most Practical Small Business Marketing Guide
4.2 (33 ratings)
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What's Duct Tape Marketing Revised and Updated about?

Duct Tape Marketing outlines the most essential facts about effective marketing for your small business. It explains what techniques really work and how you can build a marketing campaign that will not only bring in customers but keep them and have them spread the word to their friends, too.

Who should read Duct Tape Marketing Revised and Updated?

  • Entrepreneurs and small business owners
  • Anyone interested in effective marketing strategies
  • Managers looking to improve consumer outreach

19
Marketing Books: Sonic Boom by Joel Beckerman with Tyler Gray

Sonic Boom

Joel Beckerman with Tyler Gray
How Sound Transforms the Way We Think, Feel and Buy
3.4 (20 ratings)
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What's Sonic Boom about?

Sonic Boom (2014) highlights the many ways sounds permeate not only our environment but also our personal lives. From your company brand to your personal space, sound has the power to make us remember and even can encourage us to buy. These blinks show you exactly how to harness the power of sound in your business and life.

Who should read Sonic Boom?

  • Musicians interested in how sound affects a person’s emotions
  • Marketing executives looking to take company branding to the next level
  • Business owners curious about how to use music to motivate others

20
Marketing Books: Getting Started in Consulting by Alan Weiss

Getting Started in Consulting

Alan Weiss
3.7 (43 ratings)
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What's Getting Started in Consulting about?

Getting Started in Consulting (2009) is the go-to guidebook for budding consultants. From finding your footing and learning about legal matters to mastering the dual art of marketing and branding, these blinks outline every step on your journey to building a strong consultancy firm – and maintaining it, too.

Who should read Getting Started in Consulting?

  • Experts interested in a lucrative career change
  • New consultants seeking time-tested advice
  • Established consultants looking to polish their skills

21
Marketing Books: Marketing 3.0 by Philip Kotler, Hermawan Kartajaya and Iwan Setiawan

Marketing 3.0

Philip Kotler, Hermawan Kartajaya and Iwan Setiawan
From Products to Customers to the Human Spirit
4.2 (93 ratings)
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What's Marketing 3.0 about?

Marketing 3.0 is a handbook to the marketing strategies of tomorrow. These blinks explain how old tactics have grown outdated as people search for meaning in their lives and the companies that can provide it. Read on to learn how you can adapt your marketing strategy to the changing nature of consumer preferences.

Who should read Marketing 3.0?

  • Entrepreneurs who are interested in the newest marketing strategies
  • Business leaders curious about how companies can respond to new business trends
  • Any CEO, marketer or investor

22
Marketing Books: Facebook Marketing by Greg Brooks

Facebook Marketing

Greg Brooks
A Step-By-Step Guide to Guaranteed Results
3.9 (64 ratings)
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What's Facebook Marketing about?

Facebook Marketing (2014) is a comprehensive guide of the topic, covering both the basics like creating simple ads, and advanced power-user techniques like building custom audiences.

Who should read Facebook Marketing?

  • Anyone who works in online marketing
  • Small business owners seeking profitable yet affordable advertising channels
  • Anyone who wants to reach millions of potential customers

23
Marketing Books: Content Rules by Ann Handley & C.C. Chapman

Content Rules

Ann Handley & C.C. Chapman
How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and more) that Engage Customers and Ignite Your Business
4.0 (84 ratings)
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00:00

What's Content Rules about?

Content Rules (2012) is a guide to content publishing that’ll help you implement effective and sustainable strategies. Regardless of whether you’re a social-media novice or a web-savvy pro, these blinks will guide you through the ins and outs of web-based content tools and social media sites, while offering plenty of helpful content tips along the way.

Who should read Content Rules?

  • Business owners looking to integrate content publishing into their marketing strategy
  • People hoping to harness the power of social media to reach huge groups
  • Creative professionals in any media who want to complement their skills with a flair for sales and marketing

24
Marketing Books: The One Week Marketing Plan by Mark Satterfield

The One Week Marketing Plan

Mark Satterfield
The Set It & Forget It Approach For Quickly Growing Your Business
3.7 (61 ratings)
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What's The One Week Marketing Plan about?

Many people think that marketing is difficult, requires tons of time, loads of money and lots of powerful connections, but The One Week Marketing Plan (2014) debunks this myth. These blinks will walk the reader through the process of building a custom-made, cheap and powerful marketing strategy for the information age.

Who should read The One Week Marketing Plan?

  • Aspiring entrepreneurs in search of powerful marketing with minimal investment
  • Students of marketing interested in innovative strategies
  • Small business owners looking to run their own marketing campaigns

25
Marketing Books: Spin Sucks by Gini Dietrich

Spin Sucks

Gini Dietrich
Communication and Reputation Management in the Digital Age
4.3 (14 ratings)
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What's Spin Sucks about?

Spin Sucks (2014) cuts through the out-dated marketing clichés and updates business communication for the social media age, where customer service blurs into brand messaging and every misstep is preserved for posterity. It teaches you how to maximize your SEO power and content marketing to reach – and retain – an audience for your product.

Who should read Spin Sucks?

  • Business leaders who are curious about content marketing
  • PR professionals
  • Entrepreneurs who want to develop a social media and content marketing strategy

26
Marketing Books: Global Content Marketing by Pam Didner

Global Content Marketing

Pam Didner
How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
4.0 (31 ratings)
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What's Global Content Marketing about?

Global Content Marketing (2015) is your comprehensive guide to marketing in the digital age. These blinks offer strategic insights into implementing and maintaining a powerful content-marketing strategy and explore what the future holds for global content-marketing and the role of the marketer.

Who should read Global Content Marketing?

  • Businesses that want to scale content and marketing across regions
  • College graduates thinking about a career in marketing
  • Entrepreneurs looking to enhance their business’s success

27
Marketing Books: The Membership Economy by Robbie Kellman Baxter

The Membership Economy

Robbie Kellman Baxter
Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
4.3 (39 ratings)
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What's The Membership Economy about?

Today, ownership is out. Consumer trends show that more and more consumers want temporary access, not permanent ownership. And within this changing landscape, membership-oriented businesses are king. The Membership Economy (2015) outlines key strategies and tactics based on real-world examples for successfully building a membership organization.

Who should read The Membership Economy?

  • Business-owners of all stripes
  • Leaders and managers who want to attract more members to their company
  • Entrepreneurs interested in successfully building a membership-oriented business

28
Marketing Books: The Power of Visual Storytelling by Ekaterina Walter and Jessica Gioglio

The Power of Visual Storytelling

Ekaterina Walter and Jessica Gioglio
How to Use Visuals, Videos and Social Media to Market Your Brand
3.7 (62 ratings)
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What's The Power of Visual Storytelling about?

The Power of Visual Storytelling (2014) is the ultimate guide in showing you how to tell stories through visuals and how to use this technique to your company’s advantage. With well-illustrated examples, these blinks explain in detail how you can master today’s most important social media platforms through powerful images.  

Who should read The Power of Visual Storytelling?

  • Anyone interested in social media marketing
  • Marketers, advertisers and people working in communications
  • Artists and designers eager to tell more compelling visual stories

29
Marketing Books: The New Rules of Marketing & PR by David Meerman Scott

The New Rules of Marketing & PR

David Meerman Scott
How To Use Social Media, Online Video, Mobile Applications, Blogs, New Releases & Viral Marketing to Reach Buyers Directly
4.3 (75 ratings)
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What's The New Rules of Marketing & PR about?

The New Rules of Marketing & PR (2007) is your guide to the world of online marketing strategies. These blinks explain how and why communicating with authenticity and agility on social media will help you reach more customers and take your brand to the next level.

Who should read The New Rules of Marketing & PR?

  • Business leaders hoping to modernize their brand
  • Marketing and PR managers looking to hone online outreach skills
  • Anyone curious about how companies use social media for branding

30
Marketing Books: Content Marketing Revolution by Dane Brookes

Content Marketing Revolution

Dane Brookes
Seize Control of Your Market in Five Steps
4.3 (89 ratings)
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What's Content Marketing Revolution about?

Content Marketing Revolution (2015) is your introduction to pioneering new strategies in digital marketing today. These blinks guide you through the process of developing and implementing a content marketing strategy, helping you optimize your advertising efforts.  

Who should read Content Marketing Revolution?

  • Companies of any size looking for alternative marketing strategies
  • Marketing teams looking to update their tools
  • Business leaders keen to revolutionize their brand

31
Marketing Books: Pricing For Profit by Peter Hill

Pricing For Profit

Peter Hill
How to Develop a Powerful Pricing Strategy for Your Business
3.6 (61 ratings)
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What's Pricing For Profit about?

Pricing For Profit (2013) is a practical strategy guide for pricing. These blinks use real world business examples to paint a comprehensive picture of how to optimize your pricing and maximize your profits.

Who should read Pricing For Profit?

  • Any business owner who is concerned about their company’s lackluster growth
  • Every entrepreneur and anyone who sells anything

32
Marketing Books: Zombie Loyalists by Peter Shankman

Zombie Loyalists

Peter Shankman
Using Great Customer Service To Create Rabid Fans
4.4 (23 ratings)
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What's Zombie Loyalists about?

Zombie Loyalists (2015) gives you the inside scoop on the customers that every company dreams of attracting. These blinks, illustrated with insightful stories from a wide range of businesses, provide you with simple steps that your brand can take to establish, grow and maintain a faithful, enthusiastic customer base.

Who should read Zombie Loyalists?

  • New brands hoping to build a stable and loyal customer base
  • Managers seeking strategies to lift their employees’ customer-service skills
  • Representatives in customer support interested in ways to improve their work

33
Marketing Books: Startup Growth Engines by Sean Ellis, Morgan Brown

Startup Growth Engines

Sean Ellis, Morgan Brown
Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
4.0 (86 ratings)
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What's Startup Growth Engines about?

We’ve all heard success stories of start-ups attracting millions of users and earning billions of dollars virtually overnight. Startup Growth Engines (2014) shows us what all these companies have in common: a new approach called “growth hacking”. These blinks reveal how your business can use viral marketing techniques, freemium business models and other growth engines to rapidly achieve business success.

Who should read Startup Growth Engines?

  • Business students eager to learn more about start-ups
  • Aspiring entrepreneurs looking for inspiration
  • Business owners hoping to boost growth

34
Marketing Books: Meaningful by Bernadette Jiwa

Meaningful

Bernadette Jiwa
The Story of Ideas That Fly
4.3 (27 ratings)
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What's Meaningful about?

Meaningful (2015) is a guide to making customers central to your business. These blinks, by teaching you how to produce a product that truly matters to and empowers your customers, will perfectly align your brand with the demands of the twenty-first century.

Who should read Meaningful?

  • Entrepreneurs looking to boost business
  • Innovators
  • Marketing managers who want a broader perspective

35
Marketing Books: Connected CRM by David S. Williams

Connected CRM

David S. Williams
Implementing a Data-Driven, Customer-Centric Business Strategy
4.0 (43 ratings)
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What's Connected CRM about?

Connected CRM (2014) cuts through buzzwords like “the cloud,” “personalization” and “big data” to show us how best to use information to serve customers in the brave new world of online business.

Who should read Connected CRM?

  • Online marketers
  • Business insiders
  • Everyone interested in CRM

36
Marketing Books: It’s Not the Size of the Data by Koen Pauwels

It’s Not the Size of the Data

Koen Pauwels
It’s How You Use It
3.7 (15 ratings)
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What's It’s Not the Size of the Data about?

It’s Not the Size of the Data (2014) is a beginner's guide to designing, creating and adopting your own marketing dashboard, helping you uncover the links between campaigns and performance, and monitor progress with long-term goals in mind.

Who should read It’s Not the Size of the Data?

  • People who believe in the power of numbers and how they can inform logical decision making
  • Marketing innovators confident that they can benefit from data-driven marketing

37
Marketing Books: Campaigns that Shook the World by Danny Rogers

Campaigns that Shook the World

Danny Rogers
The Evolution of Public Relations
3.7 (27 ratings)
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What's Campaigns that Shook the World about?

Campaigns that Shook the World (2015) tells the history of public relations through a series of groundbreaking campaigns, work that inspired a revolutionary shift in communications. These blinks will show you how to create a campaign that packs a serious punch and leads your company to success.

Who should read Campaigns that Shook the World?

  • Public relations, advertising or media executives
  • People curious about public relations
  • People who love to learn about inspiring personalities

38
Marketing Books: Content Inc. by Joe Pulizzi

Content Inc.

Joe Pulizzi
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
4.5 (81 ratings)
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What's Content Inc. about?

Content, Inc. (2015) is a useful and practical guide on how to use content management to market your business, attract an audience and bring your ideas to the world. These blinks are packed with tips and tricks that will help you turn that audience into loyal subscribers and allow you to diversify your brand and move to the forefront of your industry.

Who should read Content Inc.?

  • Entrepreneurs looking to start a business
  • CEOs who want a more effective marketing strategy
  • Anyone who wants to disseminate their ideas

39
Marketing Books: SEO 2016 by Adam Clarke

SEO 2016

Adam Clarke
Learn Search Engine Optimization with Smart Internet Marketing Strategies
3.9 (38 ratings)
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What's SEO 2016 about?

SEO 2016 (2015) is your definitive guide to mastering search engine optimization. These blinks will explain the essential workings of Google’s ranking algorithm and outline strategies to increase your website’s visibility and help you climb higher in search engine rankings.

Who should read SEO 2016?

  • Business owners who want to boost their company’s online visibility
  • People interested in digital strategy and marketing
  • Anyone who wants to appear on the first page of a Google search

40
Marketing Books: The Revenue Growth Habit by Alex Goldfayn

The Revenue Growth Habit

Alex Goldfayn
The Simple Art of Growing Your Business by 15% in 15 Minutes a Day
3.8 (45 ratings)
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What's The Revenue Growth Habit about?

The Revenue Growth Habit (2015) is a collection of strategies for boosting your revenue and increasing your exposure to both potential and existing customers. These methods are quick, easy and cost-effective – perfect for delivering your message to the people who matter most.

Who should read The Revenue Growth Habit?

  • Business owners looking for inexpensive ways to boost revenues
  • Marketing managers looking for creative tips and tricks
  • Entrepreneurs

41
Marketing Books: The Global Code by Clotaire Rapaille

The Global Code

Clotaire Rapaille
How a New Culture of Universal Values Is Reshaping Business and Marketing
2.9 (17 ratings)
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What's The Global Code about?

The Global Code (2015) is about a recent worldwide phenomenon: a global unconsciousness, or code, that contains a new system of values, beliefs and principles. This code is formed and shared by the Global Tribe, a highly mobile and cross-cultural group of people who are setting trends, shaking up the old status quo and becoming the target demographic for global luxury brands.

Who should read The Global Code?

  • Sociology and anthropology students
  • People interested in cultural differences and similarities
  • Marketers and advertisers who want to make their brand a global success

42
Marketing Books: Managing Online Reputation by Charlie Pownall

Managing Online Reputation

Charlie Pownall
How To Protect Your Company On Social Media
4.3 (7 ratings)
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What's Managing Online Reputation about?

Managing Online Reputation (2015) offers insight into how companies and CEOs who don’t know how to manage social media and the internet can damage their reputations. Find out how one small incident with an unhappy customer can spiral into a tornado of negative posts and angry tweets. More importantly, find out how you can prevent this from happening to you.

 

Who should read Managing Online Reputation?

  • Anyone using social media to market their company
  • Marketing professionals
  • Students of public relations

43
Marketing Books: 80/20 Internet Lead Generation by Scott A. Dennison

80/20 Internet Lead Generation

Scott A. Dennison
How A Few Simple, Profitable Strategies Can Lead to Marketplace Domination
4.0 (85 ratings)
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What's 80/20 Internet Lead Generation about?

80/20 Internet Lead Generation (2015) reveals how your business can take advantage of the internet’s lead generation potential. From SEO to pay-per-click advertising to content creation, simple and actionable strategies are what you’ll need to get your business ahead in the information age.

Who should read 80/20 Internet Lead Generation?

  • Small business owners looking to improve their marketing efforts
  • Readers who don’t get how Adwords and Google Analytics work
  • Marketers looking for online tools to complement traditional advertising strategies

44
Marketing Books: Ultimate Guide to Local Business Marketing by Perry Marshall and Talor Zamir

Ultimate Guide to Local Business Marketing

Perry Marshall and Talor Zamir
4.0 (27 ratings)
Listen to the Intro
00:00

What's Ultimate Guide to Local Business Marketing about?

Ultimate Guide to Local Business Marketing (2016) shows you how to update your local business’s advertising strategy for the information age. These blinks describe how you can harness the power of smart keywords, search engines and a savvy, well-built website to win more customers.

Who should read Ultimate Guide to Local Business Marketing?

  • Small business owners looking to jumpstart online marketing strategies
  • SEO specialists or consultants exploring Google AdWords
  • Marketing students or anyone interested online marketing

45
Marketing Books: Targeted by Mike Smith

Targeted

Mike Smith
How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers
3.9 (17 ratings)
Listen to the Intro
00:00

What's Targeted about?

Targeted (2014) takes you on a journey from the early days of internet advertising to today’s complex online ad exchanges. On the way, the author reveals the vital importance of harnessing the power of Search Engine Marketing or SEM to target the consumers you need to make your company grow.

Who should read Targeted?

  • Anyone interested in Search Engine Marketing (SEM)
  • Entrepreneurs who want to learn the advantages and drawbacks of different SEM tools
  • Anyone interested in modern advertising

46
Marketing Books: The Attention Merchants by Tim Wu

The Attention Merchants

Tim Wu
The Epic Scramble to Get Inside Our Heads
4.4 (18 ratings)
Listen to the Intro
00:00

What's The Attention Merchants about?

The Attention Merchants (2016) details the history of the fascinating field of advertising. These blinks will teach you all about the “attention industry,” offering a historical account of how advertising has arrived at its modern incarnation.

Who should read The Attention Merchants?

  • Entrepreneurs and aspiring businesspeople
  • Veteran marketers, or those new to the industry
  • Tech industry employees, including programmers and developers

47
Marketing Books: Success Secrets of the Online Marketing Superstars by Mitch Meyerson
Listen to the Intro
00:00

What's Success Secrets of the Online Marketing Superstars about?

Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.

Who should read Success Secrets of the Online Marketing Superstars?

  • Entrepreneurs seeking to increase sales
  • Budding writers keen to start their own successful blog
  • Readers interested in emerging marketing techniques

48
Marketing Books: Perennial Seller by Ryan Holiday

Perennial Seller

Ryan Holiday
The Art of Making and Marketing Work that Lasts
4.0 (40 ratings)
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00:00

What's Perennial Seller about?

Perennial Seller (2017) explains how to ensure that great creative work also succeeds in the market. These blinks not only demonstrate how to generate success for a particular project, but also how to secure continued long-term success for yourself as a creative individual.

Who should read Perennial Seller?

  • Creative types
  • Entrepreneurs
  • Dreamers with high ambitions but low success rates

49
Marketing Books: Hit Makers by Derek Thompson

Hit Makers

Derek Thompson
The Science of Popularity in an Age of Distraction
3.8 (29 ratings)
Listen to the Intro
00:00

What's Hit Makers about?

Hit Makers (2017) looks into the cultural phenomena of popularity and fashion, as well as the science behind them. These blinks offer an up-close examination of why some products, songs and works of art take off, while others fade into the past.

Who should read Hit Makers?

  • Marketers, advertisers and business people everywhere
  • Pop culture nerds
  • Artists, producers and agents

50
Marketing Books: Oversubscribed by Daniel Priestley

Oversubscribed

Daniel Priestley
How to Get People Lining Up to Do Business with You
4.0 (79 ratings)
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00:00

What's Oversubscribed about?

Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.

Who should read Oversubscribed?

  • Entrepreneurs and investors looking for the next big thing
  • Students of marketing and business
  • Readers interested in the secrets of success

51
Marketing Books: It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden

It’s Not How Good You Are, It’s How Good You Want to Be

Paul Arden
The World’s Best Selling Book
4.1 (78 ratings)
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00:00

What's It’s Not How Good You Are, It’s How Good You Want to Be about?

It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.

Who should read It’s Not How Good You Are, It’s How Good You Want to Be?

  • People in marketing and advertising
  • Entrepreneurs and anyone with a product to sell
  • Dreamers and ambitious folk who need motivation

52
Marketing Books: The One Hour Content Plan by Meera Kothand

The One Hour Content Plan

Meera Kothand
The Solopreneur’s Guide to a Year’s Worth of Blog Post Ideas in 60 Minutes and Creating Content that Sells and Hooks
4.1 (150 ratings)
Listen to the Intro
00:00

What's The One Hour Content Plan about?

The One Hour Content Plan (2017) is a strategic guide to creating engaging, attention-grabbing and profitable blog content. The fruit of years of hands-on experience in online marketing, Meera Kothand’s actionable advice for would-be content creators is focused squarely on the how. Full of useful tips and strategies, these blinks will help you get your brilliant ideas off the ground.

Who should read The One Hour Content Plan?

  • Bloggers
  • Marketers
  • Content jugglers

53
Marketing Books: Building a StoryBrand by Donald Miller

Building a StoryBrand

Donald Miller
Clarify Your Message So Customers Will Listen
4.7 (386 ratings)
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00:00

What's Building a StoryBrand about?

Building a StoryBrand (2017) is a practical guide to effectively marketing your company or product. By showing the power of a seven-part story-telling framework, these blinks help you and your company create a clear message that no customer will ignore.

Who should read Building a StoryBrand?

  • Marketing people
  • Storytellers
  • Leaders and executives

54
Marketing Books: The Referral Engine by John Jantsch

The Referral Engine

John Jantsch
Teaching Your Business to Market Itself
4.2 (47 ratings)
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00:00

What's The Referral Engine about?

The Referral Engine (2010) is a practical guide to developing an in-depth referral-based marketing strategy for your business. These blinks explain why referrals are so powerful before taking you through a step-by-step process to build the referral machine that your company wants and needs.

Who should read The Referral Engine?

  • Entrepreneurs and business owners
  • Marketers at all levels of the company hierarchy
  • Readers interested in actionable referral marketing strategies

55
Marketing Books: Napoleon Hill’s Golden Rules by Napoleon Hill

Napoleon Hill’s Golden Rules

Napoleon Hill
The Lost Writings
4.6 (427 ratings)
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00:00

What's Napoleon Hill’s Golden Rules about?

Napoleon Hill’s Golden Rules (2009) offers a wide array of tips and life hacks to improve your life and bring you closer to realizing your goals. Author Napoleon Hill developed his techniques – many of which stem from the power of positive thinking – nearly a century ago, but they’re still the cornerstone of many of today’s self-help and personal development theories.

Who should read Napoleon Hill’s Golden Rules?

  • Entrepreneurs
  • Students of business and marketing
  • Readers who want to develop better habits

56
Marketing Books: This Is Marketing by Seth Godin

This Is Marketing

Seth Godin
You Can't Be Seen Until You Learn to See
4.5 (448 ratings)
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00:00

What's This Is Marketing about?

This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

Who should read This Is Marketing?

  • Marketing mavens looking for new ideas and inspiration
  • Marketing skeptics waiting to be won over to the discipline
  • Marketing opponents wanting to protect themselves against manipulation

57
Marketing Books: Top of Mind by John Hall

Top of Mind

John Hall
Use Content to Unleash Your Influence and Engage Those Who Matter to You
4.2 (80 ratings)
Listen to the Intro
00:00

What's Top of Mind about?

Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.

Who should read Top of Mind?

  • Entrepreneurs curious about You Marketing
  • Readers interested in marketing and brand success
  • Business owners who want to take their brand to the next level

58
Marketing Books: Talk Triggers by Jay Baer and Daniel Lemin

Talk Triggers

Jay Baer and Daniel Lemin
The Complete Guide to Creating Customers with Word of Mouth
4.6 (63 ratings)
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00:00

What's Talk Triggers about?

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

Who should read Talk Triggers?

  • Entrepreneurs looking to spread the word about their business
  • Salespeople interested in strategy
  • People working in marketing

59
Marketing Books: We’re All Marketers by Nico De Bruyn

We’re All Marketers

Nico De Bruyn
20 Go-To Principles to Help You Market Like a Marketer
4.4 (114 ratings)
Listen to the Intro
00:00

What's We’re All Marketers about?

We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

Who should read We’re All Marketers?

  • Students of marketing, branding and advertising
  • Entrepreneurs and small business owners
  • People interested in how ideas are sold on the internet

60
Marketing Books: The Gen Z Frequency by Gregg L. Witt, Derek E. Baird

The Gen Z Frequency

Gregg L. Witt, Derek E. Baird
How Brands Tune In and Build Credibility
4.0 (151 ratings)
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00:00

What's The Gen Z Frequency about?

The Gen Z Frequency (2018) offers a blueprint for brands seeking to connect and build meaningful relationships with Generation Z. In addition to providing insight into the minds of this growing demographic, the authors give actionable advice on content strategy, marketing, social media, and more. 

Who should read The Gen Z Frequency?

  • Brands and organizations trying to reach Generation Z
  • Marketers looking to connect with youth culture
  • Business owners seeking to identify their target audience

61
Marketing Books: Podcasting Marketing Strategy by Daniel Rowles and Ciaran Rogers

Podcasting Marketing Strategy

Daniel Rowles and Ciaran Rogers
A Complete Guide to Creating, Publishing, and Monetizing a Successful Podcast
4.1 (132 ratings)
Listen to the Intro
00:00

What's Podcasting Marketing Strategy about?

Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience. 

Who should read Podcasting Marketing Strategy?

  • Marketers and advertisers
  • Digital greenhorns 
  • Social media experts

62
Marketing Books: Free Prize Inside by Seth Godin

Free Prize Inside

Seth Godin
The Next Big Marketing Idea
4.5 (121 ratings)
Listen to the Intro
00:00

What's Free Prize Inside about?

Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life. 

Who should read Free Prize Inside?

  • Entrepreneurs seeking their next big idea  
  • Marketers searching for alternatives to traditional advertising 
  • Business owners wanting to give their product or service an edge

63
Marketing Books: F#ck Content Marketing by Randy Frisch

F#ck Content Marketing

Randy Frisch
Focus on Content Experience to Drive Demand, Revenue & Relationships
3.8 (88 ratings)
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00:00

What's F#ck Content Marketing about?

Despite what the title says, F#ck Content Marketing (2019) isn’t against content marketing. Rather, it’s about clearing up the confusion and refocusing our attention on how to get the most from our content marketing efforts. To this end, author Randy Frisch is out to take the emphasis off of content creation and put it where it belongs: on how to get your content noticed and use it to create a meaningful customer experience.

Who should read F#ck Content Marketing?

  • Content marketers
  • Anyone who wants their content to reach more people
  • Managers who want to find new ways to increase sales

64
Marketing Books: The End of Marketing by Carlos Gil

The End of Marketing

Carlos Gil
Humanizing Your Brand in the Age of Social Media and AI
4.2 (252 ratings)
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00:00

What's The End of Marketing about?

The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

Who should read The End of Marketing?

  • Businesspeople who are unsure how to use social media
  • Traditional marketers catching up with the changing marketplace
  • Digital marketers who are looking to hone their strategies

65
Marketing Books: See You on the Internet by Avery Swartz

See You on the Internet

Avery Swartz
Building Your Small Business with Digital Marketing
4.0 (142 ratings)
Listen to the Intro
00:00

What's See You on the Internet about?

See You on the Internet (2020) is a simple guide to navigating the world of digital marketing. If you’ve ever felt intimidated by the thought of building a website or running an email marketing campaign, See You on the Internet will walk you through planning, implementing, and measuring your digital marketing efforts.

Who should read See You on the Internet?

  • Small business owners interested in digital marketing
  • Digital and social media managers
  • People interested in marketing strategy

66
Marketing Books: They Ask You Answer by Marcus Sheridan

They Ask You Answer

Marcus Sheridan
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
4.4 (154 ratings)
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00:00

What's They Ask You Answer about?

They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

Who should read They Ask You Answer?

  • Online content creators
  • Company owners who need to improve their sales
  • People interested in the world of advertising

67
Marketing Books: Communicate in a Crisis by Kate Hartley

Communicate in a Crisis

Kate Hartley
Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
4.1 (88 ratings)
Listen to the Intro
00:00

What's Communicate in a Crisis about?

Communicate in a Crisis (2019) explores how brands can communicate sensitively and effectively in a crisis. Author Kate Hartley explains why consumers connect so intimately with brands, and why social media is a threat to businesses. She also offers valuable advice for how to execute a crisis communication plan.

Who should read Communicate in a Crisis?

  • PR and marketing professionals 
  • Businesses recovering from a crisis
  • Leaders seeking to develop crisis management skills

68
Marketing Books: ROI in Marketing by Jack Phillips

ROI in Marketing

Jack Phillips
The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing
4.0 (62 ratings)
Listen to the Intro
00:00

What's ROI in Marketing about?

ROI in Marketing (2020) lays out a framework for planning and running effective marketing initiatives that deliver good financial results. Using design thinking principles, ROI in Marketing breaks down how to create chains of impact in marketing campaigns and monitor their effectiveness to ensure positive returns on investment.

Who should read ROI in Marketing?

  • Marketing professionals who want to up their game
  • Executives looking for a financially viable marketing blueprint
  • Students and teachers in the field of marketing

69
Marketing Books: The Hidden Psychology of Social Networks by Joe Federer

The Hidden Psychology of Social Networks

Joe Federer
How Brands Create Authentic Engagement by Understanding What Motivates Us
4.2 (99 ratings)
Listen to the Intro
00:00

What's The Hidden Psychology of Social Networks about?

The Hidden Psychology of Social Networks (2020) describes how brands can create effective and authentic content by understanding the basics of human psychology. Drawing on Freudian psychoanalysis, it gets to the bottom of our online habits and shows brands how to connect with people on a deeper level.

Who should read The Hidden Psychology of Social Networks?

  • Brand strategists at companies big or small
  • Content creators of any type
  • Those curious about how brands are trying to get their attention

70
Marketing Books: Likeable Social Media by Dave Kerpen

Likeable Social Media

Dave Kerpen
How To Delight Your Customers, Create an Irresistible Brand, & Be Generally Amazing On All Social Networks That Matter
4.3 (164 ratings)
Listen to the Intro
00:00

What's Likeable Social Media about?

Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

Who should read Likeable Social Media?

  • Business owners looking to catch some positive attention
  • Marketers learning to ropes of online advertising
  • Anyone who wants to get the most out of their social media pages

71
Marketing Books: Get Different by Mike Michalowicz

Get Different

Mike Michalowicz
Marketing That Can't Be Ignored!
4.3 (268 ratings)
Listen to the Intro
00:00

What's Get Different about?

Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

Who should read Get Different?

  • Business owners seeking new leads
  • Marketing professionals and enthusiasts 
  • New entrepreneurs

72
Marketing Books: Digital Marketing Strategy by Simon Kingsnorth

Digital Marketing Strategy

Simon Kingsnorth
An Integrated Approach to Online Marketing
4.0 (181 ratings)
Listen to the Intro
00:00

What's Digital Marketing Strategy about?

Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

Who should read Digital Marketing Strategy?

  • Businesspeople interested in the ever-changing world of digital marketing
  • Entrepreneurs who want to take marketing into their own hands
  • Anyone puzzled by jargon terms like “SEO,” “paid search,” and “functional content”

73
Marketing Books: New Sales. Simplified. by Mike Weinberg

New Sales. Simplified.

Mike Weinberg
The Essential Handbook for Prospecting and New Business Development
4.2 (188 ratings)
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00:00

What's New Sales. Simplified. about?

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

Who should read New Sales. Simplified.?

  • New business sales executives
  • Sales managers
  • Account managers and veteran salespeople looking to refresh their skills

74
Marketing Books: Renegade Marketing by Drew Neisser

Renegade Marketing

Drew Neisser
12 Steps to Building Unbeatable B2B Brands
4.2 (161 ratings)
Listen to the Intro
00:00

What's Renegade Marketing about?

Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

Who should read Renegade Marketing?

  • CMOs who want to learn how to bring their teams on board to implement new ideas
  • Marketing buffs interested in learning new insights from one of the most influential B2B marketing gurus
  • Anyone interested in how to create purpose-driven brands

75
Marketing Books: Branding Between the Ears by Sandeep Dayal

Branding Between the Ears

Sandeep Dayal
Using Cognitive Science to Build Lasting Customer Connections
4.4 (176 ratings)
Listen to the Intro
00:00

What's Branding Between the Ears about?

Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

Who should read Branding Between the Ears?

  • Marketers and salespeople
  • Budding entrepreneurs keen to get their venture off the ground
  • Psychology buffs looking for fresh insights

76
Marketing Books: The Direct to Consumer Playbook by Mike Stevens

The Direct to Consumer Playbook

Mike Stevens
The Stories and Strategies of the Brands that Wrote the DTC Rules
4.0 (55 ratings)
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00:00

What's The Direct to Consumer Playbook about?

The Direct to Consumer Playbook (2022) takes a look at how some of the world’s top e-commerce brands got to where they are today. Through a series of inspiring interviews with DTC founders, you’ll discover stories of both failure and success – and be much better placed to build your own DTC company.

Who should read The Direct to Consumer Playbook?

  • Entrepreneurs looking for tips on how to build their own DTC business
  • Founders in need of inspiration on how to move forward
  • Anyone interested in how DTC brands sell their products

77
Marketing Books: How to Grow Your Small Business by Donald Miller

How to Grow Your Small Business

Donald Miller
A 6-Part Strategy to Help Your Business Take Off
4.6 (147 ratings)
Listen to the Intro
00:00

What's How to Grow Your Small Business about?

How to Grow Your Small Business (2023) is your six-step flight plan to guide your business as it takes off. When Don Miller started to take his business to the next level, he realized no-one had written a reliable, step-by-step playbook for growth. Since then, his small home content business has expanded into a $20 million dollar company, so he wrote the book he wished he’d had. 

Who should read How to Grow Your Small Business?

  • Small Business Owners
  • Entrepreneurs 
  • Anyone who spends too much time putting out fires in their business

78
Marketing Books: The 1-Page Marketing Plan by Allan Dib

The 1-Page Marketing Plan

Allan Dib
Get New Customers, Make More Money, And Stand Out From The Crowd
4.4 (243 ratings)
Listen to the Intro
00:00

What's The 1-Page Marketing Plan about?

The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.

Who should read The 1-Page Marketing Plan?

  • Online marketing newbies
  • Entrepreneurs
  • Disorganized business owners

79
Marketing Books: Two Weeks Notice by Amy Porterfield

Two Weeks Notice

Amy Porterfield
Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World
4.2 (210 ratings)
Listen to the Intro
00:00

What's Two Weeks Notice about?

Two Weeks Notice (2023) is your step-by-step guide to launching a successful online business. It provides you with the tools and tricks you need to become your own boss – and gain the creative and financial freedom to live your best life. 

Who should read Two Weeks Notice?

  • Newly minted online entrepreneurs and established business owners
  • Courageous women who are ready to be their own boss
  • Anyone fantasizing about ditching their 9-to-5 

80
Marketing Books: $100M Offers by Alex Hormozi

$100M Offers

Alex Hormozi
How To Make Offers So Good People Feel Stupid Saying No
4.3 (293 ratings)
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00:00

What's $100M Offers about?

$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

Who should read $100M Offers?

  • Those launching their first business 
  • Serial entrepreneurs 
  • People working in sales or marketing 

81
Marketing Books: Emotion by Design by Greg Hoffman

Emotion by Design

Greg Hoffman
Creative Leadership Lessons from a Lifetime at Nike
4.1 (53 ratings)
Listen to the Intro
00:00

What's Emotion by Design about?

Emotion by Design (2022) explores the creative philosophies that can differentiate your brand from the rest. It features lessons and stories from the author’s design and marketing experience at Nike.   

Who should read Emotion by Design?

  • Business owners and leaders
  • Brand marketers
  • Anyone interested in marketing and design

82
Marketing Books: Marketing Strategy by Jenna Tiffany

Marketing Strategy

Jenna Tiffany
Overcome Common Pitfalls and Create Effective Marketing
4.1 (138 ratings)
Listen to the Intro
00:00

What's Marketing Strategy about?

Marketing Strategy (2021) is a comprehensive guide that decodes the intricacies of crafting and implementing effective marketing strategies. It introduces the reader to a practical framework known as STRATEGY, exploring each component through real-world examples and actionable insights. From setting smart objectives and understanding target audiences, to measuring performance and conducting post-mortem analyses, it provides a roadmap to marketing success. 

Who should read Marketing Strategy?

  • Marketing professionals and students
  • Entrepreneurs and owners of small businesses or nonprofits
  • Career switchers considering marketing

83
Marketing Books: Sol Price by Robert E. Price

Sol Price

Robert E. Price
Retail Revolutionary and Social Innovator
4.2 (40 ratings)
Listen to the Intro
00:00

What's Sol Price about?

Sol Price: Retail Revolutionary & Social Innovator (2012) is a deep-dive into the life and legacy of Sol Price, a pivotal figure who reshaped consumer behavior in the United States and across the world. Authored by his son, it illuminates Price's disruptive retail strategies that birthed FedMart and Price Club, and spotlights his steadfast commitment to employee welfare and customer value, a practice that became an ethical cornerstone of his expansive business empire.

Who should read Sol Price?

  • Those curious about the mechanics of the retail industry and its evolution
  • Aspiring entrepreneurs looking for inspiration and insight 
  • Philanthropists interested in understanding how successful individuals like Sol Price used their wealth for social good

84
Marketing Books: Marketing 5.0 by Philip Kotler & Hermawan Kartajaya & Iwan Setiawan

Marketing 5.0

Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
Technology for Humanity
4.2 (85 ratings)
Listen to the Intro
00:00

What's Marketing 5.0 about?

Marketing 5.0 (2021) introduces the concept of a new era in marketing focused on leveraging technology to improve human lives. It provides strategies and examples demonstrating how the synthesis of advanced data-driven capabilities with human creativity, ethics, and empathy will allow companies to deliver tailored customer experiences amidst a complex, rapidly evolving marketplace.

Who should read Marketing 5.0?

  • Marketing professionals
  • Brand managers
  • Business leaders

85
Marketing Books: Sell Or Be Sold by Grant Cardone

Sell Or Be Sold

Grant Cardone
How to Get Your Way in Business and in Life
4.2 (221 ratings)
Listen to the Intro
00:00

What's Sell Or Be Sold about?

Sell Or Be Sold (2011) delves into the concept that everyone is involved in sales, regardless of their profession. It outlines strategies and mindsets that can transform both seasoned sales professionals and everyday individuals into persuasive communicators and successful negotiators.

Who should read Sell Or Be Sold?

  • Aspiring sales professionals seeking career enhancement strategies
  • Entrepreneurs looking to boost confidence in business negotiations
  • All those interested in mastering persuasive communication techniques

86
Marketing Books: Sell Like Crazy by Sabri Suby

Sell Like Crazy

Sabri Suby
How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
3.7 (14 ratings)
Listen to the Intro
00:00

What's Sell Like Crazy about?

Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

Who should read Sell Like Crazy?

  • Entrepreneurs seeking sales growth
  • Marketers seeking conversions
  • Business owners looking for new customers

87
Marketing Books: Ogilvy on Advertising by David Ogilvy

Ogilvy on Advertising

David Ogilvy
4.0 (21 ratings)
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What's Ogilvy on Advertising about?

Ogilvy on Advertising (1983) offers insights into the world of advertising from the Father of Advertising himself: David Ogilvy. With practical tips on copywriting, design, and media – and a showcase of iconic ad campaigns – it serves as both a guide and a manifesto for aspiring advertisers.

Who should read Ogilvy on Advertising?

  • Copywriters looking to up their advertising game
  • Marketing maestros and branding buffs
  • General ad enthusiasts

88
Marketing Books: 80/20 Sales and Marketing by Perry Marshall

80/20 Sales and Marketing

Perry Marshall
The Definitive Guide to Working Less and Making More
4.3 (125 ratings)
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What's 80/20 Sales and Marketing about?

80/20 Sales and Marketing (2013) hands you a magic lens so you can zoom in on what truly matters in your business. Uncover how to focus just 20 percent of your efforts to unlock 80 percent of your profit. Get ready to amplify your impact and ditch the grind.

Who should read 80/20 Sales and Marketing?

  • Entrepreneurs seeking efficient growth strategies
  • Salespeople optimizing client outreach
  • Marketers refining campaign effectiveness

89
Marketing Books: What They Teach You at Harvard Business School by Philip Delves Broughton

What They Teach You at Harvard Business School

Philip Delves Broughton
My Two Years Inside The Cauldron of Capitalism
3.7 (392 ratings)
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What's What They Teach You at Harvard Business School about?

What They Teach You at Harvard Business School (2008) is a candid insider's view into one of the world’s most prestigious business schools, providing insights into its curriculum, culture, and impact on students' lives. Through case studies, math, and unsolicited advice, it follows one unlikely student’s memorable experience obtaining this coveted MBA, revealing both the strengths and shortcomings of the HBS education along the way.

Who should read What They Teach You at Harvard Business School?

  • Business and marketing students
  • Those curious about the inner workings of the world-renowned Harvard Business School
  • Anyone considering doing an MBA

90
Marketing Books: Jobs to Be Done by Stephen Wunker, Jessica Wattman & David Farber

Jobs to Be Done

Stephen Wunker, Jessica Wattman & David Farber
A Roadmap for Customer-Centered Innovation
4.1 (41 ratings)
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What's Jobs to Be Done about?

Jobs to Be Done (2016) offers an up-to-date look at one of the most respected strategies for creating sought-after, innovative products. This methodology is laser-focused on customer research and understanding what they need in order to get jobs done.

Who should read Jobs to Be Done?

  • CEOs looking for new ideas
  • Marketing and design fanatics
  • Research and development teams

91
Marketing Books: Playing to Win by A.G. Lafley & Roger L. Martin

Playing to Win

A.G. Lafley & Roger L. Martin
How Strategy Really Works
3.6 (318 ratings)
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What's Playing to Win about?

Playing to Win (2013) introduces a strategic framework that illustrates how companies can achieve success by making deliberate and well-considered choices. It delves into the "Five Choices Framework," detailing essential decisions that leaders must make to develop winning strategies. Using real-world examples, it emphasizes that a disciplined approach to strategy can create sustainable competitive advantage and turn companies into industry leaders.

Who should read Playing to Win?

  • Entrepreneurs looking to refine their business strategy for market dominance
  • Business students curious about practical strategic frameworks used by leading corporations
  • Start-up founders looking to position their ventures for success in competitive markets

92
Marketing Books: Elite Sales Strategies by Anthony Iannarino

Elite Sales Strategies

Anthony Iannarino
A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
3.5 (61 ratings)
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What's Elite Sales Strategies about?

Elite Sales Strategies (2022) is a guide designed to catapult you from being a typical salesperson to a trusted consultant. It dives into the One-Up strategy that not only sells but also connects and provides value to clients.

Who should read Elite Sales Strategies?

  • Salespeople seeking to progress from average to elite through new strategies
  • Seasoned sales pros wanting to sharpen their skills and learn modern tactics
  • Anyone into sales

93
Marketing Books: $100M Leads by Alex Hormozi

$100M Leads

Alex Hormozi
How to Get Strangers to Want to Buy Your Stuff
4.3 (90 ratings)
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What's $100M Leads about?

$100M Leads (2023) is a proven playbook for attracting more leads than you’ll know what to do with. Through step-by-step frameworks and cutting-edge tactics, it shows you how to build self-sustaining marketing machines that convert at record rates.

Who should read $100M Leads?

  • Fledgling founders who want to make their dream business work
  • Experienced entrepreneurs who struggle with advertising and marketing
  • Seasoned salespeople who want to level up their strategies

94
Marketing Books: Narrative and Numbers by Aswath Damodaran

Narrative and Numbers

Aswath Damodaran
The Value of Stories in Business
3.7 (23 ratings)
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What's Narrative and Numbers about?

Narrative and Numbers (2017) explores the role of storytelling and quantitative analysis in determining corporate valuations. It reveals how narratives may greatly influence financial models and projections, using real-world examples ranging from Uber to Vale, and including Twitter and Facebook's diverging paths.

Who should read Narrative and Numbers?

  • Savvy market strategists
  • Story-driven executives
  • Pragmatic finance scholars

95
Marketing Books: Obviously Awesome by April Dunford

Obviously Awesome

April Dunford
How to Nail Product Positioning so Customers Get It, Buy It, Love It
3.9 (178 ratings)
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What's Obviously Awesome about?

Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience. 

Who should read Obviously Awesome?

  • Startup founders in technology sectors
  • Marketing professionals specializing in B2B products
  • Entrepreneurs looking to improve market fit

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Marketing Books: Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan

Competing Against Luck

Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan
The Story of Innovation and Customer Choice
4.2 (203 ratings)
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What's Competing Against Luck about?

Competing Against Luck (2016) challenges you to rethink innovation and growth through what is known as the jobs to be done theory. This transformative concept invites you to understand on a deeper level why customers make the choices they do, thereby helping you shape how you develop and market your products or services. Dive into a world where success hinges not on luck but on a profound comprehension of your customer’s true needs and desires.

Who should read Competing Against Luck?

  • Business leaders seeking innovative growth strategies
  • Entrepreneurs exploring customer-centric product development
  • Marketing professionals interested in consumer behavior insights

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Marketing Books: Sales Pitch by April Dunford

Sales Pitch

April Dunford
How to Craft a Story to Stand Out and Win
3.8 (34 ratings)
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What's Sales Pitch about?

Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning. 

Who should read Sales Pitch?

  • Entrepreneurs and salespeople who want to identify and understand their target audience
  • Marketers and business leaders looking to create compelling sales pitches through storytelling 
  • Anyone seeking to overcome objections and close deals

98
Marketing Books: Power Questions by Andrew Sobel & Jerold Panas

Power Questions

Andrew Sobel & Jerold Panas
Build Relationships, Win New Business, and Influence Others
4.3 (255 ratings)
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What's Power Questions about?

Power Questions (2012) equips you with strategic questions to transform conversations, redefine problems, and forge deep connections in both professional and personal realms. It presents real-life dialogues with CEOs and influential figures, each demonstrating the impact of incisive questions – and teaches you to harness questioning as a tool for influence, understanding, and meaningful engagement.

Who should read Power Questions?

  • Business leaders seeking deeper client connections
  • Sales professionals aiming to enhance customer engagement
  • Personal development enthusiasts seeking insightful questioning techniques

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Marketing Books: Well-Designed by Jon Kolko

Well-Designed

Jon Kolko
How to Use Empathy to Create Products People Love
3.7 (188 ratings)
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What's Well-Designed about?

Well-Designed (2014) is about the transformative power of empathy in product design. It explains how understanding and empathizing with users can lead to innovative and beloved products. The book offers practical advice on observing user behavior, understanding their needs, and creating products that resonate deeply with them.

Who should read Well-Designed?

  • Product designers
  • User experience professionals
  • Innovative entrepreneurs

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Marketing Books: Be Seen by Jen Gottlieb

Be Seen

Jen Gottlieb
Find Your Voice. Build Your Brand. Live Your Dream.
4.1 (29 ratings)
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What's Be Seen about?

Be Seen (2023) offers a comprehensive guide on content creation, marketing strategies, and personal branding. It’s designed to assist readers in finding their unique voice, establishing a solid personal brand, and achieving their dreams. Through step-by-step methods and personal anecdotes, it provides tools for personal and professional development, especially for entrepreneurs and creative professionals.

Who should read Be Seen?

  • Emerging entrepreneurs seeking personal branding insights
  • Marketing professionals interested in content creation strategies
  • Creative individuals looking to build a public image

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