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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
The 1-Page Marketing Plan summary
Allan Dib
Get New Customers, Make More Money, And Stand Out From The Crowd
16 mins
Table of Contents
The 1-Page Marketing Plan
Summary of 6 key ideas
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Key idea 1 of 6
Find your target audience and tailor your message.
Before we begin, let me ask: Do you know who you are selling to? If not, it’s time to hit the brakes on your marketing efforts. Because without a clear understanding of your target audience, your business’s future is at risk. Any sales you make will seem random. Your advertising costs will increase, and your resources will run out quickly.
So, where should we start? While it may be tempting to mimic the marketing strategies of huge companies like Coca-Cola, recognize that you are not Coca-Cola. Given this, it is best to “niche down” and adjust your marketing efforts accordingly. Because focusing on a specific business subcategory is better than trying to appeal to everyone. For instance, “health and fitness” is a niche. Whereas “yoga for pregnant women” is a sub-niche within the fitness market. By narrowing our focus, we can tailor our message and offerings to the explicit needs of pregnant women who like to practice yoga.
Some days you may be “worth it,” while others, you may be “lovin’ it.” On a good day, you might “just do it.” We have all heard these phrases from well-known brands, but your company’s message cannot rely on a fuzzy slogan. This isn’t to say you shouldn’t try to catch your public’s attention. In fact, most companies lack personality in their marketing. People buy from people, so infusing personality into your calling will put you ahead of the competition. But first, you must figure out what your target market craves - it’s not an expensive watch but a status upgrade. It’s not fancy shoes; it’s the need to feel glamorous. Once you understand your audience's desires, you can create catchy headlines, sales copy, and compelling calls to action to entice new customers to interact with your brand.
It’s easy to get caught up in the excitement of starting a new business. As a result, marketers often fail to ask themselves, “Why should they buy from me?” The best way to solve this conundrum is to create a unique selling proposition, or USP. So conduct market research and surveys to learn what your prospects want. Then, with this knowledge, you can create an offer that includes bonuses, upsells, and scarcity.
Market research helps identify emotional triggers. Now, using persuasive language, you can use these to attract the right customers. After all, excellent copywriting is essential for sales success. So engage your audience using your preferred tone of voice. That being said, whether it’s lighthearted, fun, or friendly, keep your message clear.
Well done. You have just completed the first and second parts of your 1-Page Marketing Plan: finding your target market and crafting a compelling message. Stay tuned for the next section, in which we will discuss how to reach out to prospects through advertising media.
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What is The 1-Page Marketing Plan about?
The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.
Who should read The 1-Page Marketing Plan?
- Online marketing newbies
- Entrepreneurs
- Disorganized business owners
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