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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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The 1-Page Marketing Plan summary
Allan Dib
Get New Customers, Make More Money, And Stand Out From The Crowd
16 mins
Brief summary
The 1-Page Marketing Plan by Allan Dib is a guidebook that teaches entrepreneurs how to create a customized marketing blueprint that fits their unique business needs and goals. It offers actionable steps to attract more customers, increase sales and grow business.
Table of Contents
The 1-Page Marketing Plan
Summary of 6 key ideas
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Key idea 1 of 6
Find your target audience and tailor your message.
Before we begin, let me ask: Do you know who you are selling to? If not, it’s time to hit the brakes on your marketing efforts. Because without a clear understanding of your target audience, your business’s future is at risk. Any sales you make will seem random. Your advertising costs will increase, and your resources will run out quickly.
So, where should we start? While it may be tempting to mimic the marketing strategies of huge companies like Coca-Cola, recognize that you are not Coca-Cola. Given this, it is best to “niche down” and adjust your marketing efforts accordingly. Because focusing on a specific business subcategory is better than trying to appeal to everyone. For instance, “health and fitness” is a niche. Whereas “yoga for pregnant women” is a sub-niche within the fitness market. By narrowing our focus, we can tailor our message and offerings to the explicit needs of pregnant women who like to practice yoga.
Some days you may be “worth it,” while others, you may be “lovin’ it.” On a good day, you might “just do it.” We have all heard these phrases from well-known brands, but your company’s message cannot rely on a fuzzy slogan. This isn’t to say you shouldn’t try to catch your public’s attention. In fact, most companies lack personality in their marketing. People buy from people, so infusing personality into your calling will put you ahead of the competition. But first, you must figure out what your target market craves - it’s not an expensive watch but a status upgrade. It’s not fancy shoes; it’s the need to feel glamorous. Once you understand your audience's desires, you can create catchy headlines, sales copy, and compelling calls to action to entice new customers to interact with your brand.
It’s easy to get caught up in the excitement of starting a new business. As a result, marketers often fail to ask themselves, “Why should they buy from me?” The best way to solve this conundrum is to create a unique selling proposition, or USP. So conduct market research and surveys to learn what your prospects want. Then, with this knowledge, you can create an offer that includes bonuses, upsells, and scarcity.
Market research helps identify emotional triggers. Now, using persuasive language, you can use these to attract the right customers. After all, excellent copywriting is essential for sales success. So engage your audience using your preferred tone of voice. That being said, whether it’s lighthearted, fun, or friendly, keep your message clear.
Well done. You have just completed the first and second parts of your 1-Page Marketing Plan: finding your target market and crafting a compelling message. Stay tuned for the next section, in which we will discuss how to reach out to prospects through advertising media.
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What is The 1-Page Marketing Plan about?
The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.
The 1-Page Marketing Plan Review
The 1-Page Marketing Plan by Allan Dib (2016) is a valuable resource for anyone looking to enhance their marketing strategy. Here are three reasons why this book is definitely worth reading:
- The book provides practical, actionable steps that can be implemented immediately to improve marketing efforts.
- With a concise and straightforward approach, it breaks down complex marketing concepts, making them accessible to all readers.
- Through relatable examples and case studies, the book keeps the reader engaged and demonstrates how the strategies can be applied in real-life situations.
Who should read The 1-Page Marketing Plan?
- Online marketing newbies
- Entrepreneurs
- Disorganized business owners
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The 1-Page Marketing Plan FAQs
What is the main message of The 1-Page Marketing Plan?
The main message of The 1-Page Marketing Plan is that effective marketing doesn't have to be complicated. It can be simplified to a single page.
How long does it take to read The 1-Page Marketing Plan?
The reading time for The 1-Page Marketing Plan varies, but it can take several hours. However, the Blinkist summary can be read in just 15 minutes.
Is The 1-Page Marketing Plan a good book? Is it worth reading?
The 1-Page Marketing Plan is worth reading because it provides practical strategies and frameworks for creating a successful marketing plan.
Who is the author of The 1-Page Marketing Plan?
The author of The 1-Page Marketing Plan is Allan Dib.
What to read after The 1-Page Marketing Plan?
If you're wondering what to read next after The 1-Page Marketing Plan, here are some recommendations we suggest:
- How to Grow Your Small Business by Donald Miller
- Marketing Strategy by Jenna Tiffany
- This Is Marketing by Seth Godin
- All Marketers Are Liars by Seth Godin
- Elite Sales Strategies by Anthony Iannarino
- $100M Leads by Alex Hormozi
- Marketing Artificial Intelligence by Paul Roetzer & Mike Kaput
- Marketing 5.0 by Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
- How to Win Friends & Influence People by Dale Carnegie
- Nine Lies About Work by Marcus Buckingham & Ashley Goodall