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Growth IQ
Get Smarter About the Choices that Will Make or Break Your Business
Growth IQ (2018) answers the million-dollar question of how to make your business grow. Full of practical advice, tips and strategies gleaned from today’s top entrepreneurs and their firms, this is the ultimate guide to making smart decisions that’ll help early-stage firms get off the ground or rejuvenate stagnating giants.
- Start-up owners
- Business strategists
- Aspiring entrepreneurs and entrepreneurs in a rut
Tiffani Bova is a growth adviser specializing in global customer growth and innovation at Salesforce. She hosts What’s Next!, a podcast that provides a platform for conversations with business leaders about emerging trends, innovation and the latest growth strategies. Growth IQ is her first book.
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Get the key ideas from
Growth IQ
Get Smarter About the Choices that Will Make or Break Your Business
- Read in 18 minutes
- Audio & text available
- Contains 11 key ideas
Synopsis
Growth IQ (2018) answers the million-dollar question of how to make your business grow. Full of practical advice, tips and strategies gleaned from today’s top entrepreneurs and their firms, this is the ultimate guide to making smart decisions that’ll help early-stage firms get off the ground or rejuvenate stagnating giants.
Key idea 1 of 11
Start growing your business by prioritizing customer experience today.
Key ideas in this title
- Start growing your business by prioritizing customer experience today.
- Get the most out of your existing customers by focusing on customer base penetration.
- Market acceleration offers your business new growth opportunities.
- Expanding your product line is key to success in changing markets.
- Customer and product diversification is risky and costly, but the potential benefits are often huge.
- Optimize sales to make it easy for customers to buy your products.
- Winning new clients isn’t enough – minimizing customer turnover, or churn, is just as important.
- Hit your growth targets more quickly by embracing partnerships.
- “Coopetition” isn’t easy, but entering alliances with competitors might just pay off.
- Boost your business by pursuing unconventional strategies and recognizing the right moment for new growth paths.
- Final summary
