Growth IQ Book Summary - Growth IQ Book explained in key points
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Growth IQ summary

Tiffani Bova

Get Smarter About the Choices that Will Make or Break Your Business

4.3 (108 ratings)
25 mins

Brief summary

Growth IQ by Tiffani Bova is a business book that explores 10 paths to growth and outlines techniques to develop innovative ideas, adaptable systems, and customer-oriented processes. It provides insights on how to create sustainable, long-term growth for any business.

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    Growth IQ
    Summary of 10 key ideas

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    Key idea 1 of 10

    Start growing your business by prioritizing customer experience today.

    What makes a business competitive? The most common answer is price. But do you remember how much you spent last time you went shopping? Probably not. How about the last time you had a truly awful customer experience? Now that’s something you can’t forget!

    So it’s not price but customer experience that’s key to gaining comparative advantage, especially in an era of instantly accessible online customer reviews. In fact, research shows that over 70 percent of customers use reviews to decide which service or product to buy.

    Acting on that insight is the jet fuel that can get your company off the ground. Take it from Shake Shack, a business that started out in 2004 as a single hot dog cart in New York’s Madison Square Park. Today, it’s a global fast food chain with 136 locations across the world. Its meteoric rise hinged on one thing: a business model that prioritized customer service. Shake Shack, in addition to using high-quality, locally sourced meat, encouraged customers to provide feedback and hosted roundtable discussions. The result? A huge number of positive reviews and posts across the web, which basically means Shake Shack’s customers take care of its marketing!

    Neglecting customer experience, by contrast, can quickly undermine a business. That’s something Starbucks learned the hard way. In 2007, after a series of expansions into new markets and the introduction of larger menus, the coffee chain’s growth suddenly stalled. When Starbucks asked its customers for feedback, the message came back loud and clear: the emphasis on growth and diversification had ended up undermining quality. CEO Howard Schultz reacted quickly, closing over 7,000 stores for three-and-a-half-hour training sessions and installing high-end Mastrena coffee machines in every outlet. The company also launched a scheme called “My Starbucks Idea,” which encouraged customers to share their ideas about how the company could improve its customer experience.

    It was a savvy move. Within two years of the decision to reprioritize customer experience, Starbucks was back on track and growing steadily.

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    What is Growth IQ about?

    Growth IQ (2018) answers the million-dollar question of how to make your business grow. Full of practical advice, tips and strategies gleaned from today’s top entrepreneurs and their firms, this is the ultimate guide to making smart decisions that’ll help early-stage firms get off the ground or rejuvenate stagnating giants.

    Growth IQ Review

    Growth IQ (2018) by Tiffani Bova is a must-read for anyone interested in understanding and implementing strategies for business growth. Here's why this book stands out:

    • With its data-driven approach and analysis of successful companies, it provides valuable insights that can be applied to various industries.
    • By offering practical frameworks and case studies, the book equips readers with actionable steps to foster innovation and stay ahead of the competition.
    • The author's engaging storytelling and relatable examples keep readers hooked, making it a delightful read that never feels dull or monotonous.

    Best quote from Growth IQ

    The reputation of a thousand years may be undermined by the conduct of one hour. – Japanese proverb

    —Tiffani Bova
    example alt text

    Who should read Growth IQ?

    • Start-up owners
    • Business strategists
    • Aspiring entrepreneurs and entrepreneurs in a rut

    About the Author

    Tiffani Bova is a growth adviser specializing in global customer growth and innovation at Salesforce. She hosts What’s Next!, a podcast that provides a platform for conversations with business leaders about emerging trends, innovation and the latest growth strategies. Growth IQ is her first book.

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    Growth IQ FAQs 

    What is the main message of Growth IQ?

    The main message of Growth IQ is to help businesses thrive in a rapidly changing world.

    How long does it take to read Growth IQ?

    The reading time for Growth IQ varies, but you can read the Blinkist summary in just 15 minutes.

    Is Growth IQ a good book? Is it worth reading?

    Growth IQ is worth reading as it provides valuable insights on driving growth and adapting to new challenges.

    Who is the author of Growth IQ?

    The author of Growth IQ is Tiffani Bova.

    What to read after Growth IQ?

    If you're wondering what to read next after Growth IQ, here are some recommendations we suggest:
    • Hacking Growth by Sean Ellis & Morgan Brown
    • Fit for Growth by Vinay Couto
    • The Revenue Growth Habit by Alex Goldfayn
    • Great by Choice by Jim Collins and Morten T. Hansen
    • Atomic Habits by James Clear
    • Startup Growth Engines by Sean Ellis
    • Business Execution for Results by Stephen Lynch
    • Accounting Made Simple by Mike Piper
    • Crushing it! by Gary Vaynerchuk
    • Good Strategy, Bad Strategy by Richard Rumelt