Selling with Noble Purpose Book Summary - Selling with Noble Purpose Book explained in key points
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Selling with Noble Purpose summary

Lisa Earle McLeod

How to Drive Revenue and Do Work That Makes You Proud

4.3 (58 ratings)
19 mins

Brief summary

"Selling with Noble Purpose" by Lisa Earle McLeod enlightens readers on how to sell with purpose and conviction. It illustrates how salespeople can make a genuine impact on customers' lives and increase their own sales results.

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    Selling with Noble Purpose
    Summary of 8 key ideas

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    Key idea 1 of 8

    Finding the true purpose and meaning of your work will help you feel motivated and alive.

    Do you dread going to parties for fear of having to answer the question, “So what do you do for a living?”

    If so, there’s a good chance that you don’t feel your work is making a significant contribution to the world. The common, vague response to the question could be, “Oh, I work for a software company,” or, “I work in sales.”

    You can try this now – pretend you’re talking to someone you’ve just met and take a moment to listen to yourself as you say what you do out loud. Do you sound less than enthused about your job?

    If so, it’s time to do things differently. After all, it’s important to feel that you are making a difference in the world.

    Start by asking yourself a new question, “When was the last time my work made a difference to someone else?” It doesn’t have to be a client or customer – maybe it was a co-worker?

    If you can, describe this scenario out loud, preferably to someone else, and consider how it makes you feel. Chances are, your speech will improve, you’ll feel engaged, experience a boost in self-esteem, and you’ll finish the conversation feeling motivated about your job.

    This reaction shows how important it is to your own well-being to find meaning in the work you do.

    There’s a biological reason behind this reaction as well, as having a sense of purpose pushes your brain to operate at a higher level.

    When you just rattle off your job title, it’s like you’re on autopilot and using the least amount of brain power.

    But this isn’t the case when you describe the difference you’ve made to someone else. It stimulates your frontal lobe, the part of the brain responsible for reasoning, planning, problem-solving, empathy and the ability to be altruistic.

    In the next blink, we’ll look at how to add purpose to the act of selling.

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    What is Selling with Noble Purpose about?

    Selling with Noble Purpose (2013) is about finding the right balance between making money and doing something meaningful with your life. It allows you to reframe your work by focusing your intention on the customer and how they truly benefit from your product. It’s a perspective that also keeps employees happier, more motivated and effective. Selling doesn’t have to be focused on profits and greed; it can also be about making the world a better place.

    Selling with Noble Purpose Review

    Selling with Noble Purpose (2012) is a book that explores the power of purpose in sales and how it can transform your business. Here's why this book is worth reading:

    • With its insightful strategies and actionable tips, it provides a roadmap for sales professionals to elevate their performance and find meaning in their work.
    • By combining real-life stories and research, the book shows how having a noble purpose can lead to increased sales, customer loyalty, and personal satisfaction.
    • It challenges conventional sales techniques and offers a fresh perspective on selling, making it a compelling and thought-provoking read that will keep you engaged from start to finish.

    Best quote from Selling with Noble Purpose

    Great minds have purpose, others have wishes. – Washington Irving

    —Lisa Earle McLeod
    example alt text

    Who should read Selling with Noble Purpose?

    • Employees who work in sales or marketing
    • Sales executives and managers seeking motivation
    • Readers who want a fresh perspective on the world

    About the Author

    Lisa Earle McLeod is a sales expert who has worked for leading companies such as Procter & Gamble, Apple and Kimberly-Clark. She is a commentator for the business website and has written for the New York Times and the Wall Street Journal.


    © Lisa Earle McLeod: Selling with Noble Purpose copyright 2008, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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    Selling with Noble Purpose FAQs 

    What is the main message of Selling with Noble Purpose?

    The main message of Selling with Noble Purpose is that salespeople can achieve greater success and fulfillment by aligning their work with a higher purpose.

    How long does it take to read Selling with Noble Purpose?

    The estimated reading time for Selling with Noble Purpose is several hours. The Blinkist summary can be read in just 15 minutes.

    Is Selling with Noble Purpose a good book? Is it worth reading?

    Selling with Noble Purpose is worth reading as it provides valuable insights and practical strategies to help salespeople find purpose and drive better results.

    Who is the author of Selling with Noble Purpose?

    Lisa Earle McLeod is the author of Selling with Noble Purpose.

    What to read after Selling with Noble Purpose?

    If you're wondering what to read next after Selling with Noble Purpose, here are some recommendations we suggest:
    • The Challenger Sale by Matthew Dixon and Brent Adamson
    • The JOLT Effect by Matthew Dixon and Ted McKenna
    • Agile Selling by Jill Konrath
    • Coaching Salespeople into Sales Champions by Keith Rosen
    • The Greatest Salesman in the World by Og Mandino
    • SPIN Selling by Neil Rackham
    • The Psychology of Selling by Brian Tracy
    • The Ultimate Sales Machine by Chet Holmes
    • The New Strategic Selling by Robert B. Miller
    • Positioning by Al Ries and Jack Trout