The best 68 Sales books

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1
Sales Books: To Sell Is Human by Daniel H. Pink

To Sell Is Human

Daniel H. Pink
The Surprising Truth About Moving Others
4.5 (321 ratings)
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What's To Sell Is Human about?

To Sell Is Human explains how selling has become an important part of almost every job, and equips the reader with tools and techniques to be more effective at persuading others.

Who should read To Sell Is Human?

  • Anyone who wants to be better at influencing, persuading and convincing people, at work or in their free time
  • Anyone interested in the new ABCs of sales

2
Sales Books: Selling the Invisible by Harry Beckwith

Selling the Invisible

Harry Beckwith
A Field Guide to Modern Marketing
4.2 (51 ratings)
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What's Selling the Invisible about?

Services represent a significant and growing portion of the modern economy, yet marketing them remains a mystery. Selling the Invisible (1997) serves as a guide for promoting the intangible. It outlines how to set up a marketable service company, and how that business can then be advertised and promoted.

Who should read Selling the Invisible?

  • Anyone who provides a service
  • Anyone who owns a service-based business
  • Marketing or advertising professionals
  • Anyone interested in marketing or advertising 

3
Sales Books: The Long Tail by Chris Anderson

The Long Tail

Chris Anderson
Why the Future of Business is Selling Less of More
4.3 (28 ratings)
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What's The Long Tail about?

The Long Tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain “hit,” e.g., a blockbuster or bestselling book.

 

Who should read The Long Tail?

  • Anyone who deals with online sales
  • Anyone interested in alternative economic theories
  • Anyone working in the media or entertainment industries

4
Sales Books: Trust Agents by Chris Brogan and Julien Smith

Trust Agents

Chris Brogan and Julien Smith
Using the Web to Build Influence, Improve Reputation, and Earn Trust
3.9 (9 ratings)
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00:00

What's Trust Agents about?

Trust Agents describes how anyone can use the web to become a trust agent – meaning someone who is well-versed in the tools of the web and who is very influential and trusted because of this.

Who should read Trust Agents?

  • Anyone who wants to understand what successful marketing looks like in the internet age
  • Anyone who wants to greatly expand their influence

5
Sales Books: Enchantment by Guy Kawasaki

Enchantment

Guy Kawasaki
The Art of Changing Hearts, Minds, and Actions
4.4 (25 ratings)
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00:00

What's Enchantment about?

Guy Kawasaki’s Enchantment teaches you how to change the hearts, minds and actions of the people around you, turning them into spirited advocates of your cause. It also provides key steps on the path to building a lasting fascination with your product and company, as well as useful advice on how to resist the enchantment of others.

Who should read Enchantment?

  • People who want to motivate others to join in their life’s mission
  • Anybody who manages or works with others
  • Anyone who wants to regain control of their purchasing habits

6
Sales Books: POP! by Sam Horn

POP!

Sam Horn
Create the Perfect Pitch, Title and Tagline for Anything
4.1 (57 ratings)
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What's POP! about?

This book shows you how to craft messages and ideas that stick in the minds of your audience because they are Popular, Original and Pithy. Author Sam Horn offers a highly adaptable and systematic approach to creating pitches, titles and taglines that grasp people’s attention and win them over to your brand, product or idea.

Who should read POP!?

  • Anyone who wants to learn how to sell
  • Anyone who has to deliver professional pitches or create titles or taglines
  • Anyone who wants to share their ideas and make them stick

7
Sales Books: The Ultimate Sales Machine by Chet Holmes

The Ultimate Sales Machine

Chet Holmes
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
4.1 (106 ratings)
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What's The Ultimate Sales Machine about?

The Ultimate Sales Machine offers twelve key strategies for improving how we do business, as well as other methods and tools to help you work smarter and more effectively in all aspects of your business, from management to marketing and sales.

Who should read The Ultimate Sales Machine?

  • Anyone involved in operating, marketing, selling or running a company or department
  • Executives, CEOs, entrepreneurs
  • Anyone who wants to market their product or idea better

8
Sales Books: The Greatest Salesman in the World by Og Mandino

The Greatest Salesman in the World

Og Mandino
3.8 (262 ratings)
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What's The Greatest Salesman in the World about?

In The Greatest Salesman in the World, you’ll learn the unconventional secrets to becoming the best salesperson you can be. It turns out that the path to reaching sales targets doesn’t actually involve studying salesbooks or copying the methods of others. Rather, it’s about developing healthy habits and becoming a better person overall.

Who should read The Greatest Salesman in the World?

  • Salespeople who want to further develop their professional life
  • Anyone who wants to live a more fulfilled and productive life
  • Anyone fed up with traditional books on marketing and selling

9
Sales Books: The Art of Influencing Anyone by Niall Cassidy

The Art of Influencing Anyone

Niall Cassidy
4.1 (101 ratings)
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00:00

What's The Art of Influencing Anyone about?

The Art of Influencing Anyone provides detailed information on how to influence people to do what you want. An invaluable read for salespeople, it is also useful for anyone who wants to learn how to sound more convincing and persuasive.

Who should read The Art of Influencing Anyone?

  • Anyone who works as a salesperson
  • Anyone interested in how to influence others

10
Sales Books: Agile Selling by Jill Konrath

Agile Selling

Jill Konrath
Getting Up to Speed Quickly in Today’s Ever-Changing Sales World
3.7 (88 ratings)
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00:00

What's Agile Selling about?

In Agile Selling, you’ll discover how to boost your productivity and learn to thrive in any kind of sales environment. The book explores the strategies of great salespeople and how they adapt to new circumstances, and offers practical advice on how you too can become more adaptive in your business.

Who should read Agile Selling?

  • Anyone involved in selling products in a new industry
  • Long-time salespeople who need a boost of inspiration
  • Anyone struggling to sell in an ever-changing market

11
Sales Books: The Challenger Sale by Matthew Dixon and Brent Adamson

The Challenger Sale

Matthew Dixon and Brent Adamson
Taking Control of the Customer Conversation
4.4 (249 ratings)
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What's The Challenger Sale about?

Sales strategies have changed. Instead of shilling “one-size-fits-all” products, today’s top sales reps excel by providing a customized solution to a unique problem. To do this, these sales reps follow the “challenger” selling model. In this book you’ll learn what this model is and how it can revolutionize your sales organization.

Who should read The Challenger Sale?

  • Sales managers and salespeople eager to improve their techniques
  • Entrepreneurs curious about how to best present a product to customers
  • Business leaders who want to stay current with new sales strategies

12
Sales Books: Truth, Lies and Advertising by Jon Steel

Truth, Lies and Advertising

Jon Steel
The Art of Account Planning
4.4 (16 ratings)
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What's Truth, Lies and Advertising about?

In Truth, Lies and Advertising (1998), leading account planner Jon Steel shares an insider’s insight into the world of advertising. For Steel, the creation of great ads is all about understanding the consumer, and his compelling behind-the-scenes anecdotes illustrate the role account planners play in developing a successful campaign.

Who should read Truth, Lies and Advertising?

  • Anyone who’s starting out in advertising or planning
  • Mad Men fans who want to understand how a real advertising agency works
  • Business owners want to hire an advertising agency to develop a campaign

13
Sales Books: Brainfluence by Roger Dooley

Brainfluence

Roger Dooley
100 Ways to Persuade and Convince Consumers with Neuromarketing
4.1 (98 ratings)
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00:00

What's Brainfluence about?

Brainfluence (2012) explores the unconscious thoughts and motivations that influence our decision-making process, and offers tips and tricks on how savvy marketers can exploit them. By understanding the mechanisms that cause us to buy (or not buy), you can increase your sales while keeping your customers happier.

Who should read Brainfluence?

  • Marketers, managers and business owners, as well as those in the nonprofit sector
  • People whose jobs depend on making sales
  • Anyone interested in how to best get their message across

14
Sales Books: Predictable Revenue by Aaron Ross & Marylou Tyler

Predictable Revenue

Aaron Ross & Marylou Tyler
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com
4.1 (94 ratings)
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00:00

What's Predictable Revenue about?

Predictable Revenue (2014) breaks open the secrets of the hugely successful SalesForce.com. You can’t bid for more investment if your future sales are a mystery, so follow the steps in these blinks to anatomize and optimize your salesforce and create real – and forecastable – leads that keep on coming.

Who should read Predictable Revenue?

  • Salespeople and CEOs
  • Start-ups trying to scale up their business while attracting venture capital
  • Any business owner who wants predictable leads and revenue

15
Sales Books: Conversations That Sell by Nancy Bleeke

Conversations That Sell

Nancy Bleeke
Collaborate with Buyers and Make Every Conversation Count
4.3 (29 ratings)
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What's Conversations That Sell about?

Conversations That Sell (2013) reveals the changing nature of sales as its focus shifts away from waxing lyrical about a product to demonstrating a commitment to the needs of the buyer. From preparation to problem solving, these blinks guide you to a winning sales conversation and a strong sales career.

Who should read Conversations That Sell?

  • Anyone in sales looking to accelerate their career
  • Salespeople who are fed up with traditional sales strategies
  • Managers of salespeople or people setting up sales teams

16
Sales Books: The Sell by Fredrik Eklund

The Sell

Fredrik Eklund
The Secrets of Selling Anything to Anyone
4.0 (94 ratings)
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What's The Sell about?

The Sell (2015) teaches you how to become a top seller in any business – and how to get ahead in business and life, too! The book is based on the author's own experiences of working his way up to becoming the number one real estate agent in New York City. Being successful isn't just about getting ahead at work – it's about living a positive and healthy life as well. These blinks will teach you how.

Who should read The Sell?

  • Managers, entrepreneurs and CEOs
  • Anyone pursuing career growth in sales

17
Sales Books: SPIN Selling by Neil Rackham

SPIN Selling

Neil Rackham
The Best-Validated Sales Method Available Today
4.2 (150 ratings)
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What's SPIN Selling about?

SPIN Selling (1988) distills the author’s 12 years of research and 35,000 sales calls into a coherent and applicable sales strategy that is guaranteed to bring success to any diligent salesperson. You’ll learn why traditional sales methods are limited while exploring the benefits of the SPIN strategy when approaching small and large sales opportunities.

Who should read SPIN Selling?

  • Salespeople
  • Sales managers and executives
  • Decision makers who deal with salespeople on a daily basis

18
Sales Books: What Your CEO Needs to Know About Sales Compensation by Mark Donnolo

What Your CEO Needs to Know About Sales Compensation

Mark Donnolo
Connecting the Corner Office to the Front Line
3.8 (22 ratings)
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What's What Your CEO Needs to Know About Sales Compensation about?

These blinks explain how compensation can be optimized to motivate sales representatives and ensure the growth of the company. It offers advice on finding the right people, crafting a strong sales compensation plan that drives your team to hit their targets, and implementing that plan effectively.

Who should read What Your CEO Needs to Know About Sales Compensation?

  • CEOs looking for the best way to energize their sales teams
  • Sales managers who want to maximize their strengths
  • Directors of sales compensation

19
Sales Books: Coaching Salespeople into Sales Champions by Keith Rosen

Coaching Salespeople into Sales Champions

Keith Rosen
A Tactical Playbook for Managers and Executives
4.0 (87 ratings)
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00:00

What's Coaching Salespeople into Sales Champions about?

Coaching Salespeople into Sales Champions (2008) is the sales manager’s guide to coaching salespeople and learning how to build powerful connections among your sales force. You’ll learn how to empower your team, let go of your fears and become a highly effective sales coach.  

Who should read Coaching Salespeople into Sales Champions?

  • Sales managers
  • Entrepreneurs looking to build an effective sales force
  • Consultants, trainers and coaches

20
Sales Books: Neuromarketing by Patrick Renvoisé & Christophe Morin

Neuromarketing

Patrick Renvoisé & Christophe Morin
Understanding the “Buy Buttons” in Your Customer’s Brain
4.3 (89 ratings)
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What's Neuromarketing about?

By drawing from brain research and innovative marketing techniques, Neuromarketing (2002) offers insights into how we make buying decisions. Understanding the brain’s ancient decision-making processes will equip you with the tools necessary to close deals and motivate people.

Who should read Neuromarketing?

  • Anyone in sales and marketing
  • People interested in how our brain affects our decisions
  • Those wanting to become more influential

21
Sales Books: Buyer Personas by Adele Revella

Buyer Personas

Adele Revella
How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business
3.9 (47 ratings)
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00:00

What's Buyer Personas about?

It’s hard to sell to people that you don’t know. Buyer Personas (2015) gives you the tools you need to truly understand your customers – their motivations, their quirks, their reservations – so that you can fine-tune your messaging to become a maximally effective seller.

Who should read Buyer Personas?

  • Marketing executives
  • Company leaders who are looking for a product market
  • Anyone who wants to be a better communicator

22
Sales Books: Pricing For Profit by Peter Hill

Pricing For Profit

Peter Hill
How to Develop a Powerful Pricing Strategy for Your Business
3.6 (61 ratings)
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What's Pricing For Profit about?

Pricing For Profit (2013) is a practical strategy guide for pricing. These blinks use real world business examples to paint a comprehensive picture of how to optimize your pricing and maximize your profits.

Who should read Pricing For Profit?

  • Any business owner who is concerned about their company’s lackluster growth
  • Every entrepreneur and anyone who sells anything

23
Sales Books: Connect by Josh Turner

Connect

Josh Turner
The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales
3.4 (47 ratings)
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What's Connect about?

Connect (2015) lays out the most effective ways to use LinkedIn’s potential to kick-start your marketing success. With the help of case studies, you’ll learn how to use LinkedIn as a valuable sales tool, host great webinars and turn your enthusiastic audience into new clients.

Who should read Connect?

  • Seasoned entrepreneurs who want to learn about social networks like LinkedIn
  • Anyone interested in sales and marketing
  • New business founders searching for ways to attract clients quickly

24
Sales Books: The New Strategic Selling by Robert B. Miller, Stephen E. Heiman and Tad Tuleja

The New Strategic Selling

Robert B. Miller, Stephen E. Heiman and Tad Tuleja
The Unique Sales System Proven Successful By the World’s Best Companies
4.1 (93 ratings)
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00:00

What's The New Strategic Selling about?

New Strategic Selling (1995) teaches you how to close sales in the most positive, beneficial way for both you and your buyer. Long-term success in sales is all about building relationships, satisfying your customers and identifying the key factors that influence the sale, and these blinks will set you on your way.

Who should read The New Strategic Selling?

  • Salespeople
  • Anyone who wants to get better at building lasting business relationships

25
Sales Books: The Psychology of Selling by Brian Tracy

The Psychology of Selling

Brian Tracy
Increase your sales faster and easier than you ever thought possible
4.2 (361 ratings)
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00:00

What's The Psychology of Selling about?

The Psychology of Selling (2004) will school you in the psychology of consumption. These blinks reveal the techniques used by outstanding salespeople – techniques that you can use to increase your sales performance in any market.

Who should read The Psychology of Selling?

  • Salespeople
  • Anyone struggling to maintain a positive self-image
  • People who want to improve their negotiating abilities

26
Sales Books: Words That Work by Frank Luntz

Words That Work

Frank Luntz
It’s Not What You Say, It’s What People Hear
4.0 (142 ratings)
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00:00

What's Words That Work about?

Words That Work (2007) is a guide to getting your point across more efficiently and effectively. These blinks explain the power of language and how it can help you in any number of situations, from business to political discussions to getting out of a traffic ticket.

Who should read Words That Work?

  • Anyone who wants to communicate more effectively
  • Academics interested in the hidden power of language

27
Sales Books: Smart Calling by Art Sobczak

Smart Calling

Art Sobczak
Eliminate the Fear, Failure, and Rejection from Cold Calling
3.8 (58 ratings)
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00:00

What's Smart Calling about?

Smart Calling (2010) is all about the art of cold calling, an important business practice that even seasoned salespeople dread. Many of us tend to associate cold calling with call center cubicles, boredom or manipulative strategies – but it doesn’t have to be this way. These blinks explain how you can overcome the challenges of cold calling to create a more pleasant and fulfilling experience for both you and your prospective customer, funder or employer.

Who should read Smart Calling?

  • Sales representatives
  • Anyone who works in fundraising

28
Sales Books: The Millionaire Real Estate Agent by Gary Keller with Dave Jenks and Jay Papasan

The Millionaire Real Estate Agent

Gary Keller with Dave Jenks and Jay Papasan
It’s Not About the Money
4.3 (114 ratings)
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00:00

What's The Millionaire Real Estate Agent about?

The Millionaire Real Estate Agent (2004) is your guide to success in the real estate business. These blinks detail practical strategies for building a real estate empire from the ground up and keeping it profitable.

Who should read The Millionaire Real Estate Agent?

  • Real estate agents who want to step up their game
  • Anyone looking to buy or sell real estate
  • Salespeople from any industry

29
Sales Books: The Strategy and Tactics of Pricing by Thomas Nagle, John Hogan & Joseph Zale

The Strategy and Tactics of Pricing

Thomas Nagle, John Hogan & Joseph Zale
A Guide to Growing More Profitably
4.2 (53 ratings)
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00:00

What's The Strategy and Tactics of Pricing about?

The Strategy and Tactics of Pricing (2010) reveals the fundamental importance of how you price your products. By exposing common misconceptions, explaining the three dimensions of effective pricing and the five steps you can take to achieve it, these blinks are an essential guide to maximizing your profits through clever pricing.

Who should read The Strategy and Tactics of Pricing?

  • Business students hoping to understand the underlying principles of pricing
  • Entrepreneurs planning to launch a new product and struggling to find the right price
  • Any shopper curious about how price tags are set

30
Sales Books: Targeted by Mike Smith

Targeted

Mike Smith
How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers
3.9 (17 ratings)
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00:00

What's Targeted about?

Targeted (2014) takes you on a journey from the early days of internet advertising to today’s complex online ad exchanges. On the way, the author reveals the vital importance of harnessing the power of Search Engine Marketing or SEM to target the consumers you need to make your company grow.

Who should read Targeted?

  • Anyone interested in Search Engine Marketing (SEM)
  • Entrepreneurs who want to learn the advantages and drawbacks of different SEM tools
  • Anyone interested in modern advertising

31
Sales Books: UnMarketing by Scott Stratten and Alison Stratten

UnMarketing

Scott Stratten and Alison Stratten
Everything Has Changed and Nothing is Different
4.6 (27 ratings)
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00:00

What's UnMarketing about?

UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

Who should read UnMarketing?

  • Owners of service-based businesses
  • Marketers looking for new ways to appeal to customers
  • Students of marketing

32
Sales Books: Selling with Noble Purpose by Lisa Earle McLeod

Selling with Noble Purpose

Lisa Earle McLeod
How to Drive Revenue and Do Work That Makes You Proud
4.3 (51 ratings)
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00:00

What's Selling with Noble Purpose about?

Selling with Noble Purpose (2013) is about finding the right balance between making money and doing something meaningful with your life. It allows you to reframe your work by focusing your intention on the customer and how they truly benefit from your product. It’s a perspective that also keeps employees happier, more motivated and effective. Selling doesn’t have to be focused on profits and greed; it can also be about making the world a better place.

Who should read Selling with Noble Purpose?

  • Employees who work in sales or marketing
  • Sales executives and managers seeking motivation
  • Readers who want a fresh perspective on the world

33
Sales Books: Predictive Analytics by Eric Siegel

Predictive Analytics

Eric Siegel
The Power to Predict Who Will Click, Buy, Lie, Or Die
4.0 (82 ratings)
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What's Predictive Analytics about?

Predictive Analytics (2016) provides a helpful introduction to a complex and fascinating field. Learn how data gets crunched so that people can make more informed decisions, a practice that has drastically altered the way the world conducts its research and runs its businesses. Siegel offers an enlightening glimpse at the wide-ranging areas that have been forever changed, from marketing to health care, banking to artificial intelligence.

Who should read Predictive Analytics?

  • Business students interested in applied analytics
  • Readers interested in economics
  • Tech geeks curious about artificial intelligence

34
Sales Books: What They Don’t Teach You at Harvard Business School by Mark H. McCormack

What They Don’t Teach You at Harvard Business School

Mark H. McCormack
Notes From a Street-Smart Executive
3.9 (158 ratings)
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What's What They Don’t Teach You at Harvard Business School about?

What They Don’t Teach You at Harvard Business School (1984) is an introduction to everything your professors don’t and can’t teach you at business school. Learn tips and tricks that only people with real job-market experience have in their arsenal, like how to make a good impression and how to leverage the concept of fear when making sales.

Who should read What They Don’t Teach You at Harvard Business School?

  • Entrepreneurs and small-business owners
  • Managers and executives
  • Business school students and graduates

35
Sales Books: Sales Management. Simplified. by Mike Weinberg

Sales Management. Simplified.

Mike Weinberg
The Straight Truth About Getting Exceptional Results From Your Sales Team
4.2 (139 ratings)
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00:00

What's Sales Management. Simplified. about?

Sales Management. Simplified. (2016) takes a critical look at today’s troubled sales departments and offers a comprehensive plan on how to inject energy and vitality into your sales team. It runs through the most common and chronic problems and provides practical advice that any manager can follow to avoid pitfalls and turn a sleepy sales department into a strong and unified team.

Who should read Sales Management. Simplified.?

  • Sales managers and leaders at any level
  • Entrepreneurs and freelancers
  • Readers who want to learn the basics of sales management

36
Sales Books: Never Lose A Customer Again by Joey Coleman

Never Lose A Customer Again

Joey Coleman
Turn Any Sale Into Lifelong Loyalty in 100 Days
4.5 (145 ratings)
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00:00

What's Never Lose A Customer Again about?

Never Lose A Customer Again (2018) is full of sage advice for businesses seeking to provide superior customer experience. Whether your business is big or small, global or local, author Joey Coleman has got some words of wisdom for you. In addition to explaining why customer experience is so important, he details the many ways it gets overlooked. As Coleman makes clear, understanding the desires, fears and emotions of your customers will allow you to retain them and benefit from their support – and that will pay off in the form of major dividends.

Who should read Never Lose A Customer Again?

  • Managers looking for ways to boost sales
  • Customer service representatives
  • Readers interested in learning new business insights

37
Sales Books: The Heart of the Deal by Anthony Lolli

The Heart of the Deal

Anthony Lolli
How to Invest and Negotiate like a Real-Estate Mogul
3.7 (51 ratings)
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What's The Heart of the Deal about?

The Heart of the Deal (2017) offers ambitious real estate agents guidance on how to make it in the industry. It’s packed with examples from the author’s own experiences so that you too can learn how to win over clients and achieve similar levels of success.

We’re thrilled to announce that the author has worked together with Blinkist to create this book-in-blinks for you.

Who should read The Heart of the Deal?

  • Agents in the real estate industry
  • Entrepreneurs who want to build their client base
  • People interested in improving their sales tactics

38
Sales Books: Fanatical Prospecting by Jeb Blount

Fanatical Prospecting

Jeb Blount
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
4.4 (224 ratings)
Listen to the Intro
00:00

What's Fanatical Prospecting about?

Fanatical Prospecting (2015) is full of home truths and tips and tricks designed to help salespeople up their game – it’s the ultimate no-nonsense guide to salesmanship. The message is simple: If you want to make it as a sales superstar, you have to keep your pipeline full of leads. After all, no one’s going to hit a home run if they haven’t even made it up to the plate. Achieving this approach is exactly what these blinks will teach you how to do.

Who should read Fanatical Prospecting?

  • Salespeople in the trenches and executives surveying the battlefield
  • Entrepreneurs and self-starters tired of faddish, one-size-fits-all business “solutions”
  • Lateral thinkers looking for insights from different fields

39
Sales Books: Talk Triggers by Jay Baer and Daniel Lemin

Talk Triggers

Jay Baer and Daniel Lemin
The Complete Guide to Creating Customers with Word of Mouth
4.5 (64 ratings)
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00:00

What's Talk Triggers about?

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

Who should read Talk Triggers?

  • Entrepreneurs looking to spread the word about their business
  • Salespeople interested in strategy
  • People working in marketing

40
Sales Books: Objections by Jeb Blount

Objections

Jeb Blount
The Ultimate Guide for Mastering The Art and Science of Getting Past No
4.4 (140 ratings)
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00:00

What's Objections about?

Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer. 

Who should read Objections?

  • Sales people looking to up their game
  • Budding entrepreneurs about to pitch to investors
  • Business buffs seeking fresh insights

41
Sales Books: Free Prize Inside by Seth Godin

Free Prize Inside

Seth Godin
The Next Big Marketing Idea
4.5 (121 ratings)
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00:00

What's Free Prize Inside about?

Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life. 

Who should read Free Prize Inside?

  • Entrepreneurs seeking their next big idea  
  • Marketers searching for alternatives to traditional advertising 
  • Business owners wanting to give their product or service an edge

42
Sales Books: Profit First by Mike Michalowicz

Profit First

Mike Michalowicz
Transform Your Business From a Cash-Eating Monster to a Money-Making Machine
4.5 (457 ratings)
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00:00

What's Profit First about?

Profit First (2014) lays out the practical steps entrepreneurs can take to immediately see a positive difference in their bank accounts. These blinks explain how traditional accounting stands between businesses and the profits their owners dream of, and proposes a new approach that guarantees consistent profitability.   

Who should read Profit First?

  • Struggling entrepreneurs who want to turn their businesses around
  • Successful business owners looking to take their profits to the next level
  • Accountants and financial managers interested in learning new methods

43
Sales Books: Flip The Script by Oren Klaff

Flip The Script

Oren Klaff
Getting People to Think Your Idea Is Their Idea
4.2 (112 ratings)
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00:00

What's Flip The Script about?

Flip The Script (2019) helps you up your sales and negotiation game. Sales is all about the art of persuasion but we all know that nobody likes to feel manipulated. In order to sell your idea or product in today’s world, your buyers need to feel like they’re making that decision on their own terms. Flip The Script provides techniques that allow you to subtly convince anyone that your idea is the right one.

Who should read Flip The Script?

  • Salespeople looking for an edge in their next presentation 
  • Anyone who has felt the pain of seeing their idea passed over in favor of an inferior one
  • Those who want to work on their negotiation and persuasion skills

44
Sales Books: Every Job Is a Sales Job by Cindy McGovern

Every Job Is a Sales Job

Cindy McGovern
How to Use the Art of Selling to Win at Work
4.3 (242 ratings)
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00:00

What's Every Job Is a Sales Job about?

Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.

Who should read Every Job Is a Sales Job?

  • Entrepreneurs hoping to hit the ground running
  • Sales professionals looking for a fresh angle
  • People managers wanting to upskill their teams

45
Sales Books: They Ask You Answer by Marcus Sheridan

They Ask You Answer

Marcus Sheridan
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
4.4 (155 ratings)
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00:00

What's They Ask You Answer about?

They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

Who should read They Ask You Answer?

  • Online content creators
  • Company owners who need to improve their sales
  • People interested in the world of advertising

46
Sales Books: The Science of Selling by David Hoffeld

The Science of Selling

David Hoffeld
Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
4.6 (411 ratings)
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00:00

What's The Science of Selling about?

The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

Who should read The Science of Selling?

  • Salespeople looking for an extra edge
  • Marketers interested in evidence-based approaches
  • Folks who want to learn the neuroscience behind sales

47
Sales Books: Follow Up and Close the Sale by Jeff Shore

Follow Up and Close the Sale

Jeff Shore
Make Easy (and Effective) Follow-Up Your Winning Habit
4.6 (176 ratings)
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00:00

What's Follow Up and Close the Sale about?

Follow Up and Close the Sale (2020) unpacks the psychology behind why buyers buy and the power of the follow-up to make more sales. It explores tried and true selling techniques for any sales situation, providing tools anyone can use to close the sale.

Who should read Follow Up and Close the Sale?

  • Sales professionals looking for fresh insights
  • Business owners seeking to boost sales
  • Anyone interested in the art of persuasion

48
Sales Books: Marketing Made Simple by Donald Miller

Marketing Made Simple

Donald Miller
Step-by-Step StoryBrand Guide for Any Business
4.2 (241 ratings)
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00:00

What's Marketing Made Simple about?

Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.

Who should read Marketing Made Simple?

  • New entrepreneurs looking for a strong start
  • Experienced business owners seeking new ideas
  • Anyone interested in the fundamentals of marketing

49
Sales Books: New Sales. Simplified. by Mike Weinberg

New Sales. Simplified.

Mike Weinberg
The Essential Handbook for Prospecting and New Business Development
4.2 (189 ratings)
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00:00

What's New Sales. Simplified. about?

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

Who should read New Sales. Simplified.?

  • New business sales executives
  • Sales managers
  • Account managers and veteran salespeople looking to refresh their skills

50
Sales Books: Branding Between the Ears by Sandeep Dayal

Branding Between the Ears

Sandeep Dayal
Using Cognitive Science to Build Lasting Customer Connections
4.4 (176 ratings)
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00:00

What's Branding Between the Ears about?

Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

Who should read Branding Between the Ears?

  • Marketers and salespeople
  • Budding entrepreneurs keen to get their venture off the ground
  • Psychology buffs looking for fresh insights

51
Sales Books: How to Grow Your Small Business by Donald Miller

How to Grow Your Small Business

Donald Miller
A 6-Part Strategy to Help Your Business Take Off
4.7 (149 ratings)
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00:00

What's How to Grow Your Small Business about?

How to Grow Your Small Business (2023) is your six-step flight plan to guide your business as it takes off. When Don Miller started to take his business to the next level, he realized no-one had written a reliable, step-by-step playbook for growth. Since then, his small home content business has expanded into a $20 million dollar company, so he wrote the book he wished he’d had. 

Who should read How to Grow Your Small Business?

  • Small Business Owners
  • Entrepreneurs 
  • Anyone who spends too much time putting out fires in their business

52
Sales Books: The 1-Page Marketing Plan by Allan Dib

The 1-Page Marketing Plan

Allan Dib
Get New Customers, Make More Money, And Stand Out From The Crowd
4.4 (244 ratings)
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00:00

What's The 1-Page Marketing Plan about?

The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.

Who should read The 1-Page Marketing Plan?

  • Online marketing newbies
  • Entrepreneurs
  • Disorganized business owners

53
Sales Books: Unreasonable Hospitality by Will Guidara

Unreasonable Hospitality

Will Guidara
The Remarkable Power of Giving People More Than They Expect
4.4 (363 ratings)
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00:00

What's Unreasonable Hospitality about?

Unreasonable Hospitality (2022) illustrates how surpassing expectations can take your service-based business to the next level. Through a collection of anecdotes and firsthand experiences, it imparts valuable insights into customer service, as well as employee management.

Who should read Unreasonable Hospitality?

  • Hospitality professionals
  • Anyone in the service industry
  • Business owners and leaders

54
Sales Books: $100M Offers by Alex Hormozi

$100M Offers

Alex Hormozi
How To Make Offers So Good People Feel Stupid Saying No
4.3 (297 ratings)
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00:00

What's $100M Offers about?

$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

Who should read $100M Offers?

  • Those launching their first business 
  • Serial entrepreneurs 
  • People working in sales or marketing 

55
Sales Books: The JOLT Effect by Matthew Dixon and Ted McKenna

The JOLT Effect

Matthew Dixon and Ted McKenna
How High Performers Overcome Customer Indecision
4.6 (53 ratings)
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00:00

What's The JOLT Effect about?

The JOLT Effect (2022) promises to shatter your understanding of sales techniques. Grounded in decades of research, this enlightening guide reveals how tackling customer indecision, not status quo bias, holds the key to sales success.

Who should read The JOLT Effect?

  • Anyone working in sales
  • Small business owners or entrepreneurs
  • Consumers interested in sales techniques

56
Sales Books: Traffic Secrets by Russell Brunson

Traffic Secrets

Russell Brunson
The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
4.2 (40 ratings)
Listen to the Intro
00:00

What's Traffic Secrets about?

Traffic Secrets (2023) reveals an explosive truth: your dream customers are primed and ready. Learn how to analyze your target audience, locate their hotspots, and capture them with evergreen growth-hacking strategies. This game-changing guide unveils precise techniques for driving consistent traffic to your funnels, laying the foundation for unstoppable online growth.

Who should read Traffic Secrets?

  • Starving startups
  • E-commerce entrepreneurs
  • Online course creators

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Sales Books: Expert Secrets by Russell Brunson

Expert Secrets

Russell Brunson
The Underground Playbook for Converting Your Online Visitors into Lifelong Customers
4.2 (161 ratings)
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00:00

What's Expert Secrets about?

Expert Secrets is an accessible, intelligent roadmap to building a business using your unique knowledge and skills. Think you don’t have the qualifications, degrees, or certifications you “need” to start a business? You’re not alone, but you are wrong –⁠ in fact, anyone with the right amount of passion can start and run a thriving business, with the helping hand of a few expert secrets.

Who should read Expert Secrets?

  • Those with a passion for a particular subject
  • Aspiring entrepreneurs
  • Business owners searching for a leg up

58
Sales Books: Sell Or Be Sold by Grant Cardone

Sell Or Be Sold

Grant Cardone
How to Get Your Way in Business and in Life
4.2 (222 ratings)
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00:00

What's Sell Or Be Sold about?

Sell Or Be Sold (2011) delves into the concept that everyone is involved in sales, regardless of their profession. It outlines strategies and mindsets that can transform both seasoned sales professionals and everyday individuals into persuasive communicators and successful negotiators.

Who should read Sell Or Be Sold?

  • Aspiring sales professionals seeking career enhancement strategies
  • Entrepreneurs looking to boost confidence in business negotiations
  • All those interested in mastering persuasive communication techniques

59
Sales Books: Sell Like Crazy by Sabri Suby

Sell Like Crazy

Sabri Suby
How to Get As Many Clients, Customers and Sales As You Can Possibly Handle
4.0 (18 ratings)
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00:00

What's Sell Like Crazy about?

Sell Like Crazy ( 2019 ) is a comprehensive guide that unveils step-by-step strategies for attracting your ideal customers and converting them into loyal, high-paying clients. It presents a proven blueprint for escalating your customer acquisition efforts and outlines a consultative approach to significantly enhance conversion rates.

Who should read Sell Like Crazy?

  • Entrepreneurs seeking sales growth
  • Marketers seeking conversions
  • Business owners looking for new customers

60
Sales Books: Gap Selling by Keenan

Gap Selling

Keenan
Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price
4.1 (69 ratings)
Listen to the Intro
00:00

What's Gap Selling about?

Gap Selling (2019) challenges traditional sales techniques that have frustrated generations of salespeople. Dispensing with platitudes, it advocates techniques that create value and establish influence throughout the sales process. Liberating salespeople from the role of order-takers beholden to capricious buyers, it provides a bold new framework for sales success in the modern era. 

Who should read Gap Selling?

  • Sales professionals looking to improve their skills and effectiveness
  • Business owners wanting to increase sales and revenue
  • Anyone in a client-facing role aiming to build trust and relationships

61
Sales Books: 80/20 Sales and Marketing by Perry Marshall

80/20 Sales and Marketing

Perry Marshall
The Definitive Guide to Working Less and Making More
4.3 (125 ratings)
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00:00

What's 80/20 Sales and Marketing about?

80/20 Sales and Marketing (2013) hands you a magic lens so you can zoom in on what truly matters in your business. Uncover how to focus just 20 percent of your efforts to unlock 80 percent of your profit. Get ready to amplify your impact and ditch the grind.

Who should read 80/20 Sales and Marketing?

  • Entrepreneurs seeking efficient growth strategies
  • Salespeople optimizing client outreach
  • Marketers refining campaign effectiveness

62
Sales Books: Elite Sales Strategies by Anthony Iannarino

Elite Sales Strategies

Anthony Iannarino
A Guide to Being One-Up, Creating Value, and Becoming Truly Consultative
3.5 (61 ratings)
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00:00

What's Elite Sales Strategies about?

Elite Sales Strategies (2022) is a guide designed to catapult you from being a typical salesperson to a trusted consultant. It dives into the One-Up strategy that not only sells but also connects and provides value to clients.

Who should read Elite Sales Strategies?

  • Salespeople seeking to progress from average to elite through new strategies
  • Seasoned sales pros wanting to sharpen their skills and learn modern tactics
  • Anyone into sales

63
Sales Books: $100M Leads by Alex Hormozi

$100M Leads

Alex Hormozi
How to Get Strangers to Want to Buy Your Stuff
4.3 (90 ratings)
Listen to the Intro
00:00

What's $100M Leads about?

$100M Leads (2023) is a proven playbook for attracting more leads than you’ll know what to do with. Through step-by-step frameworks and cutting-edge tactics, it shows you how to build self-sustaining marketing machines that convert at record rates.

Who should read $100M Leads?

  • Fledgling founders who want to make their dream business work
  • Experienced entrepreneurs who struggle with advertising and marketing
  • Seasoned salespeople who want to level up their strategies

64
Sales Books: Obviously Awesome by April Dunford

Obviously Awesome

April Dunford
How to Nail Product Positioning so Customers Get It, Buy It, Love It
3.9 (179 ratings)
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00:00

What's Obviously Awesome about?

Obviously Awesome (2019) is a guide on how to master the art of product positioning. It compiles insights and strategies from two decades of experience in B2B tech marketing, providing actionable advice for selling a product's unique attributes to the right audience. 

Who should read Obviously Awesome?

  • Startup founders in technology sectors
  • Marketing professionals specializing in B2B products
  • Entrepreneurs looking to improve market fit

65
Sales Books: Competing Against Luck by Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan

Competing Against Luck

Clayton M. Christensen, Taddy Hall, Karen Dillon & David S. Duncan
The Story of Innovation and Customer Choice
4.2 (205 ratings)
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00:00

What's Competing Against Luck about?

Competing Against Luck (2016) challenges you to rethink innovation and growth through what is known as the jobs to be done theory. This transformative concept invites you to understand on a deeper level why customers make the choices they do, thereby helping you shape how you develop and market your products or services. Dive into a world where success hinges not on luck but on a profound comprehension of your customer’s true needs and desires.

Who should read Competing Against Luck?

  • Business leaders seeking innovative growth strategies
  • Entrepreneurs exploring customer-centric product development
  • Marketing professionals interested in consumer behavior insights

66
Sales Books: Sales Pitch by April Dunford

Sales Pitch

April Dunford
How to Craft a Story to Stand Out and Win
3.8 (35 ratings)
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00:00

What's Sales Pitch about?

Sales Pitch (2024) emphasizes the importance of distinctive marketing in a competitive marketplace. It offers guidance for entrepreneurs, salespeople, and business leaders on crafting compelling sales narratives – and provides a step-by-step method to help build a sales pitch structure that supports confident customer decisions and solid market positioning. 

Who should read Sales Pitch?

  • Entrepreneurs and salespeople who want to identify and understand their target audience
  • Marketers and business leaders looking to create compelling sales pitches through storytelling 
  • Anyone seeking to overcome objections and close deals

67
Sales Books: Power Questions by Andrew Sobel & Jerold Panas

Power Questions

Andrew Sobel & Jerold Panas
Build Relationships, Win New Business, and Influence Others
4.3 (273 ratings)
Listen to the Intro
00:00

What's Power Questions about?

Power Questions (2012) equips you with strategic questions to transform conversations, redefine problems, and forge deep connections in both professional and personal realms. It presents real-life dialogues with CEOs and influential figures, each demonstrating the impact of incisive questions – and teaches you to harness questioning as a tool for influence, understanding, and meaningful engagement.

Who should read Power Questions?

  • Business leaders seeking deeper client connections
  • Sales professionals aiming to enhance customer engagement
  • Personal development enthusiasts seeking insightful questioning techniques

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Sales Books: Uncommon Service by Frances Frei & Anne Morriss

Uncommon Service

Frances Frei & Anne Morriss
How to Win by Putting Customers at the Core of Your Business
4.4 (14 ratings)
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00:00

What's Uncommon Service about?

Uncommon Service (2012) unveils an innovative approach to conquering the business world. It emphasizes excellence in customer service by making strategic trade-offs and focussing on what the customers value most.

Who should read Uncommon Service?

  • Startup founders
  • Customer relationship managers
  • Strategy consultants

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