The best 63 Sales books

$100M Offers

$100M Offers

Alex Hormozi
How To Make Offers So Good People Feel Stupid Saying No
4.3 (70 ratings)

What's $100M Offers about?

$100M Offers (2021) is a guide to creating Grand Slam Offers – big-ticket products or services that sell themselves. By breaking down the psychology of pricing and perceived value, Alex Hormozi teaches readers how to differentiate and optimize their offer until it’s irresistible. 

Who should read $100M Offers?

  • Those launching their first business 
  • Serial entrepreneurs 
  • People working in sales or marketing 

Unreasonable Hospitality

Unreasonable Hospitality

Will Guidara
The Remarkable Power of Giving People More Than They Expect
4.4 (235 ratings)

What's Unreasonable Hospitality about?

Unreasonable Hospitality (2022) illustrates how surpassing expectations can take your service-based business to the next level. Through a collection of anecdotes and firsthand experiences, it imparts valuable insights into customer service, as well as employee management.

Who should read Unreasonable Hospitality?

  • Hospitality professionals
  • Anyone in the service industry
  • Business owners and leaders

The 1-Page Marketing Plan

The 1-Page Marketing Plan

Allan Dib
Get New Customers, Make More Money, And Stand Out From The Crowd
4.5 (147 ratings)

What's The 1-Page Marketing Plan about?

The 1-Page Marketing Plan (2018) is a streamlined, step-by-step framework for developing your own customized marketing strategy. With only one page, businesses can build and implement a marketing plan that attracts new customers and drives growth.

Who should read The 1-Page Marketing Plan?

  • Online marketing newbies
  • Entrepreneurs
  • Disorganized business owners

How to Grow Your Small Business

How to Grow Your Small Business

Donald Miller
A 6-Part Strategy to Help Your Business Take Off
4.8 (43 ratings)

What's How to Grow Your Small Business about?

How to Grow Your Small Business (2023) is your six-step flight plan to guide your business as it takes off. When Don Miller started to take his business to the next level, he realized no-one had written a reliable, step-by-step playbook for growth. Since then, his small home content business has expanded into a $20 million dollar company, so he wrote the book he wished he’d had. 

Who should read How to Grow Your Small Business?

  • Small Business Owners
  • Entrepreneurs 
  • Anyone who spends too much time putting out fires in their business

The Psychology of Selling

The Psychology of Selling

Brian Tracy
Increase your sales faster and easier than you ever thought possible
4.2 (285 ratings)

What's The Psychology of Selling about?

The Psychology of Selling (2004) will school you in the psychology of consumption. These blinks reveal the techniques used by outstanding salespeople – techniques that you can use to increase your sales performance in any market.

Who should read The Psychology of Selling?

  • Salespeople
  • Anyone struggling to maintain a positive self-image
  • People who want to improve their negotiating abilities

Free Prize Inside

Free Prize Inside

Seth Godin
The Next Big Marketing Idea
4.4 (106 ratings)

What's Free Prize Inside about?

Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life. 

Who should read Free Prize Inside?

  • Entrepreneurs seeking their next big idea  
  • Marketers searching for alternatives to traditional advertising 
  • Business owners wanting to give their product or service an edge

New Sales. Simplified.

New Sales. Simplified.

Mike Weinberg
The Essential Handbook for Prospecting and New Business Development
4.3 (134 ratings)

What's New Sales. Simplified. about?

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

Who should read New Sales. Simplified.?

  • New business sales executives
  • Sales managers
  • Account managers and veteran salespeople looking to refresh their skills

Talk Triggers

Talk Triggers

Jay Baer and Daniel Lemin
The Complete Guide to Creating Customers with Word of Mouth
4.5 (49 ratings)

What's Talk Triggers about?

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

Who should read Talk Triggers?

  • Entrepreneurs looking to spread the word about their business
  • Salespeople interested in strategy
  • People working in marketing

To Sell Is Human

To Sell Is Human

Daniel H. Pink
The Surprising Truth About Moving Others
4.5 (247 ratings)

What's To Sell Is Human about?

To Sell Is Human explains how selling has become an important part of almost every job, and equips the reader with tools and techniques to be more effective at persuading others.

Who should read To Sell Is Human?

  • Anyone who wants to be better at influencing, persuading and convincing people, at work or in their free time
  • Anyone interested in the new ABCs of sales

Profit First

Profit First

Mike Michalowicz
Transform Your Business From a Cash-Eating Monster to a Money-Making Machine
4.5 (388 ratings)

What's Profit First about?

Profit First (2014) lays out the practical steps entrepreneurs can take to immediately see a positive difference in their bank accounts. These blinks explain how traditional accounting stands between businesses and the profits their owners dream of, and proposes a new approach that guarantees consistent profitability.   

Who should read Profit First?

  • Struggling entrepreneurs who want to turn their businesses around
  • Successful business owners looking to take their profits to the next level
  • Accountants and financial managers interested in learning new methods

Marketing Made Simple

Marketing Made Simple

Donald Miller
Step-by-Step StoryBrand Guide for Any Business
4.2 (208 ratings)

What's Marketing Made Simple about?

Marketing Made Simple (2020) is a handy guide to growing your brand. This practical manual teaches a five-point system for effectively funneling new customers to your business.

Who should read Marketing Made Simple?

  • New entrepreneurs looking for a strong start
  • Experienced business owners seeking new ideas
  • Anyone interested in the fundamentals of marketing

The Sales Advantage

The Sales Advantage

Dale Carnegie
How to Get It, Keep It, & Sell More Than Ever
4.5 (96 ratings)

What's The Sales Advantage about?

The Sales Advantage (2003) is a practical guide to closing more sales. Based on a popular corporate training program, it offers a step-by-step framework of the sales process, with tools and principles for identifying new prospects and converting them into returning customers.

Who should read The Sales Advantage?

  • Salespeople
  • Anyone who wants to improve client rapport
  • Entrepreneurs seeking new opportunities

The Greatest Salesman in the World

The Greatest Salesman in the World

Og Mandino
Unconventional secrets to becoming the best salesperson you can be
3.9 (196 ratings)

What's The Greatest Salesman in the World about?

In The Greatest Salesman in the World, you’ll learn the unconventional secrets to becoming the best salesperson you can be. It turns out that the path to reaching sales targets doesn’t actually involve studying salesbooks or copying the methods of others. Rather, it’s about developing healthy habits and becoming a better person overall.

Who should read The Greatest Salesman in the World?

  • Salespeople who want to further develop their professional life
  • Anyone who wants to live a more fulfilled and productive life
  • Anyone fed up with traditional books on marketing and selling

The Millionaire Real Estate Agent

The Millionaire Real Estate Agent

Gary Keller with Dave Jenks and Jay Papasan
It’s Not About the Money
4.3 (97 ratings)

What's The Millionaire Real Estate Agent about?

The Millionaire Real Estate Agent (2004) is your guide to success in the real estate business. These blinks detail practical strategies for building a real estate empire from the ground up and keeping it profitable.

Who should read The Millionaire Real Estate Agent?

  • Real estate agents who want to step up their game
  • Anyone looking to buy or sell real estate
  • Salespeople from any industry

Sales Management. Simplified.

Sales Management. Simplified.

Mike Weinberg
The Straight Truth About Getting Exceptional Results From Your Sales Team
4.2 (114 ratings)

What's Sales Management. Simplified. about?

Sales Management. Simplified. (2016) takes a critical look at today’s troubled sales departments and offers a comprehensive plan on how to inject energy and vitality into your sales team. It runs through the most common and chronic problems and provides practical advice that any manager can follow to avoid pitfalls and turn a sleepy sales department into a strong and unified team.

Who should read Sales Management. Simplified.?

  • Sales managers and leaders at any level
  • Entrepreneurs and freelancers
  • Readers who want to learn the basics of sales management

Follow Up and Close the Sale

Follow Up and Close the Sale

Jeff Shore
Make Easy (and Effective) Follow-Up Your Winning Habit
4.6 (151 ratings)

What's Follow Up and Close the Sale about?

Follow Up and Close the Sale (2020) unpacks the psychology behind why buyers buy and the power of the follow-up to make more sales. It explores tried and true selling techniques for any sales situation, providing tools anyone can use to close the sale.

Who should read Follow Up and Close the Sale?

  • Sales professionals looking for fresh insights
  • Business owners seeking to boost sales
  • Anyone interested in the art of persuasion

The Challenger Sale

The Challenger Sale

Matthew Dixon and Brent Adamson
Taking Control of the Customer Conversation
4.4 (205 ratings)

What's The Challenger Sale about?

Sales strategies have changed. Instead of shilling “one-size-fits-all” products, today’s top sales reps excel by providing a customized solution to a unique problem. To do this, these sales reps follow the “challenger” selling model. In this book you’ll learn what this model is and how it can revolutionize your sales organization.

Who should read The Challenger Sale?

  • Sales managers and salespeople eager to improve their techniques
  • Entrepreneurs curious about how to best present a product to customers
  • Business leaders who want to stay current with new sales strategies

Selling with Noble Purpose

Selling with Noble Purpose

Lisa Earle McLeod
How to Drive Revenue and Do Work That Makes You Proud
4.4 (28 ratings)

What's Selling with Noble Purpose about?

Selling with Noble Purpose (2013) is about finding the right balance between making money and doing something meaningful with your life. It allows you to reframe your work by focusing your intention on the customer and how they truly benefit from your product. It’s a perspective that also keeps employees happier, more motivated and effective. Selling doesn’t have to be focused on profits and greed; it can also be about making the world a better place.

Who should read Selling with Noble Purpose?

  • Employees who work in sales or marketing
  • Sales executives and managers seeking motivation
  • Readers who want a fresh perspective on the world

The Science of Selling

The Science of Selling

David Hoffeld
Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal
4.6 (284 ratings)

What's The Science of Selling about?

The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

Who should read The Science of Selling?

  • Salespeople looking for an extra edge
  • Marketers interested in evidence-based approaches
  • Folks who want to learn the neuroscience behind sales

The Sell

The Sell

Fredrik Eklund
The Secrets of Selling Anything to Anyone
4.0 (67 ratings)

What's The Sell about?

The Sell (2015) teaches you how to become a top seller in any business – and how to get ahead in business and life, too! The book is based on the author's own experiences of working his way up to becoming the number one real estate agent in New York City. Being successful isn't just about getting ahead at work – it's about living a positive and healthy life as well. These blinks will teach you how.

Who should read The Sell?

  • Managers, entrepreneurs and CEOs
  • Anyone pursuing career growth in sales

SPIN Selling

SPIN Selling

Neil Rackham
The Best-Validated Sales Method Available Today
4.2 (118 ratings)

What's SPIN Selling about?

SPIN Selling (1988) distills the author’s 12 years of research and 35,000 sales calls into a coherent and applicable sales strategy that is guaranteed to bring success to any diligent salesperson. You’ll learn why traditional sales methods are limited while exploring the benefits of the SPIN strategy when approaching small and large sales opportunities.

Who should read SPIN Selling?

  • Salespeople
  • Sales managers and executives
  • Decision makers who deal with salespeople on a daily basis

Every Job Is a Sales Job

Every Job Is a Sales Job

Cindy McGovern
How to Use the Art of Selling to Win at Work
4.3 (164 ratings)

What's Every Job Is a Sales Job about?

Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.

Who should read Every Job Is a Sales Job?

  • Entrepreneurs hoping to hit the ground running
  • Sales professionals looking for a fresh angle
  • People managers wanting to upskill their teams

The New Strategic Selling

The New Strategic Selling

Robert B. Miller
The Unique Sales System Proven Successful By the World’s Best Companies
4.1 (65 ratings)

What's The New Strategic Selling about?

New Strategic Selling (1995) teaches you how to close sales in the most positive, beneficial way for both you and your buyer. Long-term success in sales is all about building relationships, satisfying your customers and identifying the key factors that influence the sale, and these blinks will set you on your way.

Who should read The New Strategic Selling?

  • Salespeople
  • Anyone who wants to get better at building lasting business relationships

Fanatical Prospecting

Fanatical Prospecting

Jeb Blount
The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling
4.4 (182 ratings)

What's Fanatical Prospecting about?

Fanatical Prospecting (2015) is full of home truths and tips and tricks designed to help salespeople up their game – it’s the ultimate no-nonsense guide to salesmanship. The message is simple: If you want to make it as a sales superstar, you have to keep your pipeline full of leads. After all, no one’s going to hit a home run if they haven’t even made it up to the plate. Achieving this approach is exactly what these blinks will teach you how to do.

Who should read Fanatical Prospecting?

  • Salespeople in the trenches and executives surveying the battlefield
  • Entrepreneurs and self-starters tired of faddish, one-size-fits-all business “solutions”
  • Lateral thinkers looking for insights from different fields

The Heart of the Deal

The Heart of the Deal

Anthony Lolli
How to Invest and Negotiate like a Real-Estate Mogul
3.8 (38 ratings)

What's The Heart of the Deal about?

The Heart of the Deal (2017) offers ambitious real estate agents guidance on how to make it in the industry. It’s packed with examples from the author’s own experiences so that you too can learn how to win over clients and achieve similar levels of success.

We’re thrilled to announce that the author has worked together with Blinkist to create this book-in-blinks for you.

Who should read The Heart of the Deal?

  • Agents in the real estate industry
  • Entrepreneurs who want to build their client base
  • People interested in improving their sales tactics

They Ask You Answer

They Ask You Answer

Marcus Sheridan
A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
4.4 (115 ratings)

What's They Ask You Answer about?

They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

Who should read They Ask You Answer?

  • Online content creators
  • Company owners who need to improve their sales
  • People interested in the world of advertising

Predictable Revenue

Predictable Revenue

Aaron Ross & Marylou Tyler
Turn Your Business Into a Sales Machine with the $100 Million Best Practices of
4.2 (76 ratings)

What's Predictable Revenue about?

Predictable Revenue (2014) breaks open the secrets of the hugely successful You can’t bid for more investment if your future sales are a mystery, so follow the steps in these blinks to anatomize and optimize your salesforce and create real – and forecastable – leads that keep on coming.

Who should read Predictable Revenue?

  • Salespeople and CEOs
  • Start-ups trying to scale up their business while attracting venture capital
  • Any business owner who wants predictable leads and revenue

Branding Between the Ears

Branding Between the Ears

Sandeep Dayal
Using Cognitive Science to Build Lasting Customer Connections
4.4 (155 ratings)

What's Branding Between the Ears about?

Branding Between the Ears (2021) explores how marketers can apply the latest scientific insights to their branding strategy. It explores how the human brain responds to advertising, and how consumers really make the decision to buy or not to buy.

Who should read Branding Between the Ears?

  • Marketers and salespeople
  • Budding entrepreneurs keen to get their venture off the ground
  • Psychology buffs looking for fresh insights

The Ultimate Sales Machine

The Ultimate Sales Machine

Chet Holmes
Turbocharge Your Business with Relentless Focus on 12 Key Strategies
4.1 (87 ratings)

What's The Ultimate Sales Machine about?

The Ultimate Sales Machine offers twelve key strategies for improving how we do business, as well as other methods and tools to help you work smarter and more effectively in all aspects of your business, from management to marketing and sales.

Who should read The Ultimate Sales Machine?

  • Anyone involved in operating, marketing, selling or running a company or department
  • Executives, CEOs, entrepreneurs
  • Anyone who wants to market their product or idea better



Jeb Blount
The Ultimate Guide for Mastering The Art and Science of Getting Past No
4.4 (116 ratings)

What's Objections about?

Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer. 

Who should read Objections?

  • Sales people looking to up their game
  • Budding entrepreneurs about to pitch to investors
  • Business buffs seeking fresh insights

What They Don’t Teach You at Harvard Business School

What They Don’t Teach You at Harvard Business School

Mark H. McCormack
Notes From a Street-Smart Executive
4.0 (132 ratings)

What's What They Don’t Teach You at Harvard Business School about?

What They Don’t Teach You at Harvard Business School (1984) is an introduction to everything your professors don’t and can’t teach you at business school. Learn tips and tricks that only people with real job-market experience have in their arsenal, like how to make a good impression and how to leverage the concept of fear when making sales.

Who should read What They Don’t Teach You at Harvard Business School?

  • Entrepreneurs and small-business owners
  • Managers and executives
  • Business school students and graduates

The Art of Influencing Anyone

The Art of Influencing Anyone

Niall Cassidy
The classic must-read for anyone who wants to learn how to sound more convincing and persuasive
4.1 (76 ratings)

What's The Art of Influencing Anyone about?

The Art of Influencing Anyone provides detailed information on how to influence people to do what you want. An invaluable read for salespeople, it is also useful for anyone who wants to learn how to sound more convincing and persuasive.

Who should read The Art of Influencing Anyone?

  • Anyone who works as a salesperson
  • Anyone interested in how to influence others

Flip The Script

Flip The Script

Oren Klaff
Getting People to Think Your Idea Is Their Idea
4.2 (92 ratings)

What's Flip The Script about?

Flip The Script (2019) helps you up your sales and negotiation game. Sales is all about the art of persuasion but we all know that nobody likes to feel manipulated. In order to sell your idea or product in today’s world, your buyers need to feel like they’re making that decision on their own terms. Flip The Script provides techniques that allow you to subtly convince anyone that your idea is the right one.

Who should read Flip The Script?

  • Salespeople looking for an edge in their next presentation 
  • Anyone who has felt the pain of seeing their idea passed over in favor of an inferior one
  • Those who want to work on their negotiation and persuasion skills



Philip E. Tetlock and Dan Gardner
The Art and Science of Prediction
4.0 (115 ratings)

What's Superforecasting about?

Based on decades of research and the results of a massive, government-funded forecasting tournament, Superforecasting (2015) describes how to make your predictions more accurate, whether you’re trying to anticipate changes in the stock market, politics or daily life.

Who should read Superforecasting?

  • Those curious about how forecasting works
  • Critical thinkers
  • Businesspeople wanting to improve their predictions

Coaching Salespeople into Sales Champions

Coaching Salespeople into Sales Champions

Keith Rosen
A Tactical Playbook for Managers and Executives
3.9 (67 ratings)

What's Coaching Salespeople into Sales Champions about?

Coaching Salespeople into Sales Champions (2008) is the sales manager’s guide to coaching salespeople and learning how to build powerful connections among your sales force. You’ll learn how to empower your team, let go of your fears and become a highly effective sales coach.  

Who should read Coaching Salespeople into Sales Champions?

  • Sales managers
  • Entrepreneurs looking to build an effective sales force
  • Consultants, trainers and coaches



Roger Dooley
100 Ways to Persuade and Convince Consumers with Neuromarketing
4.0 (83 ratings)

What's Brainfluence about?

Brainfluence (2012) explores the unconscious thoughts and motivations that influence our decision-making process, and offers tips and tricks on how savvy marketers can exploit them. By understanding the mechanisms that cause us to buy (or not buy), you can increase your sales while keeping your customers happier.

Who should read Brainfluence?

  • Marketers, managers and business owners, as well as those in the nonprofit sector
  • People whose jobs depend on making sales
  • Anyone interested in how to best get their message across



Patrick Renvoisé & Christophe Morin
Understanding the “Buy Buttons” in Your Customer’s Brain
4.4 (74 ratings)

What's Neuromarketing about?

By drawing from brain research and innovative marketing techniques, Neuromarketing (2002) offers insights into how we make buying decisions. Understanding the brain’s ancient decision-making processes will equip you with the tools necessary to close deals and motivate people.

Who should read Neuromarketing?

  • Anyone in sales and marketing
  • People interested in how our brain affects our decisions
  • Those wanting to become more influential

Words That Work

Words That Work

Frank Luntz
It’s Not What You Say, It’s What People Hear
4.0 (124 ratings)

What's Words That Work about?

Words That Work (2007) is a guide to getting your point across more efficiently and effectively. These blinks explain the power of language and how it can help you in any number of situations, from business to political discussions to getting out of a traffic ticket.

Who should read Words That Work?

  • Anyone who wants to communicate more effectively
  • Academics interested in the hidden power of language

Never Lose A Customer Again

Never Lose A Customer Again

Joey Coleman
Turn Any Sale Into Lifelong Loyalty in 100 Days
4.5 (126 ratings)

What's Never Lose A Customer Again about?

Never Lose A Customer Again (2018) is full of sage advice for businesses seeking to provide superior customer experience. Whether your business is big or small, global or local, author Joey Coleman has got some words of wisdom for you. In addition to explaining why customer experience is so important, he details the many ways it gets overlooked. As Coleman makes clear, understanding the desires, fears and emotions of your customers will allow you to retain them and benefit from their support – and that will pay off in the form of major dividends.

Who should read Never Lose A Customer Again?

  • Managers looking for ways to boost sales
  • Customer service representatives
  • Readers interested in learning new business insights

Agile Selling

Agile Selling

Jill Konrath
Getting Up to Speed Quickly in Today’s Ever-Changing Sales World
3.7 (67 ratings)

What's Agile Selling about?

In Agile Selling, you’ll discover how to boost your productivity and learn to thrive in any kind of sales environment. The book explores the strategies of great salespeople and how they adapt to new circumstances, and offers practical advice on how you too can become more adaptive in your business.

Who should read Agile Selling?

  • Anyone involved in selling products in a new industry
  • Long-time salespeople who need a boost of inspiration
  • Anyone struggling to sell in an ever-changing market

Selling the Invisible

Selling the Invisible

Harry Beckwith
A Field Guide to Modern Marketing
4.2 (41 ratings)

What's Selling the Invisible about?

Services represent a significant and growing portion of the modern economy, yet marketing them remains a mystery. Selling the Invisible (1997) serves as a guide for promoting the intangible. It outlines how to set up a marketable service company, and how that business can then be advertised and promoted.

Who should read Selling the Invisible?

  • Anyone who provides a service
  • Anyone who owns a service-based business
  • Marketing or advertising professionals
  • Anyone interested in marketing or advertising 

The Sales Bible

The Sales Bible

Jeffrey Gitomer
The Ultimate Sales Resource
4.3 (155 ratings)

What's The Sales Bible about?

Considered one of "Ten Books Every Salesperson Should Own and Read" by the Dale Carnegie Sales Advantage Program, The Sales Bible (1994, revised 2015) is a classic tome of sales strategy. The book takes an indepth look at the sales practices and techniques the author himself mastered to achieve lasting success in sales.

Who should read The Sales Bible?

  • Anyone who works in sales
  • Anyone interested in a raise or earning more
  • Anyone who wants to get more out of friendship

Pricing For Profit

Pricing For Profit

Peter Hill
How to Develop a Powerful Pricing Strategy for Your Business
3.5 (52 ratings)

What's Pricing For Profit about?

Pricing For Profit (2013) is a practical strategy guide for pricing. These blinks use real world business examples to paint a comprehensive picture of how to optimize your pricing and maximize your profits.

Who should read Pricing For Profit?

  • Any business owner who is concerned about their company’s lackluster growth
  • Every entrepreneur and anyone who sells anything

Buyer Personas

Buyer Personas

Adele Revella
How to Gain Insight into Your Customer’s Expectations, Align Your Marketing Strategies, and Win More Business
3.9 (44 ratings)

What's Buyer Personas about?

It’s hard to sell to people that you don’t know. Buyer Personas (2015) gives you the tools you need to truly understand your customers – their motivations, their quirks, their reservations – so that you can fine-tune your messaging to become a maximally effective seller.

Who should read Buyer Personas?

  • Marketing executives
  • Company leaders who are looking for a product market
  • Anyone who wants to be a better communicator

Predictive Analytics

Predictive Analytics

Eric Siegel
The Power to Predict Who Will Click, Buy, Lie, Or Die
4.1 (60 ratings)

What's Predictive Analytics about?

Predictive Analytics (2016) provides a helpful introduction to a complex and fascinating field. Learn how data gets crunched so that people can make more informed decisions, a practice that has drastically altered the way the world conducts its research and runs its businesses. Siegel offers an enlightening glimpse at the wide-ranging areas that have been forever changed, from marketing to health care, banking to artificial intelligence.

Who should read Predictive Analytics?

  • Business students interested in applied analytics
  • Readers interested in economics
  • Tech geeks curious about artificial intelligence



Sam Horn
Create the Perfect Pitch, Title and Tagline for Anything
4.1 (46 ratings)

What's POP! about?

This book shows you how to craft messages and ideas that stick in the minds of your audience because they are Popular, Original and Pithy. Author Sam Horn offers a highly adaptable and systematic approach to creating pitches, titles and taglines that grasp people’s attention and win them over to your brand, product or idea.

Who should read POP!?

  • Anyone who wants to learn how to sell
  • Anyone who has to deliver professional pitches or create titles or taglines
  • Anyone who wants to share their ideas and make them stick

Smart Calling

Smart Calling

Art Sobczak
Eliminate the Fear, Failure, and Rejection from Cold Calling
3.8 (42 ratings)

What's Smart Calling about?

Smart Calling (2010) is all about the art of cold calling, an important business practice that even seasoned salespeople dread. Many of us tend to associate cold calling with call center cubicles, boredom or manipulative strategies – but it doesn’t have to be this way. These blinks explain how you can overcome the challenges of cold calling to create a more pleasant and fulfilling experience for both you and your prospective customer, funder or employer.

Who should read Smart Calling?

  • Sales representatives
  • Anyone who works in fundraising

The Strategy and Tactics of Pricing

The Strategy and Tactics of Pricing

Thomas Nagle
A Guide to Growing More Profitably
4.2 (38 ratings)

What's The Strategy and Tactics of Pricing about?

The Strategy and Tactics of Pricing (2010) reveals the fundamental importance of how you price your products. By exposing common misconceptions, explaining the three dimensions of effective pricing and the five steps you can take to achieve it, these blinks are an essential guide to maximizing your profits through clever pricing.

Who should read The Strategy and Tactics of Pricing?

  • Business students hoping to understand the underlying principles of pricing
  • Entrepreneurs planning to launch a new product and struggling to find the right price
  • Any shopper curious about how price tags are set



Scott Stratten and Alison Stratten
Everything Has Changed and Nothing is Different
4.6 (23 ratings)

What's UnMarketing about?

UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

Who should read UnMarketing?

  • Owners of service-based businesses
  • Marketers looking for new ways to appeal to customers
  • Students of marketing



Josh Turner
The Secret LinkedIn Playbook to Generate Leads, Build Relationships, and Dramatically Increase Your Sales
3.6 (39 ratings)

What's Connect about?

Connect (2015) lays out the most effective ways to use LinkedIn’s potential to kick-start your marketing success. With the help of case studies, you’ll learn how to use LinkedIn as a valuable sales tool, host great webinars and turn your enthusiastic audience into new clients.

Who should read Connect?

  • Seasoned entrepreneurs who want to learn about social networks like LinkedIn
  • Anyone interested in sales and marketing
  • New business founders searching for ways to attract clients quickly



Guy Kawasaki
The Art of Changing Hearts, Minds, and Actions
4.3 (20 ratings)

What's Enchantment about?

Guy Kawasaki’s Enchantment teaches you how to change the hearts, minds and actions of the people around you, turning them into spirited advocates of your cause. It also provides key steps on the path to building a lasting fascination with your product and company, as well as useful advice on how to resist the enchantment of others.

Who should read Enchantment?

  • People who want to motivate others to join in their life’s mission
  • Anybody who manages or works with others
  • Anyone who wants to regain control of their purchasing habits

Selling To Big Companies

Selling To Big Companies

Jill Konrath
Find out how to cut through the noise and win bigger clients.
4.0 (23 ratings)

What's Selling To Big Companies about?

Selling to Big Companies (2006) closely examines the ins and outs of dealing with corporate decision-makers. From making an initial contact to developing your sales pitch, this book will give you all the tools you need to sell to big companies.

Who should read Selling To Big Companies?

  • Salespeople who want to get their foot in the door of a big company
  • Anyone who wants to know how to deal with corporate decision-makers
  • Anyone who wants to improve their communication skills

What Your CEO Needs to Know About Sales Compensation

What Your CEO Needs to Know About Sales Compensation

Mark Donnolo
Connecting the Corner Office to the Front Line
3.6 (17 ratings)

What's What Your CEO Needs to Know About Sales Compensation about?

These blinks explain how compensation can be optimized to motivate sales representatives and ensure the growth of the company. It offers advice on finding the right people, crafting a strong sales compensation plan that drives your team to hit their targets, and implementing that plan effectively.

Who should read What Your CEO Needs to Know About Sales Compensation?

  • CEOs looking for the best way to energize their sales teams
  • Sales managers who want to maximize their strengths
  • Directors of sales compensation

The Long Tail

The Long Tail

Chris Anderson
Why the Future of Business is Selling Less of More
4.3 (24 ratings)

What's The Long Tail about?

The Long Tail challenges existing notions of the market and the entertainment industry by looking at the massive influence of the internet on the economy. Due to new modes of content creation and distribution, it can be more profitable to offer a large number and wide variety of products that appeal to niche consumer groups rather than one certain “hit,” e.g., a blockbuster or bestselling book.


Who should read The Long Tail?

  • Anyone who deals with online sales
  • Anyone interested in alternative economic theories
  • Anyone working in the media or entertainment industries

Conversations That Sell

Conversations That Sell

Nancy Bleeke
Collaborate with Buyers and Make Every Conversation Count
4.4 (27 ratings)

What's Conversations That Sell about?

Conversations That Sell (2013) reveals the changing nature of sales as its focus shifts away from waxing lyrical about a product to demonstrating a commitment to the needs of the buyer. From preparation to problem solving, these blinks guide you to a winning sales conversation and a strong sales career.

Who should read Conversations That Sell?

  • Anyone in sales looking to accelerate their career
  • Salespeople who are fed up with traditional sales strategies
  • Managers of salespeople or people setting up sales teams



Mike Smith
How Technology is Revolutionizing Advertising and the Way Companies Reach Consumers
3.9 (15 ratings)

What's Targeted about?

Targeted (2014) takes you on a journey from the early days of internet advertising to today’s complex online ad exchanges. On the way, the author reveals the vital importance of harnessing the power of Search Engine Marketing or SEM to target the consumers you need to make your company grow.

Who should read Targeted?

  • Anyone interested in Search Engine Marketing (SEM)
  • Entrepreneurs who want to learn the advantages and drawbacks of different SEM tools
  • Anyone interested in modern advertising

Insight Selling

Insight Selling

Michael Harris
Sell Value & Differentiate Your Product With Insight Scenarios
4.3 (24 ratings)

What's Insight Selling about?

Insight Selling (2014) sheds light on new techniques for salespeople to win even more sales by setting up scenarios that enlighten the buyer and build trust. By using “insight scenarios,” a sales team can not only solidify sales relationships but also significantly increase sales volumes!

Who should read Insight Selling?

  • Sales representatives looking to hone their skills at articulating value
  • Sales managers wanting to learn new methods to help reps achieve quota
  • CEOs who need to improve sales numbers 

Truth, Lies and Advertising

Truth, Lies and Advertising

Jon Steel
The Art of Account Planning
4.4 (12 ratings)

What's Truth, Lies and Advertising about?

In Truth, Lies and Advertising (1998), leading account planner Jon Steel shares an insider’s insight into the world of advertising. For Steel, the creation of great ads is all about understanding the consumer, and his compelling behind-the-scenes anecdotes illustrate the role account planners play in developing a successful campaign.

Who should read Truth, Lies and Advertising?

  • Anyone who’s starting out in advertising or planning
  • Mad Men fans who want to understand how a real advertising agency works
  • Business owners want to hire an advertising agency to develop a campaign

Make a Killing on Kindle

Make a Killing on Kindle

Michael Alvear
The Guerrilla Marketer's Guide to Selling E-books on Amazon
4.4 (19 ratings)

What's Make a Killing on Kindle about?

How To Make A Killing On Kindle provides a simple step-by-step marketing strategy that will enable you to get your e-book onto Amazon's top-ten bestseller list (in your category) in a matter of weeks.

Who should read Make a Killing on Kindle?

  • Fiction and nonfiction e-book authors looking for higher Kindle sales
  • Anyone who wants to learn how to market e-books online
  • Anyone interested in e-book pricing

Your First 1000 Copies

Your First 1000 Copies

Tim Grahl
The Step-by-Step Guide to Marketing Your Book

What's Your First 1000 Copies about?

In Your First 1000 Copies, Tim Grahl outlines a step-by-step guide to his connection strategy for authors. He reveals how you can create a platform to find your audience and keep them in the loop so they’ll buy your next book. Packed with vital information on how to keep readers interested in your work with good online content and how to sell without being sleazy, Your First 1000 Copies is a must read for any aspiring or established author.

Who should read Your First 1000 Copies?

  • Anyone interested in learning about marketing
  • Anyone thinking about writing and publishing their own book
  • Anyone interested in how to make social media work for them



Chris Anderson
How Today’s Smartest Businesses Profit by Giving Something for Nothing
4.2 (16 ratings)

What's Free about?

Free (2010) explains how, with the advent of the digital marketplace, our understanding of traditional economics is turned on its head. It shows how twenty-first century business has changed in an unprecedented way, and how in order to succeed we need to totally rethink our understanding of the flow of money. It explains why we need to let go of our old beliefs and accept this new business model, where free must be the starting point. Most importantly, the author shows how there are still plenty of ways to make money from ‘free’.


Who should read Free?

  • Anyone wanting to see the workings behind various free offers
  • Anyone interested in consumer psychology
  • Anyone who wants to understand how the digital revolution is changing the concept of “free”
  • Anyone wanting to know the best way to use the concept of “free” in their own business



John Pollack
How Analogies Reveal Connections, Spark Innovation, and Sell Our Greatest Ideas
4.6 (10 ratings)

What's Shortcut about?

Analogies are powerful and persuasive tools of communication. They can deceive us, or lead us to the right conclusions. Shortcut is all about how analogies work, how to use them effectively and how to differentiate between the good and bad.

Who should read Shortcut?

  • Anyone interested in debate or argumentation
  • Anyone who wants to be a more effective communicator
  • Anyone interested in philosophy

Trust Agents

Trust Agents

Chris Brogan and Julien Smith
Using the Web to Build Influence, Improve Reputation, and Earn Trust

What's Trust Agents about?

Trust Agents describes how anyone can use the web to become a trust agent – meaning someone who is well-versed in the tools of the web and who is very influential and trusted because of this.

Who should read Trust Agents?

  • Anyone who wants to understand what successful marketing looks like in the internet age
  • Anyone who wants to greatly expand their influence

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