The Sell Book Summary - The Sell Book explained in key points
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The Sell summary

Fredrik Eklund

The Secrets of Selling Anything to Anyone

4 (94 ratings)
16 mins

Brief summary

The Sell: The Secrets of Selling Anything to Anyone by Fredrik Eklund is a practical guide that provides valuable insights into the art of selling. The book shares Eklund's personal experiences and strategies to help readers achieve success in their sales career.

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    The Sell
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    You’re your own brand and product.

    What does selling mean? That might seem like a simple question, but it's more complicated than you might think.

    When you’re selling something, what you're really selling is “you”. You market yourself; you're your own brand and product!

    The most important thing in business is to make others want you – whether you're offering a product or a service – and to make them want you now.

    You can only succeed in business if you know your product, and that means knowing yourself. You have to learn what your own strengths and weaknesses are.

    The author succeeded in real estate by understanding how to harness the power of his own brand. He's the leading real estate agent in New York City and hosts an Emmy-nominated show, Million Dollar Listing New York.

    Million Dollar Listing New York was, in fact, the secret to his success. Celebrities now seek him out, because they know from his show that he makes buying an apartment a great experience. They want to buy from a star.

    So strive to make yourself stand out like the author did; the worst thing you can be is boring.

    People like to be around others who are happy and self-confident. So keep a positive attitude and remember that life is 10 percent what happens to you, and 90 percent how you respond to it.

    Never stop learning about yourself, either. Find your trademark, the thing that makes you you; Eklund makes himself stand out with his famous “high kick” move. Which would you remember more vividly: a real estate agent in a gray suit who hands you an off-white business card, or a real estate agent doing high kicks on the red carpet?

    Self-confidence and trademarks are even more important if you work with celebrities. Celebrities are constantly listening to insincere people who tell them what they think they want to hear, so they appreciate a person who's genuine. In the end, business is a social endeavor – successful people rely on their social skills.

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    What is The Sell about?

    The Sell (2015) teaches you how to become a top seller in any business – and how to get ahead in business and life, too! The book is based on the author's own experiences of working his way up to becoming the number one real estate agent in New York City. Being successful isn't just about getting ahead at work – it's about living a positive and healthy life as well. These blinks will teach you how.

    The Sell Review

    The Sell (2015) by Fredrik Eklund is a captivating memoir that takes readers on a journey into the competitive and fast-paced world of real estate. Here's why this book is definitely worth reading:

    • It offers a firsthand account of Fredrik Eklund's strategies and tactics for success in the real estate industry, providing valuable insights for aspiring professionals.
    • The book combines Eklund's charismatic personality, wit, and charm with practical advice, making it both informative and entertaining.
    • With its engaging storytelling and behind-the-scenes look into the high-stakes world of New York City real estate, the book is far from boring, keeping readers hooked from start to finish.

    Best quote from The Sell

    A person who feels appreciated will always do more than what is expected.

    —Fredrik Eklund
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    Who should read The Sell?

    • Managers, entrepreneurs and CEOs
    • Anyone pursuing career growth in sales

    About the Author

    Fredrik Eklund is the leader of the number one real estate team in the United States. He's also the star of Million Dollar Listing New York, a reality show that airs in over 110 countries.

    Bruce Littlefield is a TV personality and the bestselling coauthor of numerous books, including Shark Tales: How I Turned $1,000 into a Billion Dollar Business.

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    The Sell FAQs 

    What is the main message of The Sell?

    The main message of The Sell is the key to success in sales lies in authenticity, negotiation skills, and building meaningful relationships.

    How long does it take to read The Sell?

    The reading time for The Sell varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.

    Is The Sell a good book? Is it worth reading?

    The Sell is a valuable read for anyone in sales or interested in a sales career. It offers practical tips, real-life anecdotes, and a fresh perspective on the art of selling.

    Who is the author of The Sell?

    The author of The Sell is Fredrik Eklund.

    What to read after The Sell?

    If you're wondering what to read next after The Sell, here are some recommendations we suggest:
    • The Greatest Salesman in the World by Og Mandino
    • To Sell Is Human by Daniel H. Pink
    • The Psychology of Selling by Brian Tracy
    • When by Daniel H. Pink
    • Clients First by Joseph Callaway and JoAnn Callaway
    • Flipnosis by Kevin Dutton
    • Conversations That Sell by Nancy Bleeke
    • Follow Up and Close the Sale by Jeff Shore
    • The Ultimate Sales Machine by Chet Holmes
    • Sales EQ by Jeb Blount