The Sell Book Summary - The Sell Book explained in key points
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The Sell summary

Fredrik Eklund

The Secrets of Selling Anything to Anyone

4 (80 ratings)
16 mins
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    The Sell
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    You’re your own brand and product.

    What does selling mean? That might seem like a simple question, but it's more complicated than you might think.

    When you’re selling something, what you're really selling is “you”. You market yourself; you're your own brand and product!

    The most important thing in business is to make others want you – whether you're offering a product or a service – and to make them want you now.

    You can only succeed in business if you know your product, and that means knowing yourself. You have to learn what your own strengths and weaknesses are.

    The author succeeded in real estate by understanding how to harness the power of his own brand. He's the leading real estate agent in New York City and hosts an Emmy-nominated show, Million Dollar Listing New York.

    Million Dollar Listing New York was, in fact, the secret to his success. Celebrities now seek him out, because they know from his show that he makes buying an apartment a great experience. They want to buy from a star.

    So strive to make yourself stand out like the author did; the worst thing you can be is boring.

    People like to be around others who are happy and self-confident. So keep a positive attitude and remember that life is 10 percent what happens to you, and 90 percent how you respond to it.

    Never stop learning about yourself, either. Find your trademark, the thing that makes you you; Eklund makes himself stand out with his famous “high kick” move. Which would you remember more vividly: a real estate agent in a gray suit who hands you an off-white business card, or a real estate agent doing high kicks on the red carpet?

    Self-confidence and trademarks are even more important if you work with celebrities. Celebrities are constantly listening to insincere people who tell them what they think they want to hear, so they appreciate a person who's genuine. In the end, business is a social endeavor – successful people rely on their social skills.

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    What is The Sell about?

    The Sell (2015) teaches you how to become a top seller in any business – and how to get ahead in business and life, too! The book is based on the author's own experiences of working his way up to becoming the number one real estate agent in New York City. Being successful isn't just about getting ahead at work – it's about living a positive and healthy life as well. These blinks will teach you how.

    Best quote from The Sell

    A person who feels appreciated will always do more than what is expected.

    —Fredrik Eklund
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    Who should read The Sell?

    • Managers, entrepreneurs and CEOs
    • Anyone pursuing career growth in sales

    About the Author

    Fredrik Eklund is the leader of the number one real estate team in the United States. He's also the star of Million Dollar Listing New York, a reality show that airs in over 110 countries.

    Bruce Littlefield is a TV personality and the bestselling coauthor of numerous books, including Shark Tales: How I Turned $1,000 into a Billion Dollar Business.

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