Agile Selling Book Summary - Agile Selling Book explained in key points
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Agile Selling summary

Jill Konrath

Getting Up to Speed Quickly in Today’s Ever-Changing Sales World

3.7 (100 ratings)
18 mins

Brief summary

Agile Selling by Jill Konrath is a sales guidebook that offers tips on adapting to the changing market environment. It emphasizes the need for quick thinking, continual learning, and customer-centricity to close deals effectively.

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    Agile Selling
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    To succeed as a salesperson, you need to be adaptable to change.

    No matter how innovative a new product might be, it still needs to be sold. And that’s where salespeople come in.

    But unfortunately, selling isn’t so simple, as the world of sales is constantly changing.

    Sales teams constantly need to be on the lookout for more effective ways to sell their products. That might mean setting new strategies or embracing new technology (like software).

    What’s more, salespeople have to be nimble and adaptable to succeed. Think of it this way: Techniques that effectively sell coffee machines to housewives probably won’t sell smartphones to large retailers.

    And there’s another important element of sales that constantly changes – the people you sell to. You need to know that buyers tend to become savvier and smarter over time.

    In fact, buyers have changed more than ever in recent years. Today no one needs a salesperson to rattle off a list of product features, for example; a buyer can simply find the details online.

    But this doesn’t mean that salespeople are irrelevant. Rather, a 2011 study found that 53 percent of consumers care more about the sales experience than the price – or even the product itself!

    So how can you as a salesperson deliver an experience that a buyer wants? By putting yourself in the shoes of a customer to explain why your product is a perfect fit.

    Yet this kind of personalized sales experience is particularly difficult to deliver when everything around you is changing constantly. That’s why to succeed, you need to become an agile learner.

    Agile learning is the ability to easily adapt to new circumstances by quickly absorbing the knowledge and skills that are relevant to each individual situation.

    For example, when your biggest client gets a new CEO, perhaps your sales goals will change as a result. Roll with the change and take advantage of this opportunity to learn something new, gain experience and become a better seller!

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    What is Agile Selling about?

    In Agile Selling, you’ll discover how to boost your productivity and learn to thrive in any kind of sales environment. The book explores the strategies of great salespeople and how they adapt to new circumstances, and offers practical advice on how you too can become more adaptive in your business.

    Agile Selling Review

    Agile Selling by Jill Konrath (2014) is a practical guide to sales strategies for today's fast-paced business landscape. Here's why this book is worth reading:

    • It provides innovative techniques to adapt and thrive in the ever-evolving sales environment, ensuring sales professionals stay ahead of the competition.
    • Backed by extensive research and real-world examples, it offers actionable insights to help salespeople build strong relationships and close deals effectively.
    • With its engaging storytelling and relatable anecdotes, the book keeps readers hooked, making the topic of sales exciting and far from boring.

    Best quote from Agile Selling

    Fact: 53 percent of people care more about a sales experience than about a product.

    —Jill Konrath
    example alt text

    Who should read Agile Selling?

    • Anyone involved in selling products in a new industry
    • Long-time salespeople who need a boost of inspiration
    • Anyone struggling to sell in an ever-changing market

    About the Author

    Jill Konrath is an award-winning sales strategist and author of books Selling to Big Companies and SNAP Selling, among other business and sales strategy titles.

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    Agile Selling FAQs 

    What is the main message of Agile Selling?

    The main message of Agile Selling is how to adapt and succeed in today's constantly changing sales environment.

    How long does it take to read Agile Selling?

    The reading time for Agile Selling varies depending on the reader's speed, but it typically takes several hours. However, the Blinkist summary can be read in just 15 minutes.

    Is Agile Selling a good book? Is it worth reading?

    Agile Selling is a valuable read for sales professionals looking to stay ahead in the industry. It offers practical strategies and insights to improve sales performance.

    Who is the author of Agile Selling?

    The author of Agile Selling is Jill Konrath.

    What to read after Agile Selling?

    If you're wondering what to read next after Agile Selling, here are some recommendations we suggest:
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    • Make Your Mark by Jocelyn K. Glei
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