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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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The Purpose Effect summary
Dan Pontefract
Building Meaning in Yourself, Your Role, and Your Organization
18 mins
Brief summary
The Purpose Effect by Dan Pontefract is a book that examines the importance of finding purpose in our personal and professional lives. It offers practical tips and insights on how to align our individual purpose with the purpose of our organizations for greater fulfillment and success.
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The Purpose Effect
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The purpose of purpose
Why do the people in an organization actually do their jobs? Are they driven by profits? Do they want to gain more power in the company? Do they believe that by doing their work, they’re impacting the world in a meaningful way?
Purpose goes beyond a mere mission statement or maximizing profits. It is a higher calling that aims to improve society and benefit all stakeholders. For purpose to be fully realized, three levels must align: personal purpose, organizational purpose, and role purpose. This alignment creates a “sweet spot,” where employees find meaning in their work.
Leaders focused solely on capital gains and share price risk neglecting the needs of other stakeholders, like employees. True purpose upholds an organization's mission to benefit society, not solely to preserve hierarchy or financial gain.
Research by Deloitte LLP shows that a culture of purpose boosts confidence, growth, and financial performance. Employees who sense purpose in their organization feel committed to providing top-quality products and services. By believing in the purpose of their organization, they became intrinsically motivated to fulfill their role.
Employees who don’t sense purpose in their organization focus more on financials, KPIs, and getting through the working week. While 73 percent of the purpose-driven group in the Deloitte study felt engaged with their work, only 23 percent of the non-purpose group felt the same. Performance, job, and general satisfaction in this group also dropped significantly. So, instilling purpose in the workplace makes good business sense.
But purpose doesn’t spontaneously appear. It must be cultivated. Leaders shouldn’t view it as an “us versus them” dynamic, where leaders dictate purpose to employees. Rather, team members should be considered both leaders and followers; they provide insight that informs organizational purpose, and take action to fulfill it.
Leaders who model purpose and vulnerability themselves foster it in their teams. With the courage to look beyond short-term gains, leaders can develop purpose-driven organizations where employees find meaning and see their work as valuable.
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What is The Purpose Effect about?
The Purpose Effect (2016) combines motivational psychology, organizational culture, and the pursuit of meaning to explore how shared purpose can change the world. What happens when company and employee goals align? How can we foster a culture where we pursue work that really has an impact? This deep-dive is your guide to finding the sweet spot of shared purpose.
The Purpose Effect Review
The Purpose Effect (2016) explores how finding purpose in our work can lead to a more fulfilling and successful career. Here's why this book is worth reading:
- It provides a practical framework to help individuals and organizations discover and align their purpose, resulting in increased productivity and engagement.
- Through real-life examples and case studies, the book demonstrates how purpose-driven organizations thrive in today's competitive market.
- With its thought-provoking insights and actionable advice, the book challenges readers to reflect on their own purpose and make meaningful changes in their professional lives.
Who should read The Purpose Effect?
- Leaders wanting to build meaningful businesses
- Employees seeking purpose in their career
- Managers and coaches looking to optimize performance
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The Purpose Effect FAQs
What is the main message of The Purpose Effect?
The main message of The Purpose Effect is that having a clear sense of purpose creates a fulfilling and successful work life.
How long does it take to read The Purpose Effect?
The reading time for The Purpose Effect varies, but it can typically take several hours. However, the Blinkist summary can be read in just 15 minutes.
Is The Purpose Effect a good book? Is it worth reading?
The Purpose Effect is a valuable read for anyone looking to find meaning in their work. It offers practical insights and strategies for cultivating purpose in the workplace.
Who is the author of The Purpose Effect?
The author of The Purpose Effect is Dan Pontefract.
What to read after The Purpose Effect?
If you're wondering what to read next after The Purpose Effect, here are some recommendations we suggest:
- Drive by Daniel Pink
- Single On Purpose by John Kim
- Rebel Ideas by Matthew Syed
- When by Daniel H. Pink
- The Power of Regret by Daniel Pink
- Stop Reading the News by Rolf Dobelli
- Peace Is Every Step by Thich Nhat Hanh
- The Great Mental Models, Volume 4 by Shane Parrish
- This Is Strategy by Seth Godin
- Get Smart! by Brian Tracy