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You Can Negotiate Anything

Anything you want, you got it

By Herb Cohen
13-minute read
Audio available
You Can Negotiate Anything by Herb Cohen

You Can Negotiate Anything (1980) shows that negotiations occur in every walk of life and that it is vital to have the skills and understanding to deal with those situations. The book outlines the key factors affecting negotiation success, as well as ways of negotiating for win-win solutions.

  • Anyone who has ever negotiated with their spouse, boss or the telephone company, and wants to get better at it
  • Anyone who wants to protect themselves against abuse from aggressive negotiators
  • Anyone who wants to negotiate for mutual satisfaction

Herb Cohen has been a negotiator for over four decades, covering a wide range of situations from corporate mergers to international disarmament contracts and hostage negotiations. He has taught negotiation skills at many prestigious institutions, including the FBI, CIA and Harvard University. His analyses and insights have made him a subject of articles in diverse publications such as The New Yorker, The Economist, TIME magazine and Rolling Stone

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