Every Job Is a Sales Job Book Summary - Every Job Is a Sales Job Book explained in key points
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Every Job Is a Sales Job summary

Cindy McGovern

How to Use the Art of Selling to Win at Work

4.3 (162 ratings)
18 mins

What is Every Job Is a Sales Job about?

Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.

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    Every Job Is a Sales Job
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    Selling is already part of your everyday life.

    Have you ever persuaded a child to eat her vegetables, or talked your boss into giving you a raise? If any of these scenarios sound familiar, then you’re a salesperson. You just didn’t know it.

    Now, you might be thinking that selling is best left to the professionals. But the fact is, you’re already doing it. Regardless of your job title, every time you interact with your colleagues, your customers, or your boss, you’re selling them something.

    The key message here is: Selling is already part of your everyday life.

    We often think about sales in the context of specific products. But sales can mean selling an idea, or a way of doing something, or even selling ourselves.

    Before author Cindy McGovern was a sales consultant, she was a university professor – a job that doesn’t seem to have anything to do with sales. But she still had to sell her students on turning up to her classes and meeting deadlines with their assignments. Later, when she wanted to quit academia and start working in sales, she had to persuade a sales company to give her a job, even though she had no experience. This meant that she needed to sell herself.

    Whenever you try to bring someone over to your way of thinking, you’re selling. Consider a middle manager who wants her team to buy into the new company initiative of working weekend shifts. This manager isn’t selling a product or herself, but she is selling a new process. And the stakes could be just as high.

    If this all comes as a shock, try not to worry too much. The good news is that you’ve been training for a sales career ever since you were a young child.

    Just consider how much effort children put into getting their own way. Kids aren’t afraid to passionately persuade their parents that they should be allowed candy, or that they should get a new puppy for Christmas.

    But whilst children are great sellers, most adults are nervous about selling. As we grow up, we’re taught that we shouldn’t inconvenience people by asking for favors, and that it’s polite to take no for an answer. We’re told we should settle for what we’re given, instead of reaching for more. These inhibitions mean that even though we have the ability to sell, we don’t use it. The result? We miss out on opportunities to get what we want out of life.

    In the following blinks, you’ll discover Dr. Cindy McGovern’s five-step sales process, to help you reveal your inner salesperson.

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    About the Author

    Dr. Cindy McGovern is a speaker, sales consultant, and the founder of Orange Leaf Consulting. McGovern has provided sales training for hundreds of organizations and individuals, helping companies to boost their bottom line and bring new business through their doors.

    Who should read Every Job Is a Sales Job?

    • Entrepreneurs hoping to hit the ground running
    • Sales professionals looking for a fresh angle
    • People managers wanting to upskill their teams

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