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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Every Job Is a Sales Job summary
Cindy McGovern
How to Use the Art of Selling to Win at Work
18 mins
Brief summary
Every Job Is a Sales Job by Cindy McGovern is a guide for professionals looking to improve their sales skills. It focuses on building relationships, providing value, and understanding the customer's needs.
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Every Job Is a Sales Job
Summary of 6 key ideas
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Key idea 1 of 6
Selling is already part of your everyday life.
Have you ever persuaded a child to eat her vegetables, or talked your boss into giving you a raise? If any of these scenarios sound familiar, then you’re a salesperson. You just didn’t know it.
Now, you might be thinking that selling is best left to the professionals. But the fact is, you’re already doing it. Regardless of your job title, every time you interact with your colleagues, your customers, or your boss, you’re selling them something.
The key message here is: Selling is already part of your everyday life.
We often think about sales in the context of specific products. But sales can mean selling an idea, or a way of doing something, or even selling ourselves.
Before author Cindy McGovern was a sales consultant, she was a university professor – a job that doesn’t seem to have anything to do with sales. But she still had to sell her students on turning up to her classes and meeting deadlines with their assignments. Later, when she wanted to quit academia and start working in sales, she had to persuade a sales company to give her a job, even though she had no experience. This meant that she needed to sell herself.
Whenever you try to bring someone over to your way of thinking, you’re selling. Consider a middle manager who wants her team to buy into the new company initiative of working weekend shifts. This manager isn’t selling a product or herself, but she is selling a new process. And the stakes could be just as high.
If this all comes as a shock, try not to worry too much. The good news is that you’ve been training for a sales career ever since you were a young child.
Just consider how much effort children put into getting their own way. Kids aren’t afraid to passionately persuade their parents that they should be allowed candy, or that they should get a new puppy for Christmas.
But whilst children are great sellers, most adults are nervous about selling. As we grow up, we’re taught that we shouldn’t inconvenience people by asking for favors, and that it’s polite to take no for an answer. We’re told we should settle for what we’re given, instead of reaching for more. These inhibitions mean that even though we have the ability to sell, we don’t use it. The result? We miss out on opportunities to get what we want out of life.
In the following blinks, you’ll discover Dr. Cindy McGovern’s five-step sales process, to help you reveal your inner salesperson.
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What is Every Job Is a Sales Job about?
Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.
Every Job Is a Sales Job Review
Every Job Is a Sales Job (2020) explores the idea that sales skills are crucial for success in any profession. Here's why this book is worth reading:
- Offers practical techniques for effectively communicating with others, building relationships, and influencing outcomes, regardless of your role.
- Draws on real-life examples and relatable stories to illustrate key concepts, making it engaging and applicable to various industries.
- Provides valuable insights into understanding the psychology behind buying decisions and how to ethically persuade others, making it far from boring.
Who should read Every Job Is a Sales Job?
- Entrepreneurs hoping to hit the ground running
- Sales professionals looking for a fresh angle
- People managers wanting to upskill their teams
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Every Job Is a Sales Job FAQs
What is the main message of Every Job Is a Sales Job?
Every Job Is a Sales Job teaches us that sales skills are essential for success in any profession.
How long does it take to read Every Job Is a Sales Job?
The reading time for Every Job Is a Sales Job varies, but the Blinkist summary can be read in just 15 minutes.
Is Every Job Is a Sales Job a good book? Is it worth reading?
Every Job Is a Sales Job is worth reading as it highlights the importance of sales skills for career growth and success.
Who is the author of Every Job Is a Sales Job?
Every Job Is a Sales Job was written by Cindy McGovern.
What to read after Every Job Is a Sales Job?
If you're wondering what to read next after Every Job Is a Sales Job, here are some recommendations we suggest:
- Elevate Your Team by Robert Glazer
- Thinking, Fast and Slow by Daniel Kahneman
- Sales Management. Simplified. by Mike Weinberg
- Dream Teams by Shane Snow
- How to Become a People Magnet by Marc Reklau
- The Power of Now by Eckhart Tolle
- 80/20 Sales and Marketing by Perry Marshall
- The Stoic Mindset by Mark Tuitert
- The Art of Reading Minds by Henrik Fexeus
- How to Talk to Anyone by Leil Lowndes