Social Media Roi Book Summary - Social Media Roi Book explained in key points

Social Media Roi summary

Olivier Blanchard

Brief summary

Social Media ROI by Olivier Blanchard is a practical guide that helps businesses and marketers understand how to measure the return on investment of their social media efforts. It provides valuable insights and strategies for optimizing social media performance and achieving business objectives.

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Table of Contents

    Social Media Roi
    Summary of key ideas

    Understanding the Role of Social Media in Business

    In Social Media ROI by Olivier Blanchard, we are introduced to the concept of social media as a business tool. Blanchard emphasizes that social media is not just a marketing platform but a means to engage with customers, build relationships, and drive business results. He argues that businesses should view social media as a strategic investment rather than a cost, and the return on investment (ROI) should be measured in terms of tangible business outcomes.

    Blanchard begins by discussing the importance of aligning social media efforts with business objectives. He emphasizes the need for a clear strategy, which includes defining goals, identifying target audiences, and selecting appropriate social media platforms. He also stresses the importance of integrating social media into the overall marketing and communication strategy of the organization.

    Developing a Social Media Strategy

    Next, Social Media ROI delves into the process of developing a social media strategy. Blanchard outlines a comprehensive framework that includes setting specific, measurable, achievable, relevant, and time-bound (SMART) objectives. He also discusses the importance of understanding the target audience's behavior and preferences, creating engaging content, and establishing a consistent brand voice across different social media channels.

    Blanchard further emphasizes the need for a well-defined social media policy and governance structure to ensure consistency, compliance, and risk management. He also highlights the significance of monitoring and listening to social media conversations to gain insights, manage reputation, and respond to customer feedback effectively.

    Measuring Social Media ROI

    One of the key aspects of Social Media ROI is the measurement of social media ROI. Blanchard introduces the concept of Return on Engagement (ROE) and Return on Influence (ROI) as intermediate metrics to measure the effectiveness of social media efforts. He also discusses the importance of tracking key performance indicators (KPIs) such as reach, engagement, conversion, and customer lifetime value to assess the impact of social media on business outcomes.

    Blanchard provides a detailed explanation of how to calculate the financial ROI of social media by comparing the costs of social media activities with the revenue generated or costs saved as a result of these activities. He also emphasizes the need for a balanced approach, considering both financial and non-financial benefits of social media, such as brand awareness, customer loyalty, and market insights.

    Optimizing Social Media Performance

    In the latter part of the book, Social Media ROI focuses on optimizing social media performance. Blanchard discusses the importance of continuous improvement through testing, analyzing, and refining social media strategies and tactics. He also emphasizes the need for agility and adaptability in responding to the dynamic nature of social media and changing market conditions.

    Blanchard concludes by reiterating the strategic role of social media in business and the need for a disciplined, results-driven approach. He emphasizes that social media ROI is not just about measuring financial returns but also about creating value for customers, building brand equity, and driving long-term business success.

    Final Thoughts

    In summary, Social Media ROI by Olivier Blanchard provides a comprehensive guide to leveraging social media for business success. It emphasizes the strategic importance of social media, the need for a clear and measurable strategy, and the importance of measuring and optimizing social media performance. The book serves as a valuable resource for businesses and marketers looking to maximize the impact of their social media efforts and achieve tangible business results.

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    What is Social Media Roi about?

    Social Media ROI by Olivier Blanchard is a comprehensive guide that delves into the often elusive concept of return on investment (ROI) in the realm of social media. Blanchard provides practical insights and strategies for businesses to measure and maximize the value they derive from their social media efforts. This book is a must-read for anyone looking to understand and improve their social media ROI.

    Social Media Roi Review

    Social Media ROI by Olivier Blanchard (2011) offers invaluable insights into measuring the return on investment in social media efforts. Here's why this book is a compelling read:

    • Provides a comprehensive framework for understanding and calculating the business impact of social media marketing strategies.
    • Offers practical guidelines and tools that can be immediately implemented by businesses of all sizes to optimize their social media presence.
    • The author's clear explanations and real-world examples make complex analytics concepts easy to grasp, ensuring the book is engaging and highly informative.

    Who should read Social Media Roi?

    • Marketers and business professionals looking to understand and measure the impact of their social media efforts
    • Entrepreneurs and small business owners seeking to maximize their return on investment in social media
    • Individuals interested in gaining insights into the strategic and financial aspects of social media marketing

    About the Author

    Olivier Blanchard is a renowned author and expert in the field of social media and digital marketing. With over 20 years of experience, Blanchard has worked with major global brands to help them develop and implement successful social media strategies. He is the author of several books, including 'Social Media ROI' and 'Social Media R.O.I.: Managing and Measuring Social Media Efforts in Your Organization'. Blanchard's work provides valuable insights and practical guidance for businesses looking to maximize their return on investment in the digital space.

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    Social Media Roi FAQs 

    What is the main message of Social Media Roi?

    The main message of Social Media Roi is understanding and measuring the return on investment in social media efforts.

    How long does it take to read Social Media Roi?

    Reading Social Media Roi takes a few hours. The Blinkist summary can be read in just a few minutes.

    Is Social Media Roi a good book? Is it worth reading?

    Social Media Roi is valuable for mastering social media ROI with practical insights. It's worth the read for business professionals.

    Who is the author of Social Media Roi?

    The author of Social Media Roi is Olivier Blanchard.

    What to read after Social Media Roi?

    If you're wondering what to read next after Social Media Roi, here are some recommendations we suggest:
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    • To Sell Is Human by Daniel H. Pink
    • Influence by Robert B. Cialdini
    • The $100 Startup by Chris Guillebeau
    • Manufacturing Consent by Edward S. Herman and Noam Chomsky
    • Free by Chris Anderson