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New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

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Mike Weinberg is a specialist in new business development and sales management. He’s not only a best-selling author, but also a consultant, coach, and speaker. Named as a Top Sales Influencer by Forbes and OpenView Labs, before setting up his consulting practice he was the top producer for three different companies.

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The Sales Advantage (2003) is a practical guide to closing more sales. Based on a popular corporate training program, it offers a step-by-step framework of the sales process, with tools and principles for identifying new prospects and converting them into returning customers.

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Dale Carnegie (1888-1955) was an American writer, lecturer, and developer of courses in self-improvement, salesmanship, and public speaking. He’s also the author of several other business books including the perennial best seller How to Win Friends and Influence People.

Oliver Crom was vice chairman of the board of Dale Carnegie & Associates, Inc., a company that offers corporate training solutions worldwide, from 1958–2011.

Michael A. Crom was chief learning officer at Dale Carnegie Training from 1978–2013 and has been a member of the board since 1992.

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Follow Up and Close the Sale (2020) unpacks the psychology behind why buyers buy and the power of the follow-up to make more sales. It explores tried and true selling techniques for any sales situation, providing tools anyone can use to close the sale.

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Jeff Shore is the founder and president of the sales training provider Shore Consulting Inc. He’s also the author of several books, including Be Bold and Win the Sale, and the host of the popular sales podcast The Buyer’s Mind.

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Sales EQ (2017) explores how sales professionals can leverage the power of human emotion to boost their performance. It outlines the feelings that potential buyers experience and explains how sellers can learn to keep their own emotions in check during the sales process.

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Jeb Blount is a best-selling author, executive advisor, and thought leader on sales and leadership. Forbes magazine has previously named him as one of the world’s top social sales influencers.

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Powershift (2020) is a guide to setting yourself up for success. Drawing on author Daymond John’s experience as an entrepreneur in the clothing industry and show business, it provides a host of tips, tricks, and ideas that will help you expand your influence and win others over to your cause.

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Daymond John is the founder and CEO of FUBU, a lifestyle brand that has racked up over $6 billion in global sales. A regular guest on ABC’s Shark Tank, he’s one of America’s most respected businessmen and consultants. John is the author of numerous bestsellers including The Power of Broke and Rise and Grind. He was also a Presidential Ambassador for Global Entrepreneurship, a position created by Barack Obama in 2014 to support young entrepreneurs.

Daniel Paisner is a New York–based journalist and author best known for his collaborative work. He has published over 60 titles, including 14 New York Times best sellers, among them The Girl in the Green Sweater with Krystyna Chiger and Last Man Down with Richard Picciotto.

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Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.

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Dr. Cindy McGovern is a speaker, sales consultant, and the founder of Orange Leaf Consulting. McGovern has provided sales training for hundreds of organizations and individuals, helping companies to boost their bottom line and bring new business through their doors.

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The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

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David Hoffeld is the CEO and chief sales expert at the Hoffeld Group, a leading sales and consultancy firm. His insightful approach to sales has landed him lecture spots at Harvard Business School and features in the Wall Street Journal, Fast Company, and U.S. News & World Report.

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Flip The Script (2019) helps you up your sales and negotiation game. Sales is all about the art of persuasion but we all know that nobody likes to feel manipulated. In order to sell your idea or product in today’s world, your buyers need to feel like they’re making that decision on their own terms. Flip The Script provides techniques that allow you to subtly convince anyone that your idea is the right one.

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Oren Klaff is one of the leading experts on sales and negotiation. As an advisor on raising capital and investment funds, his services are in demand in a wide array of industries around the world. His first book, Pitch Anything, has sold over one million copies to date.

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Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

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Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

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The Storytelling Edge (2018) is a study of communication by two content strategists who’ve taken an old Native American proverb to heart – “those who tell the stories run the world.” As Shane Snow and Joe Lazauskas assert, it doesn’t much matter if you’re an individual, a business, or a government: if you want to thrive in today’s world, you need to be able to tell your story as convincingly and fluently as possible.

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Joe Lazauskas is the director of content strategy and editor-in-chief of Contently, a global tech company that helps Fortune 500 companies create compelling stories. Contently was founded by Lazauskas’ co-author, Shane Snow. Both are trained wordsmiths with backgrounds in journalism.

© Shane Snow and Joe Lazauskas: The Storytelling Edge copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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Objections (2019) explores the secrets behind turning around common sales objections. Drawing on insights from both the business world and psychology, it shows how you can transform even the most reluctant prospect into an eager buyer.

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Jeb Blount is the CEO of the international training consultancy Sales Gravy, which helps businesses boost their sales performance and optimize their human capital. In addition to authoring eleven books, including Fanatical Prospecting and Sales EQ , Blount is also a highly sought-after speaker on the topics of sales, customer experience and leadership.

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Elevate (2019) is a manifesto for aspiring high-flyers looking to achieve more. Divided into four core competencies, these blinks provide a wealth of actionable advice on boosting your spiritual, intellectual, physical and emotional performance. Focusing on these areas, Robert Glazer argues, is a guaranteed method for taking your personal and professional life to the next level.

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Robert Glazer is an entrepreneur and best-selling author. He’s the founder and CEO of Acceleration Partners, a global performance marketing agency, and author of the international best seller Performance Partnerships (2017). Glazer is a regular contributor to Forbes, Inc., Thrive Global and Entrepreneur, and the host of the Elevate Podcast.

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The Joy in Business (2019) provides a treasure trove of practical tools, tips and techniques for achieving more happiness and success in both our personal and professional lives. Drawing from her experiences as a business consultant, trainer and motivational speaker, the author pulls together the many bits of wisdom that she’s shared with audiences and companies around the world.

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Joy Baldridge is the founder and president of Baldridge Seminars International and Top Notch Training and Development. She’s worked as a consultant, trainer and motivational speaker with a more than 200 companies and organizations, including American Express, GE Capital Corporation, JP Morgan and IBM. Her writing has appeared in magazines such as Time Out New York, Working Mother, American Health and Parents. The Joy in Business is her first book.

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Dear Founder (2018) is a comprehensive introduction to the basics of setting yourself up in business and founding a kick-ass startup. Packed full of handy tips and actionable advice from seasoned industry pros, these blinks will prepare you to both preempt and overcome everyday obstacles on your way to the top.

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Maynard Webb is an investor, the former COO of eBay and Chairman of the Board of Directors at Yahoo. He specializes in supporting promising startups, and also has his own startup, Everwise, which mentors entrepreneurs.

Carlye Adler is a prize-winning journalist who has co-authored numerous books, including the New York Times bestsellers Meditation For Fidgety Skeptics (2017) and Startup Land (2014). She is also a regular contributor to magazines such as Business Week and Forbes.

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Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

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Jay Baer is the founder of Convince & Convert, a consultancy firm specializing in building and retaining a customer base. He is the author of Hug Your Haters and Youtility. Daniel Lemin is a former Google communications leader and co-founder of the healthy eating platform Selectivor. He is the author of Manipurated.

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Never Get a “Real” Job (2011) encourages young entrepreneurs to swear off “real” jobs, foregoing the nine-to-five life in favor of taking control of their own lives. Based on real-world experience and observation, it provides a nuts-and-bolts guide to getting it together and starting up.

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Scott Gerber is a sought-after speaker and CEO. He’s also the cofounder of the Community Company, an organization that nurtures professional membership communities for global brands. He is also a self-made, expert bootstrapper, hustler and author. His most recent book is 2018’s Superconnector: Stop Networking and Start Building Business Relationships that Matter.

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Sales Management. Simplified. (2016) takes a critical look at today’s troubled sales departments and offers a comprehensive plan on how to inject energy and vitality into your sales team. It runs through the most common and chronic problems and provides practical advice that any manager can follow to avoid pitfalls and turn a sleepy sales department into a strong and unified team.

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Mike Weinberg, a sales-management and business-development specialist, is a popular speaker and coach. He is also the founder of the consultancy firm The New Sales Coach, as well as the author of the Amazon bestseller, New Sales. Simplified.

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Oversubscribed (2015) explains how to create a business that generates more demand than it can supply. Used by Apple to create a passionate and loyal customer base and by boutique brands to manufacture desire and earn huge profits, the business model of oversubscription both gets attention and keeps it. In these blinks, you’ll learn how it works.

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Daniel Priestley is a an award-winning entrepreneur who’s been building and buying businesses around the world since he was 21 years old. He is also a sought-after speaker who provides expert business advice, as well as a best-selling author of numerous books, including Entrepreneur Revolution, which he cowrote with Glen McCready.

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UnMarketing (2009) lays out a new approach to marketing that goes beyond typical methods like cold calling and ads. These blinks explain how, with the help of new, more sophisticated tools, businesses can build relationships with their customers to engage them in a more natural and effective way.

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Scott Stratten and his wife, Alison Stratten, are well-known guest speakers at corporate events all around the world. Scott previously worked as a professor at Sheridan College School of Business. In 2012, he was listed as number five on Forbes’s list of the world’s top 50 social-media power influencers. Together with Alison, who previously ran a maternity lingerie business, he has written four best-selling books, including UnSelling and The Book of Business (UnAwesome).

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Selling with Noble Purpose (2013) is about finding the right balance between making money and doing something meaningful with your life. It allows you to reframe your work by focusing your intention on the customer and how they truly benefit from your product. It’s a perspective that also keeps employees happier, more motivated and effective. Selling doesn’t have to be focused on profits and greed; it can also be about making the world a better place.

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Lisa Earle McLeod is a sales expert who has worked for leading companies such as Procter & Gamble, Apple and Kimberly-Clark. She is a commentator for the business website Forbes.com and has written for the New York Times and the Wall Street Journal.

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