[{"id":"623886396cee070008e4ca3c","kind":"book","slug":"new-sales-simplified-en","title":"New Sales. Simplified.","subtitle":"The Essential Handbook for Prospecting and New Business Development","subtitleHtmlSafe":"The Essential Handbook for Prospecting and New Business Development","aboutTheBook":"

New Sales. Simplified. (2012) is a guide for those charged with finding new business. It takes a look at the fundamentals and offers actionable advice and techniques to the aspiring new business salesperson.

","buyOnAmazonUrl":"/en/books/new-sales-simplified-en/purchase","author":"Mike Weinberg","truncatedAuthor":"Mike Weinberg","sourceAuthor":"Mike Weinberg","url":"https://www.blinkist.com/en/books/new-sales-simplified-en","browseUrl":"/en/nc/browse/books/new-sales-simplified-en","previewUrl":"/en/books/new-sales-simplified-en","readUrl":"/en/nc/reader/new-sales-simplified-en","playUrl":"/en/nc/reader/new-sales-simplified-en?play=1","readingDuration":20,"minutesToRead":20,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/623886396cee070008e4ca3c/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.4,"totalRatings":53,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"614ddb1c6cee07000771c101","kind":"book","slug":"the-sales-advantage-en","title":"The Sales Advantage","subtitle":"How to Get It, Keep It, & Sell More Than Ever","subtitleHtmlSafe":"How to Get It, Keep It, & Sell More Than Ever","aboutTheBook":"

The Sales Advantage (2003) is a practical guide to closing more sales. Based on a popular corporate training program, it offers a step-by-step framework of the sales process, with tools and principles for identifying new prospects and converting them into returning customers.

","buyOnAmazonUrl":"/en/books/the-sales-advantage-en/purchase","author":"Dale Carnegie","truncatedAuthor":"Dale Carnegie, J. Oliver...","sourceAuthor":"Dale Carnegie, J. Oliver Crom and Michael A. Crom","url":"https://www.blinkist.com/en/books/the-sales-advantage-en","browseUrl":"/en/nc/browse/books/the-sales-advantage-en","previewUrl":"/en/books/the-sales-advantage-en","readUrl":"/en/nc/reader/the-sales-advantage-en","playUrl":"/en/nc/reader/the-sales-advantage-en?play=1","readingDuration":21,"minutesToRead":21,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/614ddb1c6cee07000771c101/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/614ddb1c6cee07000771c101/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/614ddb1c6cee07000771c101/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/614ddb1c6cee07000771c101/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/614ddb1c6cee07000771c101/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/614ddb1c6cee07000771c101/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/614ddb1c6cee07000771c101/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/614ddb1c6cee07000771c101/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.5,"totalRatings":68,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"611673ef6cee070007535c8b","kind":"book","slug":"follow-up-and-close-the-sale-en","title":"Follow Up and Close the Sale","subtitle":"Make Easy (and Effective) Follow-Up Your Winning Habit","subtitleHtmlSafe":"Make Easy (and Effective) Follow-Up Your Winning Habit","aboutTheBook":"

Follow Up and Close the Sale (2020) unpacks the psychology behind why buyers buy and the power of the follow-up to make more sales. It explores tried and true selling techniques for any sales situation, providing tools anyone can use to close the sale.

","buyOnAmazonUrl":"/en/books/follow-up-and-close-the-sale-en/purchase","author":"Jeff Shore","truncatedAuthor":"Jeff Shore","sourceAuthor":"Jeff Shore","url":"https://www.blinkist.com/en/books/follow-up-and-close-the-sale-en","browseUrl":"/en/nc/browse/books/follow-up-and-close-the-sale-en","previewUrl":"/en/books/follow-up-and-close-the-sale-en","readUrl":"/en/nc/reader/follow-up-and-close-the-sale-en","playUrl":"/en/nc/reader/follow-up-and-close-the-sale-en?play=1","readingDuration":18,"minutesToRead":18,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/611673ef6cee070007535c8b/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.7,"totalRatings":113,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"6064bf2d6cee070007018112","kind":"book","slug":"sales-eq-en","title":"Sales EQ","subtitle":"How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal","subtitleHtmlSafe":"How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal","aboutTheBook":"

Sales EQ (2017) explores how sales professionals can leverage the power of human emotion to boost their performance. It outlines the feelings that potential buyers experience and explains how sellers can learn to keep their own emotions in check during the sales process.

","buyOnAmazonUrl":"/en/books/sales-eq-en/purchase","author":"Jeb Blount","truncatedAuthor":"Jeb Blount","sourceAuthor":"Jeb Blount","url":"https://www.blinkist.com/en/books/sales-eq-en","browseUrl":"/en/nc/browse/books/sales-eq-en","previewUrl":"/en/books/sales-eq-en","readUrl":"/en/nc/reader/sales-eq-en","playUrl":"/en/nc/reader/sales-eq-en?play=1","readingDuration":18,"minutesToRead":18,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/6064bf2d6cee070007018112/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6064bf2d6cee070007018112/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/6064bf2d6cee070007018112/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6064bf2d6cee070007018112/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/6064bf2d6cee070007018112/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6064bf2d6cee070007018112/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/6064bf2d6cee070007018112/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/6064bf2d6cee070007018112/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Psychology","sprite":"psychology","slug":"psychology-en"},"averageRating":4.6,"totalRatings":221,"categories":[{"id":"547890366439320008360000","url":"/en/content/categories/psychology-en","sprite":"psychology","slug":"psychology-en","title":"Psychology","subtitle":"The human mind and brain are the most complex structures on our planet. We'll present you expert knowledge and scientific research to help you get a grasp on them."},{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]},{"id":"5fa5572c6cee070006bad8ea","kind":"book","slug":"powershift-en","title":"Powershift","subtitle":"Transform Any Situation, Close Any Deal, and Achieve Any Outcome","subtitleHtmlSafe":"Transform Any Situation, Close Any Deal, and Achieve Any Outcome","aboutTheBook":"

Powershift (2020) is a guide to setting yourself up for success. Drawing on author Daymond John’s experience as an entrepreneur in the clothing industry and show business, it provides a host of tips, tricks, and ideas that will help you expand your influence and win others over to your cause.

","buyOnAmazonUrl":"/en/books/powershift-en/purchase","author":"Daymond John with Daniel Paisner","truncatedAuthor":"Daymond John with Daniel...","sourceAuthor":"Daymond John with Daniel Paisner","url":"https://www.blinkist.com/en/books/powershift-en","browseUrl":"/en/nc/browse/books/powershift-en","previewUrl":"/en/books/powershift-en","readUrl":"/en/nc/reader/powershift-en","playUrl":"/en/nc/reader/powershift-en?play=1","readingDuration":17,"minutesToRead":17,"isAudio":true,"readCount":null,"image":{"default":{"src":"https://images.blinkist.io/images/books/5fa5572c6cee070006bad8ea/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5fa5572c6cee070006bad8ea/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5fa5572c6cee070006bad8ea/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5fa5572c6cee070006bad8ea/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5fa5572c6cee070006bad8ea/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5fa5572c6cee070006bad8ea/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5fa5572c6cee070006bad8ea/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5fa5572c6cee070006bad8ea/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.2,"totalRatings":95,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"5f6dbb8e6cee070007232392","kind":"book","slug":"every-job-is-a-sales-job-en","title":"Every Job Is a Sales Job","subtitle":"How to Use the Art of Selling to Win at Work","subtitleHtmlSafe":"How to Use the Art of Selling to Win at Work","aboutTheBook":"

Every Job Is a Sales Job (2019) outlines why the art of selling is integral to your career, regardless of your profession. These blinks explore the benefits of integrating sales techniques into your daily interactions, and explain how to uncover hidden opportunities for selling.

","buyOnAmazonUrl":"/en/books/every-job-is-a-sales-job-en/purchase","author":"Cindy McGovern","truncatedAuthor":"Cindy McGovern","sourceAuthor":"Cindy McGovern","url":"https://www.blinkist.com/en/books/every-job-is-a-sales-job-en","browseUrl":"/en/nc/browse/books/every-job-is-a-sales-job-en","previewUrl":"/en/books/every-job-is-a-sales-job-en","readUrl":"/en/nc/reader/every-job-is-a-sales-job-en","playUrl":"/en/nc/reader/every-job-is-a-sales-job-en?play=1","readingDuration":18,"minutesToRead":18,"isAudio":true,"readCount":"3.2k","image":{"default":{"src":"https://images.blinkist.io/images/books/5f6dbb8e6cee070007232392/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f6dbb8e6cee070007232392/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5f6dbb8e6cee070007232392/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f6dbb8e6cee070007232392/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5f6dbb8e6cee070007232392/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f6dbb8e6cee070007232392/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5f6dbb8e6cee070007232392/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f6dbb8e6cee070007232392/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.3,"totalRatings":146,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"5b868435b238e1000726ccba","url":"/en/content/categories/career-and-success-en","sprite":"career-and-success","slug":"career-and-success-en","title":"Career & Success","subtitle":"With these titles, climbing the job ladder will be as easy as 1-2-3."}]},{"id":"5f69b65b6cee070006a7313e","kind":"book","slug":"the-science-of-selling-en","title":"The Science of Selling","subtitle":"Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal","subtitleHtmlSafe":"Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal","aboutTheBook":"

The Science of Selling (2016) is a detailed handbook on the science of making a sale. Combining insights from neuroscience and social psychology, this guide presents an evidence-based approach to making a convincing pitch.

","buyOnAmazonUrl":"/en/books/the-science-of-selling-en/purchase","author":"David Hoffeld","truncatedAuthor":"David Hoffeld","sourceAuthor":"David Hoffeld","url":"https://www.blinkist.com/en/books/the-science-of-selling-en","browseUrl":"/en/nc/browse/books/the-science-of-selling-en","previewUrl":"/en/books/the-science-of-selling-en","readUrl":"/en/nc/reader/the-science-of-selling-en","playUrl":"/en/nc/reader/the-science-of-selling-en?play=1","readingDuration":21,"minutesToRead":21,"isAudio":true,"readCount":"4k","image":{"default":{"src":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5f69b65b6cee070006a7313e/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":7,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.6,"totalRatings":220,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"54788f416439320008020000","url":"/en/content/categories/communication-and-social-skills-en","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en","title":"Communication Skills","subtitle":"Things you never knew about public speaking, body language, and social IQ—start here to become a better you."}]},{"id":"5ebd482f6cee070006c51575","kind":"book","slug":"get-out-of-your-own-way-en","title":"Get Out of Your Own Way","subtitle":"A Skeptic’s Guide to Growth and Fulfillment","subtitleHtmlSafe":"A Skeptic’s Guide to Growth and Fulfillment","aboutTheBook":"

Get Out of Your Own Way (2020) explores the limiting thoughts that can stop us from growing, feeling fulfilled, and being fully present for our loved ones. By debunking his own self-created lies with candor and humor, the author provides insight into how you can overcome similar long-held positions.

","buyOnAmazonUrl":"/en/books/get-out-of-your-own-way-en/purchase","author":"Dave Hollis","truncatedAuthor":"Dave Hollis","sourceAuthor":"Dave Hollis","url":"https://www.blinkist.com/en/books/get-out-of-your-own-way-en","browseUrl":"/en/nc/browse/books/get-out-of-your-own-way-en","previewUrl":"/en/books/get-out-of-your-own-way-en","readUrl":"/en/nc/reader/get-out-of-your-own-way-en","playUrl":"/en/nc/reader/get-out-of-your-own-way-en?play=1","readingDuration":23,"minutesToRead":23,"isAudio":true,"readCount":"9.5k","image":{"default":{"src":"https://images.blinkist.io/images/books/5ebd482f6cee070006c51575/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ebd482f6cee070006c51575/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5ebd482f6cee070006c51575/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ebd482f6cee070006c51575/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5ebd482f6cee070006c51575/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ebd482f6cee070006c51575/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5ebd482f6cee070006c51575/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5ebd482f6cee070006c51575/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Sex & Relationships","sprite":"relationships-and-parenting","slug":"relationships-and-parenting-en"},"averageRating":4.1,"totalRatings":457,"categories":[{"id":"561bd17536356400070d0000","url":"/en/content/categories/relationships-and-parenting-en","sprite":"relationships-and-parenting","slug":"relationships-and-parenting-en","title":"Sex & Relationships","subtitle":"Learn how to better love the ones you love—in your relationships and in bed."},{"id":"50647d0ee4b08bcecce09449","url":"/en/content/categories/personal-growth-and-self-improvement-en","sprite":"personal-growth-and-self-improvement","slug":"personal-growth-and-self-improvement-en","title":"Personal Development","subtitle":"Looking to ditch your bad habits for good and become a winner at the game of life? You’re in the right place."}]},{"id":"5e6b7a986cee070007dabd3c","kind":"book","slug":"flip-the-script-en","title":"Flip The Script","subtitle":"Getting People to Think Your Idea Is Their Idea","subtitleHtmlSafe":"Getting People to Think Your Idea Is Their Idea","aboutTheBook":"

Flip The Script (2019) helps you up your sales and negotiation game. Sales is all about the art of persuasion but we all know that nobody likes to feel manipulated. In order to sell your idea or product in today’s world, your buyers need to feel like they’re making that decision on their own terms. Flip The Script provides techniques that allow you to subtly convince anyone that your idea is the right one.

","buyOnAmazonUrl":"/en/books/flip-the-script-en/purchase","author":"Oren Klaff","truncatedAuthor":"Oren Klaff","sourceAuthor":"Oren Klaff","url":"https://www.blinkist.com/en/books/flip-the-script-en","browseUrl":"/en/nc/browse/books/flip-the-script-en","previewUrl":"/en/books/flip-the-script-en","readUrl":"/en/nc/reader/flip-the-script-en","playUrl":"/en/nc/reader/flip-the-script-en?play=1","readingDuration":18,"minutesToRead":18,"isAudio":true,"readCount":"10.2k","image":{"default":{"src":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e6b7a986cee070007dabd3c/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":6,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Communication Skills","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en"},"averageRating":4.1,"totalRatings":83,"categories":[{"id":"54788f416439320008020000","url":"/en/content/categories/communication-and-social-skills-en","sprite":"communication-and-social-skills","slug":"communication-and-social-skills-en","title":"Communication Skills","subtitle":"Things you never knew about public speaking, body language, and social IQ—start here to become a better you."}]},{"id":"5e186c4a6cee0700089b4ba9","kind":"book","slug":"free-prize-inside-en","title":"Free Prize Inside","subtitle":"The Next Big Marketing Idea","subtitleHtmlSafe":"The Next Big Marketing Idea","aboutTheBook":"

Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

","buyOnAmazonUrl":"/en/books/free-prize-inside-en/purchase","author":"Seth Godin","truncatedAuthor":"Seth Godin","sourceAuthor":"Seth Godin","url":"https://www.blinkist.com/en/books/free-prize-inside-en","browseUrl":"/en/nc/browse/books/free-prize-inside-en","previewUrl":"/en/books/free-prize-inside-en","readUrl":"/en/nc/reader/free-prize-inside-en","playUrl":"/en/nc/reader/free-prize-inside-en?play=1","readingDuration":29,"minutesToRead":29,"isAudio":true,"readCount":"9k","image":{"default":{"src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e186c4a6cee0700089b4ba9/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":10,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.5,"totalRatings":84,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."}]}]

Log in to Blinkist

Sign up for Blinkist

Learn more, live more