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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
How Design Thinking Transforms Organizations and Inspires Innovation
Change by Design by Tim Brown is a design thinking guidebook that presents an inspiring method to innovate, solve problems & generate creativity. Brown showcases how design thinking can be a tool within organizations to spark innovation & transform them into customer-focused entities.
Many people understand innovation to be simply the process of inventing a new technology. When you have your new invention, then you have an “innovation.“
This view is far too simplistic. In contrast, design thinking offers you a method to approach the process of innovation, and thus achieve a more sophisticated understanding of innovation itself.
Design thinking encourages us to take an integrative approach to innovation. This approach combines three overlapping “spaces,” through which a project may cycle several times.
First comes inspiration. In this space, we consider a problem or opportunity, thinking about what we can do to solve the problem or bring the opportunity to fruition.
Second is ideation. Here we develop our ideas and theories, and then put them to the test.
Last is implementation. In this space, we introduce our idea to the market.
You won’t march directly through these three spaces – rather, most innovations will pass through each space a number of times as part of the design thinking process.
For example, during the process of ideation, you could develop a product with features that go beyond addressing your initial problem. In this case, you might want to revisit the inspiration process, to consider what different kinds of problems your product’s new feature could solve.
To create an integrated solution, a design thinker must balance three aspects: feasibility, viability and desirability. Whereas a “normal” designer may resolve the different aspects of a project separately and one by one, a design thinker brings them all together as one harmonious solution.
The gaming console Nintendo Wii offers an example of an integrated solution that perfectly balances feasibility, viability and desirability.
Nintendo introduced gestural control to console gaming, which at the time was not only feasible (if not cutting-edge) but viable. The company also priced the console less than other machines on the market, while providing a more immersive experience for the player – thus making the Wii desirable for their target market.
In the course of your design projects, you too should make this integrative approach the foundation of your design thinking.
Change by Design (2009) presents a holistic, interdisciplinary approach to designing solutions to address any sort of innovation challenge. In following this step-by-step guide, you’ll be able to more creatively develop the stories and inspirations that will lead to tomorrow’s innovations.
Change by Design (2009) explores the idea of using design thinking to drive innovation and solve complex problems. Here's why this book is worth reading:
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Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Get startedBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Change by Design?
The main message of Change by Design is that design thinking can drive innovation and solve complex problems.
How long does it take to read Change by Design?
The estimated reading time for Change by Design is a few hours. The Blinkist summary can be read in just 15 minutes.
Is Change by Design a good book? Is it worth reading?
Change by Design is a worthwhile read for anyone interested in design thinking. It offers practical insights and inspiration for driving innovation.
Who is the author of Change by Design?
The author of Change by Design is Tim Brown.