Content Inc. Book Summary - Content Inc. Book explained in key points
Listen to the Intro

Content Inc. summary

Joe Pulizzi

How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses

4.5 (82 ratings)
15 mins

Brief summary

'Content Inc.' by Joe Pulizzi outlines a step-by-step process for building a successful content marketing strategy by focusing on creating valuable content for a targeted audience.

Table of Contents

    Content Inc.
    Summary of 7 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 7

    Content marketing can attract an audience much more effectively than traditional advertising.

    If you have a product you want to share with the world, then you have to attract buyers. Now, the traditional approach to marketing mainly focuses on advertising – but, these days, people are all but buried under an avalanche of ads. This makes it hard for advertisers to stand out.

    So, if advertising isn’t as effective as it used to be, what’s the best way to get your product noticed?

    Today’s customers are drawn to creative content, not advertising.

    The Content Council is a global non-profit organization focused on content marketing. Their studies show that 61 percent of people are more likely to buy a company’s products when that company provides content that is uniquely tailored to a specific audience.

    These statistics are supported by the marketing hub, Content+, whose research indicates that 70 percent of consumers prefer becoming familiar with a company through articles and content rather than advertisements.

    While this shift from advertising to creative content is a significant change from traditional marketing practices, it’s actually great news for small business owners and start-ups.

    Back in the day, if a company wanted to reach millions of people, they’d have to run a costly advertising campaign. But today, even the smallest companies have access to the technology and platforms needed to create and use the kind of content that can build a large and loyal customer base.

    These methods also afford you the opportunity to get a competitive advantage by better understanding your customers’ needs.

    Unlike traditional advertising, content offers important and immediate insight into what your potential customers connect with. Pay attention to how potential customers engage and respond to your content by, for instance, reading the comments they leave and tracking how they share it.

    You can even do this during the production phase of your product. By creating content and keeping an eye on what your potential customers are most excited about, you can focus on those aspects. This will help ensure its success when it goes to market.

    Want to see all full key ideas from Content Inc.?

    Key ideas in Content Inc.

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Content Inc. about?

    Content, Inc. (2015) is a useful and practical guide on how to use content management to market your business, attract an audience and bring your ideas to the world. These blinks are packed with tips and tricks that will help you turn that audience into loyal subscribers and allow you to diversify your brand and move to the forefront of your industry.

    Content Inc. Review

    Content Inc. (2015) by Joe Pulizzi is a must-read for anyone looking to build a successful content marketing strategy. Here's why this book stands out:

    • It provides practical, actionable insights that help readers create and grow their own content-driven businesses.
    • Backed by real-life success stories, the book offers tangible examples of how content marketing can lead to long-term success.
    • Pulizzi's straightforward and conversational style keeps readers engaged, ensuring that the book is informative and enjoyable, rather than dull or dry.

    Best quote from Content Inc.

    When all your focus is on an audience you know deeply, instead of a product, good things usually happen.

    —Joe Pulizzi
    example alt text

    Who should read Content Inc.?

    • Entrepreneurs looking to start a business
    • CEOs who want a more effective marketing strategy
    • Anyone who wants to disseminate their ideas

    About the Author

    Joe Pulizzi is a leader in the content-marketing movement and the founder of the Content Marketing Institute. His other books include Epic Content Marketing, which Fortune magazine named one the “Five Must Read Business Books of the Year.” In 2014, Pulizzi received the John Caldwell Lifetime Achievement Award from the Content Council.

    Categories with Content Inc.

    Book summaries like Content Inc.

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Content Inc. FAQs 

    What is the main message of Content Inc.?

    The main message of Content Inc. is to build a business based on valuable content to attract and engage customers.

    How long does it take to read Content Inc.?

    It takes several hours to read Content Inc.. The Blinkist summary can be read in just 15 minutes.

    Is Content Inc. a good book? Is it worth reading?

    Content Inc. is worth reading for those interested in building a successful business. It provides actionable strategies for content marketing.

    Who is the author of Content Inc.?

    Joe Pulizzi is the author of Content Inc..

    What to read after Content Inc.?

    If you're wondering what to read next after Content Inc., here are some recommendations we suggest:
    • Epic Content Marketing by Joe Pulizzi
    • The One Hour Content Plan by Meera Kothand
    • Content Rules by Ann Handley & C.C. Chapman
    • Everybody Writes by Ann Handley
    • Building a StoryBrand by Donald Miller
    • Uptime by Laura Mae Martin
    • Content Marketing Revolution by Dane Brookes
    • Made to Stick by Chip Heath and Dan Heath
    • Top of Mind by John Hall
    • All It Takes Is a Goal by Jon Acuff