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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Content Inc. summary
How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses
15 mins
Brief summary
'Content Inc.' by Joe Pulizzi outlines a step-by-step process for building a successful content marketing strategy by focusing on creating valuable content for a targeted audience.
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Content Inc.
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Content marketing can attract an audience much more effectively than traditional advertising.
If you have a product you want to share with the world, then you have to attract buyers. Now, the traditional approach to marketing mainly focuses on advertising – but, these days, people are all but buried under an avalanche of ads. This makes it hard for advertisers to stand out.
So, if advertising isn’t as effective as it used to be, what’s the best way to get your product noticed?
Today’s customers are drawn to creative content, not advertising.
The Content Council is a global non-profit organization focused on content marketing. Their studies show that 61 percent of people are more likely to buy a company’s products when that company provides content that is uniquely tailored to a specific audience.
These statistics are supported by the marketing hub, Content+, whose research indicates that 70 percent of consumers prefer becoming familiar with a company through articles and content rather than advertisements.
While this shift from advertising to creative content is a significant change from traditional marketing practices, it’s actually great news for small business owners and start-ups.
Back in the day, if a company wanted to reach millions of people, they’d have to run a costly advertising campaign. But today, even the smallest companies have access to the technology and platforms needed to create and use the kind of content that can build a large and loyal customer base.
These methods also afford you the opportunity to get a competitive advantage by better understanding your customers’ needs.
Unlike traditional advertising, content offers important and immediate insight into what your potential customers connect with. Pay attention to how potential customers engage and respond to your content by, for instance, reading the comments they leave and tracking how they share it.
You can even do this during the production phase of your product. By creating content and keeping an eye on what your potential customers are most excited about, you can focus on those aspects. This will help ensure its success when it goes to market.
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What is Content Inc. about?
Content, Inc. (2015) is a useful and practical guide on how to use content management to market your business, attract an audience and bring your ideas to the world. These blinks are packed with tips and tricks that will help you turn that audience into loyal subscribers and allow you to diversify your brand and move to the forefront of your industry.
Content Inc. Review
Content Inc. (2015) by Joe Pulizzi is a must-read for anyone looking to build a successful content marketing strategy. Here's why this book stands out:
- It provides practical, actionable insights that help readers create and grow their own content-driven businesses.
- Backed by real-life success stories, the book offers tangible examples of how content marketing can lead to long-term success.
- Pulizzi's straightforward and conversational style keeps readers engaged, ensuring that the book is informative and enjoyable, rather than dull or dry.
Best quote from Content Inc.
When all your focus is on an audience you know deeply, instead of a product, good things usually happen.
—Joe Pulizzi
Who should read Content Inc.?
- Entrepreneurs looking to start a business
- CEOs who want a more effective marketing strategy
- Anyone who wants to disseminate their ideas
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Content Inc. FAQs
What is the main message of Content Inc.?
The main message of Content Inc. is to build a business based on valuable content to attract and engage customers.
How long does it take to read Content Inc.?
It takes several hours to read Content Inc.. The Blinkist summary can be read in just 15 minutes.
Is Content Inc. a good book? Is it worth reading?
Content Inc. is worth reading for those interested in building a successful business. It provides actionable strategies for content marketing.
Who is the author of Content Inc.?
Joe Pulizzi is the author of Content Inc..
What to read after Content Inc.?
If you're wondering what to read next after Content Inc., here are some recommendations we suggest:
- Everybody Writes by Ann Handley
- Epic Content Marketing by Joe Pulizzi
- The One Hour Content Plan by Meera Kothand
- Content Rules by Ann Handley & C.C. Chapman
- Speed Reading by Kam Knight
- Content Marketing Revolution by Dane Brookes
- I Will Teach You To Be Rich by Ramit Sethi
- Dotcom Secrets by Russell Brunson
- F#ck Content Marketing by Randy Frisch
- Eat Your Age by Ian K. Smith