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by Robin Sharma
A Tactical Playbook for Managers and Executives
"Coaching Salespeople into Sales Champions" by Keith Rosen is a guide for sales managers who want to develop their team's skills and drive performance. The book provides practical advice and real-world examples to help sales leaders create a winning coaching culture.
Imagine you’re a sales manager who wants to grow her lead generation and sales efforts, but you’re struggling without a defined approach or game plan.
It’s clear you need advice, so you decide to enlist a consultant, a trainer and a coach. While your decision is a good one, it’s important for you to discover precisely which type of support your salespeople really need.
For instance, a consultant will likely tackle your problem with market research for your target market. He’ll then present his findings to you, as well as offer a strategy for employing them.
The trainer will build on the consultant’s conclusions to identify areas in which you and your team need to improve. He’ll then provide specific exercises to move you toward your goal.
In fact, there’s a lot a trainer could do to improve your sales approach. For instance, he might help you practice your sales pitch, creating role-playing exercises to do so.
Clearly, hiring a consultant and a trainer can be helpful, but too many managers underestimate the third step, which is coaching. That’s because after your training, a coach plays an instrumental role in ensuring you and your team understand your training and effectively apply it.
You need to understand the differences between a consultant, trainer and coach as you identify which tools you and your team need to improve sales.
If you want to coach your salespeople, don’t underestimate the workings of a coaching process. Be aware that your weekly sales meetings are not the same as a coaching program, despite what many managers believe.
You’ll have to do the coaching on a daily or weekly basis. You’ll see, though, that these weekly coaching sessions will give you the chance to uncover and solve problems you might not have seen before.
So remember, if you’re going to undertake the challenge of both managing and coaching, it’s essential you learn how to switch between routine managerial work and the work of coaching.
Coaching Salespeople into Sales Champions (2008) is the sales manager’s guide to coaching salespeople and learning how to build powerful connections among your sales force. You’ll learn how to empower your team, let go of your fears and become a highly effective sales coach.
Coaching Salespeople into Sales Champions (2008) is a comprehensive guide that explores the art of coaching sales teams to exceed their targets. Here's why this book is worth reading:
The amount of value received from coaching will be determined by the person youre coaching, not by you.
It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.
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Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.
Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.
Try Blinkist to get the key ideas from 7,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.
Start your free trialBlink 3 of 8 - The 5 AM Club
by Robin Sharma
What is the main message of Coaching Salespeople into Sales Champions?
The main message of Coaching Salespeople into Sales Champions is how to transform salespeople into high-performing sales champions.
How long does it take to read Coaching Salespeople into Sales Champions?
The reading time for Coaching Salespeople into Sales Champions varies depending on the reader, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Coaching Salespeople into Sales Champions a good book? Is it worth reading?
Coaching Salespeople into Sales Champions is a valuable read for anyone looking to improve sales performance. It provides practical strategies and insights for coaching salespeople to success.
Who is the author of Coaching Salespeople into Sales Champions?
Keith Rosen is the author of Coaching Salespeople into Sales Champions.