Get the key ideas from
Selling the Invisible
A Field Guide to Modern Marketing
Services represent a significant and growing portion of the modern economy, yet marketing them remains a mystery. Selling the Invisible (1997) serves as a guide for promoting the intangible. It outlines how to set up a marketable service company, and how that business can then be advertised and promoted.
- Anyone who provides a service
- Anyone who owns a service-based business
- Marketing or advertising professionals
- Anyone interested in marketing or advertising
Harry Beckwith had a successful marketing career before going on to become an influential speaker on sales and marketing topics. He gives lectures to employees at large national companies as well as to students at Ivy League universities, and is considered one of the best public speakers in his field. He has written five best-selling titles, including Selling the Invisible and Unthinking.
Go Premium and get the best of Blinkist
Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.
Upgrade to PremiumWhat is Blinkist?
The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.
Start free trialDiscover
2,500+ top
nonfiction titles
Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.
Start free trial