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Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

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Drew Neisser is the founder of Renegade, the award-winning exclusively B2B marketing company. He’s helped dozens of companies create unbeatable brands and shared the stories of over 400 inspiring CMOs on his podcast Renegade Thinkers Unite. Neisser publishes a regular column for Ad Age and has been featured on ABC News, CNBC, and CBS Radio.

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Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

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Mike Michalowicz built and sold two million-dollar companies: Olmec Systems and a computer forensic firm. He is now an author and public speaker on business and entrepreneurship. He’s written several other best-selling books, including The Toilet Paper Entrepreneur and Profit First.

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Digital Marketing Strategy (2016) is a guide to effective marketing in the digital age. From content marketing to social media and SEO, it offers a whistle-stop tour of the latest techniques and developments in this fast-moving and exciting domain.

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Simon Kingsnorth is a speaker, consultant, and author, as well as CEO of Simon Kingsnorth Consulting. His areas of expertise include SEO, paid search, and social media, and he’s also the author of The Digital Marketing Handbook.

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Kotler on Marketing (1999) is a modern management classic. Based on Kotler’s popular lecture series, it condenses the expertise from his world-renowned marketing textbooks into an invaluable manual for managers.

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Philip Kotler is considered one of the world's foremost experts on marketing. He is a professor of international marketing at Northwestern University’s Kellogg School of Management, and his book Marketing Management has been used to teach marketing in over 58 countries around the world. Kotler has also authored or coauthored over 50 other books, including Principles of Marketing, Marketing Models, and The Marketing of Nations.

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Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

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Dave Kerpen is an author, speaker, and cofounder of the award-winning social media marketing firm Likeable Media. His other works include Likeable Business, Likeable Leadership, and The Art of People: 11 Simple People Skills To Get Everything You Want.

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ROI in Marketing (2020) lays out a framework for planning and running effective marketing initiatives that deliver good financial results. Using design thinking principles, ROI in Marketing breaks down how to create chains of impact in marketing campaigns and monitor their effectiveness to ensure positive returns on investment.

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Jack Phillips is a leading measurement and marketing researcher. He’s written and edited over 100 books on the subject, and is the chairman of the research consultancy ROI Institute.

Frank Q. Fu is an associate professor of marketing who’s worked with numerous companies in America and China.

Patricia Pulliam Phillips is the president and CEO of the ROI Institute. She’s written over 75 books on accountability and measurement.

Hong Yi is a performance improvement consultant whose clients include IBM, Johnson & Johnson, and Samsung.

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They Ask You Answer (2017) describes a transformative new marketing philosophy. Rather than relying on flashy ads and keyword-stuffed articles, author Marcus Sheridan encourages companies to embrace quality online content that truly seeks to educate customers and win their trust.

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Marcus Sheridan is the founder and president of marketing and personal development blog The Sales Lion, which later merged with successful content agency IMPACT. He is also a highly sought-after speaker and consultant who specializes in digital content and marketing.

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Podcasting Marketing Strategy (2019) is an accessible guide to podcasting. As marketing experts Daniel Rowles and Ciaran Rogers point out, podcasts generate higher levels of consumer commitment and engagement than any other social media. That makes them an indispensable tool for today’s businesses. Podcasting Marketing Strategy guides you through the podcasting process and shows you how to design your show, what equipment you’ll need, and how to reach your target audience.

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Daniel Rowles is a Chartered Institute of Marketing (CIM) course director, lecturer at Imperial College London, and lead judge for the CIM Marketing Excellence Awards. He is the host of the Digital Marketing Podcast and the author of Building Digital Culture.

Ciaran Rogers is the marketing director of digital consultancy service Target Internet. His clients include well-known international brands such as QA, Liz Earle, Elemis, Time to Spa, Highlands & Islands Enterprise, UKSA, Jubilee Sailing Trust, The Sustainable Food Trust, Hershesons Bliss, REN Skincare, and FatFace.

","buyOnAmazonUrl":"/en/books/podcasting-marketing-strategy-en/purchase","author":"Daniel Rowles and Ciaran Rogers","truncatedAuthor":"Daniel Rowles and Ciaran...","sourceAuthor":"Daniel Rowles and Ciaran Rogers","url":"https://www.blinkist.com/en/books/podcasting-marketing-strategy-en","browseUrl":"/en/nc/browse/books/podcasting-marketing-strategy-en","previewUrl":"/en/books/podcasting-marketing-strategy-en","readUrl":"/en/nc/reader/podcasting-marketing-strategy-en","playUrl":"/en/nc/reader/podcasting-marketing-strategy-en?play=1","readingDuration":21,"minutesToRead":21,"isAudio":true,"readCount":"21.1k","image":{"default":{"src":"https://images.blinkist.io/images/books/5e3783db6cee07000682a784/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e3783db6cee07000682a784/1_1/640.jpg"}},"sources":[{"media":"xs","src":"https://images.blinkist.io/images/books/5e3783db6cee07000682a784/1_1/470.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e3783db6cee07000682a784/1_1/640.jpg"}},{"media":"s","src":"https://images.blinkist.io/images/books/5e3783db6cee07000682a784/1_1/640.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e3783db6cee07000682a784/1_1/1080.jpg"}},{"media":"m","src":"https://images.blinkist.io/images/books/5e3783db6cee07000682a784/1_1/250.jpg","srcset":{"2x":"https://images.blinkist.io/images/books/5e3783db6cee07000682a784/1_1/470.jpg"}}]},"audioUrl":null,"chaptersLength":8,"hasAudio":true,"language":"en","freeDaily":null,"isFree":false,"category":{"title":"Marketing & Sales","sprite":"marketing-and-sales","slug":"marketing-and-sales-en"},"averageRating":4.2,"totalRatings":69,"categories":[{"id":"50744610e4b0c9817ab36595","url":"/en/content/categories/marketing-and-sales-en","sprite":"marketing-and-sales","slug":"marketing-and-sales-en","title":"Marketing & Sales","subtitle":"It’s not all subliminal messages and snake oil. Here the experts spill on content marketing and sales strategies for the 21st century."},{"id":"50647cf9e4b08bcecce09447","url":"/en/content/categories/entrepreneurship-and-small-business-en","sprite":"entrepreneurship-and-small-business","slug":"entrepreneurship-and-small-business-en","title":"Entrepreneurship","subtitle":"Everything you need to know about thriving on a shoestring budget, making your first million, and hiring right from the start."}]},{"id":"5e186c4a6cee0700089b4ba9","kind":"book","slug":"free-prize-inside-en","title":"Free Prize Inside","subtitle":"The Next Big Marketing Idea","subtitleHtmlSafe":"The Next Big Marketing Idea","aboutTheBook":"

Free Prize Inside (2004) provides practical answers to one of the most pressing questions facing marketers, entrepreneurs, and business owners today: In a world where people no longer pay attention to traditional advertising, how can you stand out from the crowd and reach your audience? Seth Godin shows that by tapping into the power of small-scale innovations, you can make your product, service, or company so remarkable, it will generate enough buzz to break through the noise of modern life.

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Seth Godin is a best-selling author, public speaker, and entrepreneur. He has written 19 books, including the New York Times bestseller Tribes and the Wall Street Journal bestseller Purple Cow, which is the prequel to Free Prize Inside. He was the founder of Squidoo and Yoyodyne, as well as altMBA – an online leadership and management training program. In 2018, he was inducted into the Marketing Hall of Fame.

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Unleashing the Ideavirus (2000) provides a map for charting a successful marketing campaign on the modern media landscape. It argues that the rise of the internet and the decline of advertising as an effective way of reaching people dictate that we need to rethink radically the way we approach marketing. And this new approach should embrace the potential for ideas to go viral via peer-to-peer communication.

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Seth Godin is a prolific author, public speaker, and entrepreneur. He has written 19 books to date, including the best sellers Purple Cow, Tribes, and This Is Marketing. He founded the companies Squidoo and Yoyodyne, and in 2018, he was inducted into the Marketing Hall of Fame.

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