Renegade Marketing Book Summary - Renegade Marketing Book explained in key points
Listen to the Intro
00:00

Renegade Marketing summary

Drew Neisser

12 Steps to Building Unbeatable B2B Brands

4.2 (164 ratings)
18 mins

Brief summary

Renegade Marketing by Drew Neisser challenges the traditional marketing methods and provides a fresh perspective on creating authentic connections with customers. It encourages brands to take risks and be innovative in communicating with their audience to drive growth and loyalty.

Table of Contents

    Renegade Marketing
    Summary of 4 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 4

    Have the courage to craft a distinctive identity.

    Today, marketing executives are trained to make marketing ever more complex; they have more data to work with than ever before, go to fancy training academies, and are given huge teams to work with. They’re told to imagine their target audience as having different personas and to try to tailor their message to fit every different audience.

    But, here’s the thing: you absolutely cannot be everything to every person. If you make your message too all-encompassing, you actually end up confusing the consumer and pleasing no one. In order to be successful, you need to have the courage to have a simple pitch that’s different from your competition.

    Let’s look at an example from the building industry. Neisser’s apartment board decided they needed to renew the hallway carpeting, and invited bids from different companies. The first two companies proudly stated that they worked for big restaurants, corporations, and private apartment buildings. The third company, JMPB Enterprise, made a different sort of pitch: it said that it worked exclusively on private apartment carpeting and offered no other services. It showed its expertise by naming specific problems it encountered on the job, namely complaints from residents about dust. Furthermore, it showed how it had solved that problem by budgeting for nightly cleanups and using special vacuums. By the end of the pitch, the board was sold. JMPB Enterprise had a unique selling point, and it could state it clearly and simply.

    In the beginning, JMPB Enterprise had to turn down a lot of work because its target market was so specific. That was very scary, but over time it turned out to be its key selling point. It had dared to be different, and it worked.

    The first letter in CATS stands for courage. To be courageous, renegade marketers need to be willing to cut through the noise and craft a simple, distinctive identity. And if something’s not working, they have to have the courage to pivot to something that does.

    Making changes takes courage. But, in reality, failing to make the change can be riskier. Look at Netflix. The streaming giant was once in the business of mailing out DVDs. It invested in streaming well ahead of the competition and became a market leader. Blockbuster, on the other hand, was way too late to join the streaming game. This former entertainment giant went bust because it didn’t embrace change.

    So, what kinds of changes are you willing to make to cut through the noise and make your company unique? In the next chapter, you’ll discover how to artfully articulate your company’s unique purpose — and make sure that it's shared by everyone in your organization.

    Want to see all full key ideas from Renegade Marketing?

    Key ideas in Renegade Marketing

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Renegade Marketing about?

    Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

    Renegade Marketing Review

    Renegade Marketing (2020) by Drew Neisser is a refreshing take on marketing strategies that dares to challenge traditional approaches. Here's why this book is worth reading:

    • With its innovative ideas and out-of-the-box thinking, it provides a fresh perspective on marketing, inspiring readers to break free from conventional norms.
    • Through practical case studies and interviews with successful marketers, it offers actionable insights that can be applied to any business, making it a valuable resource for professionals.
    • The book's engaging storytelling and relatable examples make it an enjoyable read, ensuring that readers stay hooked and motivated throughout.

    Who should read Renegade Marketing?

    • CMOs who want to learn how to bring their teams on board to implement new ideas
    • Marketing buffs interested in learning new insights from one of the most influential B2B marketing gurus
    • Anyone interested in how to create purpose-driven brands

    About the Author

    Drew Neisser is the founder of Renegade, the award-winning exclusively B2B marketing company. He’s helped dozens of companies create unbeatable brands and shared the stories of over 400 inspiring CMOs on his podcast Renegade Thinkers Unite. Neisser publishes a regular column for Ad Age and has been featured on ABC News, CNBC, and CBS Radio.

    Categories with Renegade Marketing

    Book summaries like Renegade Marketing

    People ❤️ Blinkist 
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked these summaries

    4.7 Stars
    Average ratings on iOS and Google Play
    31 Million
    Downloads on all platforms
    10+ years
    Experience igniting personal growth
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial

    Renegade Marketing FAQs 

    What is the main message of Renegade Marketing?

    The main message of Renegade Marketing is to challenge traditional marketing practices and think outside the box.

    How long does it take to read Renegade Marketing?

    The reading time for Renegade Marketing varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Renegade Marketing a good book? Is it worth reading?

    Renegade Marketing is worth reading as it provides fresh insights and practical strategies for successful marketing.

    Who is the author of Renegade Marketing?

    The author of Renegade Marketing is Drew Neisser.

    What to read after Renegade Marketing?

    If you're wondering what to read next after Renegade Marketing, here are some recommendations we suggest:
    • Marketing Made Simple by Donald Miller
    • Marketing Strategy by Jenna Tiffany
    • Digital Marketing Strategy by Simon Kingsnorth
    • 80/20 Internet Lead Generation by Scott A. Dennison
    • SEO 2024 by Adam Clarke
    • Rich Dad, Poor Dad by Robert T. Kiyosaki
    • Gap Selling by Keenan
    • Marketing 5.0 by Philip Kotler & Hermawan Kartajaya & Iwan Setiawan
    • Power Questions by Andrew Sobel & Jerold Panas
    • Radical Candor by Kim Scott