80/20 Internet Lead Generation Book Summary - 80/20 Internet Lead Generation Book explained in key points
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80/20 Internet Lead Generation summary

Scott A. Dennison

How A Few Simple, Profitable Strategies Can Lead to Marketplace Domination

4 (84 ratings)
14 mins

Brief summary

In 80/20 Internet Lead Generation, Scott A. Dennison offers a simple and effective system for generating leads online by focusing on the most effective strategies. The book provides actionable tips and resources for anyone looking to improve their online lead generation.

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    80/20 Internet Lead Generation
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    If you’re still just sticking to newspaper or TV ads, it’s time to update your marketing mentality.

    Every business owner wants company marketing to grab more clients, but few companies get how modern advertising works. This explains why so many brands still try to milk outdated advertising approaches. Bad luck for them – the old strategies just don’t work anymore.

    At its simplest, marketing is the act of putting your company brand out in the world so customers can find you. Just 100 years ago, the only avenues to do so were radio, print newspapers and billboards.

    But what if you wanted to sell tiny leashes for pet tarantulas? Chances are, if you placed an ad in the local newspaper, you wouldn’t sell many leashes. But why? Your tarantula leash is such a niche product that only a small percentage of people who see your ad would be interested.

    Today, technology has thrown advertisers a whole new set of challenges.

    Some 90 percent of potential customers find products and services online while the rest encounter ads while they read a newspaper or watch TV. So as a tarantula leash seller, not only is the percentage of people interested in your product small but the percentage of people who will see your ad is even smaller!

    Modern marketing isn’t just putting your brand out there so anyone can find you – you need to attract the attention of the right people. This can save a lot of time, money and effort!

    Unlike a billboard visible to every passerby, direct response marketing targets a specific group of people. It gets this select group engaged by using a call to action, which we’ll learn more about in the following blinks.

    Direct response marketing is harnessed using a range of online tools, allowing you to reach the right customers at the right time.

    Sound exciting? Before you start, you’ll need to work out who your ideal customers are!

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    Key ideas in 80/20 Internet Lead Generation

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    What is 80/20 Internet Lead Generation about?

    80/20 Internet Lead Generation (2015) reveals how your business can take advantage of the internet’s lead generation potential. From SEO to pay-per-click advertising to content creation, simple and actionable strategies are what you’ll need to get your business ahead in the information age.

    Best quote from 80/20 Internet Lead Generation

    Price is only a factor...when your prospect cant tell you apart from your competition.

    —Scott A. Dennison
    example alt text

    Who should read 80/20 Internet Lead Generation?

    • Small business owners looking to improve their marketing efforts
    • Readers who don’t get how Adwords and Google Analytics work
    • Marketers looking for online tools to complement traditional advertising strategies

    About the Author

    Scott A. Dennison is a public speaker, author and marketing expert. As a business advisor, Dennison has worked with businesses across many industries, helping them boost lead generation using online tools.

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