Name: 80/20 Internet Lead Generation
Rating: 4 (79 reviews)
Author: Scott A. Dennison

What’s in it for me? Learn new ways to use the internet to identify new customers.

Next time you’re driving or walking, count all the billboards or other print ads that you see. The number may shock you. These “old school” advertising strategies still have an important role to play in the marketplace. But slowly, they’re being overtaken by another, more sophisticated kind of marketing.

Forget about one message for all, and forget too about expensive printing and distribution costs. When you use online marketing tools, you can target exactly the customers you want for a fraction of the cost of traditional marketing.

If you want to stay ahead of the competition, it’s time to learn how the internet can help you. Let’s get started!

In these blinks, you’ll learn

how to use the internet to sell toys for pet tarantulas;
what samurai have to do with online marketing; and
how to lower your bounce rate.

If you’re still just sticking to newspaper or TV ads, it’s time to update your marketing mentality.

Every business owner wants company marketing to grab more clients, but few companies get how modern advertising works. This explains why so many brands still try to milk outdated advertising approaches. Bad luck for them – the old strategies just don’t work anymore.

At its simplest, marketing is the act of putting your company brand out in the world so customers can find you. Just 100 years ago, the only avenues to do so were radio, print newspapers and billboards.

But what if you wanted to sell tiny leashes for pet tarantulas? Chances are, if you placed an ad in the local newspaper, you wouldn’t sell many leashes. But why? Your tarantula leash is such a niche product that only a small percentage of people who see your ad would be interested.

Today, technology has thrown advertisers a whole new set of challenges.

Some 90 percent of potential customers find products and services online while the rest encounter ads while they read a newspaper or watch TV. So as a tarantula leash seller, not only is the percentage of people interested in your product small but the percentage of people who will see your ad is even smaller!

Modern marketing isn’t just putting your brand out there so anyone can find you – you need to attract the attention of the right people. This can save a lot of time, money and effort!

Unlike a billboard visible to every passerby, direct response marketing targets a specific group of people. It gets this select group engaged by using a call to action, which we’ll learn more about in the following blinks.

Direct response marketing is harnessed using a range of online tools, allowing you to reach the right customers at the right time.

Sound exciting? Before you start, you’ll need to work out who your ideal customers are!

Define your product’s unique selling point and stay on message to create a loyal customer base.

Wouldn’t it be nice if absolutely everyone knew how your product could change their lives just by looking at it? This, of course, will never be the case.

Spreading the word about your product takes effort. So what’s the best strategy? The first step is to develop a selling point that’s unique. Then stick to that point in all your marketing outreach.

A sleek and searchable website is crucial for any business; know your SEO, too.

Some websites are a headache. Careless design and confusing navigation can turn a customer off just like a sweaty, scattered salesperson would. Your business deserves a good online presence.

So how can you create a website that will solidify your brand message? Let’s start with the basics, and that’s your website’s structure.

Pay-per-click advertising will catch you new customers when done correctly.

SEO isn’t the only strategy that’ll get your brand ahead online. Pay-per-click advertising is a great tool to have in your arsenal. If you use it correctly, that is!

All it takes is a little common sense. You need to include keywords that people are most likely to use when searching for a product like yours.

Key ideas in 80/20 Internet Lead Generation