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Renegade Marketing (2021) is an incisive guide to becoming a cutting-edge B2B marketer in today’s frenetic corporate climate. It distinguishes four key characteristics of very successful marketing executives and shows you how you can apply them in your own company. Most importantly, it demonstrates how to create meaningful brands that are embodied at every level of your organization.

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Drew Neisser is the founder of Renegade, the award-winning exclusively B2B marketing company. He’s helped dozens of companies create unbeatable brands and shared the stories of over 400 inspiring CMOs on his podcast Renegade Thinkers Unite. Neisser publishes a regular column for Ad Age and has been featured on ABC News, CNBC, and CBS Radio.

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Make No Small Plans (2022) is the inside story of how a group of young entrepreneurs created one of the world’s most exciting platforms for global events and conferences – the Summit Series. This isn’t just a chance for them to recount their company’s history, though. Packed with actionable takeaways and business wisdom, this is a book designed to inspire readers on their own entrepreneurial journeys.

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Elliott Bisnow, Jeff Rosenthal, Jeremy Schwartz, and Brett Leve are the cofounders and co-owners of Summit Group, an organization dedicated to fostering a global community of business and thought leaders. They’re also active investors through the Summit Action Fund, an investment vehicle that has backed up-and-coming start-ups like Uber and Warby Parker at critical moments in their development.

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Get Different (2021) is a practical guide for entrepreneurs who want to leverage their market strategies and set themselves apart from the competition. Using an established framework, it offers step-by-step guidance on how to turn a marketing experiment into a strategic plan that gets you noticed and generates leads.

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Mike Michalowicz built and sold two million-dollar companies: Olmec Systems and a computer forensic firm. He is now an author and public speaker on business and entrepreneurship. He’s written several other best-selling books, including The Toilet Paper Entrepreneur and Profit First.

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Likeable Social Media (2011) is a handy guide to promoting your business on social media. This manual shows the best strategies for garnering positive attention on platforms like Facebook, Twitter, Instagram, and more.

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Dave Kerpen is an author, speaker, and cofounder of the award-winning social media marketing firm Likeable Media. His other works include Likeable Business, Likeable Leadership, and The Art of People: 11 Simple People Skills To Get Everything You Want.

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The End of Marketing (2020) is a guide to how brands should use social media. In an age when traditional marketing is no more, businesses must find ways to give their brands a human face, to capture the attention of social media users and win their trust.

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Carlos Gil is a digital storyteller with many years of experience developing social media strategies for leading brands such as LinkedIn, Winn-Dixie, Save-A-lot and BMC Software. He is CEO and founder of the LA-based Gil Media Co. The End of Marketing is his first book.

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Business for Bohemians (2016) provides creative, free-spirited individualists with an alternative path to making a living. Combining practical advice, philosophical reflections, and autobiographical anecdotes, it shows that you can enter the world of business without sacrificing your bohemian values.

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Tom Hodgkinson is the founder and editor of the Idler magazine. He is the bestselling author of How to Be Idle, How to Be Free, Brave Old World, and The Idle Parent. Along with his partner, he is also the founder of the Idler Academy of Philosophy, Husbandry and Merriment, which offers online and offline courses in a wide range of subjects – from business to philosophy.

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Simple Tips, Smart Ideas (2019) is a guide for small businesses that delivers on the promise of its title. Erica Wolfe-Murray distills cutting-edge industry knowledge on business growth, savvy marketing, and sustainable innovation into a range of easy-to-follow tips and ideas, all geared toward businesses that skew more boutique than behemoth.

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Erica Wolfe-Murray is a big name in small business. Other productivity and innovation experts focus on large brands and corporate conglomerates, but Wolfe-Murray’s passion and expertise lie in translating key concepts in business and marketing for small companies and shoestring start-ups. As well as being an author, marketing expert, and management consultant, Wolfe-Murray owns a media company and is the director of a tax app for freelancers.

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How to Have a Happy Hustle (2019) is an empowering guide to making ideas happen. Puncturing the mystique surrounding successful startups, Bec Evans reveals how anyone can grow an idea into a business by starting small, thinking creatively and getting feedback from their target market. Most importantly, by focusing on the process of testing and building an idea, connecting with people, and learning from mistakes a happy hustle redefines success to include personal growth, fulfilment as well as financial gain.

How to Have a Happy Hustle won the Startup Inspiration category at the Business Book Awards 2020.

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Bec Evans is a former head of innovation whose side hustle became a startup. As well as running Prolifiko, she's a writer, speaker and coach. She helps busy people find the time for creative side projects and coaches budding entrepreneurs to make their ideas a reality.

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Unleashing the Ideavirus (2000) provides a map for charting a successful marketing campaign on the modern media landscape. It argues that the rise of the internet and the decline of advertising as an effective way of reaching people dictate that we need to rethink radically the way we approach marketing. And this new approach should embrace the potential for ideas to go viral via peer-to-peer communication.

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Seth Godin is a prolific author, public speaker, and entrepreneur. He has written 19 books to date, including the best sellers Purple Cow, Tribes, and This Is Marketing. He founded the companies Squidoo and Yoyodyne, and in 2018, he was inducted into the Marketing Hall of Fame.

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We’re All Marketers (2019) offers a helpful overview of the tactics and principles that are guiding the world of digital marketing. Whether you’re part of a small business or a giant corporation, or you’re simply curious about how ideas are sold online, these are tips that can change the way you think about marketing.

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Nico De Bruyn fell in love with marketing after getting a degree in nutrition because he realized his heart wasn’t in it anymore. Since then he’s been studying all there is to know about modern marketing techniques. Unable to find the kind of thorough guide to digital marketing he was looking for, he set about interviewing leaders in the field and writing his first book, We’re All Marketers.

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Dear Founder (2018) is a comprehensive introduction to the basics of setting yourself up in business and founding a kick-ass startup. Packed full of handy tips and actionable advice from seasoned industry pros, these blinks will prepare you to both preempt and overcome everyday obstacles on your way to the top.

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Maynard Webb is an investor, the former COO of eBay and Chairman of the Board of Directors at Yahoo. He specializes in supporting promising startups, and also has his own startup, Everwise, which mentors entrepreneurs.

Carlye Adler is a prize-winning journalist who has co-authored numerous books, including the New York Times bestsellers Meditation For Fidgety Skeptics (2017) and Startup Land (2014). She is also a regular contributor to magazines such as Business Week and Forbes.

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Lost and Founder (2018) is a hands-on guide to getting your startup off the ground. Written by the founder of a company that’s already made it and packed with cheat codes and hacks, this is the ultimate insider’s playbook of strategies and tactics for struggling founders and would-be innovators.

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Rand Fishkin is the founder and former CEO of the marketing technology startup Moz. When Fishkin isn’t traveling the world giving talks on marketing, he can be found in the offices of his latest venture SparkToro, an audience intelligence search engine.

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Company of One (2019) presents an alternative philosophy of business success – one that turns conventional wisdom on its head by prizing less over more, small over large and niche over mass. In the course of laying out this philosophy, it also provides practical strategies for developing your own small-scale business enterprise – one that can provide you with enough free time, independence and income to live the life you want to live.

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Paul Jarvis is a web designer, writer, educator and entrepreneur who has been working for himself for about 20 years. His past clients include Microsoft, Mercedes-Benz and Warner Music. His writing and ideas have been published and profiled in magazines and outlets such as WIRED, Vice, Fast Company and USA Today.

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Practically Radical (2011) is a strategic guide to navigating today’s fast-moving world of business for leaders keen to set themselves apart from the crowd. Full of clever tips and insights from today’s most innovative companies, it argues for the need to rethink tried and tested methods and learn to think outside the box.

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William C. Taylor is an influential writer, public speaker and business expert. He co-founded the monthly business magazine Fast Company. Taylor has written several acclaimed books on company strategy including Simply Brilliant (2016) and is the co-author of Mavericks at Work (2006).

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This Is Marketing (2018) begins with a provocative premise: the landscape of marketing has dramatically shifted in the past few decades, but we haven’t updated our thinking about it accordingly. Our mental model still places advertising at the center of the marketing universe – but in the age of the internet, that no longer makes sense. A new philosophy is needed.

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Seth Godin is a successful entrepreneur, educator, writer and speaker on the topics of marketing and leadership. He has founded two companies, Squidoo and Yoyodyne, and he has written 18 books, which include The Dip, a New York Times best seller, and Purple Cow, which sold more than 150,000 copies and went through 23 printing runs in its first two years. He has led a number of marketing workshops, seminars and courses, and he also maintains Seth’s Blog, which is as popular as it is self-descriptive.

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Creative Superpowers (2018) is a one-stop guide to hacking your creativity, crafted by a crack team of high-flyers who’ve put their own advice into practice. Packed with useful tips and timely insights, this is the matchbox you’ve been looking for to spark those dormant creative fires.

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Laura Jordan Bambach is a digital designer and the cofounder of the British feminist organization SheSays.

Mark Earls is an award-winning author and sought-after marketing expert.

Daniele Fiandaca cofounded the consultancy firm Utopia, a leading authority on unlocking the creative potential of companies.

Scott Morrison is a marketing expert specializing in workflow and office atmosphere.

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Top of Mind (2017) offers readers an exciting new perspective on marketing by helping them break free of old, outdated methods and embrace the new “You Marketing” movement. Author John Hall provides the tools and insight necessary to navigate the new world of marketing, focusing in particular on how to gain an audience’s trust and target their needs.

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John Hall is a cofounder of the firm Influence & Co, which helps clients create powerful and engaging content, and his work has been praised by both Forbes and Inc. In 2016, he and his fellow cofounders received the EY Entrepreneur of the Year Award.

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It’s Not How Good You Are, It’s How Good You Want to Be (2003) offers sage advice to anyone interested in turning their grand ambitions into reality. Paul Arden takes readers behind the scenes of the advertising world to reveal the best and most effective techniques for pitching ideas and getting the client to say yes. Throughout, Arden encourages creative minds to think big and break away from the mundane and mediocre.

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Paul Arden is a creative mastermind with over 30 years’ experience in the advertising industry. He’s worked with major companies such as Toyota, British Airways and Fuji to create some of the most successful advertising campaigns in Britain. He is also the author of Whatever You Think, Think The Opposite (2006) and God Explained in a Taxi Ride (2007).

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Poke the Box (2015) dives deep into today’s connected economy, where initiative and innovation are more important than financial capital or prestige. If you want to embrace innovation and be the first to stick your neck out with a new idea, you must overcome your fear of failure and keep bouncing back when you get knocked down. This is a handbook for those who need a push to take their ideas off the drawing board and into the real world.

","aboutTheAuthor":"

Seth Godin is the former vice president of direct marketing at Yahoo! and the current CEO and founder of Squidoo.com. He is also the author of the world’s most popular marketing blog, as well as over a dozen internationally bestselling books, many of which have shifted the way people think about marketing. These books include Unleashing the Ideavirus, Tribes and Linchpin.

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Crushing It! (2018) explains and explores why having a strong personal brand is crucial in business. Following up on his 2009 best seller, Crush It!, the author draws on both his own experiences and those of readers to illustrate why having a strong presence across multiple digital-media channels is a blueprint for success.

","aboutTheAuthor":"

Gary Vaynerchuk is an entrepreneur and venture capitalist who has built a successful career around his personal brand and his mastery of social and digital media. First known for growing his family’s wine business, he now runs VaynerMedia, a social and digital agency. He has written several books, including Crush It! and The Thank You Economy.

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