Talk Triggers Book Summary - Talk Triggers Book explained in key points
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Talk Triggers summary

Jay Baer Daniel Lemin

The Complete Guide to Creating Customers with Word of Mouth

4.5 (66 ratings)
16 mins

Brief summary

Talk Triggers by Jay Baer and Daniel Lemin is a marketing book that focuses on creating word-of-mouth success by providing a remarkable customer experience. It explores how talk triggers can differentiate a brand and generate new customers through real-world examples and actionable tips.

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    Talk Triggers
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    Word-of-mouth advertising is the most effective, and talk triggers increase your chances of being mentioned.

    Few things are more likely to convince consumers to buy something than a friend’s recommendation. That’s something companies understand, which is why they hire celebrity “influencers” to promote their brand. But what if there was some way to spread the word about your business without having to shell out for reality TV personalities?

    Well, there is. It’s called word-of-mouth advertising, and it has the potential to replace old-school marketing techniques. Take the Cheesecake Factory. The restaurant chain’s yearly advertising bill comes in at a stunning $268 million less than its competitor Darden Restaurants, the company behind Olive Garden. In total, it spends just 0.2 percent of its revenue on advertising. Not bad for a multibillion-dollar enterprise! So, what’s the secret?

    Two words: talk triggers. The Cheesecake Factory has created a reason for customers to effectively advertise its product to each other for free. That is, its eye-catchingly enormous menus. These are 5,940 words long and feature 85 chicken dishes alone! This sets the company apart from the competition and sticks in the mind of anyone who comes to the restaurant for dinner.

    Talk triggers are all about sparking conversation between customers and potential customers. Adding a feature to your product or service that gets people talking and allows them to tell a story about their experience is a great way of boosting your chances of being mentioned or recommended.

    In the following blinks, we’ll take a closer look at specific talk triggers that helped increase businesses’ public profile, mentions on social media, personal referrals and turnover. As we’ll discover, word-of-mouth recommendations are so effective because they’re regarded as more credible than advertising. In an age of greater suspicion and savviness, that’s critical.

    Let’s find out how you can start crafting unique talk triggers for your company!

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    Key ideas in Talk Triggers

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    What is Talk Triggers about?

    Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

    Talk Triggers Review

    Talk Triggers (2018) is a compelling book that reveals the power of word-of-mouth marketing and provides practical strategies for creating remarkable customer experiences. Here's why this book is worth reading:

    • It offers concrete examples of companies that have successfully implemented talk triggers, giving readers actionable ideas for their own businesses.
    • The insights shared are backed by research and supported by real-life case studies, making it a reliable resource for anyone interested in marketing and customer loyalty.
    • With its engaging storytelling and witty anecdotes, the book manages to keep the topic of marketing interesting and definitely not boring.

    Best quote from Talk Triggers

    Studies show that a single word-of-mouth recommendation by a new customer can lead to almost $200 in increased sales.

    —Jay Baer and Daniel Lemin
    example alt text

    Who should read Talk Triggers?

    • Entrepreneurs looking to spread the word about their business
    • Salespeople interested in strategy
    • People working in marketing

    About the Author

    Jay Baer is the founder of Convince & Convert, a consultancy firm specializing in building and retaining a customer base. He is the author of Hug Your Haters and Youtility. Daniel Lemin is a former Google communications leader and co-founder of the healthy eating platform Selectivor. He is the author of Manipurated.

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    Talk Triggers FAQs 

    What is the main message of Talk Triggers?

    The main message of Talk Triggers is creating remarkable customer experiences to generate word-of-mouth marketing.

    How long does it take to read Talk Triggers?

    The estimated reading time for Talk Triggers is several hours. The Blinkist summary can be read in just 15 minutes.

    Is Talk Triggers a good book? Is it worth reading?

    Talk Triggers is a valuable read for those looking to amplify their marketing. It provides practical strategies for creating customer conversations.

    Who is the author of Talk Triggers?

    Jay Baer and Daniel Lemin are the authors of Talk Triggers.

    What to read after Talk Triggers?

    If you're wondering what to read next after Talk Triggers, here are some recommendations we suggest:
    • Wired for Story by Lisa Cron
    • Building a StoryBrand by Donald Miller
    • The Storytelling Edge by Shane Snow and Joe Lazauskas
    • Lead with a Story by Paul Smith
    • Alchemy by Rory Sutherland
    • Write Your Book in a Flash by Dan Janal
    • Storyworthy by Matthew Dicks
    • The Tipping Point by Malcolm Gladwell
    • The Art of Clear Thinking by Hasard Lee
    • Made to Stick by Chip Heath and Dan Heath