Talk Triggers Book Summary - Talk Triggers Book explained in key points
Listen to the Intro

Talk Triggers summary

Jay Baer and Daniel Lemin

The Complete Guide to Creating Customers with Word of Mouth

4.5 (49 ratings)
16 mins

What is Talk Triggers about?

Talk Triggers (2018) reminds us of a truth so obvious it’s often forgotten: nothing drives customers through your doors as effectively as word-of-mouth recommendations. The trick is to strategically steer the conversation your way with carefully crafted talking points that set you apart from the competition. In these blinks, you’ll learn how to do this.

Table of Contents

    Talk Triggers
    summarized in 6 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 6

    Word-of-mouth advertising is the most effective, and talk triggers increase your chances of being mentioned.

    Few things are more likely to convince consumers to buy something than a friend’s recommendation. That’s something companies understand, which is why they hire celebrity “influencers” to promote their brand. But what if there was some way to spread the word about your business without having to shell out for reality TV personalities?

    Well, there is. It’s called word-of-mouth advertising, and it has the potential to replace old-school marketing techniques. Take the Cheesecake Factory. The restaurant chain’s yearly advertising bill comes in at a stunning $268 million less than its competitor Darden Restaurants, the company behind Olive Garden. In total, it spends just 0.2 percent of its revenue on advertising. Not bad for a multibillion-dollar enterprise! So, what’s the secret?

    Two words: talk triggers. The Cheesecake Factory has created a reason for customers to effectively advertise its product to each other for free. That is, its eye-catchingly enormous menus. These are 5,940 words long and feature 85 chicken dishes alone! This sets the company apart from the competition and sticks in the mind of anyone who comes to the restaurant for dinner.

    Talk triggers are all about sparking conversation between customers and potential customers. Adding a feature to your product or service that gets people talking and allows them to tell a story about their experience is a great way of boosting your chances of being mentioned or recommended.

    In the following blinks, we’ll take a closer look at specific talk triggers that helped increase businesses’ public profile, mentions on social media, personal referrals and turnover. As we’ll discover, word-of-mouth recommendations are so effective because they’re regarded as more credible than advertising. In an age of greater suspicion and savviness, that’s critical.

    Let’s find out how you can start crafting unique talk triggers for your company!

    Want to see all full key ideas from Talk Triggers?

    Key ideas in Talk Triggers

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    Best quote from Talk Triggers

    Studies show that a single word-of-mouth recommendation by a new customer can lead to almost $200 in increased sales.

    —Jay Baer and Daniel Lemin
    example alt text

    About the Author

    Jay Baer is the founder of Convince & Convert, a consultancy firm specializing in building and retaining a customer base. He is the author of Hug Your Haters and Youtility. Daniel Lemin is a former Google communications leader and co-founder of the healthy eating platform Selectivor. He is the author of Manipurated.

    Who should read Talk Triggers?

    • Entrepreneurs looking to spread the word about their business
    • Salespeople interested in strategy
    • People working in marketing

    Categories with Talk Triggers

    Books like Talk Triggers

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    26 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 5,500+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial