The Bullseye Principle Book Summary - The Bullseye Principle Book explained in key points
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The Bullseye Principle summary

David Lewis G. Riley Mills

Mastering Intention-Based Communication to Collaborate, Execute, and Succeed

4.2 (182 ratings)
19 mins

Brief summary

The Bullseye Principle by David Lewis and G. Riley Mills is a guide to achieving success through focused thinking and effective communication. It offers actionable advice for clarifying objectives, identifying key stakeholders, and creating targeted messaging.

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    The Bullseye Principle
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    We communicate to achieve specific objectives.

    Picture the scene. Despite telling your teenage son countless times not to play ball in the house, you come home and find your favorite vase in pieces on the floor. What do you do? That’s right – you tell him off.

    Or let’s say you’re a manager and one of your employees shows up late for the third day in a row. Again, you’re going to have to have a talk.

    Hopefully they won’t just be idle words.

    The key message in this blink is: We communicate to achieve specific objectives.

    In both these scenarios, you’re communicating with the intention of changing another person’s actions. Put differently, you’re attempting to persuade. Persuasion is at the heart of communication, which can be defined as an intentional effort to alter someone’s mental state.

    So here’s the million dollar question: What’s the most effective way to communicate and persuade others?

    Let’s use a metaphor. Think of your message as an arrow. Like an archer, you’re aiming for the bullseye. This is the objective of your communication. Perhaps you want your son to understand the importance of respecting other people’s property, or your employees to know the importance of showing up on time.

    When an archer misses the bullseye, she doesn’t blame the target. Every arrow that goes astray is the result of poor marksmanship. This is also true of communication. Whether you’re facilitating a meeting or giving a presentation, it’s your job to hit the bullseye with your audience.

    Unfortunately, the business world is full of poor marksmen. Take a 2014 study published in Forbes. It found that 71 percent of employees don’t believe their bosses properly communicate what’s expected of them. The result? Unhappy workers. According to a 2017 Gallup poll, almost 70 percent of all employees in the US and 85 percent of the global workforce are “actively disengaged” from their jobs! Let that sink in for a moment.

    These numbers should be a wake-up call for managers and leaders. If you want to avoid alienating your team, you need to start improving your communication skills. In the following blinks, we’ll explore some techniques to help you hit the bullseye every time.

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    Key ideas in The Bullseye Principle

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    What is The Bullseye Principle about?

    The Bullseye Principle (2018) is a practical guide to confident, clear communication in contemporary business settings. Covering everything from personal branding to inspiring others and running meetings effectively, these blinks will show you how to deliver your lines with style and win over your audience.

    The Bullseye Principle Review

    The Bullseye Principle (2013) explores the key strategies and techniques for delivering impactful presentations that captivate audiences. Here's why this book is worth reading:

    • By focusing on the core message and crafting a compelling storyline, it helps readers create presentations that resonate and leave a lasting impact.
    • The book offers practical tips and exercises to improve presentation skills, making it a valuable resource for professionals and aspiring speakers.
    • With its engaging anecdotes and real-life examples, it ensures that the topic of presentations is far from boring, keeping readers entertained and inspired.

    Best quote from The Bullseye Principle

    The most powerful person in the world is the storyteller. – Steve Jobs

    —David Lewis and G. Riley Mills
    example alt text

    Who should read The Bullseye Principle?

    • Leaders looking to find their voice
    • Public speakers with stage fright 
    • Interviewers and interviewees

    About the Author

    David Lewis is an author. His first book, Sawdust and Spangles, won a 2007 NAPPA Honor Award, while his 2012 broadway musical The Hundred Dresses was nominated for a Distinguished Play Award. G. Riley Mills is the cofounder of Pinnacle Performance Company and a coach who has taught communication skills to CEOs around the world. Mills and Lewis are also the co-authors of The Pin Drop Principle.


    © David Lewis and G. Riley Mills: The Bullseye Principle copyright 2018, John Wiley & Sons Inc. Used by permission of John Wiley & Sons Inc. and shall not be made available to any unauthorized third parties.

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    The Bullseye Principle FAQs 

    What is the main message of The Bullseye Principle?

    The Bullseye Principle offers a framework for strategic communication and achieving impactful results.

    How long does it take to read The Bullseye Principle?

    The reading time for The Bullseye Principle varies, but the Blinkist summary can be read in just 15 minutes.

    Is The Bullseye Principle a good book? Is it worth reading?

    The Bullseye Principle is a practical and insightful book that provides valuable communication strategies.

    Who is the author of The Bullseye Principle?

    The Bullseye Principle is co-authored by David Lewis and G. Riley Mills.

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