Cashvertising Book Summary - Cashvertising Book explained in key points
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Cashvertising summary

Drew Eric Whitman

How to Use More Than 100 Secrets of Ad-Agency Psychology to Make BIG MONEY Selling Anything to Anyone

4.5 (66 ratings)
23 mins

Brief summary

Cashvertising by Drew Eric Whitman is a marketing book that offers effective advertising techniques to increase sales and profits. Using psychological triggers and proven copywriting formulas, it teaches the art of persuasive advertising.

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    The key to great advertising is to appeal to your customers’ core desires.

    Imagine that someone has invented a cucumber and mouse smoothie for cats, and you’re the lucky person who gets to write the ad. How in the world will you sell this weird concoction to millions of picky cat companions?

    The secret: setting off the right triggers. But what are they?

    Every person is wired with eight desires that marketers would be foolish to ignore. These desires, the Life-Force 8 (LF8), helped us survive in the past, and they’re still hard-wired into our brains.

    We wouldn’t make it through the week without the first three desires: to stay alive; to enjoy foods and beverages; and to be safe and free of pain.

    Naturally, we also yearn for sexual companionship and comfortable living conditions.

    Finally, we’re social beings, which is why we desire to protect our loved ones, long for the approval of those around us and strive to excel at what we do.

    Good marketers are able to transform these desires into money. In fact, consumer researchers have found that these eight basic desires drive more sales than all other human wants combined. But why?

    Desire is a form of tension that compels you to act if a need is left unmet. For example, if you’re hungry, you feel a tension that drives your desire for food. This in turn leads to actions that satisfy your desire. Our actions always follow this pattern: tension leads to desire leads to action.

    Marketers can benefit from this simple biological process by understanding and appealing to the L8 in a clever way.

    So how do you sell that cucumber and mouse smoothie? Appeal to the cat owner’s desire to protect her cat. Tell her how the smoothie will protect the cat from going blind due to its high amounts of taurine – a substance that cats really need but can’t produce themselves.

    Now you understand these basic triggers; our following blinks reveal how marketers use them to sell you their products.

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    Key ideas in Cashvertising

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    What is Cashvertising about?

    Cashvertising (2009) shows how you don’t need a million dollar ad campaign to bring in the customers. All you need to know is how and why we make buying decisions. Full of instantly actionable tips, this book tells you everything you need to know about how to turn your ads into profits.

    Cashvertising Review

    Cashvertising (2008) by Drew Eric Whitman is an eye-opening book that reveals the persuasive techniques behind successful advertising campaigns. Here's why this book is worth reading:

    • With its insightful analysis of human psychology and buyer behavior, it equips readers with the knowledge to create compelling ads that generate results.
    • By uncovering the hidden triggers that motivate people to buy, the book provides practical strategies for capturing attention and driving sales.
    • Through the use of real-world case studies and examples, it brings the concepts to life, making the subject matter fascinating and applicable to various industries.

    Best quote from Cashvertising

    When you create an advertising appeal based on any of the LF8, you tap into the power of Mother Nature herself.

    —Drew Eric Whitman
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    Who should read Cashvertising?

    • Businesspeople who want to know more about consumer marketing
    • Anyone interested in the psychological secrets behind advertising
    • Professionals eager to become savvier marketers

    About the Author

    Drew Eric Whitman has worked for the direct marketing division of the largest ad agency in Philadelphia, and is now a consultant and teacher on the psychology behind consumer behavior. His work has been used by huge organizations, such as the Advertising Specialty Institute, American Legion and Texaco.

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    Cashvertising FAQs 

    What is the main message of Cashvertising?

    The main message of Cashvertising is how to create persuasive advertising that drives sales.

    How long does it take to read Cashvertising?

    The reading time for Cashvertising varies, but you can read the Blinkist summary in just 15 minutes.

    Is Cashvertising a good book? Is it worth reading?

    Cashvertising is worth reading as it provides valuable insights and techniques for effective advertising.

    Who is the author of Cashvertising?

    Drew Eric Whitman is the author of Cashvertising.

    What to read after Cashvertising?

    If you're wondering what to read next after Cashvertising, here are some recommendations we suggest:
    • Persuasive Copywriting by Andy Maslen
    • Buyology by Martin Lindstrom
    • Alchemy by Rory Sutherland
    • It’s Not How Good You Are, It’s How Good You Want to Be by Paul Arden
    • Do I Make Myself Clear? by Harold Evans
    • The Science of Why by David Forbes
    • Sapiens by Yuval Noah Harari
    • Moving to Outcomes by Robert Glazer & Matthew Wool
    • Perennial Seller by Ryan Holiday
    • SYSTEMology by David Jenyns