Persuasive Online Copywriting Book Summary - Persuasive Online Copywriting Book explained in key points

Persuasive Online Copywriting summary

Jeffrey Eisenberg, Bryan Eisenberg

Brief summary

Persuasive Online Copywriting by Jeffrey Eisenberg and Bryan Eisenberg is a comprehensive guide that teaches you how to craft compelling and persuasive content for the web. It's packed with practical tips and proven techniques to help you drive engagement and boost conversion rates.

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Table of Contents

    Persuasive Online Copywriting
    Summary of key ideas

    Understanding the Psychology of Online Copywriting

    In Persuasive Online Copywriting, Jeffrey and Bryan Eisenberg delve into the psychology behind effective online copywriting. They begin by emphasizing the importance of understanding your audience's needs, desires, and fears. They stress that successful online copywriting is not about the product or service you're selling, but about the customer's experience and how your offering can improve their lives.

    The authors introduce the concept of 'persuasion architecture' - a systematic approach to understanding and influencing customer behavior. They explain that by understanding the different stages of the customer's decision-making process, you can tailor your copy to guide them seamlessly from awareness to purchase.

    Creating Effective Online Copy

    Next, the Eisenbergs discuss the key elements of effective online copywriting. They emphasize the importance of a compelling headline, as it's the first thing your audience sees and can make or break their decision to continue reading. They also stress the significance of a strong opening, as it sets the tone for the rest of the copy.

    The authors then delve into the importance of creating a clear and compelling value proposition. They explain that your copy should clearly communicate what sets your product or service apart from the competition and how it can solve your customer's problems. They also discuss the significance of using social proof, such as customer testimonials and reviews, to build trust and credibility.

    Optimizing Your Copy for Conversions

    In the third part of Persuasive Online Copywriting, the Eisenbergs focus on optimizing your copy for conversions. They introduce the concept of 'conversion rate optimization' (CRO) and explain how to use it to improve the effectiveness of your online copy. They stress the importance of testing different elements of your copy, such as headlines, calls to action, and value propositions, to see what resonates best with your audience.

    The authors also discuss the significance of creating a sense of urgency in your copy to prompt immediate action. They explain that by using techniques such as limited-time offers and scarcity, you can encourage your audience to act quickly, increasing your conversion rates.

    Adapting Your Copy for Different Platforms

    In the final part of the book, the Eisenbergs discuss the importance of adapting your copy for different online platforms. They explain that what works on your website may not work on social media or in email marketing, and vice versa. They stress the significance of understanding the unique characteristics and limitations of each platform and tailoring your copy accordingly.

    In conclusion, Persuasive Online Copywriting provides a comprehensive guide to creating effective online copy. By understanding the psychology of persuasion, creating compelling copy, optimizing for conversions, and adapting for different platforms, you can significantly improve the effectiveness of your online marketing efforts.

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    What is Persuasive Online Copywriting about?

    Persuasive Online Copywriting by Jeffrey Eisenberg and Bryan Eisenberg is a comprehensive guide that teaches you how to write compelling and effective copy for the web. From understanding your target audience to crafting attention-grabbing headlines and calls to action, this book provides practical tips and strategies to help you boost your online conversion rates and achieve your marketing goals.

    Persuasive Online Copywriting Review

    Persuasive Online Copywriting (2012) is an essential read for anyone interested in mastering the art of crafting persuasive online content. Here's why this book stands out:

    • It offers practical techniques and strategies to create compelling online copy that drives action and delivers results.
    • Backed by research and case studies, it provides valuable insights into consumer psychology and the science behind effective copywriting.
    • The book's user-friendly approach and clear explanations make it accessible, engaging, and far from boring.

    Who should read Persuasive Online Copywriting?

    • Freshly minted marketing professionals seeking to boost online conversion rates
    • Website owners aiming to improve their content and attract more visitors
    • Entrepreneurs looking to master the art of selling through compelling online copy

    About the Author

    Jeffrey Eisenberg and Bryan Eisenberg are renowned experts in the field of online marketing and conversion optimization. With a focus on data-driven strategies, they have helped numerous companies improve their online presence and increase their sales. Their book, Persuasive Online Copywriting, provides valuable insights and practical tips for crafting compelling content that resonates with readers and drives action. By leveraging their expertise, readers can learn how to create persuasive copy that engages and converts their target audience.

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    Persuasive Online Copywriting FAQs 

    What is the main message of Persuasive Online Copywriting?

    The main message of Persuasive Online Copywriting is how to craft compelling copy that persuades and influences online readers.

    How long does it take to read Persuasive Online Copywriting?

    The reading time for Persuasive Online Copywriting varies, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.

    Is Persuasive Online Copywriting a good book? Is it worth reading?

    Persuasive Online Copywriting is definitely worth reading. It provides valuable insights and techniques for creating effective online copy.

    Who is the author of Persuasive Online Copywriting?

    The authors of Persuasive Online Copywriting are Jeffrey Eisenberg and Bryan Eisenberg.

    What to read after Persuasive Online Copywriting?

    If you're wondering what to read next after Persuasive Online Copywriting, here are some recommendations we suggest:
    • Made to Stick by Chip Heath and Dan Heath
    • Crossing the Chasm by Geoffrey A. Moore
    • The Tipping Point by Malcolm Gladwell
    • Selling the Invisible by Harry Beckwith
    • You Can Negotiate Anything by Herb Cohen
    • To Sell Is Human by Daniel H. Pink
    • Influence by Robert B. Cialdini
    • The $100 Startup by Chris Guillebeau
    • Manufacturing Consent by Edward S. Herman and Noam Chomsky
    • Free by Chris Anderson