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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Fix This Next summary
Make the Vital Change That Will Level Up Your Business
24 mins
Brief summary
Fix This Next by Mike Michalowicz is a business book that guides entrepreneurs to identify and focus on their most urgent needs. It offers a simple assessment tool to pinpoint the most pressing problem and provides a roadmap to achieve sustainable business growth.
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Fix This Next
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Key idea 1 of 8
To get out of crisis mode, stop listening to your gut and be more strategic.
One day, author Mike Michalowicz was in serious crisis mode. He was desperately trying to pull his business out of substantial debt by generating sales. But even though sales were increasing, his profits weren't. With every possible loan maxed out and $365,000 worth of personal debt, Michalowicz lived in a constant state of anxiety. And to make matters worse, his printer had just jammed.
Michalowicz pulled out every tray and opened every flap in the printer, getting more and more frustrated. There was no obvious reason why his printer had jammed, just like there was no obvious reason why his business was failing. Michalowicz continued to yank out trays, but with more force. After a fifth unsuccessful round of tray slamming, he made himself stop and take a breath. His current approach of instinctively opening and slamming doors simply wasn’t working. He needed to try something new.
The key message here is: To get out of crisis mode, stop listening to your gut and be more strategic.
After this realization, Michalowicz calmly examined the back of the printer. And there it was, a scrap of paper trapped in the feed. Within minutes, the machine was working again. Using more force hadn’t helped solve the problem at all.
This experience made Michalowicz question his business approach. His instincts had told him that boosting sales would pull him out of debt. But since sales growth wasn’t reducing company debt, sales weren’t the problem. His gut was wrong. The real issue at hand was profit. Instead of focusing on sales, Michalowicz had to find a way to increase profitability – that should start reducing debt.
You see, many business owners struggle to reach their goals, even if they have enough money, resources, and experience. This happens when – like Michalowicz – they’re not aware of what their biggest business problem actually is. They scramble to solve all their problems at the same time, rather than being strategic and prioritizing decisions around clear business needs.
This type of behavior is instinctual behavior – following your gut, in other words. But this approach to solving issues rarely moves a business forward. Instead, you get stuck in the Survival Trap, frantically putting out fires.
The Fix This Next tool can help you overcome the Survival Trap by working systematically through your business needs. In the next blink, we’ll look at what these needs are and how they relate to each other.
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What is Fix This Next about?
Fix This Next (2020) provides business owners with a simple system to address the key issues preventing their companies from flourishing. Instead of trying to fix every issue at once, it reveals how different components of a business affect each other. It also provides a tool, the Business Hierarchy of Needs, that can help owners identify which issue to tackle first to ensure continual growth and profitability.
Fix This Next Review
Fix This Next (2020) by Mike Michalowicz serves as a compass for business owners who want to pinpoint and solve their most pressing issues. Here's why this book is worth reading:
- With its straightforward diagnostic tool, it helps readers identify the root cause of their business struggles and focus on fixing the most important problem first.
- Supported by real-life case studies and practical examples, the book offers actionable strategies that can be implemented immediately, ensuring tangible results.
- By addressing the core needs of any business, the book ensures that readers stay engaged, as it provides a clear roadmap for long-term success and growth.
Best quote from Fix This Next
When you fix a problem, go back to the base and work your way up the hierarchy. Every. Single. Time.
—Mike Michalowicz
Who should read Fix This Next?
- Entrepreneurs struggling to move their businesses forward
- Managers trying to make a company profitable
- Overworked business owners hoping to reduce stress
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Fix This Next FAQs
What is the main message of Fix This Next?
Fix This Next provides a simple framework to help businesses identify their most important and immediate improvement needs.
How long does it take to read Fix This Next?
The reading time for Fix This Next varies. However, the Blinkist summary can be read in just 15 minutes.
Is Fix This Next a good book? Is it worth reading?
Fix This Next is a valuable read for business owners and entrepreneurs. It offers practical tools and strategies to prioritize and solve business challenges.
Who is the author of Fix This Next?
Mike Michalowicz is the author of Fix This Next.
What to read after Fix This Next?
If you're wondering what to read next after Fix This Next, here are some recommendations we suggest:
- The Grid by Matt Watkinson
- Get Different by Mike Michalowicz
- The 5 AM Club by Robin Sharma
- The Pumpkin Plan by Mike Michalowicz
- Profit First by Mike Michalowicz
- Lost and Founder by Rand Fishkin
- The Human Condition by Hannah Arendt
- Talking to Strangers by Malcolm Gladwell
- Building Your Money Machine with ChatGPT by Larry Wheeler
- Phaedo by Plato
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