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The Story Factor
Inspiration, Influence, and Persuasion through the Art of Storytelling
The Story Factor explains what a powerful tool narratives can be, and unravels the art of telling your own stories. Stories are far more effective than mere facts or figures when you're making a presentation or trying to inspire people to take action.
- Anyone who wants to learn how to influence others
- Anyone who often gives talks, presentations or lectures
- Anyone who wants to improve their public-speaking skills
Annette Simmons turned a career in marketing and an interest in psychology into a new way of thinking about the age-old art of storytelling. She is an expert in the art of narrative who has given popular storytelling seminars for years. She is also the author of Whoever Tells the Best Story Wins.
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