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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Listen to the Intro
Success Secrets of the Online Marketing Superstars summary
Mitch Meyerson
Learn from today’s most successful online marketers
11 mins
What is Success Secrets of the Online Marketing Superstars about?
Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.
Table of Contents
Success Secrets of the Online Marketing Superstars
summarized in 6 key ideas
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Key idea 1 of 6
Personal media brands are the future of marketing.
Do you feel you’ve got a special connection to the weather? Know how to make it rain when you feel like it? If that sounds a bit ridiculous to you, well, that’s because it is! But substitute rain for media and it’s a whole different story.
It’s time to stop playing the plain old marketer and start making waves as a media rainmaker. A media rainmaker brings in the business by moving beyond traditional marketing methods toward innovative, breakthrough strategies. Marketing and media are two different things, after all.
Marketing is what we all run away from, wary that someone out there is trying to sell us their product. Media, on the other hand, draws us in. People get to know your business through media because they are genuinely interested. But how do you get customers to flock to your business of their own accord?
By building a personal media brand. This approach will give you the edge over your competitors. Take Kim Kardashian, for example. Why exactly is she famous again? Most of us barely know anymore. But what we do know is that she was able to build a personal empire through her brilliant use of media.
But what if you’re not famous? Well, you can still build a winning personal media brand. You must show your audience that you’re the expert on a given topic. People will turn to you as their most valuable source of information and content.
For a personal media brand that’s a little different than Kim Kardashian’s, let’s look at the Digital Photography School. It’s a well-known online educational platform for any aspiring photographer looking for loads of top quality information for free.
But wait – shouldn’t it be pretty unprofitable for founder Darren Rowse to give all his advice away? Not so. It’s precisely because of the great content provided by Rowse that his readers are willing to buy his e-books, which is how he generates his profits.
Between Digital Photography School and his other popular site, ProBlogger Blog Tips, Darren Rowse has established himself as a go-to source for online advice and his very own personal media brand.
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Best quote from Success Secrets of the Online Marketing Superstars
Wouldnt demonstrating that you know what youre doing work better than claiming to be the number one-whatever?
—Mitch Meyerson
Who should read Success Secrets of the Online Marketing Superstars?
- Entrepreneurs seeking to increase sales
- Budding writers keen to start their own successful blog
- Readers interested in emerging marketing techniques
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