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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Success Secrets of the Online Marketing Superstars summary
Mitch Meyerson
Learn from today’s most successful online marketers
11 mins
Brief summary
Success Secrets of the Online Marketing Superstars by Mitch Meyerson is a guidebook, showcasing marketing success stories and how top marketers made it. The book offers valuable insights, strategies, and tips for digital marketing success.
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Success Secrets of the Online Marketing Superstars
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Key idea 1 of 6
Personal media brands are the future of marketing.
Do you feel you’ve got a special connection to the weather? Know how to make it rain when you feel like it? If that sounds a bit ridiculous to you, well, that’s because it is! But substitute rain for media and it’s a whole different story.
It’s time to stop playing the plain old marketer and start making waves as a media rainmaker. A media rainmaker brings in the business by moving beyond traditional marketing methods toward innovative, breakthrough strategies. Marketing and media are two different things, after all.
Marketing is what we all run away from, wary that someone out there is trying to sell us their product. Media, on the other hand, draws us in. People get to know your business through media because they are genuinely interested. But how do you get customers to flock to your business of their own accord?
By building a personal media brand. This approach will give you the edge over your competitors. Take Kim Kardashian, for example. Why exactly is she famous again? Most of us barely know anymore. But what we do know is that she was able to build a personal empire through her brilliant use of media.
But what if you’re not famous? Well, you can still build a winning personal media brand. You must show your audience that you’re the expert on a given topic. People will turn to you as their most valuable source of information and content.
For a personal media brand that’s a little different than Kim Kardashian’s, let’s look at the Digital Photography School. It’s a well-known online educational platform for any aspiring photographer looking for loads of top quality information for free.
But wait – shouldn’t it be pretty unprofitable for founder Darren Rowse to give all his advice away? Not so. It’s precisely because of the great content provided by Rowse that his readers are willing to buy his e-books, which is how he generates his profits.
Between Digital Photography School and his other popular site, ProBlogger Blog Tips, Darren Rowse has established himself as a go-to source for online advice and his very own personal media brand.
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What is Success Secrets of the Online Marketing Superstars about?
Success Secrets of the Online Marketing Superstars (2015) helps you plan a campaign to bring your product to a potentially vast new audience. These blinks illustrate the principles and strategies for building a winning blog, creating great online content or making your videos go viral.
Success Secrets of the Online Marketing Superstars Review
Success Secrets of the Online Marketing Superstars (2015) by Mitch Meyerson is a valuable resource that provides expert advice on how to excel in the field of online marketing. Here's why this book is worth reading:
- With its collection of practical strategies and techniques, the book equips readers with the knowledge to build a successful online marketing presence.
- Featuring interviews with top industry professionals and their real-life success stories, the book offers valuable insights and inspiration.
- The book's engaging and dynamic approach to online marketing keeps readers invested and interested, ensuring that the content is never boring.
Best quote from Success Secrets of the Online Marketing Superstars
Wouldnt demonstrating that you know what youre doing work better than claiming to be the number one-whatever?
—Mitch Meyerson
Who should read Success Secrets of the Online Marketing Superstars?
- Entrepreneurs seeking to increase sales
- Budding writers keen to start their own successful blog
- Readers interested in emerging marketing techniques
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Success Secrets of the Online Marketing Superstars FAQs
What is the main message of Success Secrets of the Online Marketing Superstars?
The main message of Success Secrets of the Online Marketing Superstars is to learn from the experiences and strategies of successful online marketers.
How long does it take to read Success Secrets of the Online Marketing Superstars?
The reading time for Success Secrets of the Online Marketing Superstars varies, but it would take several hours. The Blinkist summary can be read in just 15 minutes.
Is Success Secrets of the Online Marketing Superstars a good book? Is it worth reading?
Success Secrets of the Online Marketing Superstars is worth reading as it provides valuable insights and practical tips to succeed in online marketing.
Who is the author of Success Secrets of the Online Marketing Superstars?
The author of Success Secrets of the Online Marketing Superstars is Mitch Meyerson.
What to read after Success Secrets of the Online Marketing Superstars?
If you're wondering what to read next after Success Secrets of the Online Marketing Superstars, here are some recommendations we suggest:
- Digital Marketing Strategy by Simon Kingsnorth
- The Direct to Consumer Playbook by Mike Stevens
- Content Marketing Revolution by Dane Brookes
- Dynamic Drive by Molly Fletcher
- Building Your Money Machine with ChatGPT by Larry Wheeler
- Man’s Search for Meaning by Viktor Frankl
- Content Rules by Ann Handley & C.C. Chapman
- Mindset by Carol Dweck
- SEO 2016 by Adam Clarke
- The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick