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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
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Global Content Marketing summary
Pam Didner
How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
18 mins
Brief summary
Global Content Marketing, by Pam Didner, is a comprehensive guide that explains how to create and promote content for international audiences. It includes strategies for crafting content, adapting it for different cultures, and measuring its success.
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Global Content Marketing
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Content is the cornerstone of innovative marketing strategies.
From shopping to entertainment to education, the digital age has revolutionized nearly every aspect of everyday life. Clever marketers are aware of this and have adopted new, innovative strategies to match.
Today, content is produced and distributed rapidly across blogs and social media. And advertising teams use this to their advantage by employing global content marketing. Put simply, these advertisers share content that is useful and relevant to their target audiences around the world.
Think about it: what’s the first thing you do when confronted with a problem? More often than not, you’ll hit up Google in search of answers. There are currently many forums, blogs and websites that make it their job to provide you with the information and solutions you need, be it in the form of product reviews, listicles or DIYs.
So, what if your company leveraged this demand for information to promote your product? Well, that’s exactly what content marketing does. By offering content that helps out your potential customers, people value you as a source of information and, soon enough, as a provider of goods and services they’re interested in.
Costco, for instance, publishes a free cookbook once a year. It’s full of delicious recipes and doesn’t contain any ads. Yet, it’s a very successful piece of marketing. Why? Because customers appreciate how useful it is. The cookbook shows that Costco isn’t always after profit – they also want to make life easier for their customers. This boosts customer loyalty to the Costco brand.
Of course, if you’re in the web-design business, a cookbook isn’t going to reel in the clients. Your approach to content marketing has to be tailored to your target audience, and that requires market research. If you have a clear understanding of what information your audience is seeking, then you’ll be able to produce valuable and profitable content that gives your brand both depth and appeal.
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What is Global Content Marketing about?
Global Content Marketing (2015) is your comprehensive guide to marketing in the digital age. These blinks offer strategic insights into implementing and maintaining a powerful content-marketing strategy and explore what the future holds for global content-marketing and the role of the marketer.
Global Content Marketing Review
Global Content Marketing (2014) by Pam Didner offers a comprehensive guide on how to create and execute a successful global content marketing strategy. Here's why this book is worth reading:
- Packed with practical tips and strategies, it provides actionable advice to help businesses reach a global audience with their content.
- By combining real-world case studies, industry insights, and step-by-step instructions, the book equips readers with the knowledge and tools to effectively engage international markets.
- Its emphasis on cultural sensitivity and understanding the nuances of different markets ensures that the book is both informative and engaging, keeping readers captivated.
Best quote from Global Content Marketing
In todays content-rich world, the ability to connect different ideas and experiences is a prerequisite for marketing.
—Pam Didner
Who should read Global Content Marketing?
- Businesses that want to scale content and marketing across regions
- College graduates thinking about a career in marketing
- Entrepreneurs looking to enhance their business’s success
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Global Content Marketing FAQs
What is the main message of Global Content Marketing?
The main message of Global Content Marketing is the importance of creating engaging content for a global audience.
How long does it take to read Global Content Marketing?
The reading time for Global Content Marketing varies depending on the reader's speed, but it typically takes several hours. The Blinkist summary can be read in just 15 minutes.
Is Global Content Marketing a good book? Is it worth reading?
Global Content Marketing is a valuable read for marketers looking to expand their global reach. It offers actionable insights and practical strategies.
Who is the author of Global Content Marketing?
The author of Global Content Marketing is Pam Didner.
What to read after Global Content Marketing?
If you're wondering what to read next after Global Content Marketing, here are some recommendations we suggest:
- Paid Attention by Faris Yakob
- We’re All Marketers by Nico De Bruyn
- See You on the Internet by Avery Swartz
- Workstyle by Lizzie Penny and Alex Hirst
- Duct Tape Marketing Revised and Updated by John Jantsch
- 80/20 Sales and Marketing by Perry Marshall
- Content Marketing Revolution by Dane Brookes
- Epic Content Marketing by Joe Pulizzi
- Digital Marketing Strategy by Simon Kingsnorth
- Marketing 5.0 by Philip Kotler & Hermawan Kartajaya & Iwan Setiawan