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Blink 3 of 8 - The 5 AM Club
by Robin Sharma
Global Content Marketing summary
Pam Didner
How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works
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What is Global Content Marketing about?
Global Content Marketing (2015) is your comprehensive guide to marketing in the digital age. These blinks offer strategic insights into implementing and maintaining a powerful content-marketing strategy and explore what the future holds for global content-marketing and the role of the marketer.
About the Author
Pam Didner was the Global Integrated Marketing Strategist for Intel, where she led global product launches and marketing campaigns. She is now an expert for global content-marketing, sharing her knowledge in workshops and conferences around the world.
Table of Contents
Key idea 1 of 9
Content is the cornerstone of innovative marketing strategies.
From shopping to entertainment to education, the digital age has revolutionized nearly every aspect of everyday life. Clever marketers are aware of this and have adopted new, innovative strategies to match.
Today, content is produced and distributed rapidly across blogs and social media. And advertising teams use this to their advantage by employing global content marketing. Put simply, these advertisers share content that is useful and relevant to their target audiences around the world.
Think about it: what’s the first thing you do when confronted with a problem? More often than not, you’ll hit up Google in search of answers. There are currently many forums, blogs and websites that make it their job to provide you with the information and solutions you need, be it in the form of product reviews, listicles or DIYs.
So, what if your company leveraged this demand for information to promote your product? Well, that’s exactly what content marketing does. By offering content that helps out your potential customers, people value you as a source of information and, soon enough, as a provider of goods and services they’re interested in.
Costco, for instance, publishes a free cookbook once a year. It’s full of delicious recipes and doesn’t contain any ads. Yet, it’s a very successful piece of marketing. Why? Because customers appreciate how useful it is. The cookbook shows that Costco isn’t always after profit – they also want to make life easier for their customers. This boosts customer loyalty to the Costco brand.
Of course, if you’re in the web-design business, a cookbook isn’t going to reel in the clients. Your approach to content marketing has to be tailored to your target audience, and that requires market research. If you have a clear understanding of what information your audience is seeking, then you’ll be able to produce valuable and profitable content that gives your brand both depth and appeal.
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Who should read Global Content Marketing
- Businesses that want to scale content and marketing across regions
- College graduates thinking about a career in marketing
- Entrepreneurs looking to enhance their business’s success
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