Open in the App Open in the App Open in the App
Get the key ideas from

Global Content Marketing

How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

By Pam Didner
16-minute read
Audio available
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner

Global Content Marketing (2015) is your comprehensive guide to marketing in the digital age. These blinks offer strategic insights into implementing and maintaining a powerful content-marketing strategy and explore what the future holds for global content-marketing and the role of the marketer.

  • Businesses that want to scale content and marketing across regions
  • College graduates thinking about a career in marketing
  • Entrepreneurs looking to enhance their business’s success

Pam Didner was the Global Integrated Marketing Strategist for Intel, where she led global product launches and marketing campaigns. She is now an expert for global content-marketing, sharing her knowledge in workshops and conferences around the world.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

Discover
3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

Join Blinkist to get the key ideas from

Global Content Marketing

How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works

By Pam Didner
  • Read in 16 minutes
  • Audio & text available
  • Contains 10 key ideas
Global Content Marketing: How to Create Great Content, Reach More Customers, and Build a Worldwide Marketing Strategy that Works by Pam Didner
Synopsis

Global Content Marketing (2015) is your comprehensive guide to marketing in the digital age. These blinks offer strategic insights into implementing and maintaining a powerful content-marketing strategy and explore what the future holds for global content-marketing and the role of the marketer.

Key idea 1 of 10

Content is the cornerstone of innovative marketing strategies.

From shopping to entertainment to education, the digital age has revolutionized nearly every aspect of everyday life. Clever marketers are aware of this and have adopted new, innovative strategies to match.

Today, content is produced and distributed rapidly across blogs and social media. And advertising teams use this to their advantage by employing global content marketing. Put simply, these advertisers share content that is useful and relevant to their target audiences around the world.

Think about it: what’s the first thing you do when confronted with a problem? More often than not, you’ll hit up Google in search of answers. There are currently many forums, blogs and websites that make it their job to provide you with the information and solutions you need, be it in the form of product reviews, listicles or DIYs.

So, what if your company leveraged this demand for information to promote your product? Well, that’s exactly what content marketing does. By offering content that helps out your potential customers, people value you as a source of information and, soon enough, as a provider of goods and services they’re interested in.

Costco, for instance, publishes a free cookbook once a year. It’s full of delicious recipes and doesn’t contain any ads. Yet, it’s a very successful piece of marketing. Why? Because customers appreciate how useful it is. The cookbook shows that Costco isn’t always after profit – they also want to make life easier for their customers. This boosts customer loyalty to the Costco brand.

Of course, if you’re in the web-design business, a cookbook isn’t going to reel in the clients. Your approach to content marketing has to be tailored to your target audience, and that requires market research. If you have a clear understanding of what information your audience is seeking, then you’ll be able to produce valuable and profitable content that gives your brand both depth and appeal.

Key ideas in this title

No time to
read?

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.