Open in the App Open in the App Open in the App
Get the key ideas from


The Epic Disruption of the Advertising Industry (and Everything Else)

By Ken Auletta
12-minute read
Audio available
Frenemies: The Epic Disruption of the Advertising Industry (and Everything Else) by Ken Auletta

Frenemies (2018) explores the forces that are currently disrupting the traditional advertising and marketing industries. It looks at how the internet age has forced the advertising industry to change and adapt, specifically how technology, science and customization have revolutionized the role of the traditional advertising agency.

  • Advertising and marketing professionals seeking outside perspective on their industry
  • Corporate marketing executives trying to connect with their audience
  • Curious readers interested in the disruptive effect of technology on traditional industries

Since 1993, Ken Auletta has written the Annals of Communications for the New Yorker. He is also the author of 12 books, including the New York Times best seller Googled: The End of the World as We Know It.

Go Premium and get the best of Blinkist

Upgrade to Premium now and get unlimited access to the Blinkist library. Read or listen to key insights from the world’s best nonfiction.

Upgrade to Premium

What is Blinkist?

The Blinkist app gives you the key ideas from a bestselling nonfiction book in just 15 minutes. Available in bitesize text and audio, the app makes it easier than ever to find time to read.

3,000+ top
nonfiction titles

Get unlimited access to the most important ideas in business, investing, marketing, psychology, politics, and more. Stay ahead of the curve with recommended reading lists curated by experts.

No time to

Pssst. Sign up to your secret to success: key ideas from top nonfiction in just 15 minutes.
Created with Sketch.