Made to Stick Book Summary - Made to Stick Book explained in key points
Listen to the Intro

Made to Stick summary

Chip Heath and Dan Heath

Why Some Ideas Survive and Others Die

4.6 (248 ratings)
17 mins
Table of Contents

    Made to Stick
    Summary of 9 key ideas

    Audio & text in the Blinkist app
    Key idea 1 of 9

    Every idea can be presented so that it sticks.

    Great ideas aren’t always successful. Often, even magnificent insights go unrewarded and wind up gathering dust in file cabinets.

    At the same time, far less worthy ideas like rumors and urban legends spread like wildfire.

    Take, for example, the panic in America regarding adulterated Halloween candy. Millions of parents worried that unknown villains were giving their children candy laced with poison or razor blades.

    What they didn’t know was that the story was a baseless urban myth.

    But why do stories like this spread so quickly? And why are they so hard to stamp out?

    Quite simply, they share two key qualities: they are memorable and people are eager to pass them onward.

    By taking advantage of these two principles, any idea can be designed so that it’s sticky and popular.

    A few years ago in America, certain health groups wanted to raise awareness of the fact that movie popcorn – at the time prepared with coconut oil – contained extraordinarily high amounts of saturated fat, making it extremely unhealthy.

    Simply telling consumers that a bag of popcorn contained 37 g of saturated fat proved ineffective – the number was too dry and academic to stick in people’s minds.

    So they tried something stickier:

    “A medium-sized ‘butter’ popcorn at a typical neighborhood movie theatre contains more artery-clogging fat than a bacon-and-eggs breakfast, a Big Mac and fries for lunch, and a steak dinner with all the trimmings – combined!”

    This vivid message stuck, spread, and eventually led to the replacement of coconut oil with healthier alternatives by all major American cinema chains.

    Want to see all full key ideas from Made to Stick?

    Key ideas in Made to Stick

    More knowledge in less time
    Read or listen
    Read or listen
    Get the key ideas from nonfiction bestsellers in minutes, not hours.
    Find your next read
    Find your next read
    Get book lists curated by experts and personalized recommendations.
    Shortcasts New
    We’ve teamed up with podcast creators to bring you key insights from podcasts.

    What is Made to Stick about?

    Made to Stick explains why some ideas become popular, while others wither and die.

    The book lays out the most important characteristics of “stickiness”; that is, what makes ideas “stick” in the mind, and how to make them work for you.

    Who should read Made to Stick?

    • Anyone with an idea to share
    • Anyone interested in why some ideas catch on and others don’t
    • Every film director, advertising executive, NGO worker and so on.

    About the Author

    Chip Heath is a professor of organizational behavior at Stanford University. He holds a BSc in industrial engineering and a PhD in psychology.

    His brother Dan Heath is an academic, consultant and founder of the publishing company Thinkwell, which takes a new, didactic approach to writing textbooks.

    Categories with Made to Stick

    Books like Made to Stick

    People ❤️ Blinkist
    Sven O.

    It's highly addictive to get core insights on personally relevant topics without repetition or triviality. Added to that the apps ability to suggest kindred interests opens up a foundation of knowledge.

    Thi Viet Quynh N.

    Great app. Good selection of book summaries you can read or listen to while commuting. Instead of scrolling through your social media news feed, this is a much better way to spend your spare time in my opinion.

    Jonathan A.

    Life changing. The concept of being able to grasp a book's main point in such a short time truly opens multiple opportunities to grow every area of your life at a faster rate.

    Renee D.

    Great app. Addicting. Perfect for wait times, morning coffee, evening before bed. Extremely well written, thorough, easy to use.

    People also liked

    Start growing with Blinkist now
    27 Million
    Downloads on all platforms
    4.7 Stars
    Average ratings on iOS and Google Play
    Of Blinkist members create a better reading habit*
    *Based on survey data from Blinkist customers
    Powerful ideas from top nonfiction

    Try Blinkist to get the key ideas from 7,000+ bestselling nonfiction titles and podcasts. Listen or read in just 15 minutes.

    Start your free trial