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The 22 Immutable Laws of Branding

Bite-sized branding tips from a dynamic marketing duo

By Al Ries and Laura Ries
16-minute read
Audio available
The 22 Immutable Laws of Branding by Al Ries and Laura Ries

The 22 Immutable Laws of Branding (1998) is a practical, hands-on guide to the dos and don'ts of branding. Covering 22 memorable bite-sized nuggets of wisdom, these blinks provide an overview of the all-too-common mistakes made by marketers and showcases the tricks of the trade used by the most successful brands to assert their dominance in ultra-competitive markets.

  • Entrepreneurs looking for tips on positioning their brand
  • Anyone who’s ever wondered how advertising works
  • Anyone interested in communication and marketing

Al and Laura Ries are a father and daughter marketing duo whose consulting firm Ries & Ries counts illustrious names like Disney and Ford among its clients. Besides The 22 Immutable Laws of Branding, the pair have co-authored four other titles. Al is also known for his influential book Positioning: The Battle for Your Mind, while Laura frequently appears as a guest and commentator on major news outlets.

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